Zoominfo

MARCH 2, 2021

Improving the way you harness and use big data will benefit your marketing strategy by helping you reach the right people at the best time with relevant content. E-mail remains at the center of the marketing mix for most businesses. This post will highlight the ways that big data influences email marketing.

Email Marketing 272

Email Marketing Campaigns Data Marketing 272

Zoominfo

AUGUST 8, 2024

To be successful, sales professionals need to be experts in many different areas at once: their product’s strengths and weaknesses, their prospects’ pain points and needs, and the broader economic and competitive landscapes. To give sellers a fighting chance, sales leaders need to build an effective, flexible sales enablement program.

Sales Enablement 130

Sales Enablement Strategy Scale Hiring 130

SalesFuel

NOVEMBER 25, 2024

SMBs need to focus on local marketing tools to promote their offerings and sales to meet their sales goals. Local Marketing Tools are Critical for SMBs in 2025 The Competition Never Tires A study by Valpak says that SMBs shouldn’t decrease their ad efforts because of inflation and higher cost of living. They need help.

Direct Mail 93

Direct Mail Tools Marketing Ideal Customer Profile 93

Smooth Sale

DECEMBER 18, 2024

Photo by Geralt via Pixabay Attract the Right Job or Clientele: The Long-Lasting Impact of Sensory Marketing Do your marketing efforts focus on audio-visual presentations, such as print ads, radio spots, and videos on TV and the Internet? Indeed, adding scents to products can increase sales.

Marketing 88

Marketing Influencer Loyalty Remedy 88

The Center for Sales Strategy

OCTOBER 14, 2024

Let’s cut to the chase—there’s no magic formula to building a successful sales team. Unless, of course, you consider “hiring the right people” a kind of magic. The foundation of any high-performing sales structure starts with one thing: talent.

Hiring 111

Hiring CRM Course Sales 111

Zoominfo

APRIL 23, 2021

ZoomInfo’s recent webinar, Automation: The Secret to Next-Level Go-To-Market Strategy , highlighted why automation powered by data is a proven tactic to accelerate win rates and better enable go-to-market plays. Through trial and error, companies adopt “sales plays” that become repeatable and highly targeted.

Webinar Metrics 242

Webinar Metrics Strategy Marketing Scale 242

Sales Gravy

MARCH 30, 2025

It can also make life much easier if your sales plan and quota gets bigger in the back half of the year as many do. Of course, after battling it out in Q1 you may need to refill your tank. No-one tanks their sales number on purpose.But where you are now is almost always a result of small slips in discipline tha.

Quota 103

Quota Insurance Insurance Policies 103

Janek Performance Group

DECEMBER 24, 2024

Sales training can be a significant investment in your sales team. Here are a few guidelines for organizations to boost the effectiveness of their sales training: Create a Culture of Training and Coaching Establishing a culture of training and coaching is one of the most significant things a company can do to achieve success.

Training 118

Training Hiring How To Retention 118

No More Cold Calling

JANUARY 13, 2022

I understand that predictive analysis tools can be accurate at forecasting business trends and sales performance. Astrologers, business analysts, and sales “experts” all tend to focus on hopeful outcomes that aren’t always grounded in reality. Hopeful outcomes sound like this: Sales and marketing will learn to play nice.

Trends 356

Trends Margin Cold Calling Inbound 356

Sales Hacker

MARCH 18, 2025

Prior to Mutiny, Jaleh was the Head of Marketing and Business Development at Gusto, where she grew the company from 500 to 50,000 customers over 4 years. She was the Director of Product Marketing at VMware prior to Gusto. 06:49 How 1:1 sales personalization drives 14x higher conversion rates. Uber or Salesforce. Uh, and then.

Marketing 66

Marketing Scale Case Study Lead Rank 66

Hubspot Sales

AUGUST 7, 2024

After some initial discovery, the capable sales rep dove into the platform to give me a look at one of the functionalities I was most interested in. Table of Contents What Is a Sales Demo Environment? You can think of a sales demo environment in the same way. But during the live demo, disaster struck.

Closing 104

Closing How To Call-back Software 104

Smooth Sale

OCTOBER 24, 2024

Observation Leads to Questions Upon witnessing an unusual business approach, I observe, read the writing, and consider how it may improve business development and sales. The LinkedIn Example Communications about business growth and sales typically grab my attention. Feedback from Justin on your first post after the course.

