Pipeliner

FEBRUARY 6, 2025

With the rise of sales enablement technologies and changing consumer behaviors, it’s no longer a question of if, but when, cruise lines will adopt Customer Relationship Management (CRM) solutions. The Power of Customer Segmentation The truth is, that the cruise industry is at a crossroads.

CRM 103

CRM Loyalty Segment Retention 103

The Pipeline

JULY 10, 2014

Sales people are always looking for the secret to sales success, more revenue and glory. One path is to look beyond sales and see how they can drive commerce. It can also be defined as a component of business which includes all activities, functions and institutions involved in transferring goods from producers to consumers.”.

Case Study 275

Case Study Objections ROI System 275

DiscoverOrg Sales

MAY 1, 2018

Account based sales development is a sales process specifically designed for selling to enterprise companies. Cold email typically entails targeting one person at one company, meaning that the tactic can often be overlooked when designing an account-based strategy … but sales reps that do that are missing a trick.

Account 276

Account Top of Funnel Decision Maker Segment 276

Hubspot Sales

OCTOBER 1, 2021

Segmentation is key when trying to achieve the right formula for outreach campaigns. Let’s see how this pivotal ingredient solves some of the biggest challenges of cold emailing and how to start segmenting your cold email lists. What is segmentation? Even within very targeted markets, there’s room for segmentation.

Segment 116

Segment How To Campaigns Real Estate 116

SBI Growth

JULY 31, 2013

As a sales leader, you know the importance of field execution. A big part of execution is how the team uses the sales process. You are asking yourself, “ Is Our Sales Process Good Enough? ”. During the research for this VP of Sales event , over 5000 sales leaders shared their biggest obstacles. Your Challenge.

Sales Process 321

Sales Process Buyer Persona Buyer Segment 321

Smooth Sale

JULY 10, 2024

Photo by Geralt via Pixabay Attract the Right Job or Clientele: Creditors Adapt to Current Consumer Habits for Business Growth Business owners and creditors must adapt to rapidly changing consumer habits to succeed in today’s market. From online shopping to digital banking, consumers increasingly value convenience and speed.

Consumer 109

Consumer Lead Rank Banking Lead Scoring 109

Zoominfo

APRIL 17, 2025

Even the most driven sales teams require the right resources to effectively target prospects, nurture relationships, and close deals. Theres certainly no shortage of sales tools available to help your team master every step in the modern sales process. These represent the key software platforms for your sales team to evaluate.

Sales Tools 130

Sales Tools Tools B2B Lead Rank 130

Zoominfo

MARCH 17, 2025

But many RevOps teams still struggle with inefficient segmentation, suboptimal territory design, and a lack of actionable insights. Additionally, accessing critical data on privately owned businesses a key segment of Capital Ones market required tedious manual requests from individual websites, delaying prospecting efforts.

Territories 130

Territories Ideal Customer Profile Account Based Marketing Lead Rank 130

Zoominfo

SEPTEMBER 17, 2024

By leveraging advanced algorithms and data scraping techniques, these tools can extract potential leads from various sources, including customer databases, sales histories, website analytics, and social media platforms. A goldmine of qualified leads that can significantly boost your sales pipeline and drive business growth.

Sales Qualified Lead 130

Sales Qualified Lead Software Software Lead Rank 130

Zoominfo

OCTOBER 20, 2020

The whole point of personalization in sales is standing out among the competition. Rather, personalized selling is about having a multi-tiered approach applied to your sales funnel. An effective sales process simplifies how you personalize your approach for each individual buyer. The Value of Personalization in Sales.

Top of Funnel 246

Top of Funnel Segment Intent Data Funnel 246

No More Cold Calling

OCTOBER 12, 2017

Account based selling teams need their own specific strategy with sales activities mapped to each stage of the sales process, which then need to be mapped to the buyers’ processes. It’s complicated and time-consuming. Teams need their own strategy with activities for each stage of the sales process. Click To Tweet.

Account 278

Account Cold Calling Segment Buyer 278

Zoominfo

OCTOBER 22, 2020

At this year’s virtual event Henry Schuck, delivered a keynote presentation called “Hit Your Number: How To Fast-Track Your Outbound Sales and Marketing in Europe.”. So, if you’re looking for opportunities to grow sales, to grow revenue and to hit your number, this post is for you. Final Thoughts on EMEA Outbound Sales.

