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What sets ZoomInfo apart is the ability to enrich traditional intentsignals by layering them with additional buying and contextual signals, significantly enhancing their accuracy and relevance. Were expanding the data universe to include things like web activity, job transitions, competitive shifts, and technographic changes.
Traditional go-to-market (GTM) strategies, which rely on fragmented systems, are struggling to keep up with the demands of an increasingly competitive, fast-paced market. Real-Time IntentSignals : Identify decision-makers actively researching competitors or planning purchases, enabling timely and precise outreach.
Guided Intent Instead of guessing which Intent topics you should track, our new Guided Intent feature analyzes the closed/won deals in your CRM and recommends topics that actually worked. Guided Intent solves for that. This enablesyour team to be the first to reach out.
Intent data should be seen as go-to-market intelligence. But its important to know that sales cant act on every intentsignal nor should they: Prioritizing the right accounts, and ensuring marketing maintains engagement until sales is ready to step in, is the secret to maximizing your potential, Baez says.
I know, it seems crazy in this day and age of automation and intentsignals (which can also give you a good idea of what people are searching for and the questions they’re asking), but engaging in conversation and connecting with people is the key to understanding what they actually want. Use IntentSignals. We feel this.)
And get there before the competition does.) Use Case: From Demand Generation to Demand Creation Use Case 1: Advanced Pattern Recognition Across Diverse Datasets AI analyzes massive unstructured datasets from multiple sources like customer reviews, social media chatter, transaction logs, and competitive intelligence. Lets see how.
I know, it seems crazy in this day and age of automation and intentsignals (which can also give you a good idea of what people are searching for and the questions they’re asking), but engaging in conversation and connecting with people is the key to understanding what they actually want. Use IntentSignals. We feel this.)
These powerful apps help businesses of all kinds address critical gaps in their technology stacks, grow quickly while maintaining data quality, reach new markets and new industries, launch new products, and keep growing sustainably in the face of stiff competition. With ZoomInfo, exporting enriched data into Salesforce is quick and easy.
Here’s how to apply streaming intent data into your GTM strategy: Identify Potential Buyer Interest: Intentsignals (provided in real-time, on time) allow you to identify which companies are researching your solution, as they do it. Intent data, and the way that we collect it, is changing for all parties involved.
Here’s how to apply streaming intent data into your GTM strategy: Identify Potential Buyer Interest: Intentsignals (provided in real-time, on time) allow you to identify which companies are researching your solution, as they do it. Intent data, and the way that we collect it, is changing for all parties involved.
It delivers AI-powered suggestions for each account, whether thats a new lead triggered by job changes, a financing event, or a high-intentsignal. With AI surfacing key call trends and intent data, ZoomInfo helps teams maximize every outbound interaction. verified software user reviews.
The Power of Automation in Lead Management In competitive markets, efficient lead management is crucial. Terminus integrates intentsignals from Bombora, aiding account and contact discovery. Analytics for data-driven decision-making. Learn More about Calendly 5.
In a world inundated with data and the solutions that promise you the ability to achieve a competitive edge , we’re often left thinking: “How?”. The Basics: What Exactly is ZoomInfo Intent? The Intent Data Difference: How it Works. Get more targeted: With Custom Intent, customize your topics to fit your business.
The difference-maker is looking beyond the firmographic data that describes an ideal prospect, and leaning into tell-tale buying signals: website visits, intent topics, job changes, new funding round alerts, and executive changes. You cannot waste precious ad dollars on accounts that aren’t going to respond or convert anytime soon.
Trend #2: Leveraging real-time intent data. Real-time intent data is the competitive advantage every marketer needs in their 2021 strategy. Intent data uncovers buying signals by tracking the digital footprints of people’s content consumption across the web. For marketers, that’s essentially six days too late.”.
Your competition wants in on the action, too. Engage Existing Customers Using IntentSignal Data Buyer engagement does not end when a buyer signs their contract. This alerts your team to reach out to the customer — to ensure they’re happy and not about to jump ship and go to the competition. And guess what?
ZoomInfo Intent surfaces accounts that research topics relevant to your business through the online consumption of product reviews, infographics and blogs, product comparisons, message boards, case studies, and general news. You can set up triggers based on intentsignals , such as a key account downloading relevant content on your website.
Chorus is also the technology leader in the category, with seven times more patents than the nearest competition. With Keywords & Tags, sales and marketing teams will be able to build an audience around interactions where a specific competitive alternative was mentioned by name. Conclusion.
But the real competitive edge comes when you can target accounts based on the behavior of their employees. Intent data captures which accounts are in the market for a particular solution. Intentsignals are strongest when content consumption activities are much higher than average and multiple people at the company are involved.
With our bi-directional sync, sales managers and contributors can set filters for accounts they currently own in Salesforce that are displaying intentsignals that demonstrate a significant uptick in relevant online activity. either on a displacement/competitive or complementary basis). Want another common use case?
A month later, we released a brand new Streaming Intent product, which delivers intentsignals directly to customers as they happen in real time. More Contacts Based on IntentSignals We’re not simply recommending better contacts — we’re also recommending more contacts. A volume mindset helps sales.
A month later, we released a brand new Streaming Intent product, which delivers intentsignals directly to customers as they happen in real time. More Contacts Based on IntentSignals. We released a new user interface, new delivery mechanisms, and new topics. A volume mindset helps sales.
