Pointclear

MAY 14, 2013

My guest today is Michael Brenner, Vice President of Marketing and Content Strategy at SAP and Managing Editor for the SAP Business Innovation site. At SAP, Michael’s challenge is to transform social business and content marketing to reduce cost-per-acquisition of new customers. Sales and Marketing Need to Speak a Common Language.

Top of Funnel 260

Top of Funnel SAP Cost per Acquisition Customer 260

The Pipeline

SEPTEMBER 30, 2011

23 Marketing Tips For Avoiding Small Business Failure. Stored in Attitude , Communication , Communication Strategy , Compete , Guest Post , Marketing , execution. Unfortunately there are also many sales and marketing reasons. Implementing the program is the key to marketing success. Avoid Ad Hoc Marketing.

Small Business 253

Small Business Small Business Pipeline Marketing 253

SBI Growth

APRIL 3, 2013

You are counting on your product marketing manager for a successful launch. Imagine the expectations of buyers who begin to consume quality content. World-class companies are adopting new content marketing processes. Content Marketing is in the process of a major transformation. Demand Generation campaigns.

Campaigns 300

Campaigns How To Energy Demand Generation Targets 300

SBI Growth

JUNE 4, 2013

Your reps are “selling” like crazy, but your buyer consumes differently. Demand Generation and Lead Management. Don’t skip this topic assuming that it is “marketing’s job.” To capture these lost opportunities, you’ll need to reach across the aisle to marketing. Nobody sells anyone anything anymore.

Hiring 308

Hiring Lead Rank Lead Scoring Demand Generation 308

The Pipeline

FEBRUARY 15, 2012

Stored in Business Acumen , Coaching , Demand Generation , Hiring Sales Talent , Planning , Sales Force Alignment , Sales Leadership , Sales Management , Sales Strategy , Sales Success , Sales eXchange , execution. Demand Generation. When Sales Met Marketing. Community Marketing Blog. Selling to Consumers.

Pipeline 223

Pipeline Hiring Demand Generation Demand Generation Targets 223

SBI Growth

AUGUST 31, 2012

“When we have deep information about our customers, it makes all the difference in the world,” said the Chief Marketing Officer of one Fortune 500 company. Understanding exactly how buyers are behaving and thinking is becoming more of a premium for achieving success in marketing today. Market to the Right Buyers. What do you do?

Buyer Persona 282

Buyer Persona Buyer Analytics Research 282

Zoominfo

OCTOBER 13, 2021

At ZoomInfo, we use gift-giving with our customers no matter where they are in the demand generation funnel. Direct mail gifting is a demand generation tactic that assists other channels by cleaning up after them,” says Mitchell Hanson, director of demand generation at ZoomInfo.

Top of Funnel 130

Top of Funnel Lead Rank Marketing Qualified Lead Direct Mail 130

Zoominfo

AUGUST 27, 2024

This is the value of marketing account intelligence software. By leveraging the power of data and advanced analytics, marketers are able to develop targeted lists of accounts that perfectly align with their ideal customer profiles. This not only maximizes ROI, but also minimizes wasted time and resources on low-potential prospects.

Ideal Customer Profile 130

Ideal Customer Profile Account Based Marketing Account Lead Rank 130

Zoominfo

JUNE 15, 2022

Profiling prospective customers is vital to ensuring that a marketing campaign is targeting the right people with the right message. With better profiles, demand generation teams can craft stronger advertising campaigns. Marketers can attract and retain prospective customers more effectively.

Ideal Customer Profile 130

Ideal Customer Profile Marketing Customer Demand Generation Agencies 130

Pointclear

JUNE 7, 2011

There are some big reasons why lead generation campaigns fail that must be dealt with at the outset, before sweating the small stuff. Here are my 5 reasons your lead generation campaigns may not be working: No start-to-finish process: The best lead/demand generation programs are "always-on," systematic processes.

Lead Generation 229

Lead Generation Campaigns Sales Qualified Lead Lead Rank 229

The Pipeline

FEBRUARY 22, 2012

Stored in Attitude , Business Acumen , Buying Process , Demand Generation , Lead Management , Prospecting , Sales 2.0 , Sales Strategy , Sales Success , Sales Technique , Sales Tip , Video , execution. Demand Generation. When Sales Met Marketing. Community Marketing Blog. Sales and Marketing Loudmouth.

Pipeline 216

Pipeline Prospecting Sales Qualified Lead Demand Generation 216

The Pipeline

DECEMBER 7, 2011

Demand Generation. When Sales Met Marketing. Community Marketing Blog. Sales and Marketing Loudmouth. Selling to Consumers. Book Notice. Book Review. Business Acumen. Buying Process. Cold calling. Communication. Communication Strategy. Customer Care. Dependability. Don't Wait. EDGE Sales Process.

Pipeline 245

Pipeline Cold Calling Webinar Metrics Hiring 245

The Pipeline

OCTOBER 19, 2012

This of course is an important part of marketing and sales. High tech sales tactics have become important over the past couple of years because so many people have moved such basic parts of their consumer life online. Companies are using this as a reason to focus all of their sales tactics and marketing dollars to the Internet.

