Zoominfo

FEBRUARY 11, 2025

Sales teams are drowning in tools. In reality, each of these tools tends to work independently and the gaps between these tools can swallow even the best go-to-market strategy. Your sales engagement platform might tell reps when to send an email, but it has no idea if a prospect is actually in a buying cycle. Sell Smarter.

Strategy 147

Strategy Scale Marketing CRM 147

Pipeliner

NOVEMBER 13, 2024

In today’s fast-paced business world, sales and marketing teams need to align to drive revenue. To improve customer satisfaction, and build a competitive edge. Sales focus on converting leads into paying customers, while marketing concentrates on generating leads and building brand awareness.

Buyer Persona 105

Buyer Persona Marketing Marketing Qualified Lead Lead Scoring 105

Zoominfo

MARCH 12, 2025

Winning in today’s markets takes more than just raw effort. Sales leaders need to make sure that every interaction counts and that means understanding which accounts are the best fit, when to reach out, and how to solve customer challenges. Thats where Go-to-Market Intelligence enters the picture.

Pipeline 130

Pipeline Ideal Customer Profile Marketing Sales Qualified Lead 130

Zoominfo

SEPTEMBER 17, 2024

Today’s most effective go-to-market teams are increasingly embracing signal-based selling , a strategy that leverages real-time data and unique insights about promising prospects to gain a crucial edge in intensely competitive markets. Funding Funding rounds are among the strongest signals for both sales and marketing teams.

Hiring 214

Hiring Data Prospecting Lead Scoring 214

Zoominfo

OCTOBER 24, 2024

And in the age of AI-assisted sales, what was once a long process of research, targeting, and crafting outreach has now become remarkably fast. But today’s top AI sales assistants don’t just help sales teams work faster — with the right data, AI helps sellers make smarter decisions. What is AI Sales Assistant Software?

Software 211

Software Software Tools Hubspot 211

Sales and Marketing Management

OCTOBER 17, 2023

Although competitive pay and financial bonuses are important, non-monetary benefits can boost motivation and address sales budget issues. The post Motivate Your Sales Team with Five Non-Monetary Rewards appeared first on Sales & Marketing Management.

Motivation 389

Motivation Competition Benefit Sales 389

Zoominfo

DECEMBER 20, 2024

Sales teams face constant pressure to close deals faster and more effectively. Sales acceleration platforms provide a powerful solution, helping businesses optimize workflows, engage prospects, and convert leads more efficiently. These tools are now essential for companies looking to maintain a competitive edge in a demanding market.

Scale 130

Scale SalesForce Analytics Hubspot 130

Sales and Marketing Management

MAY 26, 2022

Sales data is only useful it's well organized. Sales dashboards are utilized as tools that help the sales team leverage the most viable data while also staying ahead of the competition. The post Empowering Sales Teams with SharePoint Dashboards appeared first on Sales & Marketing Management.

Competition 330

Competition Data Sales Tools 330

Sales and Marketing Management

NOVEMBER 25, 2024

Integrating AI into sales training isn’t just a technological upgrade – it’s a strategic imperative for companies aiming to thrive in today’s competitive landscape. The post Driving Sales Excellence with AI-Enhanced Sales Coaching appeared first on Sales & Marketing Management.

Sales Coaching 282

Sales Coaching Coaching Competition Sales 282

Zoominfo

AUGUST 8, 2024

To be successful, sales professionals need to be experts in many different areas at once: their product’s strengths and weaknesses, their prospects’ pain points and needs, and the broader economic and competitive landscapes. To give sellers a fighting chance, sales leaders need to build an effective, flexible sales enablement program.

Sales Enablement 130

Sales Enablement Strategy Scale Hiring 130

Pipeliner

JANUARY 29, 2025

In a recent episode of the expert insight interview series, John Golden delves into the transformative world of geofencing advertising with marketing professionals Barbara Wardell and Ernest Kulhari. Sales Perspective and Targeting Leveraging Data for Targeted Advertising From a sales perspective, geofencing offers significant advantages.

Video 95

Video Advertising Advertising Marketing 95

SalesFuel

NOVEMBER 25, 2024

SMBs need to focus on local marketing tools to promote their offerings and sales to meet their sales goals. Local Marketing Tools are Critical for SMBs in 2025 The Competition Never Tires A study by Valpak says that SMBs shouldn’t decrease their ad efforts because of inflation and higher cost of living.

Direct Mail 93

Direct Mail Tools Marketing Ideal Customer Profile 93

Anthony Cole Training

APRIL 19, 2024

From prospecting to closing, today’s mobile, social, big data, and cloud technologies are revamping the sales process in ways that would have been inconceivable a few decades ago.

Sales Technology 328

Sales Technology Competition Sales Industry 328

Zoominfo

AUGUST 8, 2024

Sellers across every industry are under intense pressure to deliver ambitious results in tightly competitive markets, and it’s much more than a passing trend. Salesforce, for example, now requires 3X pipeline coverage for its sales teams — an increase of 50%.

Churn 130

Churn Face-to-face How To Buyer Intent 130

Sales Gravy

NOVEMBER 7, 2024

In this episode of The Sales Gravy Podcast, Jeb Blount sits down with Andy Matheou from RHM Staffing to dive deep into the challenges and triumphs of selling in the staffing industry. Competitiveness and resilience are essential traits in both sales and personal life, helping individuals push through challenges and setbacks. –

Cold Calling 103

Cold Calling Decision Maker Face-to-face Competition 103

Zoominfo

MAY 15, 2025

My first job in sales was as old school as selling gets: knocking on doors. I didnt know who I was talking to, whether they were in-market, or even what their company did. Hope that marketing is targeting the right accounts. Sales leaders love to talk about productivity and pipeline velocity. Not then, not now.

