Zoominfo

AUGUST 25, 2020

But what does it mean to actually be productive when it comes to marketing? Obstacles to Marketing Productivity. Either way, there are a host of obstacles to marketing time management that can impede productivity. Lack Of Strategy And Alignment: Sales and marketing alignment is imperative for efficient time use.

Marketing 221

Marketing Campaigns ROI Scale 221

Adaptive Business Services

APRIL 28, 2021

Approximately ten months ago, I decided to set about creating an online course. How to create a course from scratch. How to market it. Online course creation. I quickly found out that there is much more to creating a course than just typing some things up and recording a few videos. How do I price my course?

Course 133

Course Territories Video Twitter 133

Sales and Marketing Management

DECEMBER 2, 2020

Jim Kruger, chief marketing officer at Veeam Software , a developer of disaster recovery and intelligent data management software, predicts three key . . The key is to get creative and drive engagement through great speakers, rich content and some fun of course. But that requires planning for a new year.

Marketing 176

Marketing ROI Pivotal Travel 176

SBI

APRIL 27, 2021

26 Top Sales Software to Drive Growth in 2021. The pace of innovation in the Sales Software market is accelerating. Top Sales Software. Each year, I identify solutions that address both the basic challenges sales organizations face as well as new challenges that are surfacing due to changing markets.

Software 143

Software Software Lead Rank InsideView 143

Zoominfo

DECEMBER 19, 2018

Today we’re closing out this three-part series with a post for our marketing audience. So, if you’re on the hunt for new marketing resources, look no further. 1. Marketing 360. The Marketing 360 YouTube channel offers a wide variety of high-quality video content. 2. Duct Tape Marketing. Go check it out!

Channels 220

Channels Marketing Lead Rank Outsourcing Services 220

Zoominfo

APRIL 12, 2021

How do you scale your marketing strategy to enterprise-level and keep leads flowing into your funnel? An SMB digital marketing strategy , meanwhile, will typically focus on a customer base that best fits the product or service rather than exponential growth. . What Is an Enterprise Marketing Strategy? Personalize at scale.

Scale 189

Scale Enterprise Enterprise Account Based Marketing 189

Zoominfo

MARCH 5, 2018

It’s no secret, sales and marketing teams don’t always work well together. In fact, research shows that 53% of sales professionals are unhappy with the support they get from marketing ( source ). Consider these statistics ( source ): Only 8% of companies have strong alignment between sales and marketing.

Lead Rank 201

Lead Rank Lead Scoring Sales Qualified Lead Buyer Persona 201

Sales and Marketing Management

MAY 15, 2020

While making sales is, of course, the cornerstone of our profession, making purchases during this time is far from a priority – or even a possibility – for many of our prospects. Consider how you can focus your prospecting on certain geographies, demographics or niche markets that may be busy right now. Focus On Customer Relationships.

Loyalty 296

Loyalty Cancellation Churn Face-to-face 296

Zoominfo

FEBRUARY 1, 2021

You manage a small business and its marketing. Maybe your marketing efforts are more ‘throw it at the wall and see if it sticks’ than a fine-tuned ROI machine. What is small business marketing? The goal of small business marketing is to attract leads to your business. How to Grow Your Small Business with Marketing.

Small Business 145

Small Business Small Business Ideal Customer Profile Lead Rank 145

Zoominfo

DECEMBER 15, 2020

And to get there, you have to ramp up your visibility and engagement with your best sales, marketing, and recruiting teams. B2B Tips for Sales, Marketing, Recruitment, and More. These signals alert sales and marketing teams to recognize their pain points and take the next step in putting them through the pipeline.

B2B 237

B2B Trade Show Intent Data Buyer Intent 237

Sales and Marketing Management

JUNE 16, 2019

It’s already available in software and on platforms. Machine learning software can help reveal which customer profiles are hot, decreasing the amount of time salespeople have to spend figuring that out themselves. The objective economic market will do the rest. Of course, some level of reluctance is understandable.

B2B 232

B2B Top of Funnel Hiring Ideal Customer Profile 232

Hubspot Sales

NOVEMBER 29, 2022

To reduce the probability of such inaccuracies, sales forecasting software has become an indispensable part of the professional sales kit. This post shares 12 forecasting software that can help you predict, monitor, and optimize your deal pipeline. Benefits of Sales Forecasting Software. The 12 Best Sales Forecasting Software.

