No More Cold Calling

JUNE 25, 2020

During these pandemic times, there are fewer opportunities and more competition going after the same exact business. How’s that for attracting new clients in a highly competitive market? You get insights that you’ll never find anyplace else, and your competition is clueless. New business is harder and harder to come by.

Lead Generation 409

Lead Generation B2B Lead Rank Lead Scoring 409

Zoominfo

APRIL 17, 2025

When its time for go-to-market strategy to become revenue reality, todays most innovative GTM teams know that intelligence makes all the difference. So how different would your team structure, campaign design, and competitive advantage be if you had rich, accurate Go-to-Market Intelligence on 5,000 of the worlds most important companies?

Ideal Customer Profile 130

Ideal Customer Profile Company Scale Enterprise 130

Zoominfo

JULY 13, 2021

We acquired Everstring , a leader in Data-as-a-Service for the enterprise. We launched Workflows to activate market insights, buyer intent, and website activity. But there are only a few milestones in ZoomInfo’s history that have had a game-changing impact on our trajectory and transformed how businesses everywhere go to market.

Conversion 70

Conversion Top of Funnel Marketing Lead Rank 70

Pipeliner

JANUARY 29, 2025

In a recent episode of the expert insight interview series, John Golden delves into the transformative world of geofencing advertising with marketing professionals Barbara Wardell and Ernest Kulhari. The owner eventually sold the business for a substantial profit, illustrating the potential of geofencing to turn around struggling enterprises.

Video 95

Video Advertising Advertising Marketing 95

Zoominfo

SEPTEMBER 17, 2024

Today’s most effective go-to-market teams are increasingly embracing signal-based selling , a strategy that leverages real-time data and unique insights about promising prospects to gain a crucial edge in intensely competitive markets. Funding Funding rounds are among the strongest signals for both sales and marketing teams.

Hiring 214

Hiring Data Prospecting Lead Rank 214

Zoominfo

FEBRUARY 20, 2025

For frontline go-to-market (GTM) professionals, the struggle is real: Too much administrative work, too little selling time, and too many missed opportunities. We surveyed over 11,000 revenue professionals to uncover exactly how GTM teams use ZoomInfo to expand markets, accelerate sales cycles, and drive revenue. The results?

Report 130

Report Account Based Marketing Sales Qualified Lead Customer 130

Sales Hacker

FEBRUARY 7, 2025

From your first paying customers to enterprise domination, here’s how successful SaaS companies level up their pricing game to maximize growth and profitability at every turn. The Startup Stage: Finding Product-Market Fit The startup stage is the foundation of any SaaS companys journey.

Company 110

Company Scale Retention Margin 110

Zoominfo

MARCH 26, 2025

Marketing teams pour budget into new accounts that arent really new. When Hierarchies Are Hidden, Everyone Loses Anyone running a modern go-to-market team understands the problems and costs that come with dirty data. A large enterprise can have hundreds of entities worldwide.

Data 130

Data Revenue Scale Territories 130

Zoominfo

APRIL 15, 2025

ZoomInfos State of AI in Sales and Marketing survey, which gathered insights from more than 1,000 GTM professionals, reveals just how quickly AI is transforming sales teams and the roadblocks for further AI innovation. Power users on sales teams are saving time, closing deals faster, and seeing real, measurable business results.

Survey 130

Survey Forecasting Lead Scoring Lead Rank 130

Zoominfo

NOVEMBER 11, 2020

Account-based marketing (ABM) is time-consuming; getting it right takes hard work, consolidation of resources and alignment on the part of both sales and marketing. I Zoom’ed with Hussam AlMukhat, Senior Director of Strategic Marketing at ZoomInfo, for all the details. Next up, Scoops. How does the team rely on this feature?

Account Based Marketing 246

Account Based Marketing Account Intent Data Data 246

Zoominfo

JUNE 26, 2020

And for that launch’s success, it’s crucial to set goals, plan future steps, and obtain a competitive advantage. Traditionally, marketing plans lay out these steps, but we need to dig a little deeper. This is where a go-to-market (GTM) strategy comes in. What is a Go-to-Market Strategy?

Ideal Customer Profile 246

Ideal Customer Profile Buyer Persona Strategy Marketing 246

PandaDoc

MARCH 25, 2025

Big-budget enterprise sales teams arent out-selling you because they have deeper pocketstheyre winning because they have better systems. While small and mid-market businesses (SMBs) represent 43.5% Instead of building tools that fit your specific needs (and budget), they focus on enterprise-level solutions with sky-high price tags.

