Hubspot Sales

AUGUST 7, 2024

SaaS worker is a CRM platform holding their life together. If you're new to the world of CRMs, then prepare to have your world turned upside down. When someone on LinkedIn casually mentioned their CRM, it was like I was given superpowers. Everyone needs a CRM, but SaaS teams have an above-average need. User Experience.

Software 115

Software Software CRM Oracle 115

Zoominfo

AUGUST 27, 2024

This is the value of marketing account intelligence software. By leveraging the power of data and advanced analytics, marketers are able to develop targeted lists of accounts that perfectly align with their ideal customer profiles.

Ideal Customer Profile 130

Ideal Customer Profile Account Based Marketing Account Lead Rank 130

Zoominfo

FEBRUARY 11, 2025

In reality, each of these tools tends to work independently and the gaps between these tools can swallow even the best go-to-market strategy. Your forecasting tool can pull numbers from your CRM, but the CRM is usually riddled with outdated and incomplete data. Theyre sellers, not data-entry clerks. The reason?

Strategy 147

Strategy Scale Marketing CRM 147

Janek Performance Group

JANUARY 22, 2025

Successful sales organizations accumulate a lot of data. In many ways, by streamlining sales processes and workflows, the CRM was the Industrial Revolution of sales. Overcome rejection, resistance, and low engagement toward the CRM. CRMs can be customizable and allow for a large amount of automation.

CRM 118

CRM Lead Qualification Social Media Data 118

Zoominfo

OCTOBER 24, 2024

But today’s top AI sales assistants don’t just help sales teams work faster — with the right data, AI helps sellers make smarter decisions. Improved Forecasting : AI-powered algorithms analyze historical data and market trends to deliver more accurate sales forecasts, enabling better strategic planning.

Software 211

Software Software Tools Hubspot 211

Zoominfo

APRIL 2, 2025

Throughout my career guiding B2B teams through data transformations, I’ve identified a recurring challenge: despite investing millions in sophisticated data tools, companies maintain operational silos that severely limit their return on investment. My colleague Ali Z.

System 130

System Enterprise Enterprise Data 130

Zoominfo

MARCH 12, 2025

Winning in today’s markets takes more than just raw effort. Thats where Go-to-Market Intelligence enters the picture. The result: a 360-degree view of your customers and markets, no matter how quickly they change. RESTful APIs for flexible and scalable data usage. in new pipeline generated within two quarters.

Pipeline 130

Pipeline Ideal Customer Profile Marketing Sales Qualified Lead 130

Zoominfo

NOVEMBER 1, 2024

Personalization, precision and performance are the keys to modern B2B marketing. And account-based marketing software is what helps your team nail all three with perfection. Account-based marketing (ABM) is not a new discipline, but the tools that help fuel successful ABM are constantly evolving.

Account Based Marketing 130

Account Based Marketing Account Software Software 130

Zoominfo

JANUARY 29, 2025

The world of B2B sales and marketing is at an inflection point. Traditional go-to-market (GTM) strategies, which rely on fragmented systems, are struggling to keep up with the demands of an increasingly competitive, fast-paced market. Because their strategies are built on a flawed foundation: bad data.

B2B 130

B2B Intent Signal Scale Marketing 130

Sales and Marketing Management

DECEMBER 12, 2022

These three steps will help you harness your CRM’s customer data, level up your future planning strategies, and turn events into your organization’s superpower. The post 3 Steps for Using Your CRM to Unlock Your Events’ Full Potential appeared first on Sales & Marketing Management.

CRM 316

CRM Data Strategy Marketing 316

Pipeliner

FEBRUARY 6, 2025

With the rise of sales enablement technologies and changing consumer behaviors, it’s no longer a question of if, but when, cruise lines will adopt Customer Relationship Management (CRM) solutions. ” In today’s digital age, not adopting a CRM solution is a risk that cruise lines cannot afford to take.

CRM 103

CRM Loyalty Segment Retention 103

Pipeliner

NOVEMBER 13, 2024

In today’s fast-paced business world, sales and marketing teams need to align to drive revenue. This article examines the importance of aligning sales and marketing , the challenges that hinder this alignment, and strategies to foster a more collaborative, effective partnership. However, their methods and priorities often differ.

