Zoominfo

JULY 11, 2018

When executed correctly, content marketing can attract, engage, and retain new customers– Yet, despite the various benefits of content marketing, many B2B organizations have miles to go before they can build a successful content marketing program. The Importance of Content Marketing. B2B Content Marketing Strategy.

Top of Funnel 255

Top of Funnel B2B Marketing Social Media 255

Nimble - Sales

DECEMBER 23, 2020

Looking for a new CRM is a time-consuming process, and it oftentimes starts with comparing the market leader to other products. The post Nimble vs. Salesforce: the Complete Comparison Guide appeared first on Nimble Blog. We have a lot of […].

Comparison 123

Comparison SalesForce CRM Consumer 123

SBI Growth

FEBRUARY 22, 2013

As a Marketing Leader, you pay attention to the competition’s marketing and lead generation tactics. Save time and increase marketing efficiencies by not re-inventing the wheel. Marketing teams don’t know how to use the competitive monitoring tools within all tier 1 marketing automation systems (magically doing most the work).

Closing 330

Closing Lead Rank Lead Scoring Social Media 330

Zoominfo

JUNE 4, 2018

B2B marketers beware: Marketing vanity metrics are easy on the eyes but only skim the surface when it comes to actual value. Although vanity metrics make you feel good about your marketing efforts, these surface-level metrics only reveal part of the story. But, fear not dear marketer! Facebook likes. Twitter followers.

Social Media 234

Social Media Marketing How To Campaigns 234

SBI Growth

DECEMBER 19, 2012

My VP of Sales wants me to research trends in inside sales and conduct account segmentation. The sales managers are yelling for updated dashboards and territories. Oh, and Marketing wants to discuss sales enablement improvements. Alex is the VP of Sales Operations at a large technology company. Go-To-Market.

Sales Operations 303

Sales Operations Compensation Territories Segment 303

Understanding the Sales Force

APRIL 22, 2024

For comparison, the built-ins that cabinet makers have constructed in our current home, look like they came out of a page in Architectural Digest. Customizing the sales process – they consistently create sales processes that are missing entire stages and key milestones.

Comparison 218

Comparison Construction Compensation Sales Leadership 218

SBI Growth

JUNE 8, 2013

I bet that two vital pieces are missing from your sales strategy. If you formalize them into your sales process, training and measurement, revenue will grow. Otherwise, your sales team will be eaten up. As the sales operations leader, you develop the sales strategy and support team performance. Social Selling.

Strategy 310

Strategy Referrals Cost per Lead Social Selling 310

SBI Growth

NOVEMBER 1, 2013

Top sales reps share a common trait. Why Top Sales Reps Will Be Unemployed in 2 Years set an SBI record for most views in one day. The post offered advice for top sales reps to avoid becoming obsolete. What can sales and HR leaders learn from this massive response? What separates top sales reps from the rest?

Hiring 308

Hiring Social Media Comparison Forecasting 308

SBI Growth

FEBRUARY 23, 2013

HR leaders ask themselves, “How can I make an impact with Sales?” At the same time, Sales leaders ask, “Who can help me to make The Number?”. They have the unique opportunity to share this expertise with Sales. This is a chance to build credibility and earn a seat at the sales leadership table. Who buys your solutions?

Prospecting 297

Prospecting Ideal Customer Profile Social Media Buyer Persona 297

Sales 2.0

MAY 1, 2020

You may easily say “yes” but if I look at real sales people’s actions over the course of a couple of decades, I see that their actions say “no”. They can get expensive but if you know this could be a dream account that cost will be tiny in comparison to the payoff. This is hours of work, not minutes. It can be frustrating.

Enterprise 416

Enterprise Enterprise Social Media Referrals 416

Bernadette McClelland

DECEMBER 27, 2018

And with that comparison, comes critical judgement. Bernadette McClelland is CEO of 3 Red Folders – a modern day saleswoman and keynote speaker on business growth, personal leadership and sales performance. Book your Conference or Sales Kick Off Meeting today! And then we look around. And then we compare!

Comparison 363

Comparison Discount Conference Energy 363

Sales and Marketing Management

OCTOBER 30, 2017

Author: James Hooker, CEO, Televerde Within the discipline of marketing, various tactics and strategies come into play for prospecting, branding, content development, social marketing, video, events and other channels. But how do these strategies and tactics vary when marketing a product vs. marketing a service?

Outsourcing Services 189

Outsourcing Services Marketing Top of Funnel Scale 189

Understanding the Sales Force

APRIL 7, 2014

Understanding the Sales Force by Dave Kurlan I don''t write about Inside Sales as often as I should. After all, everyone else is writing about it, some bloggers are devoted to it, and if you read what the inside sales bloggers are writing you would think that inside sales is king. They are $1.29 I''ll let you know.".

