Zoominfo

MARCH 26, 2025

Marketing teams pour budget into new accounts that arent really new. When Hierarchies Are Hidden, Everyone Loses Anyone running a modern go-to-market team understands the problems and costs that come with dirty data. Mapping 100+ Million Companies: The Scale of the Challenge Why is this problem so persistent?

Data 130

Data Revenue Scale Territories 130

Sales Hacker

JANUARY 21, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Rob Giglio is the Chief Customer Officer at Canva, where he oversees Canvas sales and go-to-market functions. Rob brings to Canva over 20 years of industry experience leading and executing global marketing and sales initiatives.

Scale 104

Scale Hubspot Strategy Loyalty 104

Sales Hacker

DECEMBER 17, 2024

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Guy Yalif is a seasoned B2B SaaS executive with over 20 years of go-to-market experience. 15:41) Scaling Twitter’s ad business and managing hyper-growth. (26:54) 15:41) Scaling Twitter’s ad business and managing hyper-growth. (26:54)

Scale 101

Scale Paid Content Twitter Engineering 101

Sales Hacker

FEBRUARY 7, 2025

The Startup Stage: Finding Product-Market Fit The startup stage is the foundation of any SaaS companys journey. During this phase, the primary focus is on building a product that meets a specific market need and ensuring that early users validate its core functionality.

Company 110

Company Scale Retention Margin 110

Alice Heiman

NOVEMBER 5, 2024

11:54] Importance of a Structured Sales Framework The critical role of a formal sales framework and accountability in scaling and managing sales efforts effectively. [12:40] 12:40] Strategic Partnership and Lead Generation Jay emphasizes the importance of strategic partnerships and localized lead generation in scaling the business. [14:24]

Scale 62

Scale Software Software Networking 62

Sales Hacker Training

OCTOBER 11, 2024

Hello and welcome to The GTM Newsletter – read by over 52,000 revenue professionals weekly to stay up-to-date and scale their companies and careers. With Vanta Questionnaire Automation, go-to-market teams can complete security reviews up to 5 times faster, helping you close deals in less time than ever.

Sales Leadership 119

Sales Leadership Lead Rank Scale Marketing Qualified Lead 119

Sales and Marketing Management

SEPTEMBER 16, 2020

It can make it hard to predict what B2B marketing and sales will look like when we enter the post-COVID-19 era. . Society has never experienced something of this scale when we’ve had so much global communication and commerce. With that in mind, here are four things you can expect to occur in B2B markets as things reopen.

Trends 333

Trends Marketing Lead Rank Conference 333

Zoominfo

FEBRUARY 24, 2025

In the crowded arena of GTM demand generation, most organizations are laser-focused on optimizing whats already known: nurturing interest in established markets, identifying accounts actively searching for solutions, and meeting familiar challenges head-on. And get there before the competition does.) Lets see how. 25% ROI on ad spend.

Demand Generation Agencies 130

Demand Generation Agencies Lead Rank Ideal Customer Profile Scale 130

Pipeliner

MARCH 24, 2025

In the latest episode of the podcast, host John Golden engages in a deep dive with Matthew Stafford , an experienced entrepreneur and managing partner of Build Growth Scale. The conversation revolves around effective strategies for scaling e-commerce brands and maximizing conversions in a highly competitive market.

Video 96

Video Scale Lead Rank Lead Scoring 96

Zoominfo

JULY 13, 2021

We launched Workflows to activate market insights, buyer intent, and website activity. But there are only a few milestones in ZoomInfo’s history that have had a game-changing impact on our trajectory and transformed how businesses everywhere go to market. We acquired Clickagy and launched Streaming and Custom Intent.

Conversion 70

Conversion Top of Funnel Marketing Lead Rank 70

Zoominfo

DECEMBER 20, 2024

These tools are now essential for companies looking to maintain a competitive edge in a demanding market. Why Sales Acceleration Matters Modern sales teams need every advantage to meet customer expectations and navigate fierce competition. Here are the best options for every sales team, no matter their size or budget.

Scale 130

Scale SalesForce Analytics Hubspot 130

Sales Hacker

DECEMBER 10, 2024

Former Levelset CRO Martin Roth takes you behind the scenes of scaling a company from $0 to over $25 million ARR and a successful exit to Procore. However, his competitive spirit and willingness to learn fueled his determination to succeed. I’m competitive. As he puts it, “I like to win. 1 to 10’s really hard.

Scale 109

Scale Hiring Insurance Insurance 109

Zoominfo

SEPTEMBER 17, 2024

Today’s most effective go-to-market teams are increasingly embracing signal-based selling , a strategy that leverages real-time data and unique insights about promising prospects to gain a crucial edge in intensely competitive markets. Funding Funding rounds are among the strongest signals for both sales and marketing teams.

