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It’s Time to Throw Away the Marketing Materials

The Sales Hunter

How effective are the marketing materials you receive? If you’re like the typical salesperson, you get more marketing information than you could ever begin to use. It’s time marketing departments wake up and quit shoveling garbage out to salespeople, all under the premise of helping them be more effective.

Marketing 231
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Preparing for Dreamforce and the Stupid Emails I’ve Been Getting

The Sales Hunter

Blog Consultative Selling Professional Selling Skills dreamforce email marketing salesforce' It’s not big. It’s overwhelming! Check out this link if you’re interested in drinking from a firehose). An event of this […].

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Consultative selling and selling consultatively – don’t confuse them!

Sales Training Connection

In this case, the weeds involve drawing the distinction between the term consultative selling and the concept of selling consultatively. As starters, Mark Hanan established the branding this term in his brilliantly written book Consultative Selling – an early and extremely important work about selling consultatively.

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Why Selling Product Features Doesn’t Work

The Sales Hunter

We’ve all been told that selling product features is not the way to sell, but even knowing that, it seems it still is what happens, not only by salespeople, but also by marketing. Features don’t sell and they especially don’t sell when it’s not what the customer wants.

Microsoft 247
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Do You Sell Using a “Push” or “Pull” Strategy?

The Sales Hunter

The “push” and “pull” concept has been key to marketing for years. “Push” marketing is focused around loading up the channel, advertising heavily and trying to convince the customer to buy. (Yes, I know the true marketing definitions of these are much more complex.

Strategy 241
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WARNING! Do You Suffer from Sales Prevention Syndrome?

The Sales Hunter

Are you quick to tell Marketing you lose too many sales because the sales materials aren’t any good? A strong desire to do paperwork to keep the office and your boss happy as a way to cover up for not spending more time selling. Mark Hunter is the author of High-Profit Selling: Win the Sale Without Compromising on Price.

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Throw Your Sales Materials Away…NOW!

The Sales Hunter

For some reason, he was hung up on the idea he needed cute pictures and “marketing speak” content to wow his customer. Blog Consultative Selling Customer Service Professional Selling Skills Prospecting Sales Motivation marketing presentation presentation materials sales presentation'