Consultative Selling 297

Consultative Selling Inside Sales Top of Funnel Funnel 297

SBI Growth

MAY 21, 2013

Does your Chief Sales Officer rely heavily on you for their success? As the sales operations leader, you focus on helping your sales leaders shine. Think about your most valued sales ops team members. At the core, your best sales ops employees: Deliver insight, not just data. Help sales make their quota.

Hiring 300

Hiring Collateral Comparison Territories 300

Zoominfo

FEBRUARY 7, 2025

The sales and marketing go-to-market frameworks weve relied on for decades staples like the funnel, the flywheel, and the buyers journey are fast becoming obsolete or are out the door already. AI-driven platforms and third-party research shape their decisions before you even know theyre in the market. Sell Smarter.

Top of Funnel 130

Top of Funnel Lead Rank Intent Signal B2B 130

Zoominfo

SEPTEMBER 24, 2024

For today’s marketers, data is more than just numbers on a dashboard — it’s the key to unlocking new opportunities and staying ahead of the competition. But here’s the catch: many marketing teams are flooded with disconnected data points and siloed insights, struggling to understand what truly drives customer behavior.

Top of Funnel 130

Top of Funnel Ideal Customer Profile Marketing Buyer 130

BuzzBoard

NOVEMBER 8, 2023

Additionally, B2B transactions can involve the exchange of services, such as a marketing agency providing advertising services to a software company. These are companies that have a limited number of employees and operate within a defined market segment. In contrast, B2SMB deals tend to be simpler and involve fewer decision-makers.

Lead Rank 105

Lead Rank Comparison B2B Ideal Customer Profile 105

The Pipeline

APRIL 17, 2013

Since the company had a union to deal with, (yes I know, sales and unions, what a concept, nonetheless), the choice of who stayed and who left was not always made based on abilities and potential. Sales Process Sales Skills Tibor Shanto'

Demand Generation Agencies 296

Demand Generation Agencies Top of Funnel Territories Demand Generation 296

Zoominfo

DECEMBER 9, 2024

With a majority of buyers only choosing to engage sellers once theyre 60% through their purchasing journey , its crucial for go-to-market teams to have accurate, reliable insights into how active, high-priority accounts are thinking about software investments.

Buyer 130

Buyer Top of Funnel Intent Data Buyer Intent 130

The Pipeline

JANUARY 2, 2014

As the first post of the years, I thought I would set the tone for the blog and hopefully sales in 2014. Let’s start by setting straight some unadulterated s**t that has made its way into main stream sales over the last few years. A cute marketing term that elevated the noise created by Sales 2.0, Big difference.

Demand Generation 295

Demand Generation Demand Generation Targets Sales Cycle Comparison 295

SBI Growth

NOVEMBER 6, 2013

Impacting a marketing team’s output in that short period of time requires a quick start. B2B CMO’s are expected to deliver hard Lead Generation metrics: Quantity of Sales Qualified Leads to the sales force. Marketing contribution as a % of Pipeline Opportunities. Marketing contribution as a % of Revenue.

Top of Funnel 282

Top of Funnel Demand Generation Agencies Sales Qualified Lead Decision Maker 282

SBI Growth

FEBRUARY 28, 2013

Every Sales VP wants to know what their competitors are doing. Knowing how your competitors are enabling their sales force can provide an advantage. But most Sales VPs like you don’t know how to do it. Benchmarking allows a comparison of you against your peers. For example: “Describe for me your sales process?”

Outsourcing Services 300

Outsourcing Services Ideal Customer Profile Territories Compensation 300

Sales Hacker

JUNE 26, 2020

We were caught in a perpetual struggle between Sales and Marketing. Sales blamed Marketing for not attracting enough high-quality leads , and Marketing claimed Sales wasn’t nurturing leads enough. Now, Marketing and Sales share the same vision and common goals. Strictly aligned messages.

Top of Funnel 130

Top of Funnel Buyer Persona Marketing Ideal Customer Profile 130

Sales and Marketing Management

MARCH 26, 2018

Despite the plethora of martech and sales enablement technologies now on the market, most sales teams are still performing at sub-optimal levels. With all these new tools making a salesperson’s job easier, there’s no excuse for your sales team not to excel. Author: Peter Gillett, CEO and founder, Zuant. No more, no less.

How To 218

How To Face-to-face Sales Qualified Lead Lead Capture 218

Bigtincan

OCTOBER 4, 2021

But both of these — and most of their competitors — lack key features to support your sales team once leads are qualified and ready to move down the pipeline. They don’t solve the issues related to sharing and managing sales documents on the scale of an enterprise organization. Provides metrics on how engaged leads are on sales calls.

