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The CMO’s Guide to Driving Impact in Year 1

SBI Growth

Develop external audience-centered sales aids (Case Studies, product comparison grids, etc.). Generates meetings with decision makers inside of your target prospects. BPM’s are a sales tool that maps the decision-making process used to purchase a product or service. These three buyer-centered tools work in concert together.

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Marketing Needs to Put Skin in the Game

Pointclear

The mix should consist mostly of sales enablement, then demand generation, with less focus on awareness. The percentage of revenue spent on marketing tends to increase to 20 to 30 percentage points in comparison to Tier 1 accounts. Tier 2: Inside Commercial Accounts.

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Top 21 Best Sales Training Blogs You Should Follow Today

Vengreso

Key Takeaways Follow the Vengreso Blog for practical sales tips on enhancing sales strategies and driving revenue growth, with a focus on account-based marketing as well as sales productivity and tools. The blog offers practical sales tips for utilizing LinkedIn Sales Navigator and other tools to enhance sales processes.

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How to Optimize Your B2B Marketing Funnel: 3 Friction-Fighting Tips

Zoominfo

Whether they’re building a brand, fueling revenue generation, or supporting the customer journey, marketers are constantly looking for ways to highlight their value and increase ROI. Integrated technology tools help marketing teams generate a complete picture of their customer and eliminate friction in their funnel.

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Alinean Announces Migration of Sales & Marketing Tool Platform with Microsoft Developer Tools

The ROI Guy

Our latest press release pre-announces our new XcelLive(TM) platform, a revolution of our existing Assessment, ROI and TCO tool SaaS, which works with Microsoft.NET, Microsoft Silverlight, and Windows Azure to Improve User Experience, Agility and Reduce Costs. The platform is migrating from a legacy Java solution.

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Alinean Powers Diagnostic Assessment Tool: the Sage Pacer Survey

The ROI Guy

These benchmark comparisons provide insight into how other organizations see their processes in light of current economic conditions, and how this compares to the businesses' responses. This tool is used in demand-generation campaigns to help engage executives, diagnose opportunities and drive further engagements by sales.

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Tom Pisello: The ROI Guy: Value Selling Tools and the Buying Lifecycle

The ROI Guy

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

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