Outbound 246

Outbound Ideal Customer Profile NetSuite Microsoft 246

Zoominfo

NOVEMBER 29, 2018

Over 78% of consumers will only engage offers if they have been personalized to their previous engagements with the brand ( source ). 75% of consumers are more likely to buy from a retailer that recognizes them by name, recommends options based on past purchases, OR knows their purchase history ( source ).

B2B 214

B2B Marketing Retail Consumer 214

Zoominfo

SEPTEMBER 3, 2020

As a B2B marketer or sales professional you have a number of things battling for your attention at any given moment. Though email is an extremely effective communication channel that’s ever-evolving, it’s one of the most time-consuming. Pinpoint your target audience and segment them (for more specific personalization).

Prospecting 262

Prospecting Scale Lead Nurturing How To 262

Nutshell

NOVEMBER 26, 2024

It’s best to manage an affiliate program to have the right kind of partnerships with influencers and bloggers within the industry whom you might leverage to amplify reach and create sales. Cost-effective marketing: Affiliate marketing is results-based; that is, you pay commissions only after a sale.

Commission 117

Commission How To Promotion Campaigns 117

Sales and Marketing Management

DECEMBER 15, 2017

Growth – more opportunities, higher sales velocity and expanding market segments – is the prize of victory and the successful growth hacking tactics of business to consumer (B2C) companies are becoming more popular in B2B. Identify a common set of target accounts for sales and marketing. Stay agile.

Demand Generation Targets 222

Demand Generation Targets Ideal Customer Profile Marketo Hiring 222

Nutshell

OCTOBER 17, 2024

Before the advent of CRM systems, sales teams relied heavily on manual processes. Sales representatives must keep track of customer information through spreadsheets; each of them has their own method of maintaining their sales records. How does sales busywork affect overall productivity?

System 71

System CRM Lead Rank Lead Scoring 71

The Pipeline

APRIL 23, 2019

No, I am not going to talk about green selling or climate change, not even sales change. The environment where what you sell will be used, consumed or processed. This is why I work with my clients to develop their central value to the broadest segment of the market, the Status Quo.

Prospecting 260

Prospecting Transportation Retail Exact 260

Sales and Marketing Management

MAY 28, 2020

By carrying out a feasible demand generation plan, you’ll not just scout new opportunities but also create them, from marketing and sales alignment to data-driven growth for businesses. Intent data is behavioral information about a consumer’s action. This approach helps in turning profitable prospects into long-term, lucrative clients.

Demand Generation Agencies 271

Demand Generation Agencies Demand Generation Demand Generation Targets B2B 271

Sales and Marketing Management

MAY 6, 2019

Author: Lewis Robinson Sales meetings have become so normalized that people forget how powerful they are toward the growth of an organization. Sales meetings today have become just another item on the to-do list. Here are five things you can bring up in this week’s sales meeting. A more refined approach to sales enablement.

Meeting 184

Meeting Demographics Analysis Sales Enablement 184

MarketJoy

APRIL 10, 2025

High-quality leads are the bedrock of any successful B2B sales strategy. MarketJoy has established methodologies and a data-driven approach that will make the lead-generation process easier for you, and their Sales Qualified Leads (SQL) are responsible for driving revenue.

Sales Qualified Lead 66

Sales Qualified Lead Lead Generation Ideal Customer Profile Leads 66

Sales Hacker

JANUARY 21, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Rob Giglio is the Chief Customer Officer at Canva, where he oversees Canvas sales and go-to-market functions. Rob brings to Canva over 20 years of industry experience leading and executing global marketing and sales initiatives.

Scale 106

Scale Hubspot Strategy Loyalty 106

Smooth Sale

NOVEMBER 18, 2024

Photo by TheDigitalArtist Attract the Right Job or Clientele: How to Create Memorable Brand Experiences Engaging with a brand on video, voice, and text with a single smartphone click creates an expectation among consumers for an experience whenever they consume marketing content. How Does Experiential Marketing Compare?

How To 103

How To Demographics Campaigns Consumer 103

Sales and Marketing Management

OCTOBER 22, 2018

From sales force training and compensation to investments in sales processes and technology, organizations relentlessly seek to pull the right levers that will drive revenue growth and improve sales effectiveness. There is a direct and compelling link between frontline sales manager effectiveness and topline revenue performance.

Sales Management 218

Sales Management Hiring Compensation Scale 218

Sales and Marketing Management

FEBRUARY 25, 2019

Author: Jennifer Tomlinson Consumer choice has never been greater. A value proposition, if you don’t already know, is the main benefit consumers can expect when doing business with your brand. By doing so, they’re in a much better position to attract the right prospects and gain market shares in their respective targeted segments.

