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3 Audience Segmentation Trends Shaping Digital Marketing in 2021

Zoominfo

If you were a marketer twenty years ago, you would have given anything for this scenario. In 2021, digital marketers are segmenting audiences and focusing on quality over quantity. You’re better off getting your advertisement in front of 100 people in a single row of that stadium—as long as they’re good-fit prospects.

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Google Ads Leads vs Website Traffic: Boosting Success

LeadFuze

Whether you’re a digital marketing specialist, an eCommerce business owner, or simply someone looking to grow their online presence, the debate between Google Ads leads vs website traffic is likely on your radar. This results in reduced cost per click (CPC), making it an invaluable platform to consider when planning your ad campaigns.

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Best Google Ad Extensions for Local Business Clients

BuzzBoard

The Basics of Google Ad Extensions and Its Importance in Digital Marketing In the rapidly evolving sphere of digital marketing, crafting an effective keyword strategy that connects local businesses with their target audience is critical. By fine-tuning Ad Extensions, you can increase visibility and improve the click-through rate (CTR).

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The Ultimate Guide to LinkedIn Ads: Budget, ROI, and Successful Campaigns

LinkedFusion

If you’re in the B2B marketing space, LinkedIn Ads should be a staple in your strategy. LinkedIn Ads Overview: A Powerful Tool for B2B Marketing When it comes to B2B marketing , LinkedIn Ads are unbeatable. If you’re looking to target the VP of marketing at a mid-sized tech firm, LinkedIn makes it happen.

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3 Audience Segmentation Trends Shaping Digital Marketing

Zoominfo

If you were a marketer 20 years ago, you would have given anything for this scenario. In 2022, digital marketers are segmenting audiences and focusing on quality over quantity. You’re better off getting your advertisement in front of 100 people in a single row of that stadium—as long as they’re good-fit prospects.

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How to Check the ROI of Your ABM Strategy

Sales Hacker

Imagine this: you have a thoroughly vetted list of prospects. The prospects soak up everything your marketing team has to say. When marketing hands over the leads to the sales team , they have a field day and close most of them because they are highly qualified. What is account-based marketing? Source: Drift.

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Planning, Execution & Reporting: How to Master Your B2B Marketing Strategy

Zoominfo

For B2B marketers, that means the challenge of effectively reaching, engaging, and converting their target audience is more complex than ever. As competition intensifies and buyer expectations evolve, the need for a well-defined and comprehensive B2B marketing strategy becomes paramount. What is B2B Marketing?