Sales and Marketing Management
MARCH 7, 2022
Marketing and sales professionals who want to build sustainable business advantages are focusing on leveraging competitive intelligence to help inform better decision-making on the front lines with sales and customer success.
Sales and Marketing Management
DECEMBER 4, 2023
The post Risk Avoidance as a Competitive Advantage appeared first on Sales & Marketing Management. Risk is part of being in business, but you must be ready to react positively to industry influences and marketplace changes with risk-abating solutions.
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SBI Growth
FEBRUARY 5, 2024
The marketing landscape is ever evolving, and it could take market leaders considerable effort to keep up with every shift and development. To help marketing leaders maintain their competitive advantage in 2024, SBI has compiled 10 key predictions for what B2B marketing will look like in the year ahead.
Sales and Marketing Management
SEPTEMBER 16, 2020
It can make it hard to predict what B2B marketing and sales will look like when we enter the post-COVID-19 era. . With that in mind, here are four things you can expect to occur in B2B markets as things reopen. Marketing spends will be lower. This is an excellent time to double down on your automated content marketing.
Speaker: Steven Bryerton, SVP of Sales at ZoomInfo & Robin Izsak-Tseng, VP of Revenue Marketing at G2
Join Steven Bryerton, SVP of Sales at ZoomInfo, and Robin Izsak-Tseng, VP of Revenue Marketing at G2 in this webinar where you're guaranteed to walk away with a fresh understanding of and a new perspective on intent data! Turn your go-to-market motions around with intent data!
SBI Growth
JUNE 16, 2019
Do you know who your competitors are? What makes them a competitor? Why do buyers choose their product over your own? Buyer perception is everything. By understanding and influencing buyer perception, you can increase the willingness to pay and capture.
Sales and Marketing Management
MAY 27, 2019
Author: Steve Randazzo Any marketer worth his or her salt knows you have to understand your audience members before you can engage them. If your sales team doesn’t buy into your marketing, its members will struggle to sell, and business will falter. After all, we know that their competitive egos can stunt teamwork. The solution?
Advertiser: ZoomInfo
Every go-to-market team knows the frustrations that come from a drawn-out sales process. Longer sales cycles. Larger buying committees. Slow-moving compliance reviews. How can you speed it up? By building a modern GTM motion that uses data, automation, and proven best practices to unlock insights, engage customers, and win faster.
Advertiser: ZoomInfo
Intensifying competition. Go-to-market teams of every size, in every industry, are grappling with these challenges firsthand. Longer sales cycles. Increasingly discerning buyers. More meetings. Economic uncertainty. Thankfully, there’s an answer.
Advertiser: ZoomInfo
That means placing the right people in the right roles can be the difference between your business growing or stagnating — and the competition is getting fierce. According to Harvard Business Review, the COVID-19 pandemic exacerbated seismic shifts that were already rocking the talent market.
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Companies are increasingly implementing technology to bring efficiency to their workforce. Data accessibility aside, teams continuously struggle with manual processes for document generation. Learn why automating your documents is key to sales success.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks.
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That's why Bigtincan teamed up with Heinz Marketing in a recent research study with the aim of discovering the roadblocks revenue-generating teams encounter in preparing buyer-facing teams for today’s market. Our research uncovered five key insights into what you can do today.
Speaker: Jamie Shanks, CEO, Sales for Life
You know the saying – Marketing is from Mars, Sales is from Venus. But if you can successfully align your sales and marketing teams, you'll find that the cooperation between the two quickly becomes a key differentiator for your company. How have your sales and marketing teams aligned to deliver that value before your competition?
Advertiser: Interactions LLC
In today’s hyper-competitive market, every business must become a customer experience-first business. Customer satisfaction has become more important than price or any individual feature. Read the new Tractica white paper to learn how important conversational AI is to your CX strategy.
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