Fashion 293

Fashion Small Business Small Business Hiring 293

The Pipeline

JANUARY 18, 2012

Demand Generation. When Sales Met Marketing. Community Marketing Blog. Sales and Marketing Loudmouth. Selling to Consumers. Book Notice. Book Review. Business Acumen. Buying Process. Cold calling. Communication. Communication Strategy. Customer Care. Dependability. Don't Wait. EDGE Sales Process.

Pipeline 253

Pipeline Cold Calling Hiring Compensation 253

The Pipeline

OCTOBER 26, 2011

Demand Generation. When Sales Met Marketing. Community Marketing Blog. Sales and Marketing Loudmouth. Selling to Consumers. Book Notice. Book Review. Business Acumen. Buying Process. Cold calling. Communication. Communication Strategy. Customer Care. Dependability. Don't Wait. EDGE Sales Process.

Pipeline 240

Pipeline Lead Rank Lead Scoring Cold Calling 240

The Pipeline

NOVEMBER 16, 2011

Demand Generation. When Sales Met Marketing. Community Marketing Blog. Sales and Marketing Loudmouth. Selling to Consumers. Book Notice. Book Review. Business Acumen. Buying Process. Cold calling. Communication. Communication Strategy. Customer Care. Dependability. Don't Wait. EDGE Sales Process.

Pipeline 240

Pipeline Cold Calling Hiring Compensation 240

Zoominfo

NOVEMBER 14, 2023

The upsides of account-based marketing are no mystery to anyone running a B2B go-to-market team. However, the gap between developing an account-based marketing strategy and actually aligning teams to win over their target accounts isn’t always easy to bridge. This is where sales and marketing alignment can make a difference.

Account Based Marketing 147

Account Based Marketing Scale Strategy Marketing 147

Zoominfo

DECEMBER 20, 2021

Marketing teams spend a huge amount of time and money to find out what motivates their prospective customers. Online chat tools are a cornerstone of this approach, more broadly known as conversational marketing. What is Conversational Marketing? Real-time communication: Messages that are sent and received instantly.

Account Based Marketing 130

Account Based Marketing Buyer Conversion Marketing 130

The Pipeline

JUNE 15, 2011

For some it is the “competition”, encouraging sellers to focus on the buyer’s circumstance and market view rather than product. This has become much more the case since the introduction of the marketing term Sales 2.0. Demand Generation. When Sales Met Marketing. Community Marketing Blog.

Pipeline 241

Pipeline Cold Calling Webinar Metrics Hiring 241

The Pipeline

JULY 25, 2011

Demand Generation. When Sales Met Marketing. Community Marketing Blog. Sales and Marketing Loudmouth. Selling to Consumers. Book Notice. Book Review. Business Acumen. Buying Process. Cold calling. Communication. Communication Strategy. Customer Care. Dependability. Don't Wait. EDGE Sales Process.

Pipeline 265

Pipeline Hiring Top of Funnel Vendor 265

The Pipeline

MARCH 9, 2011

Demand Generation. When Sales Met Marketing. Community Marketing Blog. Sales and Marketing Loudmouth. Selling to Consumers. Book Notice. Book Review. Business Acumen. Buying Process. Cold calling. Communication. Communication Strategy. Customer Care. Dependability. Don't Wait. EDGE Sales Process.

Pipeline 238

Pipeline Cold Calling Hiring Compensation 238

The Pipeline

AUGUST 10, 2011

Demand Generation. When Sales Met Marketing. Community Marketing Blog. Sales and Marketing Loudmouth. Selling to Consumers. Book Notice. Book Review. Business Acumen. Buying Process. Cold calling. Communication. Communication Strategy. Customer Care. Dependability. Don't Wait. EDGE Sales Process.

Sales Cycle 244

Sales Cycle Pipeline Conversion Webinar Metrics 244

The Pipeline

MARCH 16, 2011

Demand Generation. When Sales Met Marketing. Community Marketing Blog. Sales and Marketing Loudmouth. Selling to Consumers. Book Notice. Book Review. Business Acumen. Buying Process. Cold calling. Communication. Communication Strategy. Customer Care. Dependability. Don't Wait. EDGE Sales Process.

Pipeline 235

Pipeline Cold Calling Hiring Compensation 235

Zoominfo

OCTOBER 5, 2021

The disconnect between marketing and sales is an age-old story. Research shows that 90 percent of sales and marketing professionals believe their strategy, processes, content, and culture are not aligned. This has major consequences for both the marketing team and their sales counterparts. “If Let’s dive in. Let’s dive in.

Lead Rank 130

Lead Rank Paid Content Marketing Qualified Lead Sales Qualified Lead 130

Zoominfo

NOVEMBER 20, 2023

The ability of generative AI to automate routine tasks, analyze data, and generate content is already freeing up valuable time that entrepreneurs, executives, and individuals can use to instead focus on more strategic decision-making. Marketers are definitely at the forefront of experimenting with GenAI.

