Sales and Marketing Management

JANUARY 20, 2020

Before B2B customers and prospects contact you, they will do their research, seeking out content they can download and watch at their convenience. Share links to your company’s latest case study with your prospects. What comes after prospects consume your content? Be the One Who Listens to Customers and Prospects.

Sales Goal 312

Sales Goal Meeting Trade Show Ideal Customer Profile 312

MTD Sales Training

JANUARY 12, 2012

How much time do your sales people spend filling out paperwork and other mundane administrative-type tasks, trouble shooting, or solving very basic customer service issues? After closing the sale, the sales person must handle the needed time-consuming paperwork, set up the account in the delivery system and more. Happy Selling!

Closing 284

Closing Cold Calling Proposal Up-Sell 284

Zoominfo

FEBRUARY 12, 2021

Customers do their research, ask questions, and even address customer service issues on social channels. B2B professionals are using social media in the same way that B2C consumers are using it: they’re doing research, educating themselves, and establishing relationships with vendors who can help them.

Social Selling 263

Social Selling B2B Social Media Top of Funnel 263

Zoominfo

APRIL 10, 2018

Customer Service. Did you know that an estimated 67% of consumers use social networking sites for customer service ( source )? Customers turn to social media for many reasons—to report a problem, talk about their experience with your brand, or to simply stay up-to-date on your products or services.

Social Media 188

Social Media Media Ideal Customer Profile Social Selling 188

Sales and Marketing Management

APRIL 26, 2019

Instead, we need to build specialist functions and individual capabilities that will allow us to effectively and efficiently engage with the customer at each stage of the customer-driven sales model. Customer experience, renewal and referrals are critical to ongoing success. The days of the sales generalist are over.

Top of Funnel 229

Top of Funnel Ideal Customer Profile Customer Lead Rank 229

Zoominfo

AUGUST 31, 2020

According to HubSpot research, 93% of consumers will be repeat buyers at companies with excellent customer service. With stakes that high, it is perhaps ironic that the early steps of building customer loyalty start with the figurative eyes and ears of a company. Build Loyalty. Company Transformation.

Ideal Customer Profile 264

Ideal Customer Profile Lead Rank Marketing Loyalty 264

Sales and Marketing Management

FEBRUARY 25, 2019

Author: Jennifer Tomlinson Consumer choice has never been greater. A value proposition, if you don’t already know, is the main benefit consumers can expect when doing business with your brand. It’s a short narrative explaining how exactly your products or services will help a customer’s life in a distinct way.

Lead Rank 214

Lead Rank Lead Scoring Consumer Exact 214

No More Cold Calling

SEPTEMBER 6, 2019

When you prospect by referral, you treat all customers like gold. I’ve never had a good customer experience at that market, but this was over the top. But consumers aren’t the only ones who expect a good customer experience. That’s why a referral culture leads to a stellar customer experience. I’d had it.

Referrals 189

Referrals Customer How To Cold Calling 189

Sales and Marketing Management

SEPTEMBER 24, 2017

Author: Sona Jepsen Some companies sell to businesses and some directly to consumers, but fundamentally, digital selling strategies rest on the same principles. Sure, the approach and tone might vary based on the audience, but B2B buyers behave quite similarly to B2C consumers. Tech + Relationships = Better Sales.

Strategy 166

Strategy B2C Top of Funnel Sales Qualified Lead 166

Zoominfo

OCTOBER 23, 2019

59% of B2B marketers expect AI to help identify prospective customers ( source ). Marketers say the top success story they are seeing with AI is getting a better understanding of the customer (31%) ( source ). AI in Customer Service. However, 38% say AI will soon improve customer service ( source ).

B2B 247

B2B Telecommunications Forecasting Scale 247

Zoominfo

MARCH 4, 2018

Today’s customers are faced with hundreds of different buying options. Think about it: When a consumer is constantly presented with hundreds of different brand messages, how can you cut through the noise to capture their attention? 86% of respondents said they would be willing to pay 25% more for better customer experience.

Marketing 194

Marketing Scale Segment Channels 194

Zoominfo

OCTOBER 4, 2019

A majority of modern businesses fall into one of two categories: B2C (business-to-consumer) or B2B (business-to-business). A B2P strategy transcends the B2B/B2C distinctions by placing the emphasis back on people — either individual consumers or the several individuals that make up a B2B buying committee. Keep reading!

