SBI Growth

AUGUST 5, 2013

The board is not happy with the results of your last strategic sales initiatives. Cost of sales is rising and no revenue lifts to show. In addition, you made sure you built the proper consensus between sales and marketing. We will then help prioritize sales initiatives your leadership team will execute.

Strategy 319

Strategy Journal Margin Construction 319

Zoominfo

NOVEMBER 22, 2019

Account-Based Marketing (ABM) always seems like a great idea … until you get into the nitty-gritty. In fact, with just a few simple steps, DIY customer data segmentation for account-based marketing is a great way to get started. Discover your best marketing account segments from within your current customer base. Sound familiar?

Account Based Marketing 218

Account Based Marketing Segment Ideal Customer Profile Account 218

Zoominfo

NOVEMBER 11, 2020

Account-based marketing (ABM) is time-consuming; getting it right takes hard work, consolidation of resources and alignment on the part of both sales and marketing. I Zoom’ed with Hussam AlMukhat, Senior Director of Strategic Marketing at ZoomInfo, for all the details. Anastasia: Very cool.

Account Based Marketing 246

Account Based Marketing Account Intent Data Data 246

SalesFuel

JANUARY 15, 2025

Challenge: Helping a company understand the HVAC digital marketing space Devin Burtley, an account executive at KXRM , has been on the job for a little over two years. In that time, he has been able to show how AdMall can assist a local business in understanding the ins and outs of the HVAC digital marketing world.

Data 59

Data Marketing Hiring Ideal Customer Profile 59

Understanding the Sales Force

APRIL 22, 2024

In that same home, I constructed a built-in bookcase that would fit into the opening of a bedroom closet that wasn’t being used. For comparison, the built-ins that cabinet makers have constructed in our current home, look like they came out of a page in Architectural Digest. ” He was right.

Comparison 211

Comparison Construction Compensation Sales Leadership 211

Nutshell

NOVEMBER 26, 2024

Affiliate marketing has been a powerful strategy for businesses for years, growing in popularity among marketers and business owners. Affiliate marketing makes a great new revenue stream for a business, but affiliate management is something that must be done effectively to make the program work.

Commission 117

Commission How To Promotion Campaigns 117

The Pipeline

MAY 1, 2014

world, or as many around sales like to call it social selling, is to leverage a number of tools to improve and accelerate the quality of interactions, especially at the early part of the sales cycle. I can then initiate a sales-flow, either constructed or in response to the way things are unfolding. Tibor Shanto .

Constant Contact 306

Constant Contact Lead Gen Twitter Face-to-face 306

Pipeliner

MARCH 20, 2025

Conduct Regular Audits: Periodically review your marketing strategies, site performance, and customer feedback to identify areas for improvement. Sabir compares this to constructing a skyscraper, where a solid foundation is crucial for stability. Marketing Strategies: Implement effective marketing tactics.

Video 103

Video Lead Rank Lead Scoring Scale 103

Sales and Marketing Management

NOVEMBER 15, 2018

Author: Matthew Sunshine If you’re a sales manager, you know this to be true: Having that tough conversation with a salesperson who isn’t meeting goals is never fun. As a sales manager, see whether this sounds familiar: You sit down with an underperforming salesperson and open with a statement like, “You’re not hitting your numbers.”

Coaching 257

Coaching Construction Pivotal Positioning 257

Sales and Marketing Management

DECEMBER 14, 2018

Assessing an idea while looking at how it could manifest itself in market enables those involved, client-side and agency-side, to better determine where and how to invest time and money. Show or illustrate what you’re talking about and you’ll get a much more constructive response. Words are a mile wide and an inch deep.

Lead Rank 208

Lead Rank Marketing Consumer Fashion 208

SBI Growth

OCTOBER 31, 2013

A field Sales Rep should be spending around 64% of those available hours selling. The statistics I share below are from SBI’s 2012 Sales & Marketing Research. These tools will help you excel in your current and future sales positions. A close second is “post-sale support” clocking in at 16.4%. of a rep’s time.

Lead Rank 324

Lead Rank Lead Scoring Referrals Trade Show 324

Sales and Marketing Management

OCTOBER 16, 2017

Storytelling is vital at every point in the sales cycle. Nearmap, the company I work for, captures, manages and delivers high-resolution aerial imagery to engineering and construction firms, governments, property and real estate companies, solar installers, telecoms, and others. Cold calls. Building relationships. There is a hitch.

Real Estate 243

Real Estate Construction Scale Hiring 243

Sales and Marketing Management

APRIL 30, 2018

Davis Excellent sales managers aren’t made overnight. As a manager, you’re always learning and growing along with your sales team. Here are five off-the-beaten-trail tactics you can use to foster those relationships and move toward being an excellent sales manager. Is your sales team having troubles closing sales?

