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Engaging Customers, Expanding Revenue: 4 Marketing Success Stories

Zoominfo

ZoomInfo equips marketing teams with data-backed insights that make it easier to refine messaging, target the right buyers, and scale impact through AI-driven automation. To put these plans into action, Smartsheet needed a way to better segment its audience and target high-intent prospects while ensuring marketing and sales alignment.

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LinkedIn Video Specs and Best Practices: a Comprehensive Overview

Hubspot Sales

If you're interested in demand generation, you have more flexibility to make your videos longer and more in-depth. For instance, if you're interested in driving brand awareness, you would measure your success with website visits and pay based on cost per one thousand impressions.

LinkedIn 134
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How to Get the Most Out of Your Search Ad Budget

Zoominfo

. “The more profitable experience for search engines is more people clicking on ads. So if your ad is not getting clicked on, then it’s not going to be presented first or as often,” says Lauren Temmler, senior demand generation manager at ZoomInfo. However, make sure you consider your target audience.

Lead Rank 130
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The Complete Guide to LinkedIn Ads For 2025

LinkedFusion

Key Takeaways Target Specific Audiences : Use LinkedIn ad types like dynamic ads and sponsored content to target ads to specific industries or jobs. In simple terms, LinkedIn ads are a form of paid promotion that helps you target professionals on the platform. What are LinkedIn Ads? So, what’s the deal with LinkedIn ads?

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The Complete Guide to LinkedIn Ads in 2024

LinkedFusion

Key Takeaways Target Specific Audiences : Use LinkedIn ad types like dynamic ads and sponsored content to target ads to specific industries or jobs. In simple terms, LinkedIn ads are a form of paid promotion that helps you target professionals on the platform. What are LinkedIn Ads? So, what’s the deal with LinkedIn ads?