Prioritize Leads with Intent : Focus on prospects showing high buying intent, as they are further along in the buying cycle. Intentsignals might include frequent visits to your website, engaging with relevant content, or increased activity around keywords related to your industry.
There are four key approaches sales teams should consider when seeking to implement intent data: ongoing account prioritization, customizing talk tracks, identifying upsell opportunities, and understanding market trends. Let’s say we set up an intentsignal for “ZoomInfo.”
Many marketers and frontline salespeople are turning to real-time intent data as a competitive edge in their pursuit of strong leads and motivated buyers. Having a sophisticated range of intent data available from a single source of truth can be a powerful advantage.
Lead411 combines advanced AI-powered intent data with robust contact information to help sales teams identify and prioritize prospects most likely to convert. Example Use: A SaaS company uses Lead411 to find decision-makers in specific industries and score leads based on intentsignals. Best for: Sales engagement automation.
Growth Intent Insights – Lead411 goes beyond static contact data by providing intentsignals. Verified Data – Our proprietary verification process ensures that every contact in our database is accurate and actionable.
Here’s how to apply streaming intent data into your GTM strategy: Identify Potential Buyer Interest: Intentsignals (provided in real-time, on time) allow you to identify which companies are researching your solution, as they do it. Intent data, and the way that we collect it, is changing for all parties involved.
Big Data’s Big Wave Many companies wanted to jump on the initial big data train because, after all, having more data about customers or trends sounded like a competitive edge. It’s one answer to one question by one person, and it’s potentially more valuable than a million data points we have that make up one [buyer] Intentsignal.”
Competitive Edge & Market Adoption Unlike traditional SDR outsourcing, Apollo Labs delivers a full-stack solution with automation, human oversight, and real-time optimizationoffering a 3-5x increase in outreach efficiency. It also provides API access for deeper CRM integration, enabling sales teams to seamlessly sync data and workflows.
The Future of Sales is Intent-Driven Sales is no longer about volumeits about timing and relevance. B2B intent data gives your team a competitive edge by revealing whos ready to buy, and when. Platforms like Lead411 make intentsignals easy to interpret and act upon by utilizing A.I.
I know, it seems crazy in this day and age of automation and intentsignals (which can also give you a good idea of what people are searching for and the questions they’re asking), but engaging in conversation and connecting with people is the key to understanding what they actually want. We feel this.)
In a world inundated with data and the solutions that promise you the ability to achieve a competitive edge, we’re often left thinking: “How?” The Basics: What Exactly is ZoomInfo Intent? Let’s begin with a very basic definition: Intent data shows which accounts and prospects are actively researching solutions on third-party sites.
Listen to this cutting-edge conversation as we explore intent-based data, how to leverage its predictive power and what SDRs can do today to use it to improve their prospecting results. Download the full episode now and jump in to hear what’s really working to give sales organizations a competitive edge on the market.
Buyer intent data offers insights into the user’s behavior and helps businesses find their potential customers. By leveraging intent data, you can become a part of your buyer’s journey at an early stage and get an edge over your competition. Conclusion: Leverage buyer intent data for sales.
In today’s intensely competitive market, the coveted first-mover advantage is no longer good enough. ZoomInfo Copilot provides sellers with a list of recommended next actions to take based on the urgency of the buying signals and intent data surfaced by ZoomInfo Copilot. Sure, they might be the perfect fit for your solutions.
Intentsignals: Use tools to identify accounts showing interest (e.g., Competitive intelligence: Talking points and comparisons to win head-to-head deals. Buying behavior: Prioritize companies that adopt new tech early or those actively looking for solutions like yours.
ePrivacy Considerations Germany enacted the EU’s ePrivacy directive via the “ Gesetzgegen den unlauteren Wettbewerb” (Law Against Unfair Competition), often referred to as the UWG. Advertising Using ZoomInfo data such as intentsignals can help you build an audience list for sales and marketing teams to target.
When content is built to support both how buyers buy and how sellers sell, it becomes a competitive advantage. And youre turning content into a true competitive advantage. About the Author: Barry OLeary is senior product marketing manager at Allego with over a decade of experience in competitive intelligence and product marketing.
Get a Demo Trend #2: Leveraging real-time intent data Real-time intent data is the competitive advantage every marketer needs in their 2022 strategy. Intent data uncovers buying signals by tracking the digital footprints of people’s content consumption across the web.
. “Copilot allows me to jump right into accounts with knowledge of their buying intent and contacts,” says Danny Underhill, an account manager at Lumen. Having everything right there just makes it easier to get the information right away and do everything I need to,” McGriff says.
It then matches the IP addresses of those web pages to specific companies and flags any above-average amount of research as an Intent update within the platform. So is it lucky that ZoomInfo Intent can help a customer sell RFID products — or even pitch public relations services before a high-profile divorce?
The digital marketing landscape is more competitive than ever — and if you’re not prepared, you’re already behind. According to research firm Ascend2 , about 70% of marketers either had intent strategies in place or were introducing intent as part of their toolkit in 2021.
It then matches the IP addresses of those web pages to specific companies and flags any above-average amount of research as an Intent update within the platform. So is it lucky that ZoomInfo Intent can help a customer sell RFID products — or even pitch public relations services before a high-profile divorce?
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