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Small business owners are known for doing it all: marketing, finance, operations, sales, project management, admin, HR, and more. Hire a lawyer and CPA to help with contracts, licensing, bookkeeping, and other legal documents. Every business is different based on location, size, industry, revenue, and other factors.
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Most of it is rather nonsensical vocabulary that was created by marketing departments for conversion into catchy collateral materials. Recently when putting the finishing touches on a speech, which followed after I had coached a number of business owners and non-salespeople through a natural sales process. Most definitely.
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