Sales and Marketing Management

JANUARY 2, 2019

Author: Brad Wilsted Note: This is part 2 in a 3-part series on the powerful role sales management plays in driving sustained revenue growth – and how companies can better leverage this critical position for improved top-line performance. What does great front-line sales management actually look like? Which accounts (e.g.,

Hiring 224

Hiring Sales Management Territories Outsourcing Services 224

SMEI

JANUARY 5, 2024

In today’s highly competitive job market, particularly in the dynamic fields of sales and marketing, standing out to prospective employers is more crucial than ever. This is where professional certification comes into play, serving as a significant differentiator that can set you apart from the competition.

Marketing 219

Marketing Ideal Customer Profile Social Media Webinar Metrics 219

Sales and Marketing Management

MARCH 8, 2020

Author: Paul Nolan “What happens when new and fast-improving technologies create opportunities to unleash untapped sources of revenue, some of them long trapped by market inefficiencies?”. There’s no reason it can’t have equally powerful impacts on B2B sales and marketing, but it’s in its infancy, experts say. “AI

Top of Funnel 218

Top of Funnel Marketing Scale Forecasting 218

SalesFuel

MARCH 3, 2025

B2B sellers and sales managers are increasingly relying on AI sales tools to meet sales quotas. One of the biggest emerging trends is AI agents in B2B sales. Companies that recognize this potential and plan will give their sales teams a competitive edge. But the future potential is real.

Sales Tools 59

Sales Tools Competition B2B Tools 59

Sales and Marketing Management

JUNE 1, 2018

Managers of sales and marketing teams are charged with coaching up individual team members, enhancing their skill sets and improving overall team performance. Get them proficient with more marketing technologies? Storytelling has stood the test of time as a critical skill in sales and marketing?—?and

Marketing 226

Marketing Telemarketing Education Scale 226

SBI Growth

JANUARY 10, 2014

Top sales leaders know how to communicate and roll out a sales plan. Get your sales managers involved early in the process. The sales management team needs to have a clear understanding of the new quota. Sales can’t rely on marketing alone. If your marketing team needs help. Start Early.

Quota 316

Quota Top of Funnel Territories Marketing Qualified Lead 316

Highspot

APRIL 1, 2025

That’s what traditional sales role-playing feels like: forced, vague, and anxiety-inducing. Sales managers know role-play is essential to improve sales performance , yet the old methods make it difficult to coach effectively and drive improvement. Mistakes are actual learning opportunities, not career setbacks.

Training 52

Training Sales Management Hiring Lead Rank 52

Vengreso

DECEMBER 20, 2024

Today more than ever sales managers encounter both unique challenges and remarkable opportunities. As technology continues to reshape the sales landscape, to learn how to be a good sales manager, one must adapt to new demands and expectations.

Sales Management 58

Sales Management Forecasting Face-to-face How To 58

Steven Rosen

JULY 8, 2024

In this article, Jenn Steele discusses the vital role of customer feedback in refining marketing and sales strategies. She stresses listening to customer insights to tailor messaging and optimize sales tactics effectively. Key Takeaways: Collaboration between sales and marketing is essential for business success.

Revenue 156

Revenue Marketing Pivotal Promotion 156

Bernadette McClelland

MARCH 24, 2018

In my case it was a sales manager who would use the phrase, ‘Attention to Detail’ quite regularly. And today, in this competitive arena we play in, every little nuance, every tiny detail and distinction, every minute shift in shade, tone and gradation leads us closer to our goal, or further from our goal.

Leads 339

Leads Marketing Qualified Lead Transportation Sales Leadership 339

Steven Rosen

JULY 8, 2024

In this episode of the Sales Leadership Awakening podcast, Jenn Steele , CEO and Co-Founder of SoundGTM, discusses the challenging dynamic between marketing and sales teams. She highlights the common blame game between marketing and sales and the importance of effective communication and collaboration between the two functions.

Marketing 156

Marketing Lead Rank Sales Leadership Maximizer 156

Allego

JANUARY 9, 2025

Medical device sales reps face greater challenges than ever, making sales certifications an essential tool for success. While healthcare spending is projected to reach $6 trillion by 2027, competition is fiercer than ever. It prepares sales representatives to excel. A well-designed program doesnt just teach. The result?