Enterprise 52

Enterprise Enterprise Proposal Sales Qualified Lead 52

Zoominfo

JANUARY 15, 2021

Both market and sales intelligence fall under the umbrella of lead intelligence, which collectively gives comprehensive insights about prospects. Today we’re covering how sales teams can benefit from both sales and market intelligence along the buyer’s journey. What is Market Intelligence? What is Sales Intelligence?

Sales Qualified Lead 207

Sales Qualified Lead Marketing Qualified Lead Marketing Top of Funnel 207

Sales and Marketing Management

MARCH 8, 2020

Author: Paul Nolan “What happens when new and fast-improving technologies create opportunities to unleash untapped sources of revenue, some of them long trapped by market inefficiencies?”. There’s no reason it can’t have equally powerful impacts on B2B sales and marketing, but it’s in its infancy, experts say. “AI

Top of Funnel 218

Top of Funnel Marketing Scale Forecasting 218

Zoominfo

FEBRUARY 24, 2025

In the crowded arena of GTM demand generation, most organizations are laser-focused on optimizing whats already known: nurturing interest in established markets, identifying accounts actively searching for solutions, and meeting familiar challenges head-on. And get there before the competition does.) Lets see how. 25% ROI on ad spend.

Demand Generation Agencies 130

Demand Generation Agencies Lead Rank Ideal Customer Profile Scale 130

Zoominfo

FEBRUARY 10, 2021

It has little to do with staffing, pandemic-related revenue difficulties, or fluctuations in the market. Small companies and enterprises saw the reverse trend, seeing increases in new launches in 2020. Enterprise firms do the best at innovating new products compared to the total number of businesses. Source: ZoomInfo.

Company 246

Company Face-to-face Enterprise Enterprise 246

DiscoverOrg Sales

FEBRUARY 13, 2019

The process of sales and marketing alignment is so fraught with assumptions, misunderstandings, and disagreement that we think both departments need a relationship therapy session! Marketing has certain data needs. Sales uses a CRM … but the marketing automation system might not integrate. Location data (Marketing loves).

Ideal Customer Profile 202

Ideal Customer Profile Data Scale Marketing 202

Zoominfo

DECEMBER 21, 2020

The map shows the literal market expansion T-Mobile achieved from the purchase. Market expansion strategy is one of four quadrants that make up the go-to-market framework for businesses. A core piece of expansion is the idea of increasing a seller’s total addressable market. How a company already performs in a new market.

Lead Rank 211

Lead Rank Company Apparel Lead Scoring 211

Sales and Marketing Management

MARCH 20, 2019

Author: Conner Burt The current labor market remains among the tightest in modern history. Rather than battling for new hires in an uber-competitive job market, smart companies are moving to train and promote from within. Tight Times Yield Smart Strategies. According to the U.S. million job openings in the U.S.

Face-to-face 296

Face-to-face Smart Company Loyalty Benefit 296

Sales Hacker Training

APRIL 1, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Hayden Stafford is the President and Chief Revenue Officer (CRO) at Seismic, where he oversees the global go-to-market (GTM) organization, including pre-sales, sales, customer success, services, partners, and more.

Scale 71

Scale Microsoft Enterprise Enterprise 71

Zoominfo

DECEMBER 6, 2024

Lead-to-account matching and routing solutions connect new leads with existing account records in your go-to-market data systems, automatically directing them to the right salesperson saving time, reducing errors, and enhancing the overall effectiveness of your sales efforts. Automation of cross-channel marketing tasks.

Account 130

Account Sales Qualified Lead Lead Rank Account Based Marketing 130

Sales and Marketing Management

JUNE 17, 2020

But in a company with both marketers and sellers, this motto has never been more applicable. Whether we readily admit it or not, there has always been an underlying current of us versus them between the sales and marketing teams. Sales and marketing need to become one. One leader. Shared agendas and goals increase collaboration.

B2B 177

B2B Buyer Persona Marketing Top of Funnel 177

Hubspot Sales

AUGUST 7, 2024

Delivering a product to a global audience in highly competitive fields requires impeccable organization, constantly improving customer retention, and top-tier relationship management — and some assistance from AI and automation can only help. The CRM market size is expected to grow to $262.74 User Experience. Long-Term Investment.