Hiring 214

Hiring Data Prospecting Lead Rank 214

Zoominfo

APRIL 17, 2025

When its time for go-to-market strategy to become revenue reality, todays most innovative GTM teams know that intelligence makes all the difference. So how different would your team structure, campaign design, and competitive advantage be if you had rich, accurate Go-to-Market Intelligence on 5,000 of the worlds most important companies?

Ideal Customer Profile 130

Ideal Customer Profile Company Scale Enterprise 130

No More Cold Calling

JANUARY 31, 2025

Myth #2: Referral selling cant be scaled. Marketing, customer success, and account management teams often have insights or connections that can generate valuable leads. Theyre your competitive edge. Without referral performance metrics, you dont have a predictable referral system. Referrals arent just an interesting idea.

Referrals 156

Referrals Scale GoldMine Pipeline 156

Act!

APRIL 9, 2025

You cant survive in a competitive market if you dont grow your business. In this article, well discuss the ins and outs of how to scale a small business for long-term growth and success. Similarly, marketing automation platforms help streamline real-time customer engagement with email marketing campaigns.

Scale 52

Scale Lead Rank Lead Scoring Strategy 52

Zoominfo

OCTOBER 24, 2024

By analyzing vast amounts of information in real time, these tools provide a competitive edge that manual processes simply can’t match. Improved Forecasting : AI-powered algorithms analyze historical data and market trends to deliver more accurate sales forecasts, enabling better strategic planning. The downside?

Software 211

Software Software Tools Hubspot 211

Zoominfo

AUGUST 8, 2024

To be successful, sales professionals need to be experts in many different areas at once: their product’s strengths and weaknesses, their prospects’ pain points and needs, and the broader economic and competitive landscapes. You can throw in tactical skills like effective messaging, multi-threading, persuasive cold-calling, and much more.

Sales Enablement 130

Sales Enablement Strategy Scale Hiring 130

Zoominfo

APRIL 15, 2025

ZoomInfos State of AI in Sales and Marketing survey, which gathered insights from more than 1,000 GTM professionals, reveals just how quickly AI is transforming sales teams and the roadblocks for further AI innovation. ZoomInfo Copilot users offer further proof of whats possible when AI is integrated at scale.

Survey 130

Survey Forecasting Lead Rank Lead Scoring 130

Sales Hacker Training

APRIL 1, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Hayden Stafford is the President and Chief Revenue Officer (CRO) at Seismic, where he oversees the global go-to-market (GTM) organization, including pre-sales, sales, customer success, services, partners, and more. It’s about growing together.

Scale 71

Scale Microsoft Enterprise Enterprise 71

Zoominfo

FEBRUARY 20, 2025

For frontline go-to-market (GTM) professionals, the struggle is real: Too much administrative work, too little selling time, and too many missed opportunities. We surveyed over 11,000 revenue professionals to uncover exactly how GTM teams use ZoomInfo to expand markets, accelerate sales cycles, and drive revenue. The results?

Report 130

Report Account Based Marketing Sales Qualified Lead Customer 130

Zoominfo

DECEMBER 6, 2024

Lead-to-account matching and routing solutions connect new leads with existing account records in your go-to-market data systems, automatically directing them to the right salesperson saving time, reducing errors, and enhancing the overall effectiveness of your sales efforts. Automation of cross-channel marketing tasks.

Account 130

Account Sales Qualified Lead Lead Rank Account Based Marketing 130

Zoominfo

NOVEMBER 11, 2020

Account-based marketing (ABM) is time-consuming; getting it right takes hard work, consolidation of resources and alignment on the part of both sales and marketing. One of the biggest challenges organizations continue to face with ABM is not having the right, easily accessible data at their disposal to scale ABM campaigns.

Account Based Marketing 246

Account Based Marketing Account Intent Data Data 246

Pipeliner

MARCH 20, 2025

Conduct Regular Audits: Periodically review your marketing strategies, site performance, and customer feedback to identify areas for improvement. Develop Effective Marketing Strategies: Align your marketing tactics with your brand’s goals and target audience. Marketing Strategies: Implement effective marketing tactics.

Video 103

Video Lead Rank Lead Scoring Scale 103

Zoominfo

APRIL 17, 2025

Top Sales Tools for 2025 Breaking down the top sales tools means sorting the market into key categories that satisfy the top needs of your B2B sales team. Powered by the industrys most robust and reliable B2B data engine, ZoomInfo helps leading companies outperform competitors and scale smarter.

