Zoominfo

SEPTEMBER 17, 2018

Given its rising popularity, podcasting is now an avenue marketers can explore to publish more branded content and reach new audiences. But, it’s also a great resource for marketers who simply want to learn new tips and strategies or find a bit of motivation for their day-to-day efforts. 1. This Old Marketing Podcast.

Paid Content 252

Paid Content Marketing Social Media Top of Funnel 252

Zoominfo

JULY 23, 2021

Chatbots have the power to create a truly buyer-centric experience for customers. Acclaimed data expert and serial entrepreneur Peter Gentsch says in his book, AI in Marketing, Sales, and Services : “To the user, chatbots seem to be ‘intelligent’ due to their informative skills. Here’s how: 1.

Ideal Customer Profile 130

Ideal Customer Profile Conversion Top of Funnel Marketing 130

Zoominfo

JULY 23, 2021

Chatbots have the power to create a truly buyer-centric experience for customers. Acclaimed data expert and serial entrepreneur Peter Gentsch says in his book, AI in Marketing, Sales, and Services : “To the user, chatbots seem to be ‘intelligent’ due to their informative skills. Build automated conversations for prospects.

Ideal Customer Profile 130

Ideal Customer Profile Conversion Top of Funnel Marketing 130

Zoominfo

MARCH 26, 2018

The differences between B2B marketing and B2C marketing run deep. Today we’re putting our differences aside because we believe, there’s a lot B2B marketers can learn from their B2C counterparts. Put the customer before the product. But, statistics show that a customer-centric approach is a better alternative.

B2C 209

B2C B2B Marketing Social Media 209

Sales and Marketing Management

MARCH 8, 2020

Author: Paul Nolan “What happens when new and fast-improving technologies create opportunities to unleash untapped sources of revenue, some of them long trapped by market inefficiencies?”. There’s no reason it can’t have equally powerful impacts on B2B sales and marketing, but it’s in its infancy, experts say. “AI

Top of Funnel 218

Top of Funnel Marketing Scale Forecasting 218

Zoominfo

DECEMBER 3, 2018

There’s no way around it – prospect and customer data is one of the most valuable assets a B2B organization has access to. Think about it: without accurate information, how can you market, sell, or provide customer service to your target audience? The Impact of Bad B2B Marketing Data. The short answer—everything.

B2B 223

B2B Data Churn Marketing 223

Sales and Marketing Management

SEPTEMBER 3, 2017

Online marketers should have every little scrap of data they can find when overhauling or fine-tuning their lead generation websites. Yet unless they dig deeper into those conversion numbers through lead validation and tracking, they’re working off incomplete information. Filling the Gaps in Marketing Data.

Google Analytics 201

Google Analytics Channels Leads Marketing Qualified Lead 201

Smooth Sale

SEPTEMBER 11, 2024

Photo by Geralt via Pixabay Attract the Right Job or Clientele: Tools for Store Owners to Provide Better Customer Service Do you want to run a successful store ? With advancing technology, simply offering great products to your customers is not enough today. Chatbots If you have a website, you should have a chatbot.

Customer Service 101

Customer Service Tools Customer Hiring 101

Sales and Marketing Management

JUNE 1, 2018

Stop selling products or services and start selling stories. Managers of sales and marketing teams are charged with coaching up individual team members, enhancing their skill sets and improving overall team performance. Get them proficient with more marketing technologies? But where to begin? Hone their creativity or intuition?

Marketing 226

Marketing Telemarketing Scale Education 226

Zoominfo

OCTOBER 4, 2019

These classifications provide the building blocks at a company’s inception, as they broadly define a brand’s audience and target market. But, in the rapidly changing sales and marketing landscape, it’s important to challenge the status quo. Enter, B2P (business-to-person) sales and marketing. Keep reading!

B2C 182

B2C B2B Marketing Lead Rank 182

Zoominfo

DECEMBER 19, 2018

Today we’re closing out this three-part series with a post for our marketing audience. So, if you’re on the hunt for new marketing resources, look no further. 1. Marketing 360. The Marketing 360 YouTube channel offers a wide variety of high-quality video content. 2. Duct Tape Marketing. Go check it out!

Channels 220

Channels Marketing Lead Rank Outsourcing Services 220

Zoominfo

DECEMBER 21, 2020

The map shows the literal market expansion T-Mobile achieved from the purchase. Market expansion strategy is one of four quadrants that make up the go-to-market framework for businesses. The other quadrants include customer loyalty , offer expansion , and company transformation. Let’s explore some examples.

