Zoominfo

OCTOBER 27, 2020

Marketers can now offer highly-targeted campaigns based on a person’s buying preferences, demographic information, web activity, and more. And what’s more, customers go crazy for it: 91% of consumers are more likely to shop with brands who provide relevant offers and recommendations. It Humanizes Your Brand. Use Technology.

B2B 246

B2B Marketing Segment Scale 246

SalesFuel

APRIL 23, 2025

AdMall was a great tool as I was able to see how consumers react to different kinds of ads regarding home remodeling, said Gomes. I noticed that internet banner ads had the highest percentage of consumers responding in the home remodeling industry and worked to find a good package that could utilize that.

Campaigns 59

Campaigns Closing Hiring Advertising 59

Zoominfo

SEPTEMBER 18, 2018

But as marketing technology has advanced, so too has personalization—marketers can now offer highly-targeted campaigns based on a person’s buying preferences, demographic information, web activity, and more. Over 78% of consumers only will engage offers that have been personalized to their previous engagements with the brand.

Marketing 206

Marketing Demographics Campaigns Social Media 206

Sales and Marketing Management

FEBRUARY 2, 2018

Consumers face several different options along their journey, and each one forces them to make a decision before they move forward. Most small business owners use demographics to reach customers. But, according to one study, companies that rely solely on demographics risk missing on more than 70% of potential consumers.

Channels 174

Channels Demographics Intent Marketing 174

Pipeliner

FEBRUARY 6, 2025

With the rise of sales enablement technologies and changing consumer behaviors, it’s no longer a question of if, but when, cruise lines will adopt Customer Relationship Management (CRM) solutions. Norwegian Cruise Lines uses CRM to segment its customers based on their demographics, interests, and travel patterns.

CRM 103

CRM Loyalty Segment Retention 103

Zoominfo

FEBRUARY 3, 2021

My research landed me squarely on Bizo, a company that once aspired marketers to “precisely target business people by specific business demographic criteria.” We heavily invested in collecting millions upon millions of consumer email addresses for the professionals in our platform.

Data 246

Data Advertising Advertising Lead Rank 246

Sales and Marketing Management

MAY 23, 2018

Author: Kostas Chiotis Consumers are becoming increasingly swayed by social media posts when it comes to purchasing a product or service, making it a great platform for sales. An influencer sharing a link to your website to relevant demographics can drastically improve your visitor numbers.

Social Media 233

Social Media Channels Media Advertising 233

Sales and Marketing Management

AUGUST 8, 2017

Most leaders of online retailers know this, but rapidly changing consumer behavior and technological innovation make perfect execution difficult. Consumers are shifting their time and attention away from social media and towards messaging apps. Attracting a Younger Demographic. Increased Conversion Rates. Increased Engagement.

Retail 206

Retail Oracle Social Media Consumer 206

SalesFuel

NOVEMBER 18, 2024

The past few years have been hard on sales with consumers increasingly worried about recession. Even more consumers are now worried that prices will get even worse going forward. When consumers see compared prices or a percentage markdown, they know they’re saving money. That’s right, it’s not just older consumers.

Promotion 59

Promotion Marketing Retail Margin 59

SalesFuel

MARCH 31, 2025

An increasing amount of consumers audio time is spent with podcast programming. Consumers still listen to traditional radio and music. Trends in the Podcast Ad Market As consumers discover podcasts, marketers are following. Trends in the Podcast Ad Market As consumers discover podcasts, marketers are following.

Advertising 59

Advertising Advertising Sports Consumer 59

Sales and Marketing Management

MAY 6, 2019

The analysis involves gathering as much information about your target demographic. This helps you determine whether that demographic is good for your business or you should just target another segment. Moreover, they are projected to become the largest generation of consumers by 2020.

Meeting 184

Meeting Demographics Analysis Sales Enablement 184

Sales and Marketing Management

MAY 18, 2018

In today’s experience economy, more and more consumers prioritize doing over having. That includes all generations, not just millennials, as recent surveys indicate nearly 75 percent of consumers prefer to increase spending on experiences rather than physical possessions. Use the following methods to measure impact.

B2B 221

B2B Customer Social Media Face-to-face 221

DiscoverOrg Sales

JANUARY 2, 2019

Most conversations around big data reference healthcare data, GPS/location data, data within government and education systems, financial data – all personal information at the consumer level. How, who, and when will we consume this data regularly for it to have a meaningful impact? Other demographics.

