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40 Marketing KPIs Your Team Needs to Track

Zoominfo

The following types of tools are used to track, measure, and share KPIs: Web analytics CRM systems Data dashboards Business management platforms Data visualizers Business intelligence software. Whichever solution you use, it should help share insights into performance success in a digestible way. What Are Common KPIs?

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The Ultimate Guide to LinkedIn Ads: Budget, ROI, and Successful Campaigns

LinkedFusion

Targeting Option Use Case Example Job Title Target CEOs at software companies. You need to balance cost per click (CPC) , targeting options , and your overall campaign objective to ensure that every dollar works as hard as it can. Cost Per Click (CPC) : This is the price you pay each time someone clicks your ad.

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The Complete Guide to LinkedIn Ads in 2024

LinkedFusion

Advanced Targeting : With LinkedIn, you can get super-specific with who sees your ads—think C-suite executives, HR managers, or software developers. Key Metrics to Track You want to keep a close eye on metrics like click-through rate (CTR), cost per click (CPC), and conversion rate.

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How to Check the ROI of Your ABM Strategy

Sales Hacker

Click-through rate (CTR): Is the number of clicks your ad gets divided by the number of times they show your ad (impressions). Cost Per Click (CPC): CPC is the exact amount of money you pay for each click your ad gets. Lower your CPC to boost your campaign’s revenue.

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B2B Lead Generation 101: Strategies, Best Practices, and Software

LeadBoxer

HubSpot took a look at their customer’s results with LinkedIn Sponsored Content and found similarly promising results : While LinkedIn has a higher cost per click (CPC) than Google Ads, the conversion rate is twice as high. This leads to a lower cost per lead overall.

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3 Audience Segmentation Trends Shaping Digital Marketing in 2021

Zoominfo

When you start drilling down into who your customer really is, the cost-per-click will increase because the likelihood of conversions drastically increases—but so will the efficiency of your marketing spend. software release will let users choose whether they want their activity monitored across apps, reports The New York Times.

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What is Cost Per Lead & Why You Should Be Using It

LeadBoxer

If you’re a B2B company or a brand with a high-ticket item like a luxury car, it’s not as likely that visitors are going to buy a product the first time they click on an ad. CPC measures how much it costs when a person clicks on an ad in a pay per click (PPC) marketing campaign, which is important for determining how much you should spend.