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What conferences are really for

Sales 2.0

Go to conferences for coffee Too many people waste a lot of time and money going to conferences and in-person events. Go to the conferences and live events where your potential customers and referral partners go. I have generated some of my best business results from conferences and events during the coffee breaks!

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5 Critical Tips for Planning a B2B Conference

Zoominfo

More and more B2B organizations have begun to host conferences and live events– and for good reason. Live events help companies engage with customers and prospects, boost brand awareness, generate leads, and so much more. But, organizing a B2B conference presents a unique set of challenges. Set specific event goals.

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3 Ways to Guarantee Referral Prospecting Success

No More Cold Calling

That’s why referral selling is the only prospecting strategy that ensures qualified lead generation. Spend more time with customers and less time prospecting. Convert prospects into clients at least 50 percent of the time (Most clients report a conversion rate of more than 70 percent.). Reduce the time it takes to close deals.

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Social Capital changes prospecting results

Sales 2.0

Perception in our prospect’s mind is what sales and marketing is all about. When we call or email a prospect totally cold our social capital is close to zero. The prospect has never heard of us. But that’s not the only criteria the prospect uses to evaluate your call. Prospect has Capital at Stake. Do I know You?

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How to Transform Training with Conversation Intelligence Technology

Speaker: Jonathan Carlson, Senior Director of Marketing, Allego & Jake Miller, Senior Product Marketing Manager, Allego

Imagine if you could go back and review every phone or video conversation at your company: training sessions, conferences, sales calls - anything and everything - and have a teachable analysis ready almost instantly. Enhance experiences for groups across the organization, from prospects to customers to employees.and much more.

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B2B Emotional Sales Formula - Curiosity. Obsession. Fever. Action. Passion.

Sales and Marketing Management

How do I stay fired up when I prospect? I listen intently and try to figure out what makes each business model unique and each prospect like a snowflake. Those conferences get pricey so make the case to your miserly CFO! It’s not a cost center: conferences are a profit center. Passion – Prospects smell fear.

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Do you need an Enterprise Selling Plan (ESP)?

Sales 2.0

He is cartoonist and sends cartoons to his prospects but our mutual friend Dan Waldschmidt sends swords! Conference commandoing : Keith Ferrazzi has a great chapter in his book “ Never Eat Alone ” about how to make conferences uber-effective. Take a look at Stu Heinecke’s books on this.