The ROI Guy

JANUARY 17, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

ROI 45

ROI Lead Scoring Lead Rank Tools 45

The ROI Guy

SEPTEMBER 17, 2010

Although new channels drove the growth in digital marketing over the prior decade, the next decade of marketing innovation will be driven by strategies and tools to address these significant and fundamental changes in buyers: Overcoming Information Overload; Fighting Frugalnomics; Fueling Prospect Driven Buying Cycles.

Buyer 53

Buyer Buying Cycle Marketing Case Study 53

The ROI Guy

MAY 4, 2011

For a marketer the buyers’ journey represents an opportunity to provide content and tools better aligned to help the buyer overcome resistance at each step in the decision making cycle, providing specific deliverables to facilitate buyer’s decisions. The more aligned the tools are to helping the buyer through the journey, the better.

Marketing 94

Marketing Case Study Survey Social Media 94

The ROI Guy

AUGUST 24, 2010

Leading Value-Based Sales and Marketing Tool Provider Continues Record Growth in Q2 2010 Alinean, the leading creator of value-based interactive sales and marketing tools for B2B vendors, today announced the addition of six new customers in the second quarter of 2010, expanding its marquee list of leading B2B vendors.

B2B 40

B2B Customer Demand Generation Agencies ROI 40

Hubspot Sales

MAY 22, 2018

In order to build a successful company, you’ll need to create and fine-tune a business plan, assess your finances, complete all the legal paperwork, pick your partners, choose the best tools and systems to help you get your marketing and sales off the ground … and a whole lot more. Competitive Comparison. Generate and nurture leads.

Top of Funnel 145

Top of Funnel How To Hiring Buyer Persona 145

BuzzBoard

FEBRUARY 26, 2024

This is a really helpful prospecting tool!” —Val, Val, General Manager “Buzzboard makes prospecting sooo much easier!! Call activity is up, conversions are higher, and the tools really enable confidence with the teams.” Our quality of competitive comparison does get prospects, even the uncommitted ones, to pay attention.

Ideal Customer Profile 52

Ideal Customer Profile Demand Generation Agencies Top of Funnel Customer 52

Product Management University

FEBRUARY 12, 2024

We pitched the idea to our corporate marketing team as they had the demand generation budget. Make The Salesperson’s Job Easier More is not better, especially when it comes to sales tools! Lots of sales tools (that rarely get used) are their answer but maybe not the best answer. Promo codes weren’t a thing yet.

Marketing 59

Marketing How To Segment Scale 59

The ROI Guy

NOVEMBER 29, 2010

Marketers are scrambling to address the power shift and overcome lead generation and conversion issues by delivering more content and tools over more channels to actively engage ever more empowered, skeptical and frugal buyers. Having the right content and tools to help fuel buyer’s decision making process is essential.

Buying Cycle 45

Buying Cycle Marketing Comparison Vendor 45

Tenfold

AUGUST 30, 2017

The Salesforce’s Pardot survey, 2013 State of Demand Generation Report, claims that 71.7 This is a generation who grew up at a time when mobile phones and the internet were readily available. You can be sure they will use these access and mobility tools in B2B research and recommendations. The Multiple-Channel B2B Buyer.

Outsourcing Services 79

Outsourcing Services Buyer B2B Lead Rank 79

The ROI Guy

JANUARY 20, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. The tool uses a new version of our XcelLive platform (version 5.0)

ROI 40

ROI Social Media Media Campaigns 40

Sales Hacker

NOVEMBER 15, 2017

Baseline refers to a minimum level or starting point from which further measurements or comparisons can be made for analyses, forecasting, performance improvement or strategy formulation. . Demand Generation. Base Salary refers to an agreed-upon amount of payment an employee received as compensation for work rendered.

Lead Rank 104

Lead Rank Top of Funnel Ideal Customer Profile Sales Qualified Lead 104

Pipeline

APRIL 1, 2024

Research shows 68% effectiveness in B2B demand generation. You can even create custom data points and generate comparison charts to see which sources bring you the best leads. However, ongoing lead generation deserves attention if you want to scale your operation. Start with a 14-day free trial !

Lead Rank 52

Lead Rank Lead Scoring Pipeline Sales Qualified Lead 52

The ROI Guy

MAY 6, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Tom then served Gartner as a Managing VP.

ROI 40

ROI B2B Demand Generation Agencies Hiring 40

Sales Hacker

MARCH 2, 2020

The authors explain how almost any average-performing rep, once equipped with the right tools, can successfully reframe customers’ expectations and deliver a distinctive purchase experience that drives higher levels of customer loyalty and, ultimately, greater growth. It is a classic book you’ll reference throughout your career.

Top of Funnel 143

Top of Funnel Lead Rank Hiring Handbook 143

Sales Hacker Training

NOVEMBER 21, 2022

And then, there are inside sales tools… The human element of sales will never go away — that’s a fact. There are plenty of sales prospecting tools and sales management software to help automate your manual tasks while personalizing your outreach. Fortunately, we’ve been tinkering with many of these inside sales tools for quite a while.

Sales Tools 52

Sales Tools Tools Ideal Customer Profile Lead Rank 52

Troops

JUNE 21, 2018

They also have different focuses and methodology for providing insights and tools to sales managers and front-line sales reps. We start with a basic comparison chart of the three platforms. Many customers at Troops chose the service after trying several other reporting tools like InsightSquared and Clari. AI and Automation.

SalesForce 90

SalesForce Analytics Forecasting Report 90

Sales Hacker

OCTOBER 7, 2021

She uses her expertise in talent analysis and strength management as well as our state-of-the-art tools to help her customers recruit, select, develop, and retain the very best. Comparison is the thief of joy. “No” is the most powerful tool you’ll ever use. Always stay relevant. Jacquelyn Nicholson.

Hiring 136

Hiring Ideal Customer Profile Top of Funnel Lead Rank 136

Mindtickle

MAY 4, 2022

Sales reps need up-to-date product knowledge to answer prospects’ questions, address competitor comparisons, and run confident demos. A conversation intelligence tool like Mindtickle’s Call AI can identify the main themes and topics covered on a call. With that in mind, we wanted to bring in the demand generation perspective.

Ideal Customer Profile 52

Ideal Customer Profile Demand Generation Agencies Hiring Negotiation 52

The ROI Guy

SEPTEMBER 28, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Alinean Powers Diagnostic Assessment Tool: the Sag.

ROI 49

ROI Social Media Vendor Buyer 49

SalesHandy

OCTOBER 28, 2022

The next step in this process is to look for their contact information from verified channels such as LinkedIn, email lists, and email extraction tools. Campaign Marketers – their role is to strategize, execute and optimize demand generation campaigns to achieve sales goals. Saleshandy. But why LinkedIn?

Lead Generation 59

Lead Generation Paid Content Outbound Ideal Customer Profile 59

The ROI Guy

SEPTEMBER 16, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Posted by Tom Pisello at 8:13 AM Email This BlogThis!

ROI 40

ROI Social Media Buying Cycle Sales Enablement 40

The ROI Guy

SEPTEMBER 17, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Alinean Powers Diagnostic Assessment Tool: the Sag.

ROI 40

ROI Social Media Ideal Customer Profile B2B 40

The ROI Guy

SEPTEMBER 10, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Alinean Powers Diagnostic Assessment Tool: the Sag.

ROI 40

ROI Social Media Demand Generation Agencies Survey 40

The ROI Guy

SEPTEMBER 9, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Alinean Powers Diagnostic Assessment Tool: the Sag.

ROI 40

ROI Sales Enablement Lead Rank Social Media 40