Hiring 62

Hiring Marketing Exercises Scale 62

DiscoverOrg Sales

DECEMBER 4, 2017

Attempts to get sales enablement right are on the rise , as organizations grapple with the idea that shorter product life cycles, a more informed customer base, and global competition make the way they sell just as important as what they are selling. Streamlining the sales process. Create relevant sales content.

Sales Enablement 295

Sales Enablement Collateral Decision Maker Study 295

The Center for Sales Strategy

MARCH 27, 2023

Sales management is an art that requires a delicate balance between the present and the future. This means managing your current deals while also prospecting for new ones. In this highly competitive market, mastering this art is essential for any business that wants to stay ahead of the curve.

Pipeline 111

Pipeline Sales Management Competition Resources 111

Sales and Marketing Management

APRIL 2, 2021

A sales environment is heavily focused on the achievement of goals, quotas and targets. Staff are motivated and ambitious, and competition between sales agents or teams is often encouraged. It’s therefore no surprise that effective performance management is fundamental to a sales manager’s success.

Quota 202

Quota Motivation System Competition 202

Sales 2.0

NOVEMBER 12, 2012

I interviewed sales manager, sales person, sales trainer and all around smart guy Jorge Soto. I asked Jorge about how he uses Sales 2.0 We are going to continue to use Linkedin and Twitter for outreach and experiment with some inbound marketing tactics. This week is one of those weeks. I want a hustler.

Hiring 384

Hiring Jigsaw Social Media Cold Calling 384

Allego

JULY 26, 2022

Now, sellers need up-to-the-minute, continual learning in the flow of work about your customers, market, and industry. Today’s Sales Teams Need a Learning Ecosystem. Sales teams need modern tools that deliver continuous learning, micro-learning, and learning in the flow of work. And LMS software simply can’t provide that.

Competition 117

Competition Collateral Software Software 117

SBI Growth

MAY 17, 2021

Most agree it’s important, some understand why, but very few sales leaders use it as a competitive differentiator. There are many factors that drive high-performance in a sales organization: talent development, enablement, and incentives, to. Culture—the ultimate 21st-century corporate buzzword.

Incentive 292

Incentive Incentives Competition Sales 292

Pipeliner

FEBRUARY 16, 2025

It offers detailed, actionable advice for sales leaders looking to navigate the evolving landscape of AI in sales. Introduction to Matt McDarby Matt McDarby, the president of United Sales Resources, brings over 15 years of experience in developing sales managers and leaders.

Sales Leadership 103

Sales Leadership Lead Rank Lead Scoring Video 103

SalesFuel

NOVEMBER 3, 2024

Growing up in Western Kansas, John Marvin initially pursued a career in marketing and advertising and shares his journey from being fired to adopting a new mindset, then transitioning to pharmaceutical sales at the suggestion of his father, a family physician.

Pharmaceuticals 104

Pharmaceuticals Hiring Licensing Twitter 104

Steven Rosen

MARCH 4, 2021

Many companies have realized that to understand better and meet customer needs they have had to evolve from a centralized/marketing focus to a customer-centric model. With fewer reps calling on physicians, the allocation of sales calls and marketing resources must be rationalized. The survey says…. Without training?

Territories 194

Territories Survey Coaching Sales Management 194

Steven Rosen

OCTOBER 31, 2017

Sales managers, sales executives, sales and marketing executives, this message is for you. Do you spend hours, days and months building your marketing plans , getting approval and doing what you need to do to get your plans and budgets secured for the next year? How do you do that? . Steven Rosen.

Strategy 286

Strategy eBook System Competition 286

Zoominfo

JULY 12, 2021

Business leaders depend on the conversations that sales reps are having with prospects to grow their pipeline and stoke their go-to-market engine. The entire organization can make better decisions by surfacing insights and analytics that you would only get if you sat in on every sales or customer success call. . Sales teams.

Face-to-face 264

Face-to-face Intent Data GoldMine Lead Rank 264

Zoominfo

JUNE 24, 2019

We recently discussed AI in the following post: The Impact of Artificial Intelligence on B2B Marketing. Today John Holland, Chief Content Officer of CustomerCentric Selling, helps us cover the other side of the coin—artificial intelligence within the sales process. B2B Artificial Intelligence as Your Competitive Advantage.