Strategy 131

Strategy Social Media Hiring LinkedIn 131

Sales and Marketing Management

FEBRUARY 11, 2021

Its sales expertise? Of course, it takes leadership to drive a company's culture. That's all well and good when your sales force works in a traditional workplace – sharing office space and meeting face-to-face. We tend to think of inside sales reps as being reasonably autonomous. Its products? Its customer service?

Inside Sales 348

Inside Sales Revenue Lead Rank How To 348

SalesFuel

NOVEMBER 18, 2024

The past few years have been hard on sales with consumers increasingly worried about recession. Your clients need to focus on marketing promotions to stay ahead of the competition in coming years. One of the easiest ways to spot value is marketing promotions. Marketing information (e.g.,

Promotion 59

Promotion Marketing Retail Margin 59

Steven Rosen

JUNE 20, 2021

Sales leaders need to remember that they, too, must regularly upgrade their leadership skills. The most effective ways are networking with a peer group of like-minded sales leaders who face similar challenges and utilizing a sales leadership coach. Realistically most senior sales leaders don’t engage in networking regularly.

Sales Leadership 234

Sales Leadership Face-to-face Networking Travel 234

Sales and Marketing Management

DECEMBER 14, 2020

As a longtime member of the incentives industry, I am often asked what businesses can do to better manage their sales teams and their relationships with their channel partners in the constantly changing world. My answer: sales training initiatives. Sales training has grown in importance in the past decade.

Incentives 295

Incentives Incentive Training Channels 295

SalesFuel

NOVEMBER 22, 2024

Social video is one of the influencer marketing tools that should be used by both B2C and B2B influencers. B2B brands have been slow to trust influencer marketing, but it’s time for you to change that. This makes social video one of the most powerful influencer marketing tools available. Here’s how.

Influencer 59

Influencer B2B Video Tools 59

Sales 2.0

JULY 8, 2022

Meanwhile most high tech companies accept this level of productivity in their sales departments. The trick of course is finding them. It can be a critical step in filling your sales pipeline with great opportunities. Sometimes that need is something your product can address and hence a sales opportunity is created.

Prospecting 370

Prospecting Outsourcing Services Cold Calling Hiring 370

Understanding the Sales Force

SEPTEMBER 20, 2023

I’ve written more than 2,000 articles on my Understanding the Sales Force Blog and there are hundreds of other sales blogs. Some are written by sales experts. Some are written by marketing experts. I am concerned about the subjects being curated for sales and sales leadership professionals. Absolutely.

Sales Leadership 211

Sales Leadership Hiring How To Account Based Marketing 211

The Pipeline

AUGUST 5, 2021

In sales the go to is often sports, and one can understand why. No issue with that, but I prefer to use investment and the financial markets, primarily because of the focus on value. It start with how sellers think about time; which is why in sales, time is value not money. This again puts a focus on the tools you use and how.

Lead Rank 352

Lead Rank Lead Scoring Ideal Customer Profile Objections 352

Pipeliner

JANUARY 24, 2025

As a sales leader for a cruise line, you’re no stranger to the thrill of mapping uncharted waters. In this comprehensive blog post, we’ll delve into the particular challenges facing sales leaders at cruise lines and provide actionable advice and insights for fueling sales growth and revenue.

Industry 90

Industry Travel Consumer Trends 90

Sales and Marketing Management

DECEMBER 14, 2020

But Kavadellas recognizes the golf course doesn’t suit everyone as an effective setting for a sales meeting. Orasi’s team of 12 field sales reps is supplemented with 10 inside salespeople who call on a second tier of prospects. What does it mean for B2B sales managers as they strategize for 2021?

Outsourcing Services 279

Outsourcing Services Face-to-face Travel Lead Rank 279

Hubspot Sales

AUGUST 26, 2024

I remember it like it was yesterday — I was just starting out in SaaS sales, and I had identified a promising account I wanted to target. Sales requires a lot of skills you can only acquire from experience, but there’s one critical attribute you should start to hone on day one: persistence. How to Use AI for Sales Follow-Ups 1.

Follow-up 122

Follow-up Lead Rank Lead Scoring Leads 122

Hubspot Sales

AUGUST 20, 2024

Choice paralysis is what happens to our brains when, in the course of those 35,000 decisions, we’re trying to make one that has too many options to figure out the “best” one. Helping Customers Overcome Choice Fatigue With the previous concepts in mind, let’s turn them toward your customers to help boost conversions and close sales.

