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How to Check the ROI of Your ABM Strategy

Sales Hacker

Click-through rate (CTR): Is the number of clicks your ad gets divided by the number of times they show your ad (impressions). Cost Per Click (CPC): CPC is the exact amount of money you pay for each click your ad gets. Lower your CPC to boost your campaign’s revenue.

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10 Tried-and-Tested SaaS Marketing Tactics That You Should Try

Pipeliner

That way, you will be able to bring your ads in front of your target market in a cost-effective manner. You need to focus on your ad quality score as well, as this can impact your cost-per-click bid. People will always tend to compare your software with your competition. Software Advice. Use Email Marketing.

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Outbound Lead Generation: How to Build an Efficient Growth Machine

Zoominfo

The cost per conversion means it can only be used in moderation. However, marketers can control expenditure by applying a maximum cost-per-click threshold per keyword. Specialized tools, such as phone dialers and email marketing software, can be integrated to provide extra features.

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Social Media Services: Empowering Small Business Success

SocialSellinator

Platform Reach (billions) Avg CPC Avg CPM YouTube 2.56 $3.21 $9.68 Outsourcing eliminates the need for hiring and training internal staff, saving costs associated with salaries, benefits, and ongoing training. It not only boosts brand visibility but also encourages direct customer engagement. Facebook 2.11 $0.97 $7.19