Zoominfo

APRIL 12, 2021

How do you scale your marketing strategy to enterprise-level and keep leads flowing into your funnel? At the enterprise level, with 1000-plus employees and more than $1 billion in annual revenue, massive growth drives the organization. What Is an Enterprise Marketing Strategy? Personalize at scale.

Scale 189

Scale Enterprise Enterprise Account Based Marketing 189

Sales and Marketing Management

JANUARY 5, 2018

Author: SAM MELNICK VP OF MARKETING, ALLOCADIA At Allocadia, we’re keen on asking the following question: Where will you focus your time in 2018?—?running running marketing, or doing marketing? Doing marketing” refers to the execution of marketing. Doing marketing” refers to the execution of marketing.

Enterprise 214

Enterprise Enterprise Marketing Microsoft 214

Zoominfo

FEBRUARY 28, 2025

For more than a generation, customer relationship management (CRM) systems have been the unquestioned core of virtually every go-to-market strategy. But GTM leaders are increasingly wondering whether their CRM is telling the whole truth. The result is a foundational data universe that we believe stands alone in todays market.

CRM 130

CRM Data Ideal Customer Profile Lead Rank 130

Zoominfo

JANUARY 6, 2021

Customer relationship management (CRM) systems function as the heart of customer engagement. And if CRMs aren’t already a core part of the customer lifecycle, now is the time to switch. It’s important to reconsider your tech stack when markets shift, and now CRMs are top priority for customer engagement.

Trends 246

Trends CRM Top of Funnel Marketing 246

Sales and Marketing Management

JUNE 27, 2019

This transformation is permeating all areas of the enterprise – from marketing to sales to product development and even finance and human resources. Amongst the plethora of enterprise AI solutions available, marketing platforms probably come to mind first.

Marketing 274

Marketing Lead Rank Lead Scoring Sales Qualified Lead 274

Zoominfo

OCTOBER 9, 2024

The success of any account-based marketing (ABM) or account-based experience (ABX) depends on the efficient flow of accurate account data across sales and marketing teams. By appending CRM and marketing platforms with enriched data, users can increase the quality and quantity of information, either in bulk or in real time.

Software 130

Software Software Account Data 130

Zoominfo

DECEMBER 11, 2024

Weve witnessed sellers become their best, most efficient selves and seen marketers fully realize their TAM and identify messaging that really drives leads. But with our new WebSight Buyer ID capability, enterprise marketers and sellers can know exactly whos interested in their solutions even if theyre anonymously visiting a website.

Intent Signal 130

Intent Signal Prospecting Intent Decision Maker 130

SBI

FEBRUARY 3, 2021

The All New 2021 Enterprise SalesTech Landscape. There wasn’t much of a market back then but that has changed drastically in the eleven years since. As we release our 2021 SalesTech Landscape, you’ll now find 1078 solutions (a whopping 461 are CRM solutions) spread out among 45 unique categories. That role is Presales.

Enterprise 180

Enterprise Enterprise Inbound Sales Enablement 180

Zoominfo

JANUARY 26, 2021

Enterprise leads are the gold standard of lead generation. What Is Enterprise Lead Generation? Enterprise prospects are what salespeople and marketers like to refer to as “the whale” of all leads. Benefits & Challenges Of Enterprise Lead Generation. There are a host of benefits to closing an enterprise deal.

Lead Generation 189

Lead Generation Lead Rank Lead Scoring Enterprise 189

Sales and Marketing Management

OCTOBER 8, 2018

Adidas, ADP and T-Mobile all utilize the customer relationship management (CRM) platform to streamline and optimize their sales processes, but many of Salesforce’s customers are also startups and small-medium businesses (SMBs). Salesforce offers small businesses the capabilities of an enterprise-level CRM.

SalesForce 208

SalesForce Enterprise Enterprise Scale 208

Sales and Marketing Management

OCTOBER 8, 2018

Adidas, ADP and T-Mobile all utilize the customer relationship management (CRM) platform to streamline and optimize their sales processes, but many of Salesforce’s customers are also startups and small-medium businesses (SMBs). Salesforce offers small businesses the capabilities of an enterprise-level CRM.

SalesForce 196

SalesForce Enterprise Enterprise Scale 196

Zoominfo

JANUARY 18, 2021

Customer relationship management, or CRM, as we all know it, is about making sure the customer is at the center of everything you do. In today’s consumer-focused milieu, your CRM should be one of your tech stack’s MVPs. CRM applications can be used for more than just the recording of customer touch points. Need more convincing?

