This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Don’t run ads on the weekend If you’re a B2B company, prospects are primarily searching for you while they’re at work. Search platforms will quote the average bidding price for each ad group, and buyers choose their maximum cost-per-click and spend per day. But how do you know if that’s a good move?
This results in reduced costperclick (CPC), making it an invaluable platform to consider when planning your ad campaigns. Not only does this improve targeting precision but also helps optimize costperclick leading towards higher profit margins. Need Help Automating Your Sales Prospecting Process?
CTR – Click-through rate, how often are people clicking your ads ? CPC – costperclick, how much are you paying perclick? Conversion Rate – Are those clicks converting? CPC – costper conversion, how much are you paying per each conversion?
How to Calculate Costper Lead Costper Lead Industry Benchmarks 6 Ways to Reduce Costper Lead Use Costper Lead to Make Your Marketing Campaigns More Effective [ps2id id=’id-1′ target=”/] What is Costper Lead?
A carefully crafted strategy not only helps businesses navigate the complex B2B landscape but also empowers them to connect with prospects, drive revenue growth, and foster long-term customer relationships. With ZoomInfo’s dynamic Audiences , you can find and reach your most valuable prospects without inefficiencies or waste.
We organize all of the trending information in your field so you don't have to. Join 283,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content