SBI Growth

FEBRUARY 5, 2020

Many CEOs often ask us while planning for 2020, “what’s the secret marketing sauce? What’s worked for your other clients when it comes to the marketing mix? What isn’t working?” ” And as most CMOs can agree, there’s no such thing.

Campaigns 339

Campaigns Marketing Consumer ACT 339

Zoominfo

OCTOBER 27, 2020

It’s one of the most talked-about trends in the marketing world. . Marketers—us included—continue to preach the importance of understanding your customers and delivering targeted, personalized campaigns based on what you know about them. But what does developing an actual personalized marketing strategy actually entail?

B2B 246

B2B Marketing Segment Scale 246

Sales and Marketing Management

MAY 27, 2019

Author: Steve Randazzo Any marketer worth his or her salt knows you have to understand your audience members before you can engage them. If your sales team doesn’t buy into your marketing, its members will struggle to sell, and business will falter. So how can you create that genuine bond between sales and marketing teams?

Marketing 302

Marketing Collateral InsideView Competition 302

Sales and Marketing Management

MAY 28, 2020

Author: Robert Jordan Demand generation, unlike traditional marketing strategies, refers to a data-driven marketing approach that aims to create awareness or interest for your company’s service or product first before selling them. Demand generation enables you to make smart marketing decisions for your company.

Demand Generation Agencies 271

Demand Generation Agencies Demand Generation Targets Demand Generation B2B 271

Sales and Marketing Management

MARCH 1, 2022

Consumer and regulatory pressure have forced companies to adopt more stringent standards for protecting and managing consumer data. If you think you can work around these changes with your previous method of marketing attribution, you might need to rethink your method.

Marketing 229

Marketing Consumer Data Company 229

Zoominfo

MARCH 5, 2021

Creating B2B marketing content is a significant investment of time and money. That’s where your content marketing strategy comes in. What Is a Content Marketing Strategy? A content marketing strategy is your action plan to attract prospects to your brand and convert them into customers using marketing content.

Strategy 257

Strategy Marketing Buyer Persona Sales Qualified Lead 257

Zoominfo

AUGUST 28, 2020

Going over email metrics in the morning, analyzing what didn’t work mid-day, testing new templates and list cleaning in the afternoon — the life of an email marketer is a busy one. For every dollar you spend on email marketing, you can expect an average return of $42 , it is also the third most popular distribution channel.

Email Marketing 237

Email Marketing Marketing B2B Campaigns 237

Zoominfo

AUGUST 31, 2020

Disruption and uncertainty are inevitable in these times, which is why a solid go-to-market plan is critical to address the unique stage and goals of any given company. ZoomInfo has identified four areas — or quadrants — that together create a framework for a successful go-to-market approach: Build loyalty. Market expansion.

Ideal Customer Profile 264

Ideal Customer Profile Lead Rank Marketing Loyalty 264

Zoominfo

MAY 5, 2021

If you were a marketer twenty years ago, you would have given anything for this scenario. In 2021, digital marketers are segmenting audiences and focusing on quality over quantity. Years ago, marketers primarily segmented their audiences by age range—mainly because the data to get super granular didn’t exist back then. “As

Segment 246

Segment Lead Rank Trends Marketing Qualified Lead 246

SBI Growth

DECEMBER 19, 2020

Consumer behaviors have changed drastically over the past year, with a significant rise in ecommerce. As the supply chain is being disrupted across industries, businesses are reimagining how to go to market, generate demand, and serve customers. On today’s show, Grant.

Distribution 358

Distribution Marketing Qualified Lead Consumer Ideal Customer Profile 358

Zoominfo

AUGUST 25, 2020

But what does it mean to actually be productive when it comes to marketing? Obstacles to Marketing Productivity. Either way, there are a host of obstacles to marketing time management that can impede productivity. Lack Of Strategy And Alignment: Sales and marketing alignment is imperative for efficient time use.

Marketing 221

Marketing Campaigns ROI Scale 221

Zoominfo

APRIL 23, 2021

ZoomInfo’s recent webinar, Automation: The Secret to Next-Level Go-To-Market Strategy , highlighted why automation powered by data is a proven tactic to accelerate win rates and better enable go-to-market plays. 2: New sales or marketing leader play. 3: Competitive displacement play.

Webinar Metrics 242

Webinar Metrics Strategy Marketing Scale 242

Sales and Marketing Management

DECEMBER 6, 2021

AI-enabled conversational recording increases ROI of CRM systems while eliminating tedious and time-consuming data entry requirements. The post Simplify Sales Reps’ Lives With Voice AI appeared first on Sales & Marketing Management.

ROI 316

ROI Consumer CRM System 316

SalesFuel

AUGUST 12, 2024

Consumers are once again changing how they use social media and you know what that means. Your client has to change their social media tactics to keep up with how consumers want to be interacted with. According to data from Search Engine Journal , Instagram is now the number one platform among consumers.

Social Media 105

Social Media Consumer Media Journal 105

Smooth Sale

JULY 10, 2024

Photo by Geralt via Pixabay Attract the Right Job or Clientele: Creditors Adapt to Current Consumer Habits for Business Growth Business owners and creditors must adapt to rapidly changing consumer habits to succeed in today’s market. This empowers consumers while also positioning the creditor as a trusted advisor.

Consumer 101

Consumer Lead Rank Banking Lead Scoring 101

SalesFuel

OCTOBER 7, 2024

Did you know that Hispanic consumers are responsible for 71% of the U.S. Winning Over Hispanic Consumers with Audience Intelligence A Brief Glimpse at the Hispanic Consumer Audience Before we can dive into how to sway the Hispanic consumer audience, let’s get to know them. population growth between 2022 and 2023?

