Sales and Marketing Management

OCTOBER 5, 2020

Author: Brandon Brown Today, most marketers and salespeople agree that we need to build relationships with our customers. But many of those same marketers and salespeople are implementing old-school marketing tactics that bombard consumers with unwanted ads and clickbait. Two words: influencer marketing.

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Influencer Marketing How To Face-to-face 194

Zoominfo

MAY 5, 2021

If you were a marketer twenty years ago, you would have given anything for this scenario. In 2021, digital marketers are segmenting audiences and focusing on quality over quantity. Years ago, marketers primarily segmented their audiences by age range—mainly because the data to get super granular didn’t exist back then. “As

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Segment Lead Rank Trends Marketing Qualified Lead 246

Zoominfo

MAY 25, 2021

Yet a similar phenomenon has already happened with another technology: sales and marketing automation. . But more than 30 years later, we are still talking about these same productivity gains — and automation remains elusive for many sales and marketing teams. Why has automation failed to gain traction despite its obvious promise?

Marketing 252

Marketing Decision Maker Telecommunications Lead Rank 252

Zoominfo

SEPTEMBER 17, 2024

Lead mining is becoming increasingly commonplace among companies seeking to expand into new markets and territories, as well as those hoping to increase profitability. What is Lead Mining Software? Lead mining software is designed to unearth valuable business opportunities from vast pools of data.

Sales Qualified Lead 130

Sales Qualified Lead Software Software Lead Rank 130

Zoominfo

AUGUST 6, 2024

Sales team success often hinges on the quantity and quality of leads routed from marketing campaigns and organic channels. This is where lead capture software comes into play, offering a powerful solution for businesses looking to streamline their lead generation processes, boost their sales pipeline , and track key sales metrics.

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Lead Capture Software Software Sales Qualified Lead 130

Zoominfo

SEPTEMBER 18, 2018

It’s one of the most talked-about trends in the marketing world today. Marketers—us included—continue to preach the importance of understanding your customers and delivering targeted, personalized campaigns based on what you know about them. What is personalized marketing? Personalization. Keep reading!

Marketing 206

Marketing Demographics Campaigns Social Media 206

Zoominfo

JULY 11, 2018

When executed correctly, content marketing can attract, engage, and retain new customers– Yet, despite the various benefits of content marketing, many B2B organizations have miles to go before they can build a successful content marketing program. The Importance of Content Marketing. B2B Content Marketing Strategy.

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Top of Funnel B2B Marketing Social Media 255

Smooth Sale

JULY 10, 2024

Photo by Geralt via Pixabay Attract the Right Job or Clientele: Creditors Adapt to Current Consumer Habits for Business Growth Business owners and creditors must adapt to rapidly changing consumer habits to succeed in today’s market. This empowers consumers while also positioning the creditor as a trusted advisor.

Consumer 101

Consumer Lead Rank Banking Lead Scoring 101

Zoominfo

MARCH 4, 2018

While this undoubtedly makes for an ideal buying situation, it makes the job of a marketer significantly more difficult. Think about it: When a consumer is constantly presented with hundreds of different brand messages, how can you cut through the noise to capture their attention? If you want more personalized marketing, keep reading!

Marketing 194

Marketing Scale Segment Channels 194

Zoominfo

MARCH 17, 2021

Keywords are short phrases consumers commonly use to find something specific online (i.e. copper baking pans,” or “data privacy software”). Try to think as a consumer would. For example, would you search for “automated invoicing cloud-based software,” or would you rather go for “online payment solutions”?

Lead Rank 246

Lead Rank Lead Scoring Social Media Engineering 246

Sales and Marketing Management

SEPTEMBER 24, 2019

Now, B2B companies must implement digital marketing into their sales funnels. Just like the average consumer, B2B customers’ buying patterns have become more complicated over time. For starters, many B2B companies bring products to market based on internal precedents rather than customer expectations and values.

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ROI Lead Rank Customer Marketing 166

Zoominfo

OCTOBER 10, 2019

It’s no surprise to see more and more marketers explore and invest in attribution modeling in 2019 and beyond. It’s imperative for marketers to understand their customers’ journey and the role that each touchpoint plays in an eventual purchase — and marketing attribution is the one tactic that helps them do so.

