Zoominfo

MARCH 12, 2025

Winning in today’s markets takes more than just raw effort. Sales leaders need to make sure that every interaction counts and that means understanding which accounts are the best fit, when to reach out, and how to solve customer challenges. Thats where Go-to-Market Intelligence enters the picture.

Pipeline 130

Pipeline Ideal Customer Profile Marketing Sales Qualified Lead 130

Zoominfo

AUGUST 27, 2024

This is the value of marketing account intelligence software. By leveraging the power of data and advanced analytics, marketers are able to develop targeted lists of accounts that perfectly align with their ideal customer profiles. This not only maximizes ROI, but also minimizes wasted time and resources on low-potential prospects.

Ideal Customer Profile 130

Ideal Customer Profile Account Based Marketing Account Lead Rank 130

Janek Performance Group

JANUARY 22, 2025

Successful sales organizations accumulate a lot of data. In many ways, by streamlining sales processes and workflows, the CRM was the Industrial Revolution of sales. Overcome rejection, resistance, and low engagement toward the CRM. Look beyond the rejection and understand why the sales rep feels this way.

CRM 118

CRM Lead Qualification Social Media Data 118

Sales and Marketing Management

OCTOBER 6, 2021

You've got a CRM system in place. It's time to rethink the role of your CRM. The post Why Your CRM System Is Essential for Lead Management appeared first on Sales & Marketing Management. So why are so many qualified leads not followed up?

Lead Management 334

Lead Management System Sales Qualified Lead CRM 334

Zoominfo

JANUARY 29, 2025

The world of B2B sales and marketing is at an inflection point. Traditional go-to-market (GTM) strategies, which rely on fragmented systems, are struggling to keep up with the demands of an increasingly competitive, fast-paced market. What is GTM Intelligence? First, we want to define this new approach.

B2B 130

B2B Intent Signal Scale Marketing 130

Zoominfo

JANUARY 31, 2025

The traditional go-to-market playbook is dead. Sales and marketing teams that once relied on high-volume outreach to hit their numbers are seeing diminishing returns. Heres how to leverage a GTM Intelligence Platform to set your marketing team up for sustained success.

Ideal Customer Profile 130

Ideal Customer Profile Marketing Intent Signal Lead Rank 130

Sales and Marketing Management

DECEMBER 12, 2022

These three steps will help you harness your CRM’s customer data, level up your future planning strategies, and turn events into your organization’s superpower. The post 3 Steps for Using Your CRM to Unlock Your Events’ Full Potential appeared first on Sales & Marketing Management.

CRM 316

CRM Data Strategy Marketing 316

Zoominfo

FEBRUARY 28, 2025

For more than a generation, customer relationship management (CRM) systems have been the unquestioned core of virtually every go-to-market strategy. But GTM leaders are increasingly wondering whether their CRM is telling the whole truth. The result is a foundational data universe that we believe stands alone in todays market.

CRM 130

CRM Data Ideal Customer Profile Lead Rank 130

Pipeliner

NOVEMBER 13, 2024

In today’s fast-paced business world, sales and marketing teams need to align to drive revenue. This article examines the importance of aligning sales and marketing , the challenges that hinder this alignment, and strategies to foster a more collaborative, effective partnership.

Buyer Persona 105

Buyer Persona Marketing Marketing Qualified Lead Lead Rank 105

Zoominfo

NOVEMBER 1, 2024

Personalization, precision and performance are the keys to modern B2B marketing. And account-based marketing software is what helps your team nail all three with perfection. Account-based marketing (ABM) is not a new discipline, but the tools that help fuel successful ABM are constantly evolving.

Account Based Marketing 130

Account Based Marketing Account Software Software 130

No More Cold Calling

FEBRUARY 13, 2025

Digital isnt a sales strategy. Marketing isnt a strategy. A sales strategy isnt about tools or trendsits about how your company attracts and serves customers. Yet, too many sales leaders fall into the trap of believing the latest digital sales tools or automation platforms will solve their sales prospecting problems.

Referrals 310

Referrals Face-to-face Sales Leadership Quota 310

Pipeliner

FEBRUARY 6, 2025

With the rise of sales enablement technologies and changing consumer behaviors, it’s no longer a question of if, but when, cruise lines will adopt Customer Relationship Management (CRM) solutions. ” In today’s digital age, not adopting a CRM solution is a risk that cruise lines cannot afford to take.