Lead Rank 211

Lead Rank Company Apparel Lead Scoring 211

Zoominfo

AUGUST 29, 2018

The goal of this tactic is to leverage the sentiments of customers to improve your marketing strategy. As a marketing technique, sentiment analysis can be as complex or as simple as you make it. In today’s customer-driven world, it’s more important than ever to understand how customers feel about your brand.

Analysis 176

Analysis B2B Airlines Marketing 176

Zoominfo

FEBRUARY 20, 2018

Artificial Intelligence—or AI—has become an increasingly hot topic in the marketing world as of late. The reason for this is simple: AI technology can automate tasks, simplify complex processes, and organize complicated data sets just as a real marketing professional would—only faster and more accurately. Keep reading!

Lead Rank 272

Lead Rank Churn Analysis Lead Scoring 272

Hubspot Sales

SEPTEMBER 20, 2023

Conversational AI for sales teams can eliminate a lot of repetitive tasks such as follow-up emails and customer queries and even generate sales collateral. Operationally, conversational AI speeds up processes within tools like your CRM or CMS, makes reporting easier, decision-making more effective, and so much more.

Conversion 128

Conversion Hubspot Lead Nurturing Ideal Customer Profile 128

Sales and Marketing Management

AUGUST 8, 2017

Today’s online shopper wants a fast response time to their customer service query, and a frictionless way to initiate support. Moreover, a Zendesk Benchmark report indicates that 92 percent of chat conversations receive a positive satisfaction rating ( Source ). Increased Conversion Rates. Increased Engagement.

Retail 206

Retail Oracle Social Media Consumer 206

Understanding the Sales Force

APRIL 7, 2014

Customer Service, where the focus may be upselling and/or cross-selling, has been around for ages. This requires having an actual conversation and taking a consultative approach. This really involves training inside salespeople to have conversations that are similar to those that should be taking place on the outside.

Consultative Selling 297

Consultative Selling Inside Sales Top of Funnel Funnel 297

Sales and Marketing Management

AUGUST 31, 2017

It may seem an easy enough question, but you’d be surprised by how many marketers and salespeople can’t provide a simple answer. You have a vision but no one outside marketing or management knows what it is. This includes everyone involved in pre-sales, customer service and sales. You have a sales/marketing gap.

Top of Funnel 246

Top of Funnel Oracle Scale Small Business 246

Zoominfo

APRIL 10, 2018

From the time social media became a viable marketing channel, B2B companies have been looking for ways to automate social processes. Although social media tools have made this easier—with features like post scheduling, conversation monitoring, and hashtag tracking—some aspects of social selling can’t be pre-planned. Customer Service.

Social Media 188

Social Media Media Ideal Customer Profile Social Selling 188

Zoominfo

OCTOBER 5, 2021

It’s one of the most talked-about trends in the marketing world. Marketers — us included — continue to preach the importance of understanding your customers and delivering targeted, personalized campaigns based on what you know about them. But what does developing an actual personalized marketing strategy actually entail?

B2B 130

B2B Marketing Segment Consumer 130

Zoominfo

OCTOBER 23, 2019

31% of marketing, creative, and IT professionals worldwide plan to invest in AI technology in the next 12 months ( source ). 31% of marketing, creative, and IT professionals worldwide plan to invest in AI technology in the next 12 months ( source ). billion in 2021, according to market research firm IDC ( source ).

B2B 247

B2B Telecommunications Forecasting Scale 247

SBI Growth

AUGUST 20, 2019

These trends gradually evolved over the past decade as more and more businesses jumped on the bandwagon; ultimately paving the way for the next truly revolutionary tool in marketing: Artificial Intelligence (AI). Read on to.

Marketing 180

Marketing Analytics Trends Data 180

Smooth Sale

MAY 17, 2022

Attract the Right Job Or Clientele: The Underrated Marketing Methods To Be Considering. Our collaborative blog provides insight regarding ‘The underrated marketing methods to be considering.’. Some marketing methods, such as social media marketing, advertisements, and SEO, are likely to be part of most modern strategies.

Marketing 148

Marketing Direct Mail Hiring Social Media 148

Zoominfo

DECEMBER 6, 2024

Providing exceptional customer service hinges on the ability to communicate instantly and effectively. Live chat software fulfills this need, allowing businesses to connect with website visitors and customers in real-time. Increased Conversions : Timely interactions address customer concerns, boosting sales potential.

Software 130

Software Software Sales Qualified Lead Customer 130

Zoominfo

OCTOBER 5, 2021

Attempting to grow your business without marketing intelligence is a lot like driving without directions. Without a clear understanding of your industry or market, you’ll be ill-equipped to make informed business decisions. Businesses are catching on to the importance of market intelligence. What Is Market Intelligence?

