Appbuddy

JULY 29, 2021

Of course, spoofing attacks don’t exclusively harm consumers; there are long-term implications that can be devastating to the brand, as well. This figure increases when considering the internal-business costs, such as resources to investigate and manage the crisis, system and security updates, and additional training. Deliverability.

Everest 98

Everest Policies Report Email Marketing 98

Appbuddy

JUNE 24, 2021

During our “Train Your Email Brain” webinar featuring Anna Frigerio from the DMA, Alex Fadahunsi from Trainline, and Validity colleagues Elliot Hogg and Ignacio Lecuona, we reviewed key findings from this year’s Marketer Email Tracker report. This summary hardly gets us out of the station!

Everest 52

Everest Marketing Travel Webinar Metrics 52

Appbuddy

JUNE 2, 2021

In regard to email relevance, how wide is the gap between marketers and consumers when it comes to defining what this important concept actually means? Email remains the preferred marketing channel ( 72% of respondents), and this aligns strongly with consumer feedback ( 92% ).

Webinar Metrics 52

Webinar Metrics Everest Trends Email Marketing 52

Appbuddy

JANUARY 11, 2022

We fielded ongoing curveballs from COVID-19, dealt with the impacts of new industry forces like Apple Mail Privacy Protection (MPP), and tried to meet ever-rising consumer expectations. . Consumers still have a huge appetite for video content—and this won’t change any time soon. . Resolution #2: Find new ways to use short-form videos.

Marketing 52

Marketing Webinar Metrics Everest Face-to-face 52

Appbuddy

NOVEMBER 16, 2021

These responses are used to train Microsoft’s spam filters. Consumer caution, aligned with fears of widespread supply chain disruption, suggests this slow performance may last the duration of the peak sales season. Prior research into Microsoft’s Spam Fighters program (more about this in the next section) may provide a clue.

Everest 52

Everest Microsoft Policies Trends 52