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Everest Reaches New Heights

Appbuddy

Yes, Mount Everest is now a little bit higher. I can only surmise this change is in response to our news about Everest , the email platform, and how it is bigger and better than anything else we’ve seen yet. Competitive Intel. One of the biggest benefits of Everest isn’t necessarily the tool itself, but the data powering it.

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What to Do When Your Deliverability Journey Plateaus

Appbuddy

You’re savvy, you understand deliverability, and you’re actively working to improve your metrics via best practices, new schools of thought and technology, and maybe you’re even using a tool to help you optimize your email programs. It’s because you don’t have Everest. Your old deliverability tools aren’t going to cut it anymore.

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Email: The Swiss Army Knife of Marketing

Appbuddy

His memorable response was that email is every marketer’s Swiss Army knife, providing multi-tool capabilities for eCRM effectiveness. Highly seasonal sectors, like travel, see periods of intense competition for eye share. To learn more about how Everest can improve your email program’s performance, schedule a demo with us today.

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Send Time Optimization is Old News

Appbuddy

Plus, VTO is a seamless addition to Validity’s Everest email intelligence and optimization platform. There’s no need to switch or be limited by the sending options your ESP provides to you.

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Email Merit-ocracy: Shared Partnerships, Shared Success

Appbuddy

It’s a changing landscape with changing behaviours, and using the best tools in the industry to identify the necessary adjustments is crucial to staying successful. They have grown their intellectual property, positioned themselves as true subject matter experts, and are now using this knowledge to establish genuine competitive advantage.

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Email Merit-ocracy: Shared Partnerships, Shared Success

Appbuddy

It’s a changing landscape with changing behaviours, and using the best tools in the industry to identify the necessary adjustments is crucial to staying successful. They have grown their intellectual property, positioned themselves as true subject matter experts, and are now using this knowledge to establish genuine competitive advantage.

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Email Volume is Up, But Are Opens?

Appbuddy

Way more competition in the inbox. For the scrappy, this simply means there’s more competition this year, and more opportunity to prove you’ve got what it takes to break through the noise. As you can see above, COVID-19 rocked email just as much as everything else, and we’ve yet to stabilize. Email volumes are still climbing.

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