Zoominfo

OCTOBER 18, 2019

But, if you were to declare the webinar the ‘king’ of marketing content , you wouldn’t be alone. After all, 73% of B2B marketers and sales leaders say webinars are the best way to generate high-quality leads ( source ). There’s no arguing the fact that webinars are an effective form of content. If not, keep reading.

Webinar Metrics 164

Webinar Metrics Top of Funnel Social Media How To 164

Sales and Marketing Management

OCTOBER 29, 2018

If you’re not already implementing it in your content marketing strategy , then you’re missing out on a huge opportunity to reach potential customers while positioning yourself as an expert in your industry. Contributing high-quality content to industry websites should be an integral part of your product-agnostic content strategy.

Top of Funnel 237

Top of Funnel B2B Webinar Metrics Marketing 237

Smooth Sale

JULY 10, 2024

Photo by Geralt via Pixabay Attract the Right Job or Clientele: Creditors Adapt to Current Consumer Habits for Business Growth Business owners and creditors must adapt to rapidly changing consumer habits to succeed in today’s market. From online shopping to digital banking, consumers increasingly value convenience and speed.

Consumer 109

Consumer Lead Rank Banking Lead Scoring 109

PandaDoc

AUGUST 3, 2020

Webinars bring people together. Unlike seminars that can be reached only locally, webinars offer a global reach. This creates fantastic opportunities for participants and the webinar hosts. However, nowadays, webinars are not always about sheer knowledge sharing. Webinars do hold great marketing potential.

Webinar Metrics 105

Webinar Metrics B2B Lead Rank Lead Scoring 105

Zoominfo

APRIL 23, 2021

ZoomInfo’s recent webinar , Automation: The Secret to Next-Level Go-To-Market Strategy , highlighted why automation powered by data is a proven tactic to accelerate win rates and better enable go-to-market plays. For a demo of the tool and details on how your team can begin to automate their sales plays, watch our webinar.

Webinar Metrics 130

Webinar Metrics Strategy Marketing Scale 130

Sales Hacker

OCTOBER 1, 2020

Webinars are one of the most lucrative sales and marketing strategies there is. Teaching your audience something useful creates authority and trust , and if you’re willing to give upfront value by teaching something practical, the rewards can be massive for you. 1 Promote Your Webinar.

Webinar Metrics 137

Webinar Metrics Promotion Decision Maker Follow-up 137

Jeffrey Gitomer

DECEMBER 6, 2012

Watching brands do everything they can do to better connect with their consumers and create a powerful and direct relationship will be critical for their future success and loyalty. Mitch Joel is part of my Webinar Boot Camp happening next week, and you can learn from his expertise and insights next Thursday. See you on the Webinar!

Social Media 265

Social Media Media Facebook Webinar Metrics 265

SBI Growth

NOVEMBER 9, 2012

Often, Sales Ops Leaders become the guy that gets bogged down in time-consuming day-to-day activities. Evaluate Strategy of Roles – Is your plan for the future role of your Sales Ops Leader one that can yield success? And by that I mean, is he actively contributing? Because he needs to be. What your Sales Ops Leader Shouldn’t Be Doing.

Hiring 303

Hiring Webinar Metrics Sales Operations Forecasting 303

SalesFuel

APRIL 21, 2025

Consumers enjoy watching videos, and marketers are racing to produce more. How Do Consumers Access Branded Videos? Including a video clip in an email can generate interest too. Around 35% of consumers who encounter a course video on a website will play it. If it appears too soon, the consumer might disengage.

Video 52

Video Webinar Metrics Advertising Advertising 52

Zoominfo

AUGUST 17, 2021

In order to identify where your visitor fits into each of these classifications and then adjust your sales acceleration strategies, you’ve got to rely on your HubSpot database to know who is on your site and instantly route these qualified prospects to chat with sales. For example, did visitors recently attend a webinar? Speed to Lead.

Hubspot 195

Hubspot Conversion Sales Qualified Lead Webinar Metrics 195

SBI Growth

NOVEMBER 5, 2012

What do prospect consume before you interact with them? A strategy to engage buyers before a sales rep is present is now essential. Examples include publishing on your site, setting up a customer Webinar, etc. Tell them you’d like to feature their story or expertise with a broader audience.

Prospecting 308

Prospecting Customer Case Study ROI 308

DiscoverOrg Sales

AUGUST 7, 2018

They’re searching online, consuming content, learning about options to relieve their pain, and forming opinions about solutions. Attendance of webinars. A Surge is triggered when a company exhibits an increased level of research activity or content consumption compared to its historical baseline for a given topic.