Data 130

Data Marketing Scale Analysis 130

Zoominfo

FEBRUARY 12, 2021

Customers do their research, ask questions, and even address customer service issues on social channels. B2B social selling is an important and viable channel for B2B marketers and sales professionals. Learn more about creating effective content – 10 Ways to Improve the Content Marketing You’re Creating.

Social Selling 263

Social Selling B2B Social Media Top of Funnel 263

Smooth Sale

JANUARY 26, 2022

Attract The Right Job Or Clientele: Note: Our collaborative Blog offers insights upon asking, ‘ Do You Want Key Tips for Better Business Marketing This Year? You have much to think about when you are trying to focus on making the right choices and being able to improve your company marketing this year. Find Your Marketing Niche.

Trade Show 147

Trade Show Hiring Social Media Marketing 147

Zoominfo

MARCH 3, 2021

Some of the most common involve marketing, sales, and customer service. Marketing automation , which Includes email drip campaigns, welcome emails, and data syncing. Customer service automation: Includes things like AI chatbots and case routing. CRM Automation vs. Marketing Automation: What’s The Difference?

CRM 179

CRM Lead Rank Lead Scoring Lead Qualification 179

Zoominfo

JULY 10, 2019

It’s impossible to quantify the number of conversations happening on social media. Modern marketers can’t allow these conversations to fall on deaf ears — and that’s where social listening comes in. Social listening is the process of listening to the conversations of your customers and potential buyers on social media.

Social Media 180

Social Media Media Ideal Customer Profile Lead Generation 180

SocialSellinator

SEPTEMBER 23, 2021

Between invoicing customers, acquiring new leads, and managing your staff members marketing your business is a challenge that requires time and energy. With social media marketing networks, such as Facebook, and Snapchat, you can get that extra boost for your marketing department. So, where do you find that extra push?

Paid Content 145

Paid Content Small Business Small Business Facebook 145

Zoominfo

SEPTEMBER 4, 2019

The good news is, there are plenty of ways for your company to earn trust and loyalty from your customers, even in today’s busy marketplace. Let’s get into our top five strategies to build customer loyalty! Invest in multi-channel customer service. They visit your website, where they find a customer support email address.

Loyalty 206

Loyalty Customer Incentives Incentive 206

Lead411

DECEMBER 13, 2024

5 Ways Customer Service can Shape Your Ideal Customer Profile (ICP) Understanding your Ideal Customer Profile (ICP) is crucial to targeting the right prospects and ensuring long-term business success. How you engage with and support your customers can reveal a lot about your ICPand vice versa.

Ideal Customer Profile 52

Ideal Customer Profile Customer Service Customer B2G 52

Sales and Marketing Management

MARCH 14, 2018

Thus, the key to profitability is to slow customer churn and nurture growth. Reinvent Customer Service. It’s an attitude that many customer service departments adopt. If customers call in, reps spring into action. It’s important to communicate with your customers where they are already conversing.

Retention 223

Retention Customer Loyalty Remedy 223

Sales Gravy

SEPTEMBER 16, 2023

Delivering A Next-Level Customer Experience In this Sales Gravy Podcast, Jeb Blount talks to Clare Dorrian, SugarCRM's CMO, about putting people first, building human connections, and prioritizing the customer experience in a saturated market. In a highly competitive market, differentiation is key.

SugarCRM 104

SugarCRM Customer Marketing Outbound 104

Pipeliner

NOVEMBER 24, 2024

The conversation delved into the evolution of sales strategies in response to changing buyer behavior, particularly in the wake of the COVID-19 pandemic and the rise of artificial intelligence. Wes stresses the importance of standing out in a crowded market by being creative and authentic in your approach.

Video 116

Video Strategy Top of Funnel Direct Mail 116

LeadFuze

JUNE 29, 2021

It will usually include detailed processes and best practices that a company’s sales team can use to have an easier time selling the company’s products or services. Creating a sales strategy will involve identifying a target market, performing competitive research, analyzing trends, and deciding on sales and promotion methods.

Ideal Customer Profile 119

Ideal Customer Profile Lead Rank Lead Scoring Hiring 119

Zoominfo

JANUARY 23, 2021

As a sales account manager, consider this: In 2020 (during the global pandemic), there were more product releases than in the prior two years, with small and large businesses out-innovating the mid-market. Conversely, your relationship lead will keep the customer’s eyes on your products, while heading off competitors’ shiny-object tactics.

Account 238

Account Lead Rank Ideal Customer Profile Decision Maker 238