Sales Tools 130

Sales Tools Tools B2B Lead Rank 130

Pipeliner

FEBRUARY 16, 2025

Pilot Programs: Implement small-scale pilot programs to test new AI tools before a full-scale rollout. Evolving Buyer Expectations Personalized Interactions The conversation touches on buyers’ changing expectations in today’s market.

Sales Leadership 103

Sales Leadership Lead Rank Lead Scoring Video 103

Zoominfo

APRIL 23, 2021

ZoomInfo’s recent webinar, Automation: The Secret to Next-Level Go-To-Market Strategy , highlighted why automation powered by data is a proven tactic to accelerate win rates and better enable go-to-market plays. 2: New sales or marketing leader play. 3: Competitive displacement play. ZoomInfo’s top five sales plays.

Webinar Metrics 242

Webinar Metrics Strategy Marketing Scale 242

Sales and Marketing Management

MARCH 8, 2020

Author: Paul Nolan “What happens when new and fast-improving technologies create opportunities to unleash untapped sources of revenue, some of them long trapped by market inefficiencies?”. There’s no reason it can’t have equally powerful impacts on B2B sales and marketing, but it’s in its infancy, experts say. “AI

Top of Funnel 218

Top of Funnel Marketing Scale Forecasting 218

Zoominfo

JANUARY 16, 2025

In B2B marketing, context is king. Without the right context, marketers risk burning time, budget, and internal goodwill on campaigns that just dont drive results. Understanding Intent Data: From Noise to Opportunity Intent data is a familiar concept to marketers, but it has evolved significantly in the past several years.

Intent 130

Intent Intent Data Intent Signal Account Based Marketing 130

Zoominfo

DECEMBER 11, 2024

Weve witnessed sellers become their best, most efficient selves and seen marketers fully realize their TAM and identify messaging that really drives leads. But with our new WebSight Buyer ID capability, enterprise marketers and sellers can know exactly whos interested in their solutions even if theyre anonymously visiting a website.

Intent Signal 130

Intent Signal Prospecting Intent Decision Maker 130

Zoominfo

DECEMBER 20, 2024

The Salesforce AppExchange is a marketplace that makes it easy for busy IT and go-to-market professionals to find and leverage cloud computing and software solutions that work with Salesforce s industry-leading CRM tools and services.

SalesForce 130

SalesForce Top of Funnel Demand Generation Agencies Intent Signal 130

Hubspot Sales

SEPTEMBER 9, 2024

Leads are often categorized and managed through these different stages: Marketing Qualified Leads (MQLs). Leads who have engaged with your marketing efforts, and are deemed ready for sales review and converting it to an opportunity. Table of Contents What Is a Lead List? Sales Qualified Leads (SQLs).

Lead Rank 118

Lead Rank Ideal Customer Profile Marketing Qualified Lead Sales Qualified Lead 118

Zoominfo

APRIL 2, 2025

Marketing Automation : Executed independently of upstream data sources, which limits personalization and weakens campaign performance. However, its important to recognize that these elements form an interdependent ecosystem where actions in one area cascade throughout the entire go-to-market motion.

System 130

System Enterprise Enterprise Data 130

Sales Hacker

OCTOBER 31, 2023

Sophie Buonassisi is the Vice President of Marketing at GTMfund, overseeing GTMnow – the media arm of the GTMfund brand – and the internal community. She’s passionate about empowering go-to-market leaders and founders with access to insight through GTMnow’s channels, like this podcast, the newsletter, and more.

Competition 125

Competition Scale Marketing Intent Data 125

No More Cold Calling

MAY 17, 2019

In fact, 83 percent of satisfied customers are willing to refer products and services, according to a marketing survey conducted by Texas Tech. To receive referrals at scale, you must ask for referrals at scale. Referrals aren’t that hard to come by. But only 29 percent actually do. None of that is bad, underhanded, or risky.

Referrals 327

Referrals Scale How To Cold Calling 327

Zoominfo

JANUARY 21, 2025

Unlike prior shifts like CRM adoption or marketing automation, GPT-based systems dont just centralize data or automate tasks they actively analyze, predict, and collaborate in ways that are completely reshaping roles and workflows. They must think of AI as a colleague, not a tool.

Hiring 130

Hiring Lead Rank Intent Data Territories 130

Zoominfo

SEPTEMBER 17, 2024

Business is more competitive than ever, and conventional prospecting is simply no longer enough. Lead mining is becoming increasingly commonplace among companies seeking to expand into new markets and territories, as well as those hoping to increase profitability. There are many lead mining tools and platforms available today.

Sales Qualified Lead 130

Sales Qualified Lead Software Software Lead Rank 130