The Pipeline

AUGUST 10, 2011

In Conversation – How to Shorten the Sales Cycle. Stored in Attitude , Business Acumen , EDGE Sales Process , Interview , Lead Management , Proactive , Proactivity , Prospecting , Sales Process , Sales Strategy , Success , Video , execution. Demand Generation. Prospecting. 3 R’s of Prospecting Success.

Sales Cycle 244

Sales Cycle Pipeline Conversion Webinar Metrics 244

The Pipeline

JUNE 3, 2011

5 Ways to Boost Your Email Prospecting Response Rate. Prospecting via email can be wildly rewarding, or incredibly frustrating. In fact, we’ve coached clients through a number of simple steps that have helped them double or triple their prospecting email response rates virtually overnight. April 2008. March 2008. February 2008.

Pipeline 286

Pipeline Prospecting Twitter B2B 286

The Pipeline

MARCH 30, 2011

Prospecting – When Is The Best Time? Stored in Attitude , Business Acumen , Cold calling , Proactivity , Productivity , Prospecting , Time Allocation , Video , execution. Last week I talked about prospecting, why some like it when most don’t, rejection, and managing them. Demand Generation. Prospecting.

Pipeline 222

Pipeline Prospecting Cold Calling Sales Qualified Lead 222

SBI Growth

JANUARY 20, 2014

Even a small change in conversion effectiveness can change a failed campaign into a robust ROI. Download the Offer Strategy Assessment tool to drive higher campaign conversions. The Role of Offers in Prospect Marketing. When marketing to prospects, the Offer plays a major role as well.

Campaigns 310

Campaigns Demand Generation Targets Demand Generation Outside Sales 310

Zoominfo

JUNE 6, 2019

Sales prospecting—a common source of misery for most sales reps—is a critical aspect of selling for nearly all businesses. Prospecting uncovers potential buyers, fuels an organization’s sales pipeline, and provides important context to future sales conversations. What is B2B Sales Prospecting?

B2B 212

B2B Buyer Persona Top of Funnel Prospecting 212

DiscoverOrg Sales

FEBRUARY 21, 2018

We have trade show prospecting down to a science. Blog: How to Prospect at Trade Shows: The Ultimate 10-Step Sales and Marketing Checklist. Set specific prospecting goals. Connect with prospects in the moment. Take notes in between conversations. On-demand Webinar: How to Maximize Your Trade Show ROI.

Trade Show 174

Trade Show Ideal Customer Profile Prospecting Decision Maker 174

Zoominfo

FEBRUARY 23, 2021

Learn what sales prospecting is, and how business development professionals can go to market using outreach strategies that deliver business results. What is Sales Prospecting? The ultimate goal is to guide your prospects through the sales funnel until they eventually make a purchase. How to Prospect: Step by Step.

Prospecting 208

Prospecting Ideal Customer Profile Top of Funnel Strategy 208

SBI Growth

OCTOBER 24, 2012

That's where SBI's demand generation programs benefit from ProForma campaign measurement tools. Activity Metrics - For each framework component, capture the activity metrics, both impressions and prospect click and response interactions. You track the Lead Source to capture the first contact a prospect makes with your company.

Demand Generation Agencies 293

Demand Generation Agencies Marketing Demand Generation Demand Generation Targets 293

Zoominfo

FEBRUARY 25, 2021

What is Lead Generation? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. The Lead Generation Process. What is a Lead? Lead Scoring.

Lead Generation 240

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 240

Zoominfo

AUGUST 24, 2021

Whether it’s to access fast customer support, resolve a technical issue, or simply connect to a sales representative, more and more companies are adopting chatbots and conversational marketing platforms to their websites. It’s the very thing you need between your sales team and future prospects.

Demand Generation Targets 130

Demand Generation Targets Demand Generation Engineering Top of Funnel 130

SBI Growth

MAY 14, 2013

Understanding what your prospects are asking themselves, and when, is critical work. The benefits to using BPMs to produce Contextual Content are twofold: Demand Generation – Relevant content attracts visitors to your site. It not only drives traffic, but improves conversion rates. They are often expressed as questions.

Buyer Persona 314

Buyer Persona Lead Nurturing Demand Generation Agencies Demand Generation Targets 314

SBI Growth

OCTOBER 5, 2013

Get it wrong and you’ll have a painful conversation with the CEO to look forward to. Your marketing budget has to reflect the new buying behavior of your customers and prospects. If done correctly, the LDR is the first human contact a prospect has with your company. Wins – Percent contribution by Marketing to Sales Revenue.

Outsourcing Services 293

Outsourcing Services Top of Funnel Sales Qualified Lead Trade Show 293

SBI Growth

FEBRUARY 6, 2014

Demand generation managers, campaign managers, lead development representatives, etc. The role is centered specifically around new prospects. What type of prospects are being attracted? Conversion rates for each. So, how will you generate more leads? This has been a popular sentiment for quite some time.