Consumer 96

Consumer Influencer Sports Ideal Customer Profile 96

SalesFuel

AUGUST 30, 2024

Consumers are changing their television viewing habits thanks to the rising cost of living tightening their budgets. More Consumers Switch to Affordable TV Viewing Options, like FAST TV How Much are They Willing to Spend? More Consumers Switch to Affordable TV Viewing Options, like FAST TV How Much are They Willing to Spend?

Consumer 105

Consumer Hiring Cancellation Sports 105

Zoominfo

MAY 25, 2021

Yet a similar phenomenon has already happened with another technology: sales and marketing automation. . But more than 30 years later, we are still talking about these same productivity gains — and automation remains elusive for many sales and marketing teams. Why has automation failed to gain traction despite its obvious promise?

Marketing 252

Marketing Decision Maker Telecommunications Lead Rank 252

Sales and Marketing Management

SEPTEMBER 16, 2022

It’s not always obvious – even to banking and finance pros – how data can be used for consumer marketing in this unique space. Here are three examples of ways financial marketers are already using data to educate and illuminate customers.

Data 177

Data Banking Marketing Customer 177

Zoominfo

NOVEMBER 11, 2020

Account-based marketing (ABM) is time-consuming; getting it right takes hard work, consolidation of resources and alignment on the part of both sales and marketing. I Zoom’ed with Hussam AlMukhat, Senior Director of Strategic Marketing at ZoomInfo, for all the details. Anastasia: Very cool.

Account Based Marketing 246

Account Based Marketing Account Intent Data Data 246

DiscoverOrg Sales

AUGUST 7, 2018

They’re searching online, consuming content, learning about options to relieve their pain, and forming opinions about solutions. Marketers can expand their reach by buying leads from some content publishers or advertising on some third-party sites, but budget and accessibility to third-party sites can limit reach. What is Intent data?

Intent Data 313

Intent Data Intent Data Lead Rank 313

Sales and Marketing Management

FEBRUARY 21, 2024

How a recognized consumer brand operating in the B2B space adopted a value selling approach in support of its core mission, maintained price integrity and achieved impressive results. The post How Kimberly-Clark Professional Sharpened Its Marketing Messaging and Accelerated Revenue Growth appeared first on Sales & Marketing Management.

Revenue 156

Revenue Marketing Consumer B2B 156

Sales and Marketing Management

FEBRUARY 21, 2024

How a recognized consumer brand operating in the B2B space adopted a value selling approach in support of its core mission, maintained price integrity and achieved impressive results. The post How Kimberly-Clark Professional Sharpened Its Marketing Messaging and Accelerated Revenue Growth appeared first on Sales & Marketing Management.

Revenue 156

Revenue Marketing Consumer B2B 156

Zoominfo

DECEMBER 21, 2020

The map shows the literal market expansion T-Mobile achieved from the purchase. Market expansion strategy is one of four quadrants that make up the go-to-market framework for businesses. A core piece of expansion is the idea of increasing a seller’s total addressable market. How a company already performs in a new market.

Lead Rank 211

Lead Rank Company Apparel Lead Scoring 211

Sales and Marketing Management

APRIL 1, 2020

Campaign and product launches are time-consuming, taking 18 to 24 months to get a new product “ready” for launch. 1 barrier to success for a new product launch is a lack of preparation in the go-to-market and sales launch. When entering a new market, you’ll want to be able to highlight what differentiates your product from competitors.

Campaigns 326

Campaigns Sales Enablement Education Collateral 326

Zoominfo

AUGUST 27, 2024

This is the value of marketing account intelligence software. By leveraging the power of data and advanced analytics, marketers are able to develop targeted lists of accounts that perfectly align with their ideal customer profiles. This not only maximizes ROI, but also minimizes wasted time and resources on low-potential prospects.

Ideal Customer Profile 130

Ideal Customer Profile Account Based Marketing Account Lead Rank 130

Sales and Marketing Management

DECEMBER 13, 2021

As consumer privacy regulations get tighter, sales and marketing teams will have to work together more closely to warm up cold calls and build resilient and valuable customer relationships. The post Stop Freezing Out Leads: Tips to Warm Up Your Cold Calls appeared first on Sales & Marketing Management.

Cold Calling 242

Cold Calling Leads Marketing Qualified Lead Consumer 242

Steven Rosen

NOVEMBER 7, 2022

As the business unit head, you and your team have spent hundreds of hours building your marketing plans , analyzing trends, developing key tactics and building and revising slide decks. Brand teams find the process rigorous and time-consuming. I help companies meticulously plan the execution of their strategic marketing plans.

Strategy 380

Strategy Call-back Objections Forecasting 380

Sales and Marketing Management

AUGUST 12, 2019

Beyond Sales and Marketing. CRM programs go above and beyond marketing and sales. You need to know the whole customer journey, not just the marketing journey. How you position yourself as a brand and the promise you make to the consumer should be ingrained in your strategy and drive the experience you want to create.

Lead Rank 258

Lead Rank CRM Lead Scoring Automotive 258

Sales and Marketing Management

MAY 3, 2022

If you're not capitalizing on the audio-first marketing trend, you're missing out on valuable opportunities and consumer connection points. The post How to Jumpstart Your Audio-Driven Brand Strategy appeared first on Sales & Marketing Management.

Strategy 234

Strategy How To Trends Consumer 234

Zoominfo

FEBRUARY 21, 2021

For B2B sales and marketing teams, having a 360-degree view of customers and prospects is key. Industry classification remains a foundational component to achieving ABM (account-based marketing) success. 423620 Household Appliances, Electric Housewares, & Consumer Electronics Merchant Wholesalers. 445210 Meat Markets.

Transportation 204

Transportation Chemicals Automotive Marketing 204