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Overcoming Your Sales Team’s Resistance to CRM

Sales and Marketing Management

Is your sales team not making full use of its CRM system? The post Overcoming Your Sales Team’s Resistance to CRM appeared first on Sales & Marketing Management. A new approach to training can foster empowerment and adoption, boosting performance and your ROI.

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Why Your CRM System Is Essential for Lead Management

Sales and Marketing Management

You've got a CRM system in place. It's time to rethink the role of your CRM. The post Why Your CRM System Is Essential for Lead Management appeared first on Sales & Marketing Management. So why are so many qualified leads not followed up?

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The Future of CRM — 7 Trends to Consider for Sales and Marketing Teams

Zoominfo

Customer relationship management (CRM) systems function as the heart of customer engagement. And if CRMs aren’t already a core part of the customer lifecycle, now is the time to switch. It’s important to reconsider your tech stack when markets shift, and now CRMs are top priority for customer engagement.

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4 Steps for Getting More Out of CRM Data

Sales and Marketing Management

Author: Tessa Burg In a perfect world, your sales team and your marketing team work side by side to find and close customers. In the real world, however, less than half of companies believe their sales and marketing teams are in any sort of alignment at all. CRM Data that Improves Marketing. Prioritize your goals.

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7 Must-Have Automated Documents for Sales Success

Companies are increasingly implementing technology to bring efficiency to their workforce. Data accessibility aside, teams continuously struggle with manual processes for document generation. Learn why automating your documents is key to sales success.

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3 Steps for Using Your CRM to Unlock Your Events’ Full Potential

Sales and Marketing Management

These three steps will help you harness your CRM’s customer data, level up your future planning strategies, and turn events into your organization’s superpower. The post 3 Steps for Using Your CRM to Unlock Your Events’ Full Potential appeared first on Sales & Marketing Management.

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CRM Implementations Cost An Estimated $4.6 billion Annually, New Analysis Says

Zoominfo

Maybe this situation sounds familiar: A company with a sales team of 50 reps decides its data is stale and its customer relationship management (CRM) features don’t meet business needs. So the company begins defining requirements for new CRM software, and two months later selects a vendor. Source: ZoomInfo. Source: ZoomInfo.

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Boost B2B Sales Productivity & ROI Growth with Automation

However, by leveraging the power of Workflow & CRM automation System, companies can boost sales productivity and drive ROI growth. By investing in workflow and CRM automation solution, businesses can increase sales efficiency, improve customer satisfaction, and ultimately drive revenue growth.

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How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. According to Forrester Research, only 8% of marketing professionals have confidence that their data is 90-100% accurate.

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In the Race to Win More Customers, Sales Needs Digital Transformation

Salesforce users were surveyed about the forces shaping today's workplace. Discover the results and why investments in digital transformation and automation are pushing sales teams ahead.