Comparison 105

Comparison Sales Qualified Lead Conference Lead Rank 105

Bigtincan

NOVEMBER 2, 2021

There is no shortage of sales onboarding solution options to choose from and most of them offer basic instructor-led training that is created once and typically isn’t updated for months or years at a time. Visual data points on sales KPIs (like bookings and close rate) that quickly allow you to see where reps are struggling.

Comparison 105

Comparison Software Software Hiring 105

Zoominfo

FEBRUARY 10, 2021

It has little to do with staffing, pandemic-related revenue difficulties, or fluctuations in the market. Large companies also tend to have specialized tech stacks that promote sales and innovation — for example, enterprise CRM systems. It’s tough being mid-market ,” according to accounting services firm Praxity.

Company 246

Company Face-to-face Enterprise Enterprise 246

Sales Hacker

NOVEMBER 22, 2021

Write sales emails like a pro! Join Kristina Finseth (Director of Growth Marketing at Interseller) and Will Allred (Co-Founder & COO at Lavender) to get TWO perspectives and TWO approaches on real sales emails right here, every week on Sales Hacker. Got a question for them or want your email rewritten? See you there!

Marketing 101

Marketing Comparison Examples Sales 101

DiscoverOrg Sales

AUGUST 29, 2017

First, RainKing and DiscoverOrg were playing in a very large market: B2B Sales and Marketing is a massive opportunity, so it was okay to have a competitor. Ten years selling in the same market. High-quality data drives every successful sales and marketing campaign. And then doubt crept in as well.

Competition 251

Competition Hiring Enterprise Enterprise 251

Pointclear

FEBRUARY 7, 2018

It takes a skilled team, a proven cadence, multiple touch points, message testing, market analysis — and plenty of perseverance —t o produce the leads that truly contribute to revenue generation. While most people wouldn't quibble with the above reality, many still measure marketing success based on the cost per lead.

Cost per Lead 204

Cost per Lead Lead Rank Lead Scoring Marketing Qualified Lead 204

Zoominfo

JANUARY 20, 2021

Overflowing the sales funnel with leads doesn’t necessarily guarantee more paying customers in the end. Abundant lead conversion can happen when sales reps practice meaningful engagement with them throughout the sales funnel. Leads transform into customers by stepping through a carefully curated sales funnel.

Top of Funnel 162

Top of Funnel Funnel Sales Cycle ROI 162

Sales and Marketing Management

MARCH 1, 2021

Cespedes, Yuchun Lee and Mark Magnacca A lot of sales training misunderstands how salespeople learn. Most learning in sales is through peer learning in specific contexts, and the effects are cumulative because modeling behavior is a big driver of how salespeople develop. Further, the benefits go beyond sales. Author: Frank V.

SAP 177

SAP Face-to-face Hiring Exercises 177

Sales and Marketing Management

NOVEMBER 12, 2018

Author: Anand Srinivasan The typical B2B sales process goes through four distinct stages. Studies show that high-performing sales teams depend on strictly enforced structures and processes to get work done. In comparison, this was only true for around half of all under-performing teams. The ideal sales team is.

B2B 205

B2B Hiring Lead Rank Scale 205

Sales and Marketing Management

DECEMBER 10, 2018

Be relevant by finding new ways to segment your prospects further and be more specific to particular subgroups — that's how you write sales emails that get responses. So why is it so difficult to consistently write sales emails that get responses? Writing truly compelling sales emails that get responses is challenging.

How To 218

How To Ideal Customer Profile Campaigns Guidelines 218

Nutshell

JANUARY 27, 2021

Affiliate marketing that produces qualified traffic with high intent to buy and low BV/A is the marketer’s equivalent to sitting on a pot of gold. But without traffic, your affiliate marketing’s target products won’t have buyers. A smart affiliate marketing SEO strategy solves the traffic problem.

Top of Funnel 133

Top of Funnel Lead Rank Lead Scoring Marketing 133

Selling Energy

SEPTEMBER 14, 2022

Most buyers like to have choices, and they get personal satisfaction knowing that they made the right choice. That said, be careful not to overwhelm your prospects with too many options. The perceived risk of making the wrong decision may become a roadblock to making any decision at all.

Comparison 90

Comparison Buyer Prospecting Marketing 90

Nimble - Sales

OCTOBER 6, 2023

Then you looked at the market leaders like Salesforce and HubSpot and then started comparing them to other, easier-to-use and cheaper alternatives. Have you been tasked with picking a Customer Relationship Management (CRM) tool for your small business?

Comparison 64

Comparison Hubspot CRM SalesForce 64