Examples 111

Examples Conversion Customer Licensing 111

Vengreso

JANUARY 17, 2025

Entering this 2025, to embrace a virtual sales program, like our own FlyMSG Sales Pro Plan , could be pivotal for achieving unprecedented business success. The Rise of Virtual Sales Programs As we enter 2025, the landscape of sales training programs is undergoing a revolutionary transformation.

Webinar Metrics 98

Webinar Metrics Selling Skills Sales Cycle Coaching 98

Nutshell

DECEMBER 4, 2024

With the enormous amount of ads and other marketing messages the average person views per day (somewhere between 4,000 and 10,000), it’s more important than ever to stand out as a brand. That’s the essence of disruptive marketing, a practice that has been around for as long as people have sold and people have bought. Of course you do.)

Marketing 62

Marketing Social Media Campaigns Consumer 62

Sales and Marketing Management

SEPTEMBER 21, 2020

Author: Leeatt Rothschild Virtual sales meetings have become the norm as a result of COVID-19. However, many sales reps may find themselves unsure of how to best lead a meeting with prospects over video. Here are four actionable tips to help you lead more successful virtual sales meetings and ultimately earn more new business.

Sales Meeting 317

Sales Meeting Meeting Nonprofit Face-to-face 317

Steven Rosen

MARCH 25, 2021

Sales Executive Leadership Forum. Build a Bigger Network and Increase Your Market Value. Every sales leader needs to consider their market value. Sales leaders should regularly evaluate and determine areas for growth for their staff and themselves. As a former sales executive , I was always in a tough spot.

Networking 245

Networking Groups Travel Hiring 245

Smooth Sale

MARCH 3, 2025

Photo by Attract the Right Job or Clientele: Video Marketing Can Be A Top Tactic For SME Growth A successful marketing strategy is a central ingredient in business success. In todays landscape, video marketing should be one of the top items on your agenda. Research shows that consumers want brands to embrace video marketing.

SME 78

SME Video Marketing Social Media 78

Partners in Excellence

NOVEMBER 18, 2024

” Then the sellers start saying, “Marketing you have to create more inbound! And, of course, as long as these sellers win 15-20% of the opportunities they compete for, they are happy! They have their playbooks, something that produces sales, probably not much different from others. It’s a sellers dream!

Customer 126

Customer Outbound Revelation Discount 126

Sales 2.0

MAY 1, 2020

You may easily say “yes” but if I look at real sales people’s actions over the course of a couple of decades, I see that their actions say “no”. Going retro and sending people old-fashioned “boring” letters without any marketing glitz has worked well. This is hours of work, not minutes. Many of your efforts will seem to fail.

Enterprise 416

Enterprise Enterprise Social Media Referrals 416

Hubspot Sales

SEPTEMBER 9, 2024

During my time as a sales rep, building a lead list was one of my first activities when I took on a new sales role, territory, or industry vertical. Many organizations may closely meet your company’s ideal customer profile (ICP) criteria and warrant sales reps to proactively reach out to them. Sales Qualified Leads (SQLs).

Lead Rank 118

Lead Rank Ideal Customer Profile Marketing Qualified Lead Sales Qualified Lead 118

MEDDIC

JANUARY 9, 2025

Creating a sales planand if you have adopted the MEDDIC framework , the MEDDIC sales plan is the foundation for making 2025 a successful year. This guide walks you through seven actionable steps to craft a highly successful MEDDIC sales plan and make this your best year yet. Just any goals?

Ideal Customer Profile 64

Ideal Customer Profile Lead Rank Lead Scoring Forecasting 64

Vengreso

MARCH 26, 2025

Mastering sales fundamentals has become more crucial than ever for sales professionals. Whether you’re new to the field or looking to close more sales, online sales training offers a flexible and effective path to success. Here are the essential sales skills that sales training programs provide.

Training 68

Training Strategy Ideal Customer Profile Lead Rank 68

Smooth Sale

FEBRUARY 28, 2025

Photo by Geralt via Pixabay Attract the Right Job or Clientele: How to Market Your Business and See More Success You will always need to market your business. Specific marketing strategies should offer amazing results. They are the unspoken gems that can help generate more sales cost-effectively.

Marketing 78

Marketing How To Social Media Advertising 78