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Trends B2B Marketing Channels 160

Zoominfo

MARCH 5, 2018

It’s no secret, sales and marketing teams don’t always work well together. In fact, research shows that 53% of sales professionals are unhappy with the support they get from marketing ( source ). Consider these statistics ( source ): Only 8% of companies have strong alignment between sales and marketing.

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Lead Rank Lead Scoring Sales Qualified Lead Buyer Persona 201

Sales and Marketing Management

MARCH 11, 2019

Author: Tessa Burg In a perfect world, your sales team and your marketing team work side by side to find and close customers. In the real world, however, less than half of companies believe their sales and marketing teams are in any sort of alignment at all. CRM Data that Improves Marketing.

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CRM Lead Rank Lead Scoring Data 289

Zoominfo

MARCH 17, 2021

To better understand what companies are spending money on, ZoomInfo surveyed over 400 CEOs, IT professionals, and marketers to understand patterns of near-term investment and cost cutting. Meanwhile,marketing departments find themselves challenged by how to effectively track ROI and generate more leads. Marketing Spending Trends.

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Company ROI Survey Face-to-face 324

Zoominfo

AUGUST 2, 2022

Market intelligence software helps companies better understand consumer behavior, competitor strategies, and industry trends. These powerful platforms gather, analyze, and interpret vast amounts of data, transforming raw information into actionable insights that drive strategic decision-making for go-to-market teams.

Ideal Customer Profile 130

Ideal Customer Profile Tools Marketing Hoovers 130

Hubspot Sales

NOVEMBER 28, 2022

While the sales process can be complex and time-consuming, targeted automation with the right tools can ease the burden on your sales team. In this post, you’ll explore the best lead distribution software that can help you optimize your sales process and improve lead conversion. What is lead distribution software? LeadSquared.

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Distribution Lead Rank Software Software 129

Sales and Marketing Management

DECEMBER 14, 2020

In fact, Kavadellas, CEO of Georgia-based Orasi, a software developer, reseller and consulting firm, was scheduled to play a round with a client and a prospect the day after we spoke with him in November for this story. Even if your firm isn’t there yet, consumer behavior and the market now rests on the 2030 point on the trend line?

Outsourcing Services 279

Outsourcing Services Face-to-face Travel Lead Rank 279

Zoominfo

FEBRUARY 21, 2021

For B2B sales and marketing teams, having a 360-degree view of customers and prospects is key. Industry classification remains a foundational component to achieving ABM (account-based marketing) success. 334614 Software & Other Prerecorded Compact Disc, Tape, & Record Reproducing. 445210 Meat Markets.

Transportation 204

Transportation Chemicals Automotive Marketing 204

Zoominfo

OCTOBER 5, 2021

It’s one of the most talked-about trends in the marketing world. Marketers — us included — continue to preach the importance of understanding your customers and delivering targeted, personalized campaigns based on what you know about them. But what does developing an actual personalized marketing strategy actually entail?

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B2B Marketing Segment Consumer 130

Hubspot Sales

JUNE 21, 2022

We’ll also dive into a few guided selling examples, cover some software tools that can help, and finish off with guided selling best practices to get this most from this approach. In a typical sales approach, customers find your site via traditional marketing or social selling solutions. Great Guided Selling Software.

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Software Software Tools B2C 116

Vengreso

NOVEMBER 19, 2024

In an era where efficiency and productivity are paramount, AI sales assistant software emerges as a game-changer for businesses eager to streamline their sales processes and maximize output. In this comprehensive guide, I will dive into crucial factors to consider when selecting the ideal AI sales assistant software for your business needs.

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Software Software Scale Sales Qualified Lead 110

Gong.io

JANUARY 31, 2022

Sometimes we all need a bit of technology, some software (MORE software … sales management software ), in our lives to take sales management to the next level. MORE software? Why Sales Managers Need More Software. And often, it’s captured via call recording software. I hear you. Errors happen.

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Software Software Sales Management Sales Forecasts 118

Zoominfo

FEBRUARY 3, 2021

As the person responsible for Innovation at ZoomInfo, a core part of my job is understanding markets where we do not currently offer a solution — but might want to in the future. My research landed me squarely on Bizo, a company that once aspired marketers to “precisely target business people by specific business demographic criteria.”

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Data Advertising Advertising Lead Rank 246

Sales and Marketing Management

MARCH 25, 2019

The B2B market needs to become as customer-centric as the B2C market. The first group is more lucrative but requires time-consuming consultation. B2B companies are under pressure to make their offering more holistic and combine their product hardware with user-friendly software to create end-to-end solutions.