Intent Data 313

Intent Data Intent Data Lead Rank 313

Sales Hacker

APRIL 22, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Harmony Anderson is an entrepreneurial marketing leader with deep expertise in building global GTM strategies at growth startups. She is currently the VP of Growth and Marketing at Superhuman, the most productive email app ever made for teams.

Paid Content 97

Paid Content Top of Funnel Webinar Metrics Marketing 97

Jeffrey Gitomer

AUGUST 31, 2011

I challenge sales pros to keep their last awful customer service experience (as a consumer) in the back of their mind. There’s nothing I dislike more than being taken for granted as a consumer. Jeffrey Webinar. Never forget how it feels to be mishandled and you’ll be more likely not to do it to your clients!

Hiring 318

Hiring Customer Social Media Loyalty 318

Hubspot Sales

APRIL 6, 2020

Every sales team needs sales strategies, and a strong sales strategy plan builds the foundation for a cohesive, successful sales team and organization. Sales strategies also align salespeople on shared goals and empower them to do their best work — keeping them happy and successful, too. Performance and Measurement Procedures.

Webinar Metrics 144

Webinar Metrics Hiring Strategy Inbound 144

Zoominfo

JULY 11, 2018

47% of B2B buyers consume three to five pieces of content prior to engaging with a salesperson ( source ). B2B Content Marketing Strategy. 91% of B2B marketers say they use content marketing in their overall strategy ( source ). 62% of B2B organizations successful at content marketing have a documented strategy ( source ).

Top of Funnel 255

Top of Funnel B2B Marketing Social Media 255

Sales and Marketing Management

APRIL 30, 2020

It’s in crisis that inventiveness is born, as well as discoveries made and big strategies. Now is the time to invest in digital marketing strategies. What will separate the winners from the losers is having a strong strategy and coupling that with creative assets and messaging to set your company apart.

Ideal Customer Profile 207

Ideal Customer Profile Scale Webinar Metrics Cancellation 207

SBI Growth

MARCH 30, 2013

The answer rests with the target audience of your Ideal Customer Profile. Will your potential buyer consume content on Pinterest? Post your eBooks, whitepapers, infographics and webinars. Research what B2b companies in your industry or related industry are doing now. To help you make a decision, let’s break it down below.

B2B 332

B2B Ideal Customer Profile B2C Marketing 332

No More Cold Calling

OCTOBER 22, 2013

Welcome to the age of the informed consumer, or the digital buyer … or “Buyer 2.0.”. In fact, 86 percent of business buyers engage in research independent of the sales cycle. In fact, 86 percent of business buyers engage in research independent of the sales cycle. They’ve also researched what our competitors have to offer.

Buyer 271

Buyer Face-to-face Social Media Small Business 271

Zoominfo

JULY 16, 2020

But in the real world, contemporary sales outreach strategies and plans don’t work that way. But before we get there, let’s explore what a sound strategy for sales outreach looks like. How to Structure a Sales Outreach Strategy Account-based selling has made a roaring comeback in recent years. The ideas conveyed? Spray and pray!

Webinar Metrics 130

Webinar Metrics Ideal Customer Profile Strategy Intent Data 130

Zoominfo

JUNE 25, 2018

Brands that market directly to consumers recognize YouTube as a powerful tool. In fact, studies show consumers are 64% likelier to purchase a product after watching an online video ( source ). A fine-tuned YouTube marketing strategy won’t yield much success if your videos don’t offer compelling content. We say yes!

B2B 217

B2B Marketing Lead Scoring Lead Rank 217

Zoominfo

OCTOBER 1, 2018

But when it comes to content marketing success, content marketers must prioritize long-term strategy over short-term gains. Any type of content can be categorized as compounding—including blog posts, webinars, infographics and more. But, try to balance your strategy out with broader topics that will appeal to a wider range of users.

Lead Rank 200

Lead Rank Lead Scoring Webinar Metrics Scale 200

No More Cold Calling

APRIL 10, 2014

Then some days later, another follow-up communication goes out, again personalized and meant to extend the conversation, perhaps offering even more content, such as a webinar, a demo, or a promotion. . The recipient might actually respond to some of these messages, and perhaps even sign up for a webinar.

Webinar Metrics 209

Webinar Metrics Small Business Small Business Buying Cycle 209

Zoominfo

FEBRUARY 12, 2021

B2B professionals are using social media in the same way that B2C consumers are using it: they’re doing research, educating themselves, and establishing relationships with vendors who can help them. In today’s post we’re diving into what social selling is, why it’s important to B2B sellers, and how to use it in your sales strategies.

