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For more than a generation, customer relationship management (CRM) systems have been the unquestioned core of virtually every go-to-market strategy. But GTM leaders are increasingly wondering whether their CRM is telling the whole truth. Bottom line?
Guided Intent Instead of guessing which Intent topics you should track, our new Guided Intent feature analyzes the closed/won deals in your CRM and recommends topics that actually worked. Guided Intent solves for that.
In fact, research from Salesforce indicates that a staggering 90% of CRM data is incomplete. GTM Intelligence also gives companies the fuel to create automations, workflows, and agents that are far more powerful than basic AI solutions, driving real value at scale much faster than mass-market AI tools or simple CRM assistants.
The platform enables users to create precise audience segments using a combination of Account Intelligence, CRM and MAP data, intentsignals, and technographics. This full-funnel solution is powered by intent data, allowing marketers to target prospects when they exhibit the highest propensity to buy.
Key Features: Deep search filters to identify high-value leads Real-time lead and account updates from LinkedIn activity InMail for direct outreach beyond existing connections CRM integration for synced prospecting workflows Custom lead and account list management Learn More about LinkedIn Seamless.AI Seamless.AI
ZoomInfo Sales enables teams to engage effectively, leveraging seamless CRM integration for streamlined workflows, while ZoomInfo Marketing equips demand generation and ABM teams with data-driven orchestration for targeted engagement. Better Content Strategy : Visitor insights guide more relevant and engaging content.
Turning Signals to Action Once youre successfully stacking those signals, consider using advanced GTM AI tools to draw out insights at scale. ZoomInfos new Guided Intent dashboard, for example, uses advanced AI to analyze CRM data and accurately identify which intent topics are most closely correlated with qualified opportunities.
Outbound sales call tracking software enhances your sales team’s efficiency by automating call logging, providing real-time analytics, and integrating with customer relationship management (CRM) systems. CRM Integration: Ensures that all customer interactions are logged and accessible in one place. Learn More About ZoomInfo 2.
The Salesforce AppExchange is a marketplace that makes it easy for busy IT and go-to-market professionals to find and leverage cloud computing and software solutions that work with Salesforce s industry-leading CRM tools and services.
Cleaner CRM Data : Maintain accurate, up-to-date records with automatic deduplication. Beyond Basic CRM Functionality While standard CRM tools offer basic lead routing, dedicated solutions excel at managing complex workflows. By integrating seamlessly with your CRM, these tools enhance functionality and boost team efficiency.
Why Lead411 Offers Superior CRM Data Quality and Enrichment for Smarter Go-to-Market Strategies In the B2B data-driven sales world, the quality of your CRM data can make or break your Go-to-Market (GTM) strategy. CRM Data Decay Is a Silent Pipeline Killer Its no secret: B2B contact data decays fast. How Does Lead411 Compare?
. – Automate Workflows: Streamline processes such as CRM enrichment, lead sourcing, and account scoring. Clay is particularly effective for building targeted lead lists, maintaining CRM hygiene, and automating various growth marketing tasks.
ZoomInfo’s speed to value is unmatched in the industry because we integrate seamlessly with CRM, MAP, sales engagement platforms, and third-party ad exchanges to provide a single view of account activity. ZoomInfo’s signals unify both teams with real-time insights for perfectly timed and coordinated outreach to key accounts.
That might include using analytics tools to determine visitors’ time-on-page or managing email sign-ups in your CRM. The most straightforward way to access buying signals data is through a third-party vendor. You’re probably already collecting first-party data from your website. Here’s what that would look like on the ground.
Streaming intent tells you what your customers are searching for, when they’re searching for it, and where. For example, maybe a small private practice is searching for a digital marketing agency (like yours) to help them rebrand as well as build out a CRM system. Analyze Org Charts.
Sellers can let the signals drive their actions with features like: 1. Real-Time Alerts on Intent Spikes Keep an eye on your target accounts and receive alerts when there is a noticeable rise in interest based on any intentsignals. Executive Shake-up Notifications Never miss executive changes within your target accounts.
Because like most sales and marketing technologies, CRMs are only as good as the data stored within its database. And unlike most these applications, CRMs fail to help selling professionals, you know, sell. ZoomInfo is here to change that with our latest release, Salesforce Sync. Want another common use case?
Prioritize Leads with Intent : Focus on prospects showing high buying intent, as they are further along in the buying cycle. Intentsignals might include frequent visits to your website, engaging with relevant content, or increased activity around keywords related to your industry.
ZoomInfo Intent surfaces accounts that research topics relevant to your business through the online consumption of product reviews, infographics and blogs, product comparisons, message boards, case studies, and general news. Building workflows that are powered by accurate, actionable intent data takes automation to the next level.
But if you don’t know which prospecting tools to use or whether your sales prospecting tools integrated with your CRM , you’re looking at hours of hunting down contact info across multiple platforms and doing manual data entry. You can also integrate Crystal with your CRM so you can receive communication insights for leads as you work 6.
Remember when the “sales tech stack” was just a CRM? But in the midst of all the change, the CRM has maintained and reinforced its central role. But in the midst of all the change, the CRM has maintained and reinforced its central role. DATASHEET] See more details about DiscoverOrg’s CRM Application – Salesforce® Edition.
Higher close rates: Reach out when intent is highest. SaaS Company Boosts Demo Conversions by 43% A mid-sized SaaS firm integrated Bombora intent data into Lead411 and set custom triggers for terms like “CRM software” and “sales automation tools.” Ready to start closing more deals with less guesswork?
