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How to Improve your Bottom Line for Sustainability 

Smooth Sale

Photo by Geralt via Pixabay Attract the Right Job or Clientele: How to Improve Your Bottom Line for Sustainability In the ever-evolving marketing world, one of the most persistent questions for business owners and career professionals is: Should we focus more on cost per lead (CPL) or cost per sale (CPS)?

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2 Ways to Turbocharge Your Sales Strategy

SBI Growth

If you formalize them into your sales process, training and measurement, revenue will grow. The two elements to formalize into your sales process, training and measurement are: Referral Sales. Reps aren’t trained to these activities and very few track success. In addition, referral costs per lead are always among the lowest.

Strategy 310
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Change With Your Customers, Not The Competition

SBI Growth

They captured new leads using 97% outbound cold calling. These LDRs were well trained and capable of qualifying true prospects. Problem : Suddenly the lead pipeline slowed to a trickle. Wrong Solution : The VP of Sales, desperate to provide more leads, doubled the outbound calling staff. Leads stayed the same.

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A Guide to Marketing Automation

Zoominfo

Some sample KPI’s to look at include: Cost per lead Revenue Average lifetime customer value Conversion rates Website traffic ROI. Invest in training. Professional training may seem pricey, but ultimately, this step will save your organization in the long run. Find the right tool. Prioritize Data Hygiene.

Marketing 246
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7 Truths About Sales and Marketing (That CEOs Need to Know - Part 1)

Pointclear

Document the cost per lead — and the cost per sales accepted lead, -sales qualified lead, -closed deal. Keep leads from being ignored. Nuture leads until they’re ready to turn over to sales. Develop a guide for sales “What is a Lead and How to Follow-up on One.” Stay tuned.

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PowerViews with Andrew Gaffney: Tipping Points & Differentiators

Pointclear

Working with a wide variety of clients from tech firms to sports properties and lifestyle brands, Andrew has crafted successful campaigns built around white papers, event-based advertising and sales training materials for clients such as Major League Baseball, Canon, DuPont, SAP, Business Objects, Oracle and many others.

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Desperate and Fearful: Need Pipeline – Want Sales Lead Generation

Pointclear

Don’t assume your sales team members know lead follow-up best practices; don’t assume the agreed upon definition of a lead is top-of-mind; and don’t assume that the way lead deployment is handled is efficient and effective. Document the processes, and make them part of your ongoing training and communications.