Buyer Persona 105

Buyer Persona Marketing Marketing Qualified Lead Lead Scoring 105

Nutshell

FEBRUARY 7, 2025

Your sales team needs marketing and engagement features to help keep leads and customers engaged. And the data in your CRM is the silver bullet for optimizing the way your company is already marketing your products and engaging with leads. All of our Nutshell Sales plans include our flagship CRM feature.

CRM 77

CRM Data Discount Campaigns 77

Lead411

APRIL 16, 2025

Why Lead411 Offers Superior CRM Data Quality and Enrichment for Smarter Go-to-Market Strategies In the B2B data-driven sales world, the quality of your CRM data can make or break your Go-to-Market (GTM) strategy. CRM Data Decay Is a Silent Pipeline Killer Its no secret: B2B contact data decays fast.

CRM 52

CRM Data Strategy Intent Signal 52

Zoominfo

DECEMBER 6, 2024

Lead-to-account matching and routing solutions connect new leads with existing account records in your go-to-market data systems, automatically directing them to the right salesperson saving time, reducing errors, and enhancing the overall effectiveness of your sales efforts.

Account 130

Account Sales Qualified Lead Lead Rank Account Based Marketing 130

Zoominfo

DECEMBER 20, 2024

The Salesforce AppExchange is a marketplace that makes it easy for busy IT and go-to-market professionals to find and leverage cloud computing and software solutions that work with Salesforce s industry-leading CRM tools and services. Improved Data Management: Applications that ensure data accuracy and consistency across the company.

SalesForce 130

SalesForce Top of Funnel Demand Generation Agencies Intent Signal 130

Nutshell

OCTOBER 22, 2024

Nutshell has recently been recognized by Research.com as one of the top CRM software companies providing B2B solutions, solidifying its place among the industry’s best. Research.com’s Nutshell Review praised our intuitive interface, comprehensive feature set, and strong customer support, which helped us stand out in a competitive market.

CRM 71

CRM Lead Rank Lead Scoring Sales Qualified Lead 71

Zoominfo

APRIL 17, 2025

Thats why weve waded through the available data, including third-party rankings and our own research, to assemble this list of top sales tools for your B2B sales team in 2025. Top Sales Tools for 2025 Breaking down the top sales tools means sorting the market into key categories that satisfy the top needs of your B2B sales team.

Sales Tools 130

Sales Tools Tools B2B Lead Rank 130

Zoominfo

DECEMBER 20, 2024

These tools are now essential for companies looking to maintain a competitive edge in a demanding market. They equip teams with tools for automating tasks, tracking engagement, and accessing real-time data, all of which accelerate the sales cycle and improve overall performance.

Scale 130

Scale SalesForce Analytics Hubspot 130

Nutshell

OCTOBER 17, 2024

Before the advent of CRM systems, sales teams relied heavily on manual processes. The limitations before the use of CRM software affected individual sales performance and even the overall team effectiveness. The limitations before the use of CRM software affected individual sales performance and even the overall team effectiveness.

System 71

System CRM Lead Scoring Lead Rank 71

Zoominfo

SEPTEMBER 9, 2021

Data quality is important to every company. Businesses need a clean, complete, and actionable data asset to inform engagement and drive intelligent automated workflows that increase sales efficiencies and close more deals. ZoomInfo changed that by creating access to more data than most organizations could have ever imagined.

Data 52

Data Company Lead Scoring Lead Rank 52

Zoominfo

AUGUST 6, 2024

Sales team success often hinges on the quantity and quality of leads routed from marketing campaigns and organic channels. Accuracy : By reducing human error in data collection, lead capture software ensures that contact information and other details are recorded correctly.

Lead Capture 130

Lead Capture Software Software Sales Qualified Lead 130

Zoominfo

APRIL 14, 2025

By pulling in historical engagement, CRM data, and key account insights, Copilot crafts smarter, more relevant messages for every stage of the sales cycle. Whether theyre in CRM, Copilot, Slack, Teams, mobile, or email, sellers stay focused on the right actions without breaking their workflow.

Decision Maker 130

Decision Maker Scale Sales Qualified Lead Hubspot 130

Zoominfo

APRIL 15, 2025

ZoomInfos State of AI in Sales and Marketing survey, which gathered insights from more than 1,000 GTM professionals, reveals just how quickly AI is transforming sales teams and the roadblocks for further AI innovation. Any discrepancies in data can erode trust in AI recommendations. A key reason for this success?