Sales Management 268

Sales Management Hiring Motivation Construction 268

Understanding the Sales Force

OCTOBER 25, 2024

.” That is a revised title as the <title> in the HTML code revealed that the original title was, “What the Science of Sales Means for Entrepreneurs.” The author said they were providing a correlation between sales and genetic DNA. ” The article was supposed to be about being born to sell!

Telemarketing 173

Telemarketing Compensation Study Sales Coaching 173

SBI Growth

MAY 29, 2013

The concept of gamification is catching on in B2B sales and marketing. have brought software solutions to market recently. Their book does an excellent job of explaining what gamification is and how it can be applied to drive a sales result. There are six types of game approaches: Grand challenge- think sales contest.

Lead Rank 310

Lead Rank Lead Scoring Airlines B2B 310

Sales Hacker

DECEMBER 10, 2024

With raw honesty, he shares key mistakes made along the way and invaluable lessons learned about building a winning sales playbook, culture, and team structure. With no background in software sales, he had to quickly pick up the ropes of B2B selling, making numerous mistakes along the way. As he puts it, “I like to win.

Scale 111

Scale Hiring Insurance Insurance 111

Sales and Marketing Management

JANUARY 12, 2018

Author: Jim Ninivaggi Many companies have their annual sales kickoff (SKO) meetings approaching. A well-constructed theme should serve as the SKO’s center of gravity, and should support the overarching objective of the meeting (e.g., The goal is to ensure the field force is ready to execute the sales strategy for the upcoming year.

Motivation 243

Motivation Retention Groups Construction 243

Zoominfo

OCTOBER 22, 2020

At this year’s virtual event Henry Schuck, delivered a keynote presentation called “Hit Your Number: How To Fast-Track Your Outbound Sales and Marketing in Europe.”. How future changes with General Data Protection Regulation (GDPR) will affect go-to-market motions. Best practices for going to market across Europe.

Outbound 246

Outbound Ideal Customer Profile NetSuite Microsoft 246

Hubspot Sales

MARCH 3, 2022

Sales and marketing automation tools obviously suit sales and marketing teams, respectively — but that doesn't mean that the utility of those kinds of resources is siloed by department. The value of sales and marketing automation rests on your resources' ability to provide mutually beneficial intel between departments.

Benefit 105

Benefit Top of Funnel Lead Rank Lead Scoring 105

SalesFuel

FEBRUARY 26, 2025

Haley Johnson, an account executive at Fox21, has only been selling media for a little over a year, and in that time she has closed around $300,000 in sales with the help of AdMall. For her latest sale, she leaned heavily on AdMalls AudienceSCAN data when she approached a local construction company.

Closing 59

Closing Hiring Advertising Advertising 59

Steven Rosen

JULY 17, 2013

Many of my clients are now in the process of doing midyear reviews with their sales people. Whether you are doing a midyear or year end review it is important to provide constructive feedback to help your sales reps improve. Some sales managers struggle when they have to highlight areas of skill improvement with their reps.

Coaching 307

Coaching Construction eBook Sales Management 307

Hubspot Sales

JUNE 24, 2020

Smarketing — the practice of integrating your sales and marketing efforts to foster closer collaboration between the departments that carry them out. A tight, well-constructed smarketing effort can have tremendous payoffs, but that kind of process requires careful attention and tracking. Number of SQLs. Quality of SQLs.

Lead Rank 137

Lead Rank Webinar Metrics Marketing Qualified Lead Sales Qualified Lead 137

Jeffrey Gitomer

MARCH 4, 2019

You do a memorable job in making the sale. You provide impeccable service after the sale. To boost sales, make an impression, or get an audience. Align with a business that will deliver a gift of what they do at a reduced cost in exchange for the opportunity to make a sales call on your prospect or customer. FREE GitBit.

Referrals 289

Referrals Real Estate Lead Rank Lead Scoring 289

Vengreso

MARCH 26, 2025

Mastering sales fundamentals has become more crucial than ever for sales professionals. Whether you’re new to the field or looking to close more sales, online sales training offers a flexible and effective path to success. Here are the essential sales skills that sales training programs provide.

Training 68

Training Strategy Ideal Customer Profile Lead Rank 68

Zoominfo

MARCH 4, 2021

You want to be on top in your market, but it’s more difficult when you’re pitted against enterprises. Follow these steps to create an effective lead generation strategy for your SMB: Identify your target audience – Think about who’s in your market and if they’re interested in your product or service.

