Appbuddy

APRIL 22, 2021

So, you’re in the market for software to improve your email campaigns. Your email marketing campaigns are a critical channel for your business. Validity’s Everest is built on top of the innovation legacies of Return Path and 250ok – two giants in the email marketing industry. Maybe you’ve discovered you’re on a blocklist.

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Appbuddy

MAY 11, 2021

Their company delivers data-first solutions for multi-channel B2B and technology marketers, developing customized programs that are built for growth. The email channel forms a crucial part of MeritB2B’s performance marketing solutions, but it isn’t without challenges. As Courtney noted, “Email is so dynamic and moves so quickly.”

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Appbuddy

MAY 11, 2021

Their company delivers data-first solutions for multi-channel B2B and technology marketers, developing customized programs that are built for growth. The email channel forms a crucial part of MeritB2B’s performance marketing solutions, but it isn’t without challenges. As Courtney noted, “Email is so dynamic and moves so quickly.”

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Appbuddy

OCTOBER 2, 2020

Friends, volume is way, way up, even this far ahead of the classic holiday email marketing rush. Way more competition in the inbox. For the scrappy, this simply means there’s more competition this year, and more opportunity to prove you’ve got what it takes to break through the noise. Email volumes are still climbing.

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Smooth Sale

MARCH 3, 2020

The learning curve was seemingly more treacherous to me than climbing Mount Everest. Observing the competition teaches the best and the worst strategies. Sales is a natural communication for me, but entrepreneurship quickly moved me to tough times. But the intrigue caught my interest and never left.

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Appbuddy

AUGUST 4, 2022

Virgin Atlantic runs a first-class email program, and it was a pleasure to talk with Virgin’s Jon Lockie, Lead Email Developer, and Tom Nowell, Customer Data and Market Database Manager, on the latest episode of State of Email Live. . Virgin’s email marketing team understands deliverability is an ongoing challenge.

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Appbuddy

AUGUST 22, 2022

Most marketers know Q4 ‘tis the season they’re told to “send more email!” ” The final months of the year are a critical time for email marketers. Marketers need a more effective plan. . and increased competition to stand out in the inbox. . Warm up your IP or domain .

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Mindtickle

DECEMBER 16, 2021

It’s important to start with a software solution where you can author and host content, build and manage course sessions for live events, keep reps engaged (gamification, competitions, interactive questions, etc.), and enable reps with learning and training sessions both during the event and afterward. .

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Appbuddy

NOVEMBER 23, 2021

The downside is that clicks generate fewer data points, so email marketers need more of them. Rate this email” functionality, customer surveys, product reviews, and competitions are all excellent ways to provide more incentives to engage. For example, date of birth is a powerful piece of personal data for marketers.

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Mindtickle

NOVEMBER 18, 2024

Often, the sales kickoff (SKO) is the one time of year the entire go-to-market team gathers together (either in person or virtually). So whether your theme is related to climbing Mount Everest, launching into space, or going for the gold (2022 Winter Olympics theme, anyone?), pick and stick to one consistent theme.

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Sales Evangelist

FEBRUARY 2, 2020

The story could be as simple as how you met your spouse to how you tried and failed to climb Mount Everest. They need to know what their sales goals. Steps to looking for the right customers You never want to pick a market that your competencies can’t support. When your script is well-crafted, you have a higher rate of closing.

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Appbuddy

MAY 27, 2021

With email becoming one of the top channels to engage with consumers, competition within the inbox is increasing. Validity’s Everest platform is here to help ensure this campaign is successful and the relationship between the brand and the consumer strengthens – even during the darkest days.

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Appbuddy

DECEMBER 15, 2020

In the first two posts of our Holiday Reading Series, we looked at how 2020 forced email marketers to innovate and adopt new technology, and explored how email marketers have dealt with the emotional hardships of this year. Peak sales periods come with many challenges for retailers and marketers. What’s helpful to them?

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Appbuddy

JULY 12, 2021

With 43% of the email service market share, Google’s announcement is a huge leap forward in the adoption of BIMI and presents a significant opportunity for senders to stand out in the inbox and attract the attention of their recipients. Let’s take a step back to learn more about BIMI and what this announcement means for marketers.

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Appbuddy

SEPTEMBER 21, 2022

With the creation of the Promotions Tab, email marketers are wondering, “How do I keep my emails out of it?” When Gmail introduced Tabs in 2013, email marketers wailed Gmail would finally succeed in killing off email. Many marketers set up addresses in Gmail and other clients to track where their emails land.

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Appbuddy

JUNE 14, 2021

Ray Tomlinson is widely acknowledged as the godfather of email, sending the first message way back in 1971, followed seven years later by Gary Thuerk who “hijacked” this largely government/military tool to send the first email marketing campaign. The rest, as they say, is history! Benchmarks: ROI, budgets, and key challenges.

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