Data 196

Data Intent Data Customer Intent 196

Zoominfo

JULY 13, 2020

You can cross reference demographic data with site metrics or revenue to identify your most valuable demographics. Contact database: Your contact database is also a great source of information because you can uncover trends about how certain leads or customers find and consume your content.

Data 213

Data Buyer Persona Demographics Survey 213

Nutshell

JANUARY 30, 2025

Social media performance Social media marketing strategies are becoming a popular marketing channel for all types of businesses, covering broad markets, niche groups of audiences, consumers, and business clients. For example, you can track the time users spend on your web pages and their demographics, such as age and location.

Report 83

Report Lead Rank Lead Scoring Marketing 83

Zoominfo

AUGUST 31, 2020

According to HubSpot research, 93% of consumers will be repeat buyers at companies with excellent customer service. This concept represents the full amount of companies or consumers that could become customers or the total revenue possible for a product to generate. Market expansion. Build Loyalty.

Ideal Customer Profile 264

Ideal Customer Profile Lead Rank Marketing Loyalty 264

SalesFuel

JANUARY 15, 2025

Everything from market demographics, consumer spending, marketing/budget figures, top products sold, industry challenges and opportunities, and more can be found in this report. AudienceSCAN is SalesFuels proprietary annual study of online shoppers, digital audiences, and consumer behavior in America.

Data 59

Data Marketing Hiring Ideal Customer Profile 59

Zoominfo

MAY 5, 2021

Audience cohorts are a group of people who share similar characteristics, including demographics and psychographics. In other words, intent provides the most value when you know someone is consuming a particular piece of content the moment they consume it. But Donovan cautions against getting too granular.

Segment 246

Segment Lead Rank Trends Marketing Qualified Lead 246

Zoominfo

AUGUST 18, 2020

Yet planning out a script for every individual prospect can be time consuming. But even if you understand the firmographics and demographics that define your Total Addressable Market (TAM), your team of reps still must find essential B2B contact data before reaching out. Use Email Templates.

Ideal Customer Profile 264

Ideal Customer Profile Decision Maker Analysis CRM 264

SalesFuel

NOVEMBER 27, 2024

Go beyond demographics! This free special report from SalesFuel dives into the differences between demographics and psychographics, highlighting their unique roles in audience segmentation. Understanding your target audience goes beyond knowing who they are. It’s about uncovering why they think, act, and buy the way they do.

Demographics 59

Demographics Hiring Customer Segment 59

SalesFuel

OCTOBER 11, 2024

Did you know that the majority of American consumers listen to podcasts every month? It’s an activity consumers of all ages love to do. That makes podcast audiences pretty well-rounded in terms of basic demographics. And they're eager to learn about the latest podcast sponsor of their favorite programs. Talk about far reaching!

Demographics 45

Demographics Ideal Customer Profile Consumer Hiring 45

Sales and Marketing Management

JULY 30, 2018

It’s the process of gathering all the information that people openly share on the internet – from demographics (age, race, gender, etc.) So why is this type of marketing called “dark” if it’s really shining light on all the information consumers share?

Marketing 206

Marketing Segment Campaigns Channels 206

Nutshell

DECEMBER 4, 2024

Importance of disruptive marketing in the modern business landscape With thousands of businesses vying for your attention as a consumer, it’s easy to see how one might read average ads into white noise, especially if they all sound the same, look the same, and speak the same buzzword-ey language.

Marketing 62

Marketing Social Media Campaigns Consumer 62

Smooth Sale

DECEMBER 18, 2024

If so, youre missing out on the powerful and enduring effects of sensory marketing on consumer behavior. DM1] With visual information making up about 90% of the data processed in our brains [DM2] , its no wonder that innovative companies consider color psychology when influencing consumers behavior.

Marketing 88

Marketing Influencer Loyalty Remedy 88

SalesFuel

MARCH 19, 2025

Admall was able to provide demographic data on the specific regions we were looking to target as well as provide insights on which ad platforms we should use, said Flaten. [I AudienceSCAN is SalesFuels proprietary annual study of online shoppers, digital audiences, and consumer behavior in America.