CRM 204

CRM Data Ideal Customer Profile Strategy 204

SBI Growth

NOVEMBER 24, 2019

Gone are the days when companies sold one product into one market for one customer. Many companies nowadays sell multiple products or solutions to various markets. Do we have the right sales process? How can we close more deals faster?

Sales Process 272

Sales Process Enterprise Enterprise Customer 272

Zoominfo

AUGUST 6, 2024

Sales team success often hinges on the quantity and quality of leads routed from marketing campaigns and organic channels. Integration : Most lead capture tools seamlessly integrate with CRM systems and other marketing automation platforms, creating a cohesive ecosystem for lead management.

Lead Capture 130

Lead Capture Software Software Sales Qualified Lead 130

Zoominfo

APRIL 17, 2025

Top Sales Tools for 2025 Breaking down the top sales tools means sorting the market into key categories that satisfy the top needs of your B2B sales team. also integrates with major CRM platforms, making it easy to route verified leads directly into existing workflows. Seamless.AI

Sales Tools 130

Sales Tools Tools B2B Lead Rank 130

Sales and Marketing Management

NOVEMBER 1, 2018

Author: Xavier Musy CRM platforms are already firmly ensconced within the sales technology and strategies of most small and midsized businesses. Sales teams have been using their CRMs for basic, day-to-day-functions -- such as managing customer information and tracking purchase history -- for decades. billion by 2023. billion by 2023.

CRM 209

CRM Small Business Small Business Analytics 209

Zoominfo

DECEMBER 6, 2024

Lead-to-account matching and routing solutions connect new leads with existing account records in your go-to-market data systems, automatically directing them to the right salesperson saving time, reducing errors, and enhancing the overall effectiveness of your sales efforts.

Account 130

Account Sales Qualified Lead Lead Rank Account Based Marketing 130

Nutshell

FEBRUARY 7, 2025

Your sales team needs marketing and engagement features to help keep leads and customers engaged. And the data in your CRM is the silver bullet for optimizing the way your company is already marketing your products and engaging with leads. All of our Nutshell Sales plans include our flagship CRM feature.

CRM 77

CRM Data Discount Campaigns 77

Zoominfo

MARCH 26, 2025

Marketing teams pour budget into new accounts that arent really new. When Hierarchies Are Hidden, Everyone Loses Anyone running a modern go-to-market team understands the problems and costs that come with dirty data. Reps may start double-checking corporate relationships on their own because they dont trust the CRM.

Data 130

Data Revenue Scale Territories 130

Lead411

APRIL 16, 2025

Why Lead411 Offers Superior CRM Data Quality and Enrichment for Smarter Go-to-Market Strategies In the B2B data-driven sales world, the quality of your CRM data can make or break your Go-to-Market (GTM) strategy. CRM Data Decay Is a Silent Pipeline Killer Its no secret: B2B contact data decays fast.

CRM 52

CRM Data Strategy Intent Signal 52

Hubspot Sales

SEPTEMBER 4, 2024

If you’re looking for CRM (Customer Relationship Management) software for your startup, a third-party review website like G2.com com ought to help… Except that G2 returns a list of over 700 recommendations when you search for CRM. That's an overwhelming amount, especially considering you need just one CRM tool.

Lead Rank 105

Lead Rank Lead Scoring Hubspot Scale 105

Zoominfo

APRIL 15, 2025

ZoomInfos State of AI in Sales and Marketing survey, which gathered insights from more than 1,000 GTM professionals, reveals just how quickly AI is transforming sales teams and the roadblocks for further AI innovation. One business development manager reported doubling their sales since starting to use AI with their existing CRM system.

Survey 130

Survey Forecasting Lead Rank Lead Scoring 130

Partners in Excellence

FEBRUARY 20, 2025

Every founder, business strategist, revenue focused executives, product management executives obsesses on Product Market Fit (PMF). Competing in this market tends to be feature, function, pricing focused. ” As a side note, this presents a very interesting challenge of early stage companies presenting solutions in mature markets.

Marketing 94

Marketing Ideal Customer Profile Comparison Strategy 94

Pipeliner

JANUARY 29, 2025

In a recent episode of the expert insight interview series, John Golden delves into the transformative world of geofencing advertising with marketing professionals Barbara Wardell and Ernest Kulhari. The owner eventually sold the business for a substantial profit, illustrating the potential of geofencing to turn around struggling enterprises.