Data 130

Data Scale Lead Rank Marketing 130

The Pipeline

FEBRUARY 8, 2012

Demand Generation. When Sales Met Marketing. Community Marketing Blog. Sales and Marketing Loudmouth. Selling to Consumers. Book Notice. Book Review. Business Acumen. Buying Process. Cold calling. Communication. Communication Strategy. Customer Care. Dependability. Don't Wait. EDGE Sales Process.

Pipeline 228

Pipeline Top of Funnel Cold Calling Webinar Metrics 228

The Pipeline

AUGUST 5, 2011

Lauren Carlson is a write and market analyst out of Austin, Texas. Demand Generation. When Sales Met Marketing. Community Marketing Blog. Sales and Marketing Loudmouth. Selling to Consumers. About Lauren Carlson. She focuses on enterprise technology in the area of customer relationship management.

Pipeline 275

Pipeline Hiring Travel Twitter 275

The Pipeline

FEBRUARY 20, 2012

Stored in Attitude , Communication , Communication Strategy , Demand Generation , EDGE Sales Process , Funnel management , Impact Questions , Interactive Selling , Next Steps , Proactive , Sales Strategy , Sales Success , Sales eXchange , execution , qualifying. Demand Generation. When Sales Met Marketing.

Pipeline 218

Pipeline Top of Funnel Hiring Demand Generation 218

The Pipeline

AUGUST 24, 2011

Demand Generation. When Sales Met Marketing. Community Marketing Blog. Sales and Marketing Loudmouth. Selling to Consumers. Book Notice. Book Review. Business Acumen. Buying Process. Cold calling. Communication. Communication Strategy. Customer Care. Dependability. Don't Wait. EDGE Sales Process.

Pipeline 241

Pipeline Top of Funnel Hiring Cold Calling 241

The Pipeline

APRIL 27, 2011

No matter how difficult your market or month is, there’s always something to celebrate. This can be an overview of new research, feedback from a recent customer briefing, review of new market trends or analyst data, or even a quick presentation or interview (live or recorded) with an actual customer. Demand Generation.

Sales Meeting 251

Sales Meeting Pipeline Meeting Hiring 251

The Pipeline

JUNE 8, 2011

Demand Generation. When Sales Met Marketing. Community Marketing Blog. Sales and Marketing Loudmouth. Selling to Consumers. Book Notice. Book Review. Business Acumen. Buying Process. Cold calling. Communication. Communication Strategy. Customer Care. Dependability. Don't Wait. EDGE Sales Process.

Pipeline 224

Pipeline Cold Calling Hiring Compensation 224

The Pipeline

AUGUST 22, 2011

There are still too many reps I speak to who can’t articulate specifics, and rely too much on general elements, or pre-fab facts provided by their managers, the “old timers” or marketing. Demand Generation. When Sales Met Marketing. Community Marketing Blog. Sales and Marketing Loudmouth. Book Notice.

Pipeline 255

Pipeline Cold Calling Hiring Sales Qualified Lead 255

The Pipeline

FEBRUARY 24, 2012

Some of the “propositions” developed by someone in marketing who base the “value” on “primary” and “secondary” research sources, rather than being based on conversation with live clients. Demand Generation. When Sales Met Marketing. Community Marketing Blog. Sales and Marketing Loudmouth.

Pipeline 240

Pipeline Hiring Top of Funnel Cold Calling 240

The Pipeline

JANUARY 17, 2012

Demand Generation. When Sales Met Marketing. Community Marketing Blog. Sales and Marketing Loudmouth. Selling to Consumers. Book Notice. Book Review. Business Acumen. Buying Process. Cold calling. Communication. Communication Strategy. Customer Care. Dependability. Don't Wait. EDGE Sales Process.

Influencer 222

Influencer Pipeline Hiring Top of Funnel 222

The Pipeline

NOVEMBER 11, 2011

Demand Generation. When Sales Met Marketing. Community Marketing Blog. Sales and Marketing Loudmouth. Selling to Consumers. Book Notice. Book Review. Business Acumen. Buying Process. Cold calling. Communication. Communication Strategy. Customer Care. Dependability. Don't Wait. EDGE Sales Process.

Pipeline 258

Pipeline Cold Calling Top of Funnel Compensation 258

The Pipeline

OCTOBER 31, 2011

The market is changing, are you? Demand Generation. When Sales Met Marketing. Community Marketing Blog. Sales and Marketing Loudmouth. Selling to Consumers. There are a number of other ways and benefits, the key is to adopt and foster a culture of learning and improvement. Tibor Shanto. Book Notice.

Pipeline 253

Pipeline Top of Funnel Hiring Real Estate 253

The Pipeline

MAY 20, 2011

Ian Brodie is a Marketing Speaker and Coach who helps consultants, coaches and other professionals attract and win more clients. Small Business Sales and Marketing Magic. There’s a subtle change that’s taken place fueled by the Internet and an increased availability of information in general. About Ian Brodie.

Pipeline 313

Pipeline Twitter Small Business Small Business 313