Forecasting 272

Forecasting B2B CRM Quota 272

The Pipeline

OCTOBER 3, 2019

Like most in our profession, I am a big fan of account-based sales and marketing. According to the ITSMA, 87% of respondents agreed Account-Based methodologies deliver a higher ROI than other marketing activities. Scott has over 20 years of Sales and Sales Management Experience. About Scott Miller.

Account 251

Account Account Based Marketing Ideal Customer Profile Exercises 251

Vengreso

MARCH 2, 2021

Here are a few reasons: Your potential customer is incredibly busy and distracted — there is such an overload of information out there that their brains automatically filter out any kind of sales pitch (unless they are actively shopping for your solution). Sales calls by 28%. The other 60% comes from our sales team.

Pipeline 145

Pipeline Prospecting Ideal Customer Profile Sales Qualified Lead 145

Hubspot Sales

DECEMBER 8, 2020

Luckily, some major companies, like LinkedIn, have discovered a way to improve sales relationships, customer trust, and — ultimately — sales numbers. Recently, HubSpot sat down with Kwesi Graves , Regional Sales Manager at LinkedIn, to learn more about how he centers his team's sales approach completely around the ideal buyer.

Buyer 140

Buyer LinkedIn Sales Management Sales Qualified Lead 140

Pipeliner

JANUARY 24, 2025

As a sales leader for a cruise line, you’re no stranger to the thrill of mapping uncharted waters. But with changing consumer trends, increased competition, and regulatory pressures on the horizon, it’s more important than ever to stay ahead.

Industry 90

Industry Travel Consumer Trends 90

Smooth Sale

MARCH 20, 2025

Photo by Geralt, via Pixabay Attract the Right Job or Clientele: The New Management Style Succeeds with Servant Leadership A new breed of sales managers is succeeding by serving their salespeople. Servant sales managers seek sales reps input in decision-making and empower them to be independent yet accountable for their results.

Hiring 78

Hiring Competition Construction Policies 78

Zoominfo

SEPTEMBER 25, 2018

If you work in sales, it’s our hope that this list of sales podcasts provides you with some fresh listening material, newfound inspiration, and the tips and tricks you need to excel in the world of sales. Recently, we published The Ultimate List of Marketing Podcasts. The Ultimate List of Sales Podcasts.

Hiring 269

Hiring Top of Funnel B2B Lead Rank 269

Highspot

AUGUST 13, 2024

Key Takeaways Focus on defining clear roles, aligning on a shared vision, invest in the right tooling, and always communicate Organizations that prioritize alignment with marketing are nearly 3x more likely to exceed new customer acquisition targets. Did you know?

Sales Enablement 105

Sales Enablement Marketing Coaching Competition 105

No More Cold Calling

APRIL 6, 2017

When sales reps receive referral introductions, they: Score meetings with decision-makers, while the competition is still figuring out how to get in. Save you money (There are no expensive marketing costs—just your own sales team out there selling for you.). And it all starts with you—the sales leader.

Guarantee 233

Guarantee Referrals Prospecting Lead Generation 233

Bernadette McClelland

OCTOBER 3, 2019

For Salespeople, that behaviour is Responsibility , and to complete the equation, for the Sales Manager it is Accountability. In other words, 94% of elite salespeople don’t make any excuses or blame, compared to those 20% who, perhaps, shouldn’t be in sales. . Both in equal doses!

Account 301

Account Sports SalesForce Conference 301

Sales and Marketing Management

FEBRUARY 25, 2020

Though points are slightly less precise than cash, they are actually more effective as long as the comp plan is competitive. Good incentives with reasonably precise rules and rewards allow sales managers to send positive signals about the company’s priorities and transparency. Reps Benefit From Incentives.

Incentive 323

Incentive Incentives Travel Motivation 323

Steven Rosen

JUNE 20, 2021

Most companies don’t have sales leadership programs for their most senior sales managers. Through one-on-one coaching, group discussions involving the sharing of challenges and learnings, I believe that sales executives will emerge as the winners in this very competitive and difficult economy.

Sales Leadership 234

Sales Leadership Face-to-face Networking Travel 234

Zoominfo

JULY 13, 2021

In just the last 12 months, we launched ZoomInfo Engage to automate sales outreach. We launched Workflows to activate market insights, buyer intent, and website activity. The acquisition of Chorus will create new possibles for go-to-market teams everywhere. We acquired Clickagy and launched Streaming and Custom Intent.

Top of Funnel 130

Top of Funnel Conversion Marketing Lead Rank 130