Campaigns 59

Campaigns Ideal Customer Profile Automotive Demographics 59

Sales and Marketing Management

SEPTEMBER 13, 2019

The Sales Rep Demographic. Parth Mukherjee is a seasoned technology marketer with a background in selling to enterprises, mid-market, SMB-sized companies as well as consumers. By looking at more than 100,000 sales calls from our fastest-growing customers, we set out to solidify our belief that women belong in the world of sales.

Hiring 227

Hiring Demographics Positioning Up-Sell 227

Zoominfo

SEPTEMBER 1, 2021

It could be a link to your calendar, an invitation to reply with questions, or a piece of content they can download and consume in the meantime. With just a work email, you can instantly fill firmographic and demographic data points. Embed scheduling into your contact and demo forms. Your Response Time Matters.

Sales Qualified Lead 236

Sales Qualified Lead Inbound Lead Rank Lead Scoring 236

No More Cold Calling

JULY 27, 2017

We comprise an inclusive, enduring mindset, not a divisive demographic. It took another decade for marketers and the media to up-spin Millennials, whose birth years fall within the range of 1982-2004 as “ the next greatest generation ” and begin focusing all their efforts to woo these limelit consumers, voters, and likers.

Account 212

Account Fashion Demographics Journal 212

Sales and Marketing Management

JULY 15, 2018

These recommendations are essential to your bottom line, since consumers trust recommendations from friends and family over brands. According to a Nielson study, 83 percent of consumers trust peers over brands when it comes to making purchase decisions. However, there is a bit of skill needed.

Maximizer 192

Maximizer Top of Funnel Strategy Social Media 192

SalesFuel

AUGUST 21, 2024

“My favorite parts [of AdMall] have been the [Local Account Intelligence Report], the AudienceSCAN data, and the demographic reports that you can create for your individual markets,” said Flaten. “I AudienceSCAN® is SalesFuel’s proprietary annual study of online shoppers, digital audiences, and consumer behavior in America.

Banking 102

Banking Campaigns Media Closing 102

Zoominfo

NOVEMBER 11, 2020

Account-based marketing (ABM) is time-consuming; getting it right takes hard work, consolidation of resources and alignment on the part of both sales and marketing. It’s also a significant upfront investment — in both resources and strategy.

Account Based Marketing 246

Account Based Marketing Account Intent Data Data 246

Zoominfo

AUGUST 2, 2020

It encompasses demographic data including: . This makes issues less time consuming to resolve. As the name suggests, fit data helps find leads that are fit to be a customer for your company. Fit data helps marketers score and segment prospects into personas suitable to be in your customer base. Job titles Industry Tech stacks Location.

B2B 245

B2B Data Vendor Intent Data 245

Zoominfo

JUNE 25, 2018

Brands that market directly to consumers recognize YouTube as a powerful tool. In fact, studies show consumers are 64% likelier to purchase a product after watching an online video ( source ). With an active presence on YouTube, you can reach your target demographic and also attract a larger audience to your content. We say yes!

B2B 217

B2B Marketing Lead Rank Lead Scoring 217

Sales Hacker

AUGUST 3, 2022

billion users, the social sphere has become the mainstream destination to connect, create, and consume. A further 72% of online consumers purchased goods via mobile e-commerce , with many opting for an app or social platform as their main vessel for online shopping. With over 4.62 Image Source: The Future Of Commerce ).

Social Selling 107

Social Selling Top of Funnel Social Media Strategy 107

Smooth Sale

JUNE 12, 2024

It examines important e-commerce pointers that, from utilizing cutting-edge technology to improving consumer experience, might help your brand prosper in the upcoming year. Furthermore, by analyzing consumer behavior, ML algorithms may personalize marketing campaigns and increase conversion rates.

Social Media 173

Social Media Loyalty Consumer Influencer 173

SalesFuel

JANUARY 22, 2025

Solution: Create a campaign using AdMalls health intelligence research Crafting a home medical services campaign that would get in front of consumers was no quick, easy task. These retailers may also sell medical supplies to the consumer and commercial market, and they may offer equipment repair services.

Campaigns 59

Campaigns Health Care Hiring Insurance 59

Sales and Marketing Management

OCTOBER 31, 2017

What is their demographic makeup? George Kriza has more than 30 years of experience in high-technology and consumer electronics markets. Here are 10 of the most important elements in designing and deploying your next incentive campaign. Know your audience: Profile the people in your sales audience. Gen X, Y or Boomer?

Incentive 195

Incentive Incentives Strategy Penetration 195