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3 Keys That Determine the Length of Your Sales Cycle

Understanding the Sales Force

Which brings me to sales cycles. Do you know what actually determines the length of your sales cycle? A lot of sales leaders and their salespeople believe that sales cycles are determined by their industry, or are specific to the industries they sell to. Short Foliage Cycle. Understand this.

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Why Perception and Consistency Drive Sales Performance

Anthony Cole Training

As a result, my performance on the golf course is erratic, with scores ranging anywhere from 92 to 102. Lets explore how these two factors perception and consistency impact sales performance. Id like to blame my poor visual perception for my subpar golf game, but the real culprit is my lack of consistency in practice. Im inconsistent.

Course 289
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10 Rules for Successful Sales Training and Revenue Growth

Understanding the Sales Force

If you missed my March 14 article on Sales Cringe – my first in over a month – that will explain why we had the time to rewatch “24.” Regardless of company size, the Owner, President or CEO must SHOW their commitment to sales training to demonstrate the critical nature of the training to all participants.

Training 227
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The Biblical Sales Force Part 2 – On Boarding and Coaching Salespeople

Understanding the Sales Force

Sales leaders accomplish the same thing when they prepare a salesperson with powerful messaging and talking points. Moses returned to God and spoke of this obstacle, or in sales terms, objection: There was internal competition! As with God and Moses, both sales coaching methods should have a role-play component.

Coaching 188
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How B2B Buying Has Changed – And How Sales Teams Must Adapt

For SaaS companies relying on traditional sales strategies to grow revenue, these trends will only become worse, as they now falter in the face of modern purchasing paradigms. While buyers clamor for a seller-free experience, sales teams are left in the dark, bereft of crucial insights to their buyers’ progression.

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The Top 10 Sales and Sales Leadership Articles of 2022

Understanding the Sales Force

And of course, as we move ever closer to the holidays, there are lists aplenty on the Top Gadgets, Luxury Items, Gifts for Her, Gifts for Him and Gifts for Kids to peruse. But it's also the time of year when I publish my list of the Top 10 Sales and Sales Leadership Articles of the year.

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Dare to Be Different: Why Pioneering Pays Off [Q4 Referral Selling Insights]

No More Cold Calling

My best advice for 2025: DONT jump on the bandwagon; DO chart your own course. Sure, revenue is our goal in sales. But in terms of sales metrics, revenue is a lagging indicator. We can, however, measure and manage the key sales activities and behaviors that drive revenue. We can measure revenue, but we cant manage it.

Referrals 317
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In the Race to Win More Customers, Sales Needs Digital Transformation

Discover the results and why investments in digital transformation and automation are pushing sales teams ahead. Salesforce users were surveyed about the forces shaping today's workplace.

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Fulfilling Today's (Changing) eLearning Needs

Speaker: Bryan Marriott, President, P1 Learning

It’s not enough to post 1,000+ courses and leave training up to chance - even if your learners are already aware of their skill gaps, they’re not going to wade through hours and hours of content to find the one course that might help them. eLearning cannot be a “one size fits all” proposition.

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Prove ROI and Make the Business Case for Industrial Content Marketing

Speaker: Achinta Mitra, Founder and President, Tiecas Inc.

It's the plight of an industrial marketer: over the course of a 12-18 month long buying cycle, you make contact with a whole host of influencers who read your content.who may or may not actually work in purchasing. Meanwhile, the purchase somehow takes place, and Sales claims all the glory. and win (or keep!)

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Marketing-Led Post-COVID-19 Growth Strategies

Any return to normalcy may seem far-off, but sales and marketing are on the front lines of restarting the economy. Marketers are uniquely positioned to provide creative solutions to aid their organization in times of change and chart a course for navigating success.