Zoominfo

MARCH 12, 2025

Winning in today’s markets takes more than just raw effort. Thats where Go-to-Market Intelligence enters the picture. The result: a 360-degree view of your customers and markets, no matter how quickly they change. Results With a strong data foundation, the Houston Rockets are on track to hit their target revenue goals.

Pipeline 130

Pipeline Ideal Customer Profile Marketing Sales Qualified Lead 130

Pipeliner

NOVEMBER 13, 2024

In today’s fast-paced business world, sales and marketing teams need to align to drive revenue. To improve customer satisfaction, and build a competitive edge. The Importance of Sales and Marketing Alignment Sales and marketing teams share a vital goal: driving business growth by acquiring new customers and retaining existing ones.

Buyer Persona 105

Buyer Persona Marketing Marketing Qualified Lead Lead Rank 105

Zoominfo

FEBRUARY 11, 2025

In reality, each of these tools tends to work independently and the gaps between these tools can swallow even the best go-to-market strategy. But were finally seeing signs of a solution: the emerging category of Go-to-Market Intelligence. Too many companies go to market by accident.

Strategy 147

Strategy Scale Marketing CRM 147

SBI Growth

FEBRUARY 5, 2024

The marketing landscape is ever evolving, and it could take market leaders considerable effort to keep up with every shift and development. To help marketing leaders maintain their competitive advantage in 2024, SBI has compiled 10 key predictions for what B2B marketing will look like in the year ahead.

B2B 296

B2B Marketing Competition Strategy 296

Zoominfo

JULY 13, 2021

We launched Workflows to activate market insights, buyer intent, and website activity. But there are only a few milestones in ZoomInfo’s history that have had a game-changing impact on our trajectory and transformed how businesses everywhere go to market. We acquired Clickagy and launched Streaming and Custom Intent.

Conversion 70

Conversion Top of Funnel Marketing Lead Rank 70

SMEI

DECEMBER 20, 2022

As we approach the end of 2022 and look towards 2023, it’s clear that the world of marketing is constantly evolving. Here are a few significant aspects of marketing that will be advancing in 2023. This is especially true for marketing, as digital channels and tools have become central to reaching and engaging customers.

Trends 61

Trends Social Media Marketing Airlines 61

Pipeliner

JANUARY 29, 2025

In a recent episode of the expert insight interview series, John Golden delves into the transformative world of geofencing advertising with marketing professionals Barbara Wardell and Ernest Kulhari. Wrap-Up In summary, this episode offers valuable insights into the transformative potential of geofencing in marketing.

Video 95

Video Advertising Advertising Marketing 95

No More Cold Calling

DECEMBER 26, 2024

It’s easier to go along with what everyone else is doingto write blogs, comment on social media, write catchy email subject lines, and rely on inbound marketing to fill your pipeline. They put a stake in the ground for their beliefs, follow their gut, and leave their competition in the dust.

Referrals 317

Referrals Cold Calling ROI Sales Qualified Lead 317

SalesFuel

NOVEMBER 25, 2024

SMBs need to focus on local marketing tools to promote their offerings and sales to meet their sales goals. Local Marketing Tools are Critical for SMBs in 2025 The Competition Never Tires A study by Valpak says that SMBs shouldn’t decrease their ad efforts because of inflation and higher cost of living. They need help.

Direct Mail 93

Direct Mail Tools Marketing Ideal Customer Profile 93

Zoominfo

FEBRUARY 7, 2025

The sales and marketing go-to-market frameworks weve relied on for decades staples like the funnel, the flywheel, and the buyers journey are fast becoming obsolete or are out the door already. AI-driven platforms and third-party research shape their decisions before you even know theyre in the market. Sell Smarter.

Top of Funnel 130

Top of Funnel Lead Rank Intent Signal B2B 130

Zoominfo

SEPTEMBER 17, 2024

Today’s most effective go-to-market teams are increasingly embracing signal-based selling , a strategy that leverages real-time data and unique insights about promising prospects to gain a crucial edge in intensely competitive markets. Funding Funding rounds are among the strongest signals for both sales and marketing teams.

Hiring 214

Hiring Data Prospecting Lead Scoring 214

Sales and Marketing Management

OCTOBER 17, 2023

Although competitive pay and financial bonuses are important, non-monetary benefits can boost motivation and address sales budget issues. The post Motivate Your Sales Team with Five Non-Monetary Rewards appeared first on Sales & Marketing Management.

Motivation 389

Motivation Competition Benefit Sales 389

Zoominfo

MARCH 26, 2025

Marketing teams pour budget into new accounts that arent really new. When Hierarchies Are Hidden, Everyone Loses Anyone running a modern go-to-market team understands the problems and costs that come with dirty data. By solving this data puzzle on the back end, we give your go-to-market teams the clarity they need on the front end.

Data 130

Data Revenue Scale Territories 130

SMEI

JANUARY 5, 2024

In today’s highly competitive job market, particularly in the dynamic fields of sales and marketing, standing out to prospective employers is more crucial than ever. This is where professional certification comes into play, serving as a significant differentiator that can set you apart from the competition.

Marketing 219

Marketing Ideal Customer Profile Social Media Webinar Metrics 219

SalesFuel

JANUARY 20, 2025

Every business wants to grow, but throwing money at marketing without knowing what works is a gamble. For media sales professionals and ad agency experts, the stakes are even higher: your clients count on you to help them beat the competition. Thats where digital marketing audit services come in.