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B2B Segment Ideal Customer Profile B2C 254

Zoominfo

APRIL 24, 2020

We live, breathe, and obsess over how to deliver B2B intelligence that unlocks go-to-market success. We compared the content that professionals consumed during a typical January week with the content consumed in the week of March 9. At ZoomInfo, data is our passion. So, let’s start there. Top Business Pain Point?

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Outsourcing Services Intent Data Transportation Intent 227

Zoominfo

JUNE 15, 2022

Profiling prospective customers is vital to ensuring that a marketing campaign is targeting the right people with the right message. Remember, nobody buys business software for its own sake. People invest in business software to solve specific problems. Marketers can attract and retain prospective customers more effectively.

Ideal Customer Profile 130

Ideal Customer Profile Marketing Customer Demand Generation Agencies 130

Sales and Marketing Management

APRIL 3, 2023

Incentive and engagement solution providers offer software platforms that are proven to increase the engagement of program participants, improve ROI, and enhance the overall experience of incentive, recognition and consumer loyalty programs.

Incentives 156

Incentives Incentive Campaigns Loyalty 156

Zoominfo

NOVEMBER 14, 2023

The upsides of account-based marketing are no mystery to anyone running a B2B go-to-market team. However, the gap between developing an account-based marketing strategy and actually aligning teams to win over their target accounts isn’t always easy to bridge. This is where sales and marketing alignment can make a difference.

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Account Based Marketing Scale Strategy Marketing 147

Zoominfo

AUGUST 18, 2020

Leverage Sales Intelligence Software. Sales intelligence software can do everything from: Ensuring database quality. Basically, there’s very little a good sales intelligence software can’t do. Yet planning out a script for every individual prospect can be time consuming. Providing data analysis. Building out ICPs.

Ideal Customer Profile 264

Ideal Customer Profile Decision Maker Analysis CRM 264

DiscoverOrg Sales

DECEMBER 18, 2018

You might recognize the most-prospected-to companies of 2018, according to DiscoverOrg’s database, as household names – but that’s not why savvy sales and marketing professionals have been pitching to them. Louise C– serves as Senior Director, Hospitality Marketing. Wells Fargo.

Company 156

Company Prospecting Oracle Transportation 156

Apptivo

DECEMBER 12, 2022

As per fortune business insights, The global field service management (FSM) market is projected to grow from $3.24 What software to use for Field service management? How does help desk software simplify the workflow involved in field service management? billion in 2021 to $8.06 billion in 2028 at a CAGR of 13.9% Schedule Work.

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Software Software Scale System 98

Zoominfo

AUGUST 27, 2018

Modern customers demand authentic, valuable content over more traditional marketing content that resembles a sales pitch. So, how can marketers deliver the content buyers crave? There’s nothing quick or simple about content marketing. 92% of consumers trust word of mouth more than any type of advertising.

Social Media 221

Social Media Survey Media Channels 221

Sales and Marketing Management

MAY 17, 2020

Now more than ever, sales and marketing leaders should be looking to bolster those strategic partnerships in meaningful ways to solidify their channel. ENABLE: Sales and Marketing Enablement Must Look, Feel and Perform Differently. According to a recent survey conducted by The 2112 Group , channel marketing budgets are holding fast.

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Engineering Revenue Incentives Incentive 207

Zoominfo

MAY 25, 2021

Yet a similar phenomenon has already happened with another technology: sales and marketing automation. But more than 30 years later, we are still talking about these same productivity gains — and automation remains elusive for many sales and marketing teams. Why has automation failed to gain traction despite its obvious promise?

Marketing 130

Marketing Decision Maker Telecommunications Lead Rank 130

Nutshell

AUGUST 21, 2020

With over a hundred and one different things that could kill your cloud software business, poor marketing is the slow poison that can put it to sleep for good. With every SaaS market crowded these days— G2 lists over 2,800 solutions for “ CRM ” alone—there’s little room for error in your marketing. Target users.

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Campaigns Marketing Social Media How To 142

Zoominfo

OCTOBER 23, 2019

31% of marketing, creative, and IT professionals worldwide plan to invest in AI technology in the next 12 months ( source ). 31% of marketing, creative, and IT professionals worldwide plan to invest in AI technology in the next 12 months ( source ). billion in 2021, according to market research firm IDC ( source ).

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B2B Telecommunications Forecasting Scale 247