CRM 103

CRM Loyalty Segment Retention 103

Zoominfo

DECEMBER 20, 2024

Sales teams face constant pressure to close deals faster and more effectively. Sales acceleration platforms provide a powerful solution, helping businesses optimize workflows, engage prospects, and convert leads more efficiently. These tools are now essential for companies looking to maintain a competitive edge in a demanding market.

Scale 130

Scale SalesForce Analytics Hubspot 130

Zoominfo

SEPTEMBER 17, 2024

Today’s most effective go-to-market teams are increasingly embracing signal-based selling , a strategy that leverages real-time data and unique insights about promising prospects to gain a crucial edge in intensely competitive markets. Funding Funding rounds are among the strongest signals for both sales and marketing teams.

Hiring 214

Hiring Data Prospecting Lead Rank 214

Nutshell

OCTOBER 17, 2024

Before the advent of CRM systems, sales teams relied heavily on manual processes. Sales representatives must keep track of customer information through spreadsheets; each of them has their own method of maintaining their sales records. How does sales busywork affect overall productivity?

System 71

System CRM Lead Rank Lead Scoring 71

Zoominfo

DECEMBER 6, 2024

Lead-to-account matching and routing software addresses this problem head-on, automating key processes to help sales teams work smarter and faster. The Power of Automation in Lead Management In competitive markets, efficient lead management is crucial. Stronger Account-Based Marketing : Gain better visibility into account engagement.

Account 130

Account Sales Qualified Lead Lead Rank Account Based Marketing 130

Zoominfo

MARCH 21, 2025

Sales is no longer about dialing faster or pitching harder. Today, it all comes down to using smarter sales coaching techniques. Using AI sales tools can help teams level up by analyzing real sales conversations, identifying what works and what doesnt. Sales teams need every advantage they can get.

Sales Coaching 130

Sales Coaching Software Software Coaching 130

Nutshell

OCTOBER 22, 2024

Nutshell has recently been recognized by Research.com as one of the top CRM software companies providing B2B solutions, solidifying its place among the industry’s best. Research.com’s Nutshell Review praised our intuitive interface, comprehensive feature set, and strong customer support, which helped us stand out in a competitive market.

CRM 71

CRM Lead Rank Lead Scoring Sales Qualified Lead 71

Zoominfo

AUGUST 6, 2024

Sales team success often hinges on the quantity and quality of leads routed from marketing campaigns and organic channels. This is where lead capture software comes into play, offering a powerful solution for businesses looking to streamline their lead generation processes, boost their sales pipeline , and track key sales metrics.

Lead Capture 130

Lead Capture Software Software Sales Qualified Lead 130

Zoominfo

AUGUST 8, 2024

To be successful, sales professionals need to be experts in many different areas at once: their product’s strengths and weaknesses, their prospects’ pain points and needs, and the broader economic and competitive landscapes. To give sellers a fighting chance, sales leaders need to build an effective, flexible sales enablement program.

Sales Enablement 130

Sales Enablement Strategy Scale Hiring 130

Sales 2.0

JANUARY 14, 2025

George Santayana , American philosopher (1863-1952) Im working on a new sales project, and I need some quick wins. Sales history Ive been looking at some of the small healthcare accounts that my client serves. The short version of this history is that the past sales approach looks transactional.

Collateral 195

Collateral Account Territories Segment 195

Zoominfo

FEBRUARY 18, 2025

Sales teams thrive on the energy of effective outreach, but managing outbound calls at scale requires a lot more than just smiling and dialing. These tools not only help teams track performance, but improve engagement strategies and optimize sales workflows. But how can you choose the right tool for your team?

Outbound 130

Outbound Software Software Buyer Intent 130

Pipeliner

MARCH 2, 2025

In a recent interview, host John Golden talked with Chris Peer , the founder and CEO of Sinc Show, a top B2B online marketing agency. Chris has over 30 years of experience in marketing, sales, and client communication. He also wrote a book called The Great Eight Pillars: ROI-Driven Marketing for Manufacturing Companies.

ROI 100

ROI Video Lead Rank Lead Scoring 100

Sales 2.0

DECEMBER 17, 2024

I am continuing to report on findings from my new sales project. The project has already thrown up a few reminders I see time-and-time-again in the sales world. I am taking over a sales territory from a salesperson that has recently left the clients company. The salesperson was one that did not fill in the CRM.

