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Incentive Gift Cards Continue to Delight

Sales and Marketing Management

Author: SMM Research from the Incentive Gift Card Council (IGCC) and the Incentive Research Foundation (IRF) shows the majority of U.S. are increasingly using gift cards as a reward tool for multiple groups (channel, sales, employee and customer), and that investment in gift card rewards is both significant and growing.

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Best B2B Sales Tools for 2025: The Essential Toolkit for Sales Success

Zoominfo

Theres certainly no shortage of sales tools available to help your team master every step in the modern sales process. There are way too many of these tools, and their competing claims and different overlapping use cases make it challenging to assemble an effective GTM tech stack. The bad news?

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10 Ways To Boost Your Sales Incentive Strategy

Sales and Marketing Management

Author: George Kriza, CEO, MTCPerformance Your organization wants to drive sales with an incentive program. Here are 10 of the most important elements in designing and deploying your next incentive campaign. Here are 10 of the most important elements in designing and deploying your next incentive campaign. Gen X, Y or Boomer?

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How to Manage Affiliates Effectively

Nutshell

Benefits of affiliate management How to start an affiliate program Strategies for successful affiliate management Tools for affiliate management What is affiliate management? Affiliate management involves finding and managing partners, which promote your brand in exchange for commission or other incentives. Get started for free!

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Firing Up the Revenue Engine Post-Crisis

Sales and Marketing Management

In addition to strategic alignment, now is the time to invest in partner success programs – providing them with resources, knowledge and tools to achieve those established objectives. The fact is, digitizing and automating key processes cut costs, while also increasing valuable program, partner and consumer insights. That’s a win-win.

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No Product Differentiation? No Problem. A CEO Who Found Another Way to Grow

SBI Growth

We partnered with a consulting firm to help us identify the right sales resources, define the sales processes, and determine the proper metrics and sales incentives.”. Steve knew he couldn't impact the revenue number by focusing on product improvement or consumer marketing. He needed a way to tie it all together quickly. “We

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Performance Platforms

Sales and Marketing Management

With those numbers in mind, if you are a sales manager, HR director, marketing manager or other executive charged with increasing employee engagement or driving customer loyalty, what tools do you think make sense to use as your starting point? Not your father’s incentive program. “We The world of employee engagement is no exception.