Software 115

Software Software CRM Oracle 115

Zoominfo

SEPTEMBER 17, 2024

Business is more competitive than ever, and conventional prospecting is simply no longer enough. Lead mining is becoming increasingly commonplace among companies seeking to expand into new markets and territories, as well as those hoping to increase profitability. There are many lead mining tools and platforms available today.

Sales Qualified Lead 130

Sales Qualified Lead Software Software Lead Rank 130

No More Cold Calling

JULY 20, 2017

They believe the fastest ways into the C-suite are digital: targeted emails, cold calls , social media outreach, and inbound marketing automation. There are hundreds of great applications for account based sales development—CRM, marketing automation, social-selling tools, advocate platforms. Your competition won’t know what hit them.

Account 285

Account Referrals Lead Generation Cold Calling 285

Sales and Marketing Management

NOVEMBER 22, 2019

S&OP lifts the enterprise from a focus on tactical collaboration to a single-number business planning and execution solution capable of generating a hard to create, difficult to imitate competitive advantage. Effective S&OP provides stability, support and the drive to real benefit realization.

Transportation 240

Transportation Enterprise Enterprise Competition 240

SBI Growth

JUNE 12, 2021

A good account segmentation will keep the lights on, but a great segmentation is how market leaders surpass their competition. How does yours compare? On today’s show, we are joined by Malorie Feidner, Senior Consultant at SBI, to discuss what it takes to achieve.

Segment 311

Segment Account Strategy Competition 311

Zoominfo

APRIL 17, 2025

Top Sales Tools for 2025 Breaking down the top sales tools means sorting the market into key categories that satisfy the top needs of your B2B sales team. Thats why weve waded through the available data, including third-party rankings and our own research, to assemble this list of top sales tools for your B2B sales team in 2025.

Sales Tools 130

Sales Tools Tools B2B Lead Rank 130

Zoominfo

OCTOBER 5, 2021

And for that launch’s success, it’s crucial to set goals, plan future steps, and obtain a competitive advantage. Traditionally, marketing plans layout these steps, but we need to dig a little deeper. This is where a go-to-market (GTM) strategy comes in. What is a Go-to-Market Strategy?

Ideal Customer Profile 147

Ideal Customer Profile Strategy Top of Funnel Buyer Persona 147

Sales Hacker

OCTOBER 3, 2023

Mark Cranney is an enterprise go-to-market operator and three-time unicorn creator. Mark specializes in developing winning playbooks, cultures, and strategies that put his competition on the back foot. Mark specializes in developing winning playbooks, cultures, and strategies that put his competition on the back foot.

Competition 124

Competition Revenue Hiring Segment 124

Zoominfo

AUGUST 2, 2022

Market intelligence software helps companies better understand consumer behavior, competitor strategies, and industry trends. These powerful platforms gather, analyze, and interpret vast amounts of data, transforming raw information into actionable insights that drive strategic decision-making for go-to-market teams.

Ideal Customer Profile 130

Ideal Customer Profile Tools Marketing Hoovers 130

Hubspot Sales

JUNE 14, 2022

An offering can't dominate a market as another "face in the crowd." That "edge" is most commonly known as a competitive advantage — and if you want your business to survive and thrive, you need to identify and lean into yours. And yet, shares within all of those markets are never evenly distributed. Let's dive in.

Competition 111

Competition Airlines How To Face-to-face 111

Janek Performance Group

APRIL 15, 2025

Imagine a company that consistently misses its revenue targets, struggles with cash flow and fails to capitalize on market opportunities. As companies navigate increasing uncertainty and competition, mastering the art of sales forecasting has never been more important for sustained success. more likely to hit quotas.

Sales Forecasts 62

Sales Forecasts Forecasting Analysis Lead Rank 62

Sales and Marketing Management

FEBRUARY 25, 2019

In fact, you can expect 30,000 new products to hit the market each year. With competition so immense, and the chances of failure so high (at a rate of 95 percent, to be exact), attention should be paid to delivering value to your target audience. What about the quality of your offerings compared to the competition? Is it price?

Lead Rank 214

Lead Rank Lead Scoring Consumer Exact 214

Sales and Marketing Management

JULY 6, 2020

Expanding on an industry basis will also require extensive marketing efforts to break the glass ceiling into new areas. . Talk to your competitor’s customers and understand why they bought a particular solution and conduct TAM, SAM, and SOM exercises to help gain insights from the market. Ensure data drives decisions. .

Scale 298

Scale Top of Funnel Hiring Strategy 298