Leads 288

Leads Marketing Qualified Lead Distribution How To 288

SBI Growth

APRIL 26, 2013

The insights gathered and analyzed help inform and shape your marketing strategies: Demand Generation, Content Creation, Branding and Lead Nurturing. The framework facilitates interviewing techniques designed to allow interviewees to engage in free flow conversations. Get the conversation going with 1-2 good ones.

Customer 316

Customer Buyer Persona Survey Demand Generation Targets 316

SBI Growth

JUNE 14, 2013

After a quick conversation, we found he was committing 3 of the sales myths below. Find a different way to generate high quality leads. The office telephone is a dying demand generation tool. The purpose is to show the prospect that management is committed. I don’t have the time to focus on anything.”.

Sales Management 326

Sales Management Hiring Telemarketing Demand Generation Targets 326

Zoominfo

DECEMBER 20, 2021

Marketing teams spend a huge amount of time and money to find out what motivates their prospective customers. When a prospect finally lands on your website, those efforts have reached a critical moment: you have their attention, and it’s time to build a relationship. Start a conversation. What is Conversational Marketing?

Account Based Marketing 130

Account Based Marketing Buyer Conversion Marketing 130

Zoominfo

APRIL 25, 2021

Whether it’s to access fast customer support, resolve that technical issue, or simply connect to a sales representative, more and more companies are adopting chatbots and conversational marketing platforms to their website. It’s the very thing you need between your sales team and future prospects. Others may find them intrusive.

Demand Generation Targets 100

Demand Generation Targets Demand Generation Engineering Top of Funnel 100

Hubspot Sales

NOVEMBER 12, 2024

Every once in a while, the conversation with a prospect is going to die down and never pick back up — but you don't have to take those fizzle-outs lying down. There are some strategies you can leverage to give yourself a fighting chance at re-engaging a prospect who seems like a lost cause. Let's see what they had to say!

Demand Generation Agencies 115

Demand Generation Agencies Prospecting Strategy Follow-up 115

DiscoverOrg Sales

APRIL 23, 2019

Even so, trade-show events are still one of the best ways to get your solution in front of a crowd of likely prospects: 41% of companies consider event marketing to be their top channel for lead generation. Trade shows are an expensive way to generate leads, even if you don’t have a booth. SEGMENT CUSTOMERS VS. PROSPECTS.

Trade Show 227

Trade Show Leads Marketing Qualified Lead Lead Generation 227

The Pipeline

AUGUST 22, 2011

Stored in Attitude , Business Acumen , Cold calling , EDGE Sales Process , Proactive , Prospecting , Sales Success , Sales Technique , Sales eXchange , execution. The other day I was talking with a couple of sales managers trying to help their people be more effective in prospecting. Demand Generation. Add a Comment.

Pipeline 255

Pipeline Cold Calling Hiring Sales Qualified Lead 255

The Pipeline

APRIL 17, 2013

Again this is not to say that being an AD does not require skills, is easy or any other “better/worse” comparison, but does speak to the fact that getting to the right person to have the right conversation with, is still the biggest challenge in sales. What’s in Your Pipeline? Tibor Shanto.

Demand Generation Agencies 296

Demand Generation Agencies Top of Funnel Territories Demand Generation 296

Pointclear

AUGUST 23, 2012

Tim is also co-author of Conversations that Win the Complex Sale: Using Power Messaging to Create More Opportunities, Differentiate your Solution, and Close More Deals and Customer Message Management: Increasing Marketing's Impact on Selling. So we’re getting more opportunities to have conversations, but we’re not necessarily closing anymore.

Demand Generation Agencies 124

Demand Generation Agencies Prospecting Demand Generation Demand Generation Targets 124

Zoominfo

FEBRUARY 25, 2021

What Is Lead Generation? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. Get answers to these questions about lead gen — and so much more!

Lead Generation 177

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 177

The Pipeline

AUGUST 24, 2011

Stored in Attitude , EDGE Sales Process , Impact Questions , Interactive Selling , Proactive , Proactivity , Prospecting , Sales Process , Sales Strategy , Sales Success , Video , execution. A couple of weeks ago I posted the first in a series of conversations with Michael Bird, Chief Revenue Officer with NetProspex. Demand Generation.

Pipeline 241

Pipeline Top of Funnel Hiring Cold Calling 241

The Pipeline

APRIL 27, 2011

Stored in Attitude , Business Acumen , EDGE Sales Process , Prospecting , Sales Technique , Video , Voice mail , execution. Two weeks ago I in a post title Prospecting and the “Last Inch” , looking at key thing to consider at that final moment when you have to reach out and engage directly with your prospect. Demand Generation.