B2C 182

B2C B2B Marketing Lead Rank 182

Smooth Sale

SEPTEMBER 6, 2022

Attract the Right Job Or Clientele: How To Build Trust With Consumers And Why You Need To! Our collaborative blog provides insights on how to build trust with consumers and the need for doing so. Your top priority is building trust with consumers and encouraging them to approach you. Trust Is The Success Factor.

Consumer 78

Consumer Lead Rank Lead Scoring Hiring 78

Zoominfo

SEPTEMBER 25, 2018

In this podcast, we’ll discuss “Finding the Why in How Clients Buy” by using the latest studies in consumer behavior and neuromarketing to sell more effectively!”. Predictable Prospecting. What if you had a reliable, and predictable source of new potential customers coming into your sales funnel each month?

Hiring 269

Hiring Top of Funnel B2B Lead Rank 269

Zoominfo

FEBRUARY 7, 2019

But, as more and more companies adopted the same tactics, consumers were inundated with marketing messages– some meant for them, some inapplicable. Instead of sifting through the noise to find the messaging meant for them, consumers now ignore most marketing materials they encounter. Make feedback more accessible.

Conversion 174

Conversion Marketing Consumer Social Media 174

Zoominfo

JULY 22, 2018

Instead, we’re operating in a business environment dictated by the wants and needs of our customers. Think about it, the internet has given modern buyers an expansive list of options to choose from—what brands they buy from, what content they consume, which products they purchase, what channels they use, and so much more.

Marketing 189

Marketing Retail Channels Social Media 189

Score More Sales

FEBRUARY 25, 2013

Sales pro, when you are a consumer, do you make quick decisions after being very clear of the pros and cons of the purchase you are about to make? For some reason, we tend to assume that others understand how very valuable our company, its products, and its services are. What do you assume that your prospects know?

Inside Sales 227

Inside Sales Lead Rank Lead Scoring Hiring 227

Sales and Marketing Management

JUNE 10, 2019

Author: Tim Riesterer Have you ever had a service problem with a customer and worried about the damage it could do to your relationship and long-term revenue prospects? And, worse, maybe they will spread the word throughout their network and negatively influence other prospect or customer decisions.

Loyalty 234

Loyalty Remedy Journal Study 234

Zoominfo

MARCH 15, 2018

This month’s round-up features topics like content marketing, managing prospect expectations, lead generation, and more. A typical content marketing strategy involves the creation and distribution of content with the sole purpose of attracting prospects to convert into paying customers. Let’s get into it! Continue Reading.

Account Based Marketing 113

Account Based Marketing B2B Prospecting Lead Generation 113

LeadFuze

OCTOBER 1, 2021

What Does Prospecting Mean? Sales prospecting techniques are important matters in sales but before we dive directly into them, let’s get to know what prospecting means first. Historically, prospecting refers to the hunt for resources such as gold. 25 Prospecting Techniques In Sales . Likewise, for prospecting.

Prospecting 95

Prospecting Top of Funnel Sales Qualified Lead Ideal Customer Profile 95

Hubspot Sales

JUNE 6, 2022

Prospect research is a challenge that's every bit as frustrating as it is essential — so to help you out, we've put together a list of 18 of the best places to research buyers before sales conversations. If you decide to leverage LinkedIn to guide or support your prospect research efforts, there are some key steps you should follow.

Research 128

Research Prospecting Face-to-face Twitter 128

Zoominfo

SEPTEMBER 4, 2019

The good news is, there are plenty of ways for your company to earn trust and loyalty from your customers, even in today’s busy marketplace. Let’s get into our top five strategies to build customer loyalty! Invest in multi-channel customer service. They visit your website, where they find a customer support email address.

Loyalty 206

Loyalty Customer Incentives Incentive 206

Zoominfo

DECEMBER 3, 2018

There’s no way around it – prospect and customer data is one of the most valuable assets a B2B organization has access to. Think about it: without accurate information, how can you market, sell, or provide customer service to your target audience? 2. You’re annoying your customers and prospects.

B2B 223

B2B Data Churn Marketing 223

Hubspot Sales

OCTOBER 18, 2017

They’ll show your prospects you’re more invested in their interests than closing a deal -- and that’s what will set you apart in today’s competitive sales landscape. Your prospect may work with someone who’s championing another company. Your prospect may work with someone who’s championing another company. That’s a long time. ”.

Prospecting 111

Prospecting Face-to-face Vendor Follow-up 111

Hubspot Sales

OCTOBER 5, 2023

Social media is the future of consumer shopping , so it’s no surprise that 59% of social sellers say they’ve made more sales through social media this year compared to last. And B2C salespeople report discovering new prospects most effectively through Facebook. Marketers say it offers the highest ROI and best selling tools.

