This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Yes, Mount Everest is now a little bit higher. I can only surmise this change is in response to our news about Everest , the email platform, and how it is bigger and better than anything else we’ve seen yet. Competitive Intel. Email data partnership network in the industry. Huge news, in fact? Data for Days.
Here’s the cold truth: Every day you neglect to clean your emailmarketing program data is one more day of damage you could be doing to your email sender reputation. Your email sender reputation is dependent on your following of best practices. Are you only emailing people who consent to receiving your email?
Let’s stop perpetuating the idea that email is stale. So why do we keep pushing emailmarketers to use the same, outdated strategies they’ve been using for years? It is not technology designed to ensure your email is being delivered to your recipient when they are active.
Here are criteria and questions for evaluating those alternatives so you can make the best possible choice and get the most out of your email campaigns. Your emailmarketing campaigns are a critical channel for your business. To learn more, check out these videos of Everest to see Validity’s technology in action.
Here are criteria and questions for evaluating those alternatives so you can make the best possible choice and get the most out of your email campaigns. Your emailmarketing campaigns are a critical channel for your business. To learn more, check out these videos of Everest to see Validity’s technology in action.
Friends, volume is way, way up, even this far ahead of the classic holiday emailmarketing rush. As you can see above, COVID-19 rocked email just as much as everything else, and we’ve yet to stabilize. Email volumes are still climbing. Way more competition in the inbox. What does this mean for you, dear reader?
Virgin’s emailmarketing team understands deliverability is an ongoing challenge. “We fully understand the need to make sure our customers are receiving the right message at the right time, particularly when it’s critical information that could impact their travel. ” . Their hard work has paid spectacular dividends, including: .
Most marketers know Q4 ‘tis the season they’re told to “send more email!” ” The final months of the year are a critical time for emailmarketers. Brands rely heavily on the email channel to drive customer engagement and sales revenue during this peak period. . Warm up your IP or domain .
The downside is that clicks generate fewer data points, so emailmarketers need more of them. It’s the most prominent element in any email body, so making it actionable will deliver a significant uplift in web traffic. Validity helps email senders manage MPP in a variety of ways. From hero to zero.
In the first two posts of our Holiday Reading Series, we looked at how 2020 forced emailmarketers to innovate and adopt new technology, and explored how emailmarketers have dealt with the emotional hardships of this year. Peak sales periods come with many challenges for retailers and marketers.
Marketers who act quickly can be some of the first to use BIMI at Gmail, giving them a true competitive advantage. BIMI enriches the inbox for your recipients, and with DMARC, strengthens the trustworthiness of your email. We provide the tools you need to manage both DMARC and BIMI within our Everest platform.
Gmail introduced tabs to organize emails in someone’s inbox. With the creation of the Promotions Tab, emailmarketers are wondering, “How do I keep my emails out of it?” However, you can create a better email, so more subscribers will open and act on your messages. (Cue
Ray Tomlinson is widely acknowledged as the godfather of email, sending the first message way back in 1971, followed seven years later by Gary Thuerk who “hijacked” this largely government/military tool to send the first emailmarketing campaign. Increasing the proportion of emails with which recipients actually engage.
We organize all of the trending information in your field so you don't have to. Join 283,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content