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5 Critical Tips for Planning a B2B Conference

Zoominfo

More and more B2B organizations have begun to host conferences and live events– and for good reason. It’s no wonder why 80% of marketers believe that live events are critical to their organization’s success ( source ). But, organizing a B2B conference presents a unique set of challenges. Set specific event goals.

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Seth Godin Speaks and Marketers Listen

Score More Sales

The annual HubSpot INBOUND conference started as a great get-together for fans of the inbound marketing software platform a few years back and has grown now to being one of the biggest and best marketing conferences out there. He was fantastic to get a beginning of a conference room full of people to think bigger.

Marketing 195
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B2B Buyers: The Latest Stats Salespeople Must Know [+HubSpot Data]

Hubspot Sales

While the pandemic normalized remote work, I still find in-person meetings at conferences and tradeshows crucial to building real relationships with your prospects and gaining their trust. Ninety-five percent use the software to some degree, 78% use it regularly, and only 5% don’t use it at all. Table of Contents What Is a B2B Buyer?

Hubspot 116
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Artificial Intelligence and Its Impact on Sales and Marketing

Sales and Marketing Management

Author: Paula Sanders There’s a lot of hype around artificial intelligence, but the reality of its impact to sales and marketing strategies promises to be positive. Our new digital workers, consisting of software robots, will be used by at least 40% of enterprises. That’s a significant opportunity. Leading a Winning Team.

Marketing 209
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Accelerating Software Sales in a No-Touch World with Virtual PoCs and Demos

Sales and Marketing Management

Author: Annie Reiss, Chief Marketing Officer, CloudShare While businesses determine how to safely return to something resembling a pre-COVID world, software sales teams are still racing to meet their quotas and keep business moving. One of the biggest obstacles for sales teams is succinctly educating prospects on complex software.

Software 177
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The top 5 virtual event software platforms of 2020

Nutshell

A virtual event platform is a tool that will allow you to recreate the vibe of an in-person conference or trade expo over the internet. Users should be able to host multiple speakers in both live-streamed and pre-recorded sessions using this kind of software, as well as enable attendees to interact with event hosts at predetermined times.

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The Pipeline ? Sales And Marketing Alignment In Terms Of Lead.

The Pipeline

Sales And Marketing Alignment In Terms Of Lead Generation In A 2.0 Stored in BANTER , Business Acumen , Guest Post , Marketing , Proactive , Productivity , Sales 2.0 , execution. Sales and marketing are merging for small businesses and require strong collaboration for larger companies. March 2008. February 2008. January 2008.