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Let’s Get Personal: B2B Marketing Personalization

Zoominfo

And what’s more, customers go crazy for it: 91% of consumers are more likely to shop with brands who provide relevant offers and recommendations. Consumers know what they want, and they aren’t afraid to say no to a service or product that doesn’t meet their unique, personalized needs. Segmentation.

B2B 246
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The Tides of Change: Why Cruise Lines Can No Longer Afford to Wait on CRM

Pipeliner

With the rise of sales enablement technologies and changing consumer behaviors, it’s no longer a question of if, but when, cruise lines will adopt Customer Relationship Management (CRM) solutions. The Power of Customer Segmentation The truth is, that the cruise industry is at a crossroads.

CRM 103
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How Marketers Can Use Audience Segmentation to Achieve Rich ROI

SalesFuel

After all, you and your client created the ad to target a very specific consumer group, right? Audience segmentation is the key to getting the results your client expects from their ads. How Marketers Can Use Audience Segmentation to Achieve Rich ROI What is Audience Segmentation? Marketing information (e.g.

Segment 104
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4 Key Considerations for More Personalized Marketing

Zoominfo

Today’s customers are faced with hundreds of different buying options. Think about it: When a consumer is constantly presented with hundreds of different brand messages, how can you cut through the noise to capture their attention? 86% of respondents said they would be willing to pay 25% more for better customer experience.

Marketing 194
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7 Must-Have Automated Documents for Sales Success

Companies are increasingly implementing technology to bring efficiency to their workforce. Data accessibility aside, teams continuously struggle with manual processes for document generation. Learn why automating your documents is key to sales success.

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11 Ways to Improve Your Website with Artificial Intelligence

Zoominfo

Your customers not only want personalized content, they expect it. The only hang up here is that it’s time-consuming and expensive to collect information about visitors and then serve them perfectly timed and targeted content. Rather than targeting segments of your audience, AI now enables you to cater to an audience of one.

Lead Rank 272
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4 Steps to Crafting Compelling Value Propositions

Sales and Marketing Management

Author: Jennifer Tomlinson Consumer choice has never been greater. A value proposition, if you don’t already know, is the main benefit consumers can expect when doing business with your brand. It’s a short narrative explaining how exactly your products or services will help a customer’s life in a distinct way.

Lead Rank 214