Pipeline 223

Pipeline Cold Calling Compensation Hiring 223

Zoominfo

AUGUST 4, 2020

What happens when you turn suspects into prospects? You can file this argument under similarly counterproductive debates, such as: Inbound vs Outbound and Demand Generation vs Account-based Marketing. At ZoomInfo, we require sales to follow up on all prospects who hit our MQL threshold within 90 seconds of the conversion.

Lead Rank 246

Lead Rank Marketing Qualified Lead Lead Scoring Lead Generation 246

Vengreso

MARCH 2, 2021

Prospecting to generate sales leads is one of the most important jobs of the modern sales professional. In fact, if you ask any sales leader what their teams struggle with the most (and I have), they would say it’s prospecting, especially now that virtual selling is the norm. And this is what this prospecting guide is all about.

Pipeline 145

Pipeline Prospecting Ideal Customer Profile Sales Qualified Lead 145

Pointclear

MAY 29, 2012

The new demand waterfall recognizes several new sources of opportunity: inbound AND outbound, rep generated, multi-touch nurture programs. True demand generation health is all about balance (it is not all inbound and not all outbound). Synchronize the client/prospect/employee experience across all channels.

Revenue 174

Revenue Demand Generation Agencies SAP Webinar Metrics 174

The Pipeline

MAY 13, 2011

Buyers want to have an intelligent two-way conversation, and this won’t happen with some over-cologned “closer.” I understand you still need to get the order, but the route to getting the order requires salespeople who can converse appropriately, from the top of the funnel to the bottom. Make sure they can bring it in the right way.

Report 244

Report Pipeline Top of Funnel Webinar Metrics 244

SBI Growth

FEBRUARY 6, 2014

Demand generation managers, campaign managers, lead development representatives, etc. The role is centered specifically around new prospects. What type of prospects are being attracted? Conversion rates for each. So, how will you generate more leads? This has been a popular sentiment for quite some time.

Leads 180

Leads Marketing Qualified Lead Distribution How To 180

The Pipeline

FEBRUARY 24, 2012

The sales person armed with a wheel full of “synergies”, “efficiencies”, and “value propositions”, all they are missing is a prospect to drop into the right slot, just like the ball at the casino. Demand Generation. Prospecting. 3 R’s of Prospecting Success. B2B Lead Generation Blog.

Pipeline 240

Pipeline Hiring Top of Funnel Cold Calling 240

Emissary

NOVEMBER 17, 2021

For tech companies that specialize in cybersecurity for the financial services industry, the demand for the product is already there. Your demand generation strategy will help you position your company ahead of competitors and amplify your message to prospects. Demand Generation vs Lead Generation.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Generation Targets Top of Funnel 52

SBI

JANUARY 14, 2014

Marketing drives engagement with prospects, nurturing leads until they’re considered to be MQL’s (marketing qualified leads). It’s the only solution on the market that allows sellers to engage in a 2-way conversation with individual buyers and entire buying teams much earlier than is possible today. Here are the details. Geoff Rego.

Demand Generation 126

Demand Generation Demand Generation Targets Marketing Qualified Lead Top of Funnel 126

DiscoverOrg Sales

JUNE 8, 2017

I like Brainshark’s straightforward definition of sales enablement : Sales enablement: “A systematic approach to increasing sales productivity, by supporting reps with the content, training and analytics they need to have more successful sales conversations.”. Marketing-generated awareness. Marketing-generated demand.

Lead Generation 194

Lead Generation Sales Qualified Lead Marketing Qualified Lead Lead Rank 194

Zoominfo

AUGUST 4, 2020

What happens when you turn suspects into prospects? You can file this argument under similarly counterproductive debates, such as: Inbound vs Outbound and Demand Generation vs Account-based Marketing. At ZoomInfo, we require sales to follow up on all prospects who hit our MQL threshold within 90 seconds of the conversion.

Lead Rank 195

Lead Rank Marketing Qualified Lead Lead Scoring Lead Generation 195

Zoominfo

MARCH 28, 2022

To gain their prospects’ trust, sales teams need to understand the customer and leverage all of the tools at their disposal to deliver value before their competitors. Here are three tools to help you connect with prospects and hit your number. How to Connect with Prospects 1. That’s where intent data comes into play.”

Ideal Customer Profile 100

Ideal Customer Profile Tools Sales Tools Prospecting 100

The Pipeline

MARCH 31, 2011

Stored in Attitude , Business Acumen , Prospecting , Sales 2.0 , Sales Strategy , Social Selling , Social media , Trigger Events , Webinar , execution. Classes teach how to accelerate the sales cycle by leveraging recent business events, social conversations and social relationships (aka “social intelligence”). Prospecting.

Social Selling 216

Social Selling Webinar Metrics Pipeline Social Media 216