Pointclear

MAY 14, 2013

My guest today is Michael Brenner, Vice President of Marketing and Content Strategy at SAP and Managing Editor for the SAP Business Innovation site. At SAP, Michael’s challenge is to transform social business and content marketing to reduce cost-per-acquisition of new customers. Sales is Still Important.

Top of Funnel 260

Top of Funnel SAP Cost per Acquisition Customer 260

Hubspot Sales

AUGUST 8, 2019

Sales leaders can’t use their intuition to guide their decisions — not only are they dealing with a huge amount of information, but the risk of failure is high. That’s why successful companies obsessively measure everything about their go-to-market model, sales strategy, and salespeople. Sales Key Performance Indicators (KPIs).

Cost per Acquisition 145

Cost per Acquisition Lead Rank Churn Webinar Metrics 145

Sales Hacker

AUGUST 11, 2020

Wes started his career at Sisense, becoming head of enterprise business development and ultimately director of inside sales for North America. As of January 2019, he moved on to leading the US sales team at Red Points. After four years, he didn’t like being stuck behind a desk, so he moved into SaaS. Where are you from?

Hiring 126

Hiring Lead Rank Call-back Lead Scoring 126

DialSource

APRIL 8, 2020

They’re calling their CPA and financial advisors to help them make tough investment decisions in a volatile market. Inside sales reps find themselves with limited access to the information they need to best serve customers and prospects. They’re calling the bank for help with their car payments and stimulus checks.

How To 36

How To Cost per Acquisition SalesForce Face-to-face 36