Ideal Customer Profile 195

Ideal Customer Profile Territories CRM Account 195

Zoominfo

MARCH 26, 2025

Imagine that one of your top sales reps spends weeks courting a promising prospect, only to discover at the 11th hour that its actually a subsidiary of your largest customer. Marketing teams pour budget into new accounts that arent really new. Your sales coverage becomes intentional and conflict-free.

Data 130

Data Revenue Scale Territories 130

Zoominfo

JANUARY 21, 2025

The rapid adoption of GPT-based AI tools isnt simply a technological evolution in sales; its a fundamental restructuring of how teams work. And theyre moving the needle: According to McKinsey , sales orgs that use AI see revenue uplifts of up to 15% and sales ROI uplifts of up to 20%. Its about building GPT-native sales teams.

Hiring 130

Hiring Lead Rank Intent Data Territories 130

Pipeliner

FEBRUARY 18, 2025

In the latest episode of the Expert Insight Interview, host John Golden engages in a thought-provoking conversation with Kasper , a marketing visionary based in Copenhagen, Denmark. Kasper is the founder of a company that helps brands build in-house marketing capabilities and the author of the bestselling book “Moving In-House.”

Lead Rank 95

Lead Rank Outsourcing Services Lead Scoring Marketing 95

Zoominfo

FEBRUARY 7, 2025

The sales and marketing go-to-market frameworks weve relied on for decades staples like the funnel, the flywheel, and the buyers journey are fast becoming obsolete or are out the door already. AI-driven platforms and third-party research shape their decisions before you even know theyre in the market. Sell Smarter.

Top of Funnel 130

Top of Funnel Lead Rank Intent Signal B2B 130

Sales and Marketing Management

DECEMBER 6, 2021

AI-enabled conversational recording increases ROI of CRM systems while eliminating tedious and time-consuming data entry requirements. The post Simplify Sales Reps’ Lives With Voice AI appeared first on Sales & Marketing Management.

ROI 316

ROI Consumer CRM System 316

Zoominfo

DECEMBER 20, 2024

The Salesforce AppExchange is a marketplace that makes it easy for busy IT and go-to-market professionals to find and leverage cloud computing and software solutions that work with Salesforce s industry-leading CRM tools and services. With ZoomInfo, exporting enriched data into Salesforce is quick and easy.

SalesForce 130

SalesForce Top of Funnel Demand Generation Agencies Intent Signal 130

Sales and Marketing Management

APRIL 3, 2023

The vice president of sales at CRM provider Pipedrive discusses keeping sales teams motivated, why deals stall and organizing customer data. The post Staying Motivated in Sales appeared first on Sales & Marketing Management.

Motivation 294

Motivation CRM Sales Data 294

Partners in Excellence

FEBRUARY 20, 2025

Every founder, business strategist, revenue focused executives, product management executives obsesses on Product Market Fit (PMF). Competing in this market tends to be feature, function, pricing focused. ” As a side note, this presents a very interesting challenge of early stage companies presenting solutions in mature markets.

Marketing 95

Marketing Ideal Customer Profile Comparison Strategy 95

Zoominfo

JULY 13, 2021

In just the last 12 months, we launched ZoomInfo Engage to automate sales outreach. We launched Workflows to activate market insights, buyer intent, and website activity. It’s impossible to listen to every sales call, every support call, and every recruiting conversation. We’ve had some big moments at ZoomInfo over the years.

Conversion 70

Conversion Top of Funnel Marketing Lead Rank 70

Pipeliner

OCTOBER 29, 2024

In the ever-evolving landscape of marketing, the importance of building genuine relationships cannot be overstated. Carter , a seasoned expert in relationship marketing and podcasting. Understanding Relationship Marketing What is Relationship Marketing? Reciprocity Good networkers will naturally reciprocate your efforts.

Video 98

Video Lead Rank Lead Scoring Marketing 98

Nutshell

JANUARY 30, 2025

Every marketing team should clearly understand whether its efforts are yielding results. However, many marketing departments struggle to define their key performance indicators (KPIs) or establish effective analytics tracking, which can make their marketing reports less useful. Table of Contents What is a marketing report?

Report 83

Report Lead Rank Lead Scoring Marketing 83