Paid Content 64

Paid Content Cost Per Click Lead Rank Marketing 64

SalesFuel

MARCH 17, 2025

Insight selling is quickly becoming a must-have strategy in todays competitive B2B landscape. Photo by LinkedIn Sales Navigator SalesFuel - Sales Intelligence | Marketing Research | Sales Hiring | Credibility | Sales Enablement

Competition 52

Competition Hiring Loyalty Buyer 52

SalesFuel

MARCH 3, 2025

Companies that recognize this potential and plan will give their sales teams a competitive edge. Embracing AI with the right approach will give sales teams a competitive edge and drive future success. Photo by ThisIsEngineering SalesFuel - Sales Intelligence | Marketing Research | Sales Hiring | Credibility | Sales Enablement

Sales Tools 59

Sales Tools Competition B2B Tools 59

No More Cold Calling

JUNE 25, 2020

During these pandemic times, there are fewer opportunities and more competition going after the same exact business. How’s that for attracting new clients in a highly competitive market? You get insights that you’ll never find anyplace else, and your competition is clueless. New business is harder and harder to come by.

Lead Generation 409

Lead Generation B2B Lead Scoring Lead Rank 409

SBI Growth

NOVEMBER 21, 2024

Pricing is more than just setting a number on a product— it’s a strategic decision with implications stretching deep into the organization. The right pricing strategy can influence demand, brand perception, and profitability.

Competition 156

Competition Strategy Influencer Marketing 156

Nutshell

JANUARY 30, 2025

Every marketing team should clearly understand whether its efforts are yielding results. However, many marketing departments struggle to define their key performance indicators (KPIs) or establish effective analytics tracking, which can make their marketing reports less useful. Table of Contents What is a marketing report?

Report 83

Report Lead Scoring Lead Rank Marketing 83

Sales and Marketing Management

JULY 25, 2022

Social selling flips the switch on traditional cold calls and takes a customer-centric approach, which is exactly what businesses need to do to stand out from their ever-increasing competition. The post Using B2B Social Selling to Generate Better Leads appeared first on Sales & Marketing Management.

Social Selling 346

Social Selling B2B Marketing Qualified Lead Leads 346

Sales Gravy

OCTOBER 17, 2024

. – Economic Outlook: Economic headwinds suggest a potential recession, and sales teams should be proactive by focusing on activity, knowledge, and behavioral adjustments to stay competitive. Sales as Self-Competition: Sales is often a competition with oneself. Success doesn’t happen overnight.

Outbound 96

Outbound Strategy Face-to-face Conference 96

SMEI

APRIL 23, 2024

In today’s competitive market, the salesperson’s efforts are the determining factor in winning customers’ business. The spirit of competition is what drives businesses to innovate and improve. In sales, competition is just as fierce, and sales teams need to be just as sharp.

Training 286

Training Guarantee Competition Closing 286

Hubspot Sales

AUGUST 27, 2024

As a former salesperson in hyper-competitive industries like tech, telecommunications, and media, I’ve seen firsthand the importance of getting your product and service pricing approach right. A well-crafted AI-powered pricing strategy helps companies to be competitive in their target market.

Strategy 103

Strategy Margin How To Lead Rank 103

Sales and Marketing Management

MAY 26, 2022

Sales dashboards are utilized as tools that help the sales team leverage the most viable data while also staying ahead of the competition. The post Empowering Sales Teams with SharePoint Dashboards appeared first on Sales & Marketing Management.

Competition 330

Competition Data Sales Tools 330

Zoominfo

FEBRUARY 24, 2025

In the crowded arena of GTM demand generation, most organizations are laser-focused on optimizing whats already known: nurturing interest in established markets, identifying accounts actively searching for solutions, and meeting familiar challenges head-on. And get there before the competition does.) Lets see how. 25% ROI on ad spend.

Demand Generation Agencies 130

Demand Generation Agencies Lead Rank Ideal Customer Profile Scale 130

Sales and Marketing Management

SEPTEMBER 3, 2024

By failing to embrace interactive digital platforms, companies risk losing market share, elongating sales cycles and diminishing customer satisfaction, thereby jeopardizing their competitive position.

B2B 282

B2B Company Sales Cycle Competition 282

SalesFuel

FEBRUARY 10, 2025

Their laser focus on their content marketing cycle explains some of their success. Market Conditions The Hinge Research Institutes 2025 study of High Growth firms includes input from 770 businesses representing a wide cross-section of industries. More competition from larger competitors 31.7% Shortage of top talent 34.4%

Paid Content 59

Paid Content Outsourcing Services Marketing Social Media 59

Hubspot Sales

SEPTEMBER 9, 2024

Leads are often categorized and managed through these different stages: Marketing Qualified Leads (MQLs). Leads who have engaged with your marketing efforts, and are deemed ready for sales review and converting it to an opportunity. Table of Contents What Is a Lead List? Sales Qualified Leads (SQLs).

Lead Rank 118

Lead Rank Ideal Customer Profile Marketing Qualified Lead Sales Qualified Lead 118

SalesFuel

NOVEMBER 22, 2024

Social video is one of the influencer marketing tools that should be used by both B2C and B2B influencers. B2B brands have been slow to trust influencer marketing, but it’s time for you to change that. This makes social video one of the most powerful influencer marketing tools available. Their competition certainly isn’t.

Influencer 59

Influencer B2B Video Tools 59