Video 95

Video Advertising Advertising Marketing 95

Zoominfo

SEPTEMBER 17, 2024

Today’s most effective go-to-market teams are increasingly embracing signal-based selling , a strategy that leverages real-time data and unique insights about promising prospects to gain a crucial edge in intensely competitive markets. Funding Funding rounds are among the strongest signals for both sales and marketing teams.

Hiring 214

Hiring Data Prospecting Lead Rank 214

Sales and Marketing Management

MARCH 8, 2020

Author: Paul Nolan “What happens when new and fast-improving technologies create opportunities to unleash untapped sources of revenue, some of them long trapped by market inefficiencies?”. There’s no reason it can’t have equally powerful impacts on B2B sales and marketing, but it’s in its infancy, experts say. “AI

Top of Funnel 218

Top of Funnel Marketing Scale Forecasting 218

Nutshell

APRIL 26, 2023

Table of Contents What is CRM? What is a CRM system in marketing? But with the right Customer Relationship Management (CRM) solution, you can optimize your marketing to suit the unique needs of every customer, just like you might in a small independent business. What is CRM? What are the three types of CRM?

Marketing 171

Marketing SugarCRM CRM Lead Rank 171

Zoominfo

FEBRUARY 18, 2025

Outbound sales call tracking software enhances your sales team’s efficiency by automating call logging, providing real-time analytics, and integrating with customer relationship management (CRM) systems. CRM Integration: Ensures that all customer interactions are logged and accessible in one place. Learn More About ZoomInfo 2.

Outbound 130

Outbound Software Software Buyer Intent 130

Zoominfo

JULY 13, 2021

We acquired Everstring , a leader in Data-as-a-Service for the enterprise. We launched Workflows to activate market insights, buyer intent, and website activity. But there are only a few milestones in ZoomInfo’s history that have had a game-changing impact on our trajectory and transformed how businesses everywhere go to market.

Conversion 70

Conversion Top of Funnel Marketing Lead Rank 70

Sales and Marketing Management

OCTOBER 4, 2018

Author: Anand Srinivasan The traditional approach to marketing involves brand building, advertising, participating in trade shows, launching mailers, and so on. This approach is also known as “downstream marketing” since they look ‘downstream’ at the customers in the targeted segment and optimize the ways to communicate with them.

Marketing 214

Marketing How To Trade Show Segment 214

Zoominfo

JANUARY 12, 2021

Over the last two decades, customer relationship management (CRM) systems have become the center of the universe for enterprises and small- to medium-sized businesses (SMB) alike. A costly problem—with analysts citing CRM implementation costs reaching up to $100 million.

System 162

System CRM Forecasting Data 162

PandaDoc

MARCH 25, 2025

Big-budget enterprise sales teams arent out-selling you because they have deeper pocketstheyre winning because they have better systems. While small and mid-market businesses (SMBs) represent 43.5% Instead of building tools that fit your specific needs (and budget), they focus on enterprise-level solutions with sky-high price tags.

Enterprise 52

Enterprise Enterprise Proposal Sales Qualified Lead 52

Adaptive Business Services

OCTOBER 23, 2024

Time flies and I’m guessing that it has been close to 10 years since LinkedIn decided to close its access doors to most third-party applications including Nimble CRM. Shortly thereafter, they did authorize limited access to a few enterprise level CRMs providing that you have the right LinkedIn premium account.

LinkedIn 62

LinkedIn CRM Prospecting Lead Qualification 62

Zoominfo

SEPTEMBER 17, 2024

Lead mining is becoming increasingly commonplace among companies seeking to expand into new markets and territories, as well as those hoping to increase profitability. Enhancing data quality by validating and enriching existing client information for more targeted marketing efforts. The result?

Sales Qualified Lead 130

Sales Qualified Lead Software Software Lead Rank 130

Sales and Marketing Management

OCTOBER 31, 2018

Author: Carson Conant The use of sales and marketing technologies has become a critical piece of the puzzle for organizations looking to increase their sales productivity. Yet, chances are most organizations are missing out on a substantial opportunity to boost their sales revenue.

Face-to-face 243

Face-to-face Enterprise Enterprise Sales Qualified Lead 243

DiscoverOrg Sales

FEBRUARY 13, 2019

The process of sales and marketing alignment is so fraught with assumptions, misunderstandings, and disagreement that we think both departments need a relationship therapy session! Marketing has certain data needs. Sales uses a CRM … but the marketing automation system might not integrate. Sales has others.

Ideal Customer Profile 202

Ideal Customer Profile Data Scale Marketing 202