Selling to Fortune 500 Companies (An Easy 3-Step Process)
Sales Hacker
NOVEMBER 11, 2019
I messed up on that one, and quickly learned my targeting and copy was too general — there wasn’t enough of an incentive to click. per click, but as I figured out the CTR with my first campaign settled at.245% 245% and had a CPM bid of $1.20 – I realized I could change the way I bid to CPM to get 7X the clicks for the same price.
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