Social Selling 119

Social Selling Channels Social Media ROI 119

Sales and Marketing Management

NOVEMBER 17, 2017

In the sales world, brand alignment requires a smooth, consistent set of interactions among your internal team, as well as between your company and your customers. Everything, from how your customer service reps answer the phone to the clickable content you post on social media, reinforces your brand narrative. Speak Your Truth.

Top of Funnel 185

Top of Funnel Social Media Face-to-face Funnel 185

Hubspot Sales

MAY 23, 2019

HubSpot Research found that 82% of consumers rate an "immediate" response as important or very important when they have a marketing or sales question. And 90% of consumers rate an "immediate" response as important or very important when they have a customer service question. Did you know this?

Tools 138

Tools Lead Qualification Hubspot Social Media 138

Zoominfo

DECEMBER 20, 2024

The apps help businesses customize their Salesforce environment, addressing needs across sales, marketing, customer service, and finance functions. ZoomInfo ZoomInfos go-to-market intelligence platform equips sales and marketing teams with the tools and intelligence needed to connect with prospects first and close deals faster.

SalesForce 130

SalesForce Top of Funnel Demand Generation Agencies Intent Signal 130

Sales and Marketing Management

MARCH 8, 2020

AI has arrived, but it’s mostly been implemented by consumer goods and services companies to personalize marketing messages, enhance their knowledge of customers, manage inventory and increase customer loyalty. These investments include technologies and platforms that ensure prospects are tracked in a B2B world.

Top of Funnel 218

Top of Funnel Marketing Scale Forecasting 218

Score More Sales

JANUARY 28, 2014

You have so many apps and programs in sales, and more data than you could ever consume. So why are you not able to use it to predict more helpful business trends, share common memes throughout your organization or really add more value to your customers? What will be interesting will be the results that come from it all.

Data 208

Data Health Care Retail Lead Rank 208

Crunchbase

DECEMBER 6, 2021

There’s no shortage of paid and free sales prospecting tools on the market these days, all touting time-saving features. But who of today’s busy sales professionals has the time to vet hundreds of lead generation and sales prospecting tools, let alone road test them to find the best fit? What is sales prospecting?

Ideal Customer Profile 111

Ideal Customer Profile Tools Prospecting Lead Rank 111

Hubspot Sales

MARCH 18, 2019

Before the internet, it was nearly impossible for prospects to get information about a product without the help of a friendly salesperson. Buyers relied on reps to provide options and explain products -- sales reps convinced consumers to buy. But reps didn't hold all the power -- they needed prospects too. We've got work to do.

Prospecting 106

Prospecting Hubspot CRM Decision Maker 106

Zoominfo

JULY 10, 2019

Better insights can not only help determine what topics your prospects care about most, but can effectively uncover significant buying motivators you may not have previously recognized, including any pain points, concerns and questions they share. Customer service. Lead generation. Reputation & crisis management.

Social Media 180

Social Media Media Ideal Customer Profile Lead Generation 180

Zoominfo

MARCH 28, 2018

Trust is at the center of every business strategy– without it, you’ll struggle to, develop relationships, win business, and retain customers. For this reason, you must be transparent, both in your brand messaging and your interactions with prospects and customers—even when it’s difficult. Open your doors to the public.

Face-to-face 178

Face-to-face B2B Loyalty Consumer 178

Smooth Sale

JUNE 12, 2024

It examines important e-commerce pointers that, from utilizing cutting-edge technology to improving consumer experience, might help your brand prosper in the upcoming year. Furthermore, by analyzing consumer behavior, ML algorithms may personalize marketing campaigns and increase conversion rates.

Social Media 166

Social Media Loyalty Consumer Influencer 166

Sales and Marketing Management

DECEMBER 7, 2020

Product reviews provide an effective way for prospective customers to understand real experiences with products and/or services. In fact, it is estimated that 93% of consumers and businesses turn to online reviews when making a buying decision, while 78% trust them as much as personal recommendations.

Scale 177

Scale Strategy Top of Funnel Marketing 177

Sales and Marketing Management

JANUARY 23, 2018

Email’s role in vendor and customer-facing communication was cemented long ago. A full 72 percent of American consumers reported to MarketingSherpa that email is their preferred communication channel for business matters. Emails give prospects enough space to be straightforward, which can be a surprisingly big deal in the modern world.

Decision Maker 180

Decision Maker How To Cold Calling Transportation 180