Lead Generation 246

Lead Generation Ideal Customer Profile Lead Rank Lead Scoring 246

SBI Growth

MAY 13, 2013

Fix your sales problem in 5 easy steps – sounds great, doesn’t it? One of the biggest problems for sales reps is customer objections. As a sales rep, you have a variety of tools in your bag. ‘A’ Talented sales reps will use this customer insight to expertly handle customer objections. Seem too good to be true?

Objections 306

Objections Customer Revelation Buyer Persona 306

Sales 2.0

MAY 1, 2023

This is the fifth in a series of interviews I am conducting with subject matter experts and practitioners in the sales profession. I am examining where we are today with AI in sales and where we are going. Scott is the Founder of Sales Success Media and hosts the Sales Success Stories and Daily Sales Tips podcasts.

Scale 221

Scale Top of Funnel Territories Sales 221

Zoominfo

SEPTEMBER 22, 2022

In 2011, Scott Brinker compiled the first of many marketing technology “Supergraphics,” illustrating the rapid growth of companies supplying digital marketing tools. The original displayed the logos of 140 prominent marketing tech brands. What is a Marketing Technology Stack? Get a Demo 2.

Demand Generation Targets 130

Demand Generation Targets Top of Funnel Scale Marketing 130

No More Cold Calling

NOVEMBER 25, 2014

Referral selling is by far the most effective sales strategy out there. Sale s has always been social. Or you can make the connections you already have stronger—a strategy that’s much more likely to grow your referral network and fill your sales pipeline with hot leads. Learn more.) But their needs have changed. Read more.)

Referrals 285

Referrals Cold Calling Webinar Metrics Networking 285

Hubspot Sales

SEPTEMBER 14, 2020

Digital marketing is one of the hottest fields for young professionals entering the workforce. The practice — leveraging digital mediums like email, video, and social media to facilitate customer acquisition — has multiple facets, including elements related to sales. Digital marketing helps facilitate each stage of that process.

Hiring 137

Hiring Social Media Marketing Webinar Metrics 137

SBI Growth

FEBRUARY 3, 2014

Your credibility, value and career in Sales Ops hinges on your use of data. Below, I offer the Sales Ops Analytics Guide to help. Let’s take a hypothetic scenario involving two Sales Operations analysts. Big Brain Bill supports eastern US sales. He constructs dashboards with elegant user-interfaces. Big Brain Bill.

Data 287

Data Margin Report Analytics 287

Zoominfo

MAY 17, 2018

Are your sales forecasts tied to reality? Is sales forecast accuracy more of a pipedream within your sales organization? Does the speed of your sales pipeline resemble molasses? In fact, less than half of all forecasted sales opportunities actually result in a sales win. Ditch the weighted sales pipeline.

Sales Forecasts 232

Sales Forecasts Forecasting Pipeline Scale 232

Sales and Marketing Management

JULY 21, 2019

Author: Lauren Boutwell As the field of sales enablement has evolved and matured, so, too, have its supporting technologies. Accordingly, video coaching has become a popular tool for driving readiness in sales organizations of all sizes and across industries. Sales reps are often most receptive to learning from each other.

Coaching 241

Coaching Video Hiring Trade Show 241

Sales and Marketing Management

JUNE 12, 2019

Author: Marc Demetriou Many people, including sales and marketing folks, tend to overthink things. It’s a set of strategies sales executives should remind themselves of from time to time. It forces you to construct your best possible plan and, maybe, just maybe, to replace the one that you originally cobbled together.

Lead Rank 196

Lead Rank Lead Scoring Construction Travel 196

Understanding the Sales Force

JANUARY 31, 2024

Earlier this week, I was interviewed by John Radkins, for his Sales Machine Blog, and he asked me to explain sales process for those who don’t want to be restricted by sales process. Construction: A formal, staged, milestone-centric, buyer-focused sequence of events. Milestones are anything but restrictive.

Sales Process 188

Sales Process Decision Maker Sports Construction 188

Sales and Marketing Management

MAY 18, 2017

Author: John Bennett, Sales & Business Development Leader with Peak 10 Sales success is about much more than converting prospects to customers. Here are nine sales and business development lessons I learned from a 22-year career in umpiring. A lot of variables impact the sales cycle. Embrace self-criticism.

Call-back 276

Call-back Film Fashion ACT 276

The Pipeline

FEBRUARY 21, 2022

Olivier helps Sales and Marketing leaders and their teams at companies operating in COMPLEX B2B and B2G ENVIRONMENTS improve SALES PERFORMANCE and CUSTOMER MANAGEMENT for RETENTION and GROWTH. Working with Sales or Marketing organisation with KAM/GAM programme, a Sales Enablement & Effectiveness Team or a Sales Academy.

B2G 173

B2G Construction Segment Retention 173