Sales Forecasts 124

Sales Forecasts Forecasting Software Software 124

Zoominfo

OCTOBER 15, 2019

The techniques we discuss in today’s post will help you email any prospect, whether it’s a CEO, marketing VP, industry influencer, or your favorite podcast host. For one, we were filming a cold email course. Example 1: Selling B2B Software. “Hi (First Name), I noticed you are using (competing software tool).

Top of Funnel 230

Top of Funnel Scale Film Lead Generation 230

Smooth Sale

JUNE 5, 2024

Photo by Geralt via Pixabay Attract the Right Job Or Clientele: Select The Better Software Setup for Your Waste Company We live in a digital world, and very few businesses can benefit from the proper use of software. Our collaborative blog offers ideas for software setup for your waste company to consider.

Software 96

Software Software Company Hiring 96

Sales and Marketing Management

DECEMBER 14, 2020

In fact, Kavadellas, CEO of Georgia-based Orasi, a software developer, reseller and consulting firm, was scheduled to play a round with a client and a prospect the day after we spoke with him in November for this story. But Kavadellas recognizes the golf course doesn’t suit everyone as an effective setting for a sales meeting.

Outsourcing Services 279

Outsourcing Services Face-to-face Travel Lead Rank 279

Zoominfo

JUNE 15, 2022

Profiling prospective customers is vital to ensuring that a marketing campaign is targeting the right people with the right message. Remember, nobody buys business software for its own sake. People invest in business software to solve specific problems. Marketers can attract and retain prospective customers more effectively.

Ideal Customer Profile 130

Ideal Customer Profile Marketing Customer Demand Generation Agencies 130

Allego

NOVEMBER 14, 2024

Yet, many still rely on learning management system (LMS) software designed for basic, classroom-style training. These platforms are fine for formal courses, but they miss the mark for fast-paced, real-world sales needs. In this post, we’ll explore the difference between a sales enablement platform vs. LMS software.

Sales Enablement 62

Sales Enablement Software Software System 62

Go for No!

JANUARY 31, 2023

Go for No is a sales and marketing strategy that encourages individuals and teams to embrace rejection as a necessary step toward success. From a marketing perspective, you can get a ton of “implicit” nos. So, much of marketing is testing. And finally, More than bad marketing though is usually bad marketing data.

Marketing 132

Marketing Social Media Scale Top of Funnel 132

Smooth Sale

MAY 27, 2024

Photo by Geralt via Pixabay Attract the Right Job Or Clientele: Custom Software Benefits Your User Experience and Growth Your online identity is as vital as, say, your physical identity. Our collaborative blog offers insights into how custom software can benefit your user experience and growth. Take Your Leap Today!

Software 91

Software Software Benefit Customer 91

Zoominfo

JUNE 17, 2018

In the marketing world, brand storytelling refers to campaigns that use creative narratives to showcase a brand or product. Brand storytelling is a staple of B2C content marketing, but it’s less common in the B2B world. It’s an entertaining story that also makes viewers understand how vital HP’s printer security software can be.

Examples 237

Examples B2B Microsoft Telecommunications 237

Nutshell

MAY 8, 2023

One of the most valuable types of tools CRMs can integrate with is email marketing platforms. But what’s the benefit of your CRM integrating with email marketing platforms, and what should you consider when setting up that integration? Table of Contents Why use a CRM with your email marketing? Read on to learn more.

Email Marketing 118

Email Marketing CRM Marketing Segment 118

Nutshell

APRIL 3, 2024

But nowadays, with modern software for startups, getting your small business off the ground is easier than ever. Whether you want to sell or scale your business, here are the software tools to make a productive tech stack for your startup. Read on to learn more about each type of startup software. Of course you do.)

Software 71

Software Software Scale Analytics 71

DiscoverOrg Sales

DECEMBER 18, 2018

You might recognize the most-prospected-to companies of 2018, according to DiscoverOrg’s database, as household names – but that’s not why savvy sales and marketing professionals have been pitching to them. Louise C– serves as Senior Director, Hospitality Marketing. Wells Fargo.

Company 156

Company Prospecting Oracle Transportation 156

Sales and Marketing Management

OCTOBER 16, 2017

Author: Tony Agresta Most salespeople could teach a course in rejection. For example, Momentum Solar has emerged as a national player in the solar energy market. We train our salespeople to be extremely knowledgeable about our customers, as well as our products, and to rely on our tech, development and marketing teams for backup.

