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Your CRM Data is a Mirage – and It’s Costing You Deals

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For more than a generation, customer relationship management (CRM) systems have been the unquestioned core of virtually every go-to-market strategy. But GTM leaders are increasingly wondering whether their CRM is telling the whole truth. Bottom line?

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Winter 2024 Updates: ZoomInfo Delivers Advanced AI-Powered Signals that Remove Guesswork from Prospecting

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Guided Intent Instead of guessing which Intent topics you should track, our new Guided Intent feature analyzes the closed/won deals in your CRM and recommends topics that actually worked. Guided Intent solves for that.

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GTM Intelligence: the Next Big Thing in B2B Sales & Marketing

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In fact, research from Salesforce indicates that a staggering 90% of CRM data is incomplete. GTM Intelligence also gives companies the fuel to create automations, workflows, and agents that are far more powerful than basic AI solutions, driving real value at scale much faster than mass-market AI tools or simple CRM assistants.

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Account-Based Marketing Software: Top Tools to Target Your Accounts

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The platform enables users to create precise audience segments using a combination of Account Intelligence, CRM and MAP data, intent signals, and technographics. This full-funnel solution is powered by intent data, allowing marketers to target prospects when they exhibit the highest propensity to buy.

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Best B2B Sales Tools for 2025: The Essential Toolkit for Sales Success

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Key Features: Deep search filters to identify high-value leads Real-time lead and account updates from LinkedIn activity InMail for direct outreach beyond existing connections CRM integration for synced prospecting workflows Custom lead and account list management Learn More about LinkedIn Seamless.AI Seamless.AI

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Visitor Identification Software: Turning Anonymous Site Visits into Leads

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ZoomInfo Sales enables teams to engage effectively, leveraging seamless CRM integration for streamlined workflows, while ZoomInfo Marketing equips demand generation and ABM teams with data-driven orchestration for targeted engagement. Better Content Strategy : Visitor insights guide more relevant and engaging content.

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From Intent to Action: Winning More Dream Customers in 2025

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Turning Signals to Action Once youre successfully stacking those signals, consider using advanced GTM AI tools to draw out insights at scale. ZoomInfos new Guided Intent dashboard, for example, uses advanced AI to analyze CRM data and accurately identify which intent topics are most closely correlated with qualified opportunities.

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