Social Selling 263

Social Selling B2B Social Media Top of Funnel 263

Zoominfo

FEBRUARY 23, 2021

Keep in mind that 83% of consumers are willing to share their data to enable a personalized experience (as long as businesses are transparent about how they are going to use it and that customers have control over it). Customer intelligence can be found from form fills, email replies, surveys, and webinar registrations.

Account Based Marketing 195

Account Based Marketing Customer Top of Funnel Webinar Metrics 195

Crunchbase

JUNE 28, 2021

In today’s age of digital transformation, sales management teams must adapt their sales training strategies to evolving consumer trends and the global shift towards remote work. In this article, we’ve outlined four tips to help you create an effective sales training strategy. Take advantage of eLearning opportunities.

Webinar Metrics 111

Webinar Metrics Training Strategy Software 111

Vengreso

JANUARY 17, 2025

In this blog, we’ll explore why virtual sales programs, especially Vengreso’s offerings including our extensive blog resources and eBooks , should be integral to your business strategy in 2025. The evolution of virtual sales programs is not merely a trendits becoming the cornerstone of modern sales strategies.

Webinar Metrics 98

Webinar Metrics Selling Skills Sales Cycle Coaching 98

Understanding the Sales Force

JANUARY 24, 2014

Low Pay - At the college level, the name of the game is recruiting - an extremely time-consuming, travel-centric job. I am leading a panel of experts in a complimentary Webinar on February 5 at 11 AM Eastern called Leading the Ideal Sales Force. It got me thinking about the road most often taken to sales management.

Sales Management 219

Sales Management Webinar Metrics Coaching Sports 219

Zoominfo

OCTOBER 13, 2021

Read on to discover how our successful direct mail gifting strategy generates demand and increases revenue (results included). Direct mail marketing makes direct contact with individual consumers, as opposed to reaching a large audience with mass media, such as advertising. What do we mean by “direct mail marketing”?

Top of Funnel 130

Top of Funnel Lead Rank Marketing Qualified Lead Direct Mail 130

Sales and Marketing Management

JUNE 12, 2017

Metrics-based approaches are being applied to everything, from the success of an individual email campaign to the validity of broad marketing programs. But it tends to be time-consuming to gather, analyze and report on all of this data. Take the work involved in doing a webinar, for example. Data Doesn’t Stir Emotions.

Marketing 219

Marketing SAP Analytics Webinar Metrics 219

No More Cold Calling

MARCH 22, 2018

However, when calendars lock, CRM apps don’t work properly, webinar links tell you your session has already started (when it hasn’t), your speakers or mic don’t work, contacts suddenly disappear from your phone, texts aren’t received, databases are hacked—those are major sales challenges. Sellers are people too.

Sales Enablement 135

Sales Enablement Decision Maker Cold Calling Guarantee 135

Sales and Marketing Management

MAY 14, 2020

Sales organizations can use these tools to create groups for topics and individual sales teams, collaborate on proposals, discuss strategies, celebrate customer wins and more. When shifting to a virtual meeting strategy, consider questions such as: How can I create an engaging learning environment? and often save time and money too!).

Sales Enablement 227

Sales Enablement Scale Policies Distribution 227

SalesFuel

APRIL 16, 2025

Since the campaign has just started, we do not have any immediate feedback from the client other than how much he appreciated our research and strategy. Tools like AudienceSCAN and the local account intelligence reports help you understand the clients audience and challenges better, so you can create campaigns that work.

Advertising 59

Advertising Advertising Campaigns Ideal Customer Profile 59

Zoominfo

JULY 14, 2023

As competition intensifies and buyer expectations evolve, the need for a well-defined and comprehensive B2B marketing strategy becomes paramount. Here’s how to make sure your B2B marketing strategy gets results. How Does a B2B Marketing Strategy Differ from a B2C Marketing Strategy? What is B2B Marketing?

Paid Content 130

Paid Content Report B2B Top of Funnel 130

Zoominfo

MAY 27, 2019

According to Ascend2, the biggest inhibitor of successful marketing automation implementation is a lack of effective strategy ( source ). The ultimate goal of any modern marketing strategy is to send highly relevant content to an audience ready to consume it. Whitepapers, checklists, how-to’s, or webinars.

Top of Funnel 197

Top of Funnel Lead Rank Lead Scoring Marketing 197