Real Estate 243

Real Estate Construction Scale Hiring 243

Nutshell

NOVEMBER 25, 2020

Email marketing is the dominant channel for marketing communications when measured by ROI, reach, cost, etc., Before email marketing was commonplace, marketers used advertisements, fliers, coupons, and other distributed promotions in order to build their audience and reach potential customers. What is email marketing?

Marketing 144

Marketing Webinar Metrics Email Marketing Top of Funnel 144

Sales and Marketing Management

SEPTEMBER 8, 2018

Author: Silvia Woolard In today’s digital marketing environment, there are unlimited ways to improve your business performance. Your business, marketing, sales, and content strategies are surely different than your competitors’ strategies. In her free time, she writes and works in a field of marketing and popular psychology.

Case Study 237

Case Study Discount Webinar Metrics How To 237

Zoominfo

FEBRUARY 3, 2021

As the person responsible for Innovation at ZoomInfo, a core part of my job is understanding markets where we do not currently offer a solution — but might want to in the future. My research landed me squarely on Bizo, a company that once aspired marketers to “precisely target business people by specific business demographic criteria.”

Data 246

Data Advertising Advertising Lead Rank 246

Zoominfo

JANUARY 11, 2021

The email inboxes of B2B executives are already filled with so much marketing clutter. Yet the people who actually might be interested in buying your product or service also play a big role in your target market. Creating customer profiles for these prospects is crucial for your marketing campaigns—and in the end, your sales.

Ideal Customer Profile 162

Ideal Customer Profile B2B Buyer Persona Top of Funnel 162

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? Lead gen occurs within the second stage of a marketing funnel—meaning it happens after marketers have attracted an audience and are ready to hand them over to the sales team. What does a “good lead” look like anyway? What is a Lead?

Lead Generation 240

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 240

Nutshell

JULY 8, 2021

“Oh, your email ended up in my spam folder” is what email marketers and salespeople hear in their nightmares. If your emails are ending up in your recipients’ spam folders it means that your sales and marketing are having no impact. Related: How to ensure email deliverability using Nutshell Marketing.

Marketing 150

Marketing Lead Rank Lead Scoring Email Marketing 150

Sales and Marketing Management

FEBRUARY 8, 2019

Author: Richard Lowe There’s no doubt in my mind that the world of software sales has evolved drastically in recent times with the growth of Software as a Service (SaaS) creating the need for new skills and knowledge from professionals in this arena.

Hiring 201

Hiring Sales Cycle Face-to-face Software 201

Zoominfo

FEBRUARY 1, 2021

Of course, your sales strategy’s success, including reaching your revenue goals, depends on the sales team hitting their numbers. Job functions: sales, operations, and marketing. Whether you start a call with your demo or not, your software walkthrough needs to shine. It turns out they’re pretty important.

Data 246

Data Prospecting Strategy Cold Calling 246

Partners in Excellence

APRIL 5, 2024

Of course, what I did not realise was that every role requires sales skills – whether direct or indirect in terms of influence – and ultimately, we are all judged by financial results. I joined PeopleSoft in 1996 as the head of Product Marketing and Strategy for Europe. As I mention, whatever your role (CEO; General Manager; CRO etc.)

PeopleSoft 139

PeopleSoft Software Software Course 139

Zoominfo

APRIL 22, 2020

Similarly, Loom , a screen video and recording software, is removing the recording limit on their free plan and also giving free access to K-12 schools and educators. Zoho is offering free access to its remote work software, Remotely, until July 1st, 2020. Giving us face-time with our colleagues–and our loved ones.

Company 173

Company Customer Microsoft Film 173

Nutshell

APRIL 29, 2024

Thankfully, there’s a way to streamline your processes and improve your team’s productivity with the help of software for SMBs. FREE GUIDE Best software for accounting and bookkeeping Is your small business making a profit? This accounting software tool for SMBs has a support hub for video tutorials and articles. Find out here.

Software 71

Software Software Top of Funnel Small Business 71

Zoominfo

DECEMBER 16, 2020

As adoption rates in Customer Relationship Management Software (CRMs) continue to rise, a (data-driven) gap in usefulness and effectiveness is very clear. Because like most sales and marketing technologies, CRMs are only as good as the data stored within its database. And, of course, it turns out the account is owned by a peer.

SalesForce 219

SalesForce Territories Intent Signal Buyer Persona 219

Allego

OCTOBER 8, 2024

A strong sales training program combined with modern sales training software directly impacts sales performance, win rates, and overall revenue. Sales training software is a key component of an effective training program. All of which can be found in modern sales training software.

Software 62

Software Software Training Scale 62