Lead Scoring 214

Lead Scoring Lead Rank Consumer Exact 214

SalesFuel

OCTOBER 14, 2024

consumers feel ignored by brands. Don’t Let Your Client’s Intended Audience Feel Overlooked Many Marketers Don’t Truly Understand All Of Their Target Audience According to iHeartMedia there’s a “disconnect between the average marketer’s life and that of the average consumer.” According to a study by iHeartMedia , 44% of U.S.

Ideal Customer Profile 59

Ideal Customer Profile Consumer Hiring Influencer 59

DiscoverOrg Sales

JANUARY 2, 2019

Most conversations around big data reference healthcare data, GPS/location data, data within government and education systems, financial data – all personal information at the consumer level. How, who, and when will we consume this data regularly for it to have a meaningful impact? How do we deal with data breaches?

Data 196

Data Intent Data Customer Intent 196

SalesFuel

NOVEMBER 18, 2024

The past few years have been hard on sales with consumers increasingly worried about recession. Even more consumers are now worried that prices will get even worse going forward. When consumers see compared prices or a percentage markdown, they know they’re saving money. That’s right, it’s not just older consumers.

Promotion 59

Promotion Marketing Retail Margin 59

Sales and Marketing Management

OCTOBER 4, 2018

This approach is also known as “downstream marketing” since they look ‘downstream’ at the customers in the targeted segment and optimize the ways to communicate with them. Apple is a company that is a good example here (albeit in the consumer segment). Upstream marketing is usually a strategy in the case of the latter.

Marketing 214

Marketing How To Trade Show Segment 214

Zoominfo

JANUARY 27, 2021

That ideal audience makes it easier for sales and marketing teams’ outreach strategies. Seed audiences include segmented customer data by most common traits, ranging from location, job title, to buyer behavior. For instance, if your email campaign’s subject line is, “Increase your sales with us,” it might be too vague to get opens.

B2C 264

B2C Ideal Customer Profile Account Based Marketing Lead Rank 264

Sales and Marketing Management

OCTOBER 31, 2017

Author: George Kriza, CEO, MTCPerformance Your organization wants to drive sales with an incentive program. Know your audience: Profile the people in your sales audience. Target the right market segments: Decide which sales organizations, geographies and channels will deliver maximum performance for your incentive budget.

Incentives 195

Incentives Incentive Strategy Penetration 195

Sales and Marketing Management

JULY 30, 2018

So why is this type of marketing called “dark” if it’s really shining light on all the information consumers share? Companies can run mega digital campaigns without their competitors being aware of them because the process of gathering and acting on publicly shared consumer information isn’t easily traceable. Respect privacy.

Marketing 206

Marketing Segment Campaigns Channels 206

The Pipeline

JULY 2, 2019

They highlight several ways we can use this in sales. This is highly visible in the consumer space and no less prevalent in B2B. Unfortunately, the segment of the market this resonates with and would lead to action is small. Another ‘action trigger’ is scarcity. We need to create a fear of missing out on the right things.

Face-to-face 227

Face-to-face ACT Margin Buyer 227

Sales and Marketing Management

JULY 2, 2019

DePodesta adapted the analytics that were already common on Wall Street and consumer packaged goods for his work in Major League Baseball. Consider what you can draw on from worlds where your passions live to apply to your work as a sales leader. Segment your audience. Here are some thought-starters. Be creative.

Scale 184

Scale Segment Proposal Cold Calling 184

Zoominfo

JULY 13, 2020

personas based on poorly sourced data, or worse, no data at all), they can be highly misleading and result in failed product launches, subpar marketing campaigns, and lost sales. Customer personas can be thought of as highly detailed representations of segments within your target audience. At their worst (i.e

Data 213

Data Buyer Persona Demographics Survey 213

Zoominfo

AUGUST 28, 2020

Ninety nine percent of consumers check their email on a daily basis. Whether you’re in marketing, sales, or recruitment, knowing how to use different automation tools is a must. Consumers receive tons of emails every single day. It’s as simple as that. Think about how many times you check your email in a day. Automation.

Email Marketing 237

Email Marketing Marketing B2B Campaigns 237

Zoominfo

JULY 9, 2019

Today’s round-up features content about collecting better customer testimonials, building sales pipeline, executing data-driven business strategies, and more! Nearly three-fourths of consumers say good reviews play a role in making them trust a brand ( source ). 6 Creative Ways to Build Sales Pipeline Today. Let’s get into it.

B2B 180

B2B Retail Segment Scale 180