Survey 130

Survey Forecasting Lead Scoring Lead Rank 130

Zoominfo

DECEMBER 11, 2024

Weve witnessed sellers become their best, most efficient selves and seen marketers fully realize their TAM and identify messaging that really drives leads. Real-Time Data and Signals Updates: Turning Insights into Action Timing is everything when it comes to sales. Heres a closer look at our recent product innovations for GTM teams.

Intent Signal 130

Intent Signal Prospecting Intent Decision Maker 130

Pipeliner

FEBRUARY 18, 2025

In the latest episode of the Expert Insight Interview, host John Golden engages in a thought-provoking conversation with Kasper , a marketing visionary based in Copenhagen, Denmark. Kasper is the founder of a company that helps brands build in-house marketing capabilities and the author of the bestselling book “Moving In-House.”

Lead Rank 95

Lead Rank Outsourcing Services Lead Scoring Marketing 95

Pipeliner

MARCH 2, 2025

In a recent interview, host John Golden talked with Chris Peer , the founder and CEO of Sinc Show, a top B2B online marketing agency. Chris has over 30 years of experience in marketing, sales, and client communication. He also wrote a book called The Great Eight Pillars: ROI-Driven Marketing for Manufacturing Companies.

ROI 100

ROI Video Lead Rank Lead Scoring 100

Zoominfo

JANUARY 21, 2025

Unlike prior shifts like CRM adoption or marketing automation, GPT-based systems dont just centralize data or automate tasks they actively analyze, predict, and collaborate in ways that are completely reshaping roles and workflows. They must think of AI as a colleague, not a tool.

Hiring 130

Hiring Lead Rank Intent Data Territories 130

Nutshell

JANUARY 30, 2025

Every marketing team should clearly understand whether its efforts are yielding results. However, many marketing departments struggle to define their key performance indicators (KPIs) or establish effective analytics tracking, which can make their marketing reports less useful. Table of Contents What is a marketing report?

Report 83

Report Lead Rank Lead Scoring Marketing 83

Nutshell

NOVEMBER 26, 2024

Affiliate marketing has been a powerful strategy for businesses for years, growing in popularity among marketers and business owners. Affiliate marketing makes a great new revenue stream for a business, but affiliate management is something that must be done effectively to make the program work.

Commission 117

Commission How To Promotion Campaigns 117

Zoominfo

JULY 13, 2021

We acquired Everstring , a leader in Data-as-a-Service for the enterprise. We launched Workflows to activate market insights, buyer intent, and website activity. But there are only a few milestones in ZoomInfo’s history that have had a game-changing impact on our trajectory and transformed how businesses everywhere go to market.

Conversion 70

Conversion Top of Funnel Marketing Lead Rank 70

Pipeliner

JANUARY 29, 2025

In a recent episode of the expert insight interview series, John Golden delves into the transformative world of geofencing advertising with marketing professionals Barbara Wardell and Ernest Kulhari. This data enables businesses to send timely and relevant ads to consumers, enticing them to visit the business. How Does Geofencing Work?

Video 95

Video Advertising Advertising Marketing 95

SBI Growth

FEBRUARY 5, 2020

Many CEOs often ask us while planning for 2020, “what’s the secret marketing sauce? What’s worked for your other clients when it comes to the marketing mix? What isn’t working?” ” And as most CMOs can agree, there’s no such thing.

Campaigns 339

Campaigns Marketing Consumer ACT 339

Zoominfo

JUNE 8, 2021

We are at the dawn of a new era in B2B sales and marketing. The sales and marketing technology landscape has grown from just a few hundred applications to thousands—each one promising to streamline go-to-market operations, accelerate pipeline and generate revenue at scale. Insight-Driven Engagement for Sales AND Marketing.

Ideal Customer Profile 58

Ideal Customer Profile Sales Qualified Lead Scale Marketing 58

Zoominfo

SEPTEMBER 17, 2024

Lead mining is becoming increasingly commonplace among companies seeking to expand into new markets and territories, as well as those hoping to increase profitability. Lead mining software is designed to unearth valuable business opportunities from vast pools of data. There are many lead mining tools and platforms available today.

Sales Qualified Lead 130

Sales Qualified Lead Software Software Lead Scoring 130