By accessing TrustRadius intent data within ZoomInfo Sales, marketers and frontline salespeople can see precisely which pages prospects and existing customers are viewing, cross-referenced with your CRM data. Distinguishing between the two allows reps to proactively prioritize at-risk accounts as well as new opportunities.
Warm up those phone lines by using advanced buyer intentsignals to make sure you’re not wasting everyone’s time. This process should be managed through a CRM. For example, ZoomInfo allows marketing teams to set up campaigns triggered by buyer intentsignals and other data points.
But if you don’t have your sales prospecting tools integrated with your CRM , you’re looking at hours of hunting down contact info across multiple platforms and doing manual data entry. With this information in hand, your reps can capitalize on and better communicate with prospects that have the strongest intent to buy. LEARN MORE.
AI-Driven Efficiency Meets Seamless Workflow Integration Apollo Labs leverages advanced AI models to automate the prospecting process: AI-powered SDMs identify, engage, and qualify high-intent prospects. Automated workflows integrate seamlessly with CRM and sales tools. Whats Next? Apollo.ios Vision for the Future Apollo.io
Lead411 combines advanced AI-powered intent data with robust contact information to help sales teams identify and prioritize prospects most likely to convert. Example Use: A SaaS company uses Lead411 to find decision-makers in specific industries and score leads based on intentsignals. Best for: Sales engagement automation.
Growth Intent Insights – Lead411 goes beyond static contact data by providing intentsignals. User-Friendly Platform – With seamless CRM integration and intuitive search filters, finding the right contacts has never been easier.
We’ve found through internal research — and validated with sellers and marketers — that champions moving to new companies are among the very best intentsignals. We can notify you through your CRM or Slack for follow-up, or you can reach out to champions directly with personalized emails, display ads, or social campaigns.
The poll asked participants which sales tech platform they would be most disappointed to lose (proactively leaving CRM aside). Recently, I was pleasantly surprised when I discovered an informal poll of over 1,400 Go-to-Market professionals on LinkedIn conducted by Adam Schoenfeld, a former executive at Drift.
Many companies don’t realize that they in fact already have larger companies in their CRM databases , but fail to rank or score them effectively. With predictive analytics and intentsignals, marketers can deliver ads through IP addresses, directly to stakeholders and decision makers. ABM For Targeted Outreach.
That means who my reps talk to – all their activities, in fact – will all be driven by insights that come from the CRM and the tools layered in there. But in a few years, data-driven go-to-market muscle will be widespread. Operationalizing machine learning. What will this look like ? AI is not as sci-fi as it used to be.
Embed ecosystem data into the CRM Often being the source of truth, having data that doesn’t reside in the CRM can deprioritize it. Integrating ecosystem data directly to the CRM streamlines outbound efforts while showcasing its value. Sales teams use Crossbeam to pull partner overlap data directly into their CRM.
Managers want them to close deals as soon as possible, so they view customer relationship management (CRM) platforms, sales engagement services, and sales conversation software as crucial. At least one-third of CRM data is suspected to be inaccurate , and email lists decay at an average rate of 23% to 30% annually. Take sales reps.
These alerts can be shared across multiple channels, allowing teams to quickly triage emerging opportunities and act decisively on high-quality intentsignals. Buying groups are created by ZoomInfo Copilot’s powerful AI based on corporate websites, case studies, first-party CRM data, and many other data sources.
Common Room supercharges your GTM motion by bringing all of your product usage data, social media signals, community activity, and CRM insights together so you can surface high-intent prospects, convert customers faster, and drive more revenue.
Copilot’s powerful AI features can create buying groups automatically by parsing website data, case studies, content assets, first-party CRM data, and other data points.
To contend with an increasingly diverse customer base, SmartSheet relies on intentsignals for account prioritization and timely targeting. With ZoomInfo data, they’re able to enrich their existing CRM and marketing platform records with full customer profiles.
Streaming intent tells you what your customers are searching for, when they’re searching for it, and where. For example, maybe a small private practice is searching for a digital marketing agency (like yours) to help them rebrand as well as build out a CRM system.
To find and identify these high-value prospects, ZoomInfo Copilot gathers and analyzes vast amounts of B2B data, including first-party CRM data, partner signals, and intent data such as website visits, earnings data and financial disclosures, and comparative product research.
The following are some examples of top revenue intelligence tools that use data to enable better business decisions: ZoomInfo : A comprehensive provider of revenue intelligence solutions, including call recording and analysis, cutting-edge buyer intentsignals, and highly accurate B2B data that powers sophisticated, AI-fueled models and apps.
Managers want them to close deals as soon as possible, so they view customer relationship management (CRM) platforms, sales engagement services , and sales conversation software as crucial. At least one-third of CRM data is suspected to be inaccurate , and email lists decay at an average rate of 23% to 30% annually. Take sales reps.
With unlimited time and access to the right data, AI sales agents can catch intentsignals that human reps may miss. For example, lets say an AI sales agent analyzes a CRM. The agent finds that teams who make the most of the CRMs generative AI content creator have higher customer satisfaction and a lower attrition rate.
For example, at ZoomInfo we have a tool called Workflows that automates marketing activities based on real-time data, which allows marketers to launch personalized outreach that captures target accounts based on website traffic and prospects’ buying signals.
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