System 130

System Scale Strategy Ideal Customer Profile 130

Zoominfo

APRIL 15, 2025

ZoomInfos State of AI in Sales and Marketing survey, which gathered insights from more than 1,000 GTM professionals, reveals just how quickly AI is transforming sales teams and the roadblocks for further AI innovation. But despite the momentum, many sales professionals risk falling behind because they havent fully embraced AI.

Survey 130

Survey Forecasting Lead Scoring Lead Rank 130

SBI Growth

MARCH 10, 2024

In today's dynamic commercial environment, accelerating the sales cycle is not just a goal but a necessity for thriving in a competitive market. The landscape has evolved, with buying behaviors becoming increasingly conservative and consensus requirements reaching new heights. The challenge?

Sales Cycle 296

Sales Cycle Strategy Competition Sales 296

No More Cold Calling

JUNE 25, 2020

Are you looking for your B2B sales leads in all the wrong places? Is your sales team searching too many faces, looking for traces of prospects, instead of narrowing the search to recruit only your ideal clients? During these pandemic times, there are fewer opportunities and more competition going after the same exact business.

Lead Generation 409

Lead Generation B2B Lead Rank Lead Scoring 409

Zoominfo

AUGUST 20, 2024

Believe it or not, two of the least likely allies in a B2B company – sales and compliance – can successfully work together to achieve a harmony that benefits both internal stakeholders and customers. Sales teams often achieve this by showcasing features and functionalities that they think customers want and value.

Fashion 130

Fashion Promotion Discount Vendor 130

SalesFuel

MARCH 3, 2025

B2B sellers and sales managers are increasingly relying on AI sales tools to meet sales quotas. How can sales integrate AI sales tools? One of the biggest emerging trends is AI agents in B2B sales. Companies that recognize this potential and plan will give their sales teams a competitive edge.

Sales Tools 59

Sales Tools Competition B2B Tools 59

Sales and Marketing Management

JULY 25, 2022

Social selling flips the switch on traditional cold calls and takes a customer-centric approach, which is exactly what businesses need to do to stand out from their ever-increasing competition. The post Using B2B Social Selling to Generate Better Leads appeared first on Sales & Marketing Management.

Social Selling 346

Social Selling B2B Leads Marketing Qualified Lead 346

Allego

JANUARY 9, 2025

Medical device sales reps face greater challenges than ever, making sales certifications an essential tool for success. While healthcare spending is projected to reach $6 trillion by 2027, competition is fiercer than ever. Thats where sales certifications come in. Why are sales certifications so critical now?

Hiring 62

Hiring Marketing Exercises Scale 62

Zoominfo

JANUARY 21, 2025

The rapid adoption of GPT-based AI tools isnt simply a technological evolution in sales; its a fundamental restructuring of how teams work. And theyre moving the needle: According to McKinsey , sales orgs that use AI see revenue uplifts of up to 15% and sales ROI uplifts of up to 20%. Its about building GPT-native sales teams.

Hiring 130

Hiring Lead Rank Intent Data Territories 130

Zoominfo

DECEMBER 6, 2024

Lead-to-account matching and routing software addresses this problem head-on, automating key processes to help sales teams work smarter and faster. The Power of Automation in Lead Management In competitive markets, efficient lead management is crucial. Enhanced Customer Experience : Faster routing ensures quicker follow-ups.

Account 130

Account Sales Qualified Lead Lead Rank Account Based Marketing 130

Sales Gravy

OCTOBER 17, 2024

and, special guest, Anthony Iannarino on The Sales Gravy podcast as they dive deep into the world of sales. Key Takeaways: – Behavioral Changes for Success: Incremental improvements and a willingness to change behavior are critical for success in sales. Sales as Self-Competition: Sales is often a competition with oneself.

Outbound 96

Outbound Strategy Face-to-face Conference 96

Nimble - Sales

DECEMBER 21, 2024

Managing a sales pipeline effectively is critical for marketing agencies aiming to achieve consistent growth and maintain a competitive edge. In this article, we The post 6 Best practices for sales pipeline management in marketing agency appeared first on Nimble Blog.

Pipeline 69

Pipeline Marketing Maximizer Competition 69

SalesFuel

JANUARY 20, 2025

Every business wants to grow, but throwing money at marketing without knowing what works is a gamble. For media sales professionals and ad agency experts, the stakes are even higher: your clients count on you to help them beat the competition. Thats where digital marketing audit services come in.

Paid Content 65

Paid Content Cost Per Click Lead Rank Marketing 65

Hubspot Sales

SEPTEMBER 9, 2024

During my time as a sales rep, building a lead list was one of my first activities when I took on a new sales role, territory, or industry vertical. Many organizations may closely meet your company’s ideal customer profile (ICP) criteria and warrant sales reps to proactively reach out to them. Sales Qualified Leads (SQLs).

Lead Rank 118

Lead Rank Ideal Customer Profile Marketing Qualified Lead Sales Qualified Lead 118

Nutshell

JANUARY 30, 2025

Every marketing team should clearly understand whether its efforts are yielding results. However, many marketing departments struggle to define their key performance indicators (KPIs) or establish effective analytics tracking, which can make their marketing reports less useful. Table of Contents What is a marketing report?

Report 83

Report Lead Scoring Lead Rank Marketing 83