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The Comprehensive Guide to Consolidating Your Marketing Tech Stack

Zoominfo

“We’re in a time of uncertainty,” says Hussam AlMukhtar, senior director of demand generation at ZoomInfo. Marketing Intelligence & Automation This will help your demand generation team interpret data and put it to good use. Think buying signals, engagement, and account-based marketing.

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Two Incriminating Photos and 10 Questions With Our New VP of Demand Generation

SalesLoft

As we continue in our mission to lead the world of sales development and to become an Atlanta unicorn, I am proud to announce the addition of Kevin O’Malley to the Salesloft team as Vice President of Demand Generation. Self-driven, curious, constructively dissatisfied, and optimistic. Who Has Inspired You In Your Life & Why?

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How to Create Buyer Personas: A Guide for B2B Companies

Zoominfo

Today we teach you how to construct an effective B2B buyer persona profile—keep reading. Constructing a sophisticated buyer persona is not something you can do in an hour or even a week. Or form productive relationships with them? The short answer is—you won’t. What is a buyer persona?

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The Why, What & How of a Lead-to-Revenue Assessment, Part 2 - The How

Pointclear

These include: Lead and demand generation: How are we attracting and engaging the target audience in building a consistent flow of prospective buyers? Use it to construct a detailed picture of your current lead-to-revenue strategy, infrastructure, processes, and performance. Step 3 – Data Analysis.

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Top 21 Best Sales Training Blogs You Should Follow Today

Vengreso

It stresses on constructing communications that are pertinent and powerful by maintaining focus on what truly matters to those receiving them. They delve into the nuances of sales management, offering tips on setting clear objectives, providing constructive feedback, and fostering a culture of continuous improvement.

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What Kind of B2B Marketing Personalization Gets Results?

Corporate Visions

Next, we constructed a set of emails that contained identical offers and calls to action, but different subject lines and openings based on the personalization method.

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Building a Sales Enablement Practice: An Interview with Allego’s Mary Charles

Allego

Mary: “We have three priorities: customer adoption, demand generation, and pipeline progression, so those are what my sales enablement revolves around. “My priority is always working with sales leadership to identify the needs of the team and constructing enablement around that.