Zoominfo

MAY 1, 2020

A lot of companies struggle to get prospects to show up to sales demos. A sales demo that’s focused on a few specific solutions may require more discovery time on the front end; this is especially true if you sell software with a wide range of features and use cases. Software Sales Demo Tips & Best Practices.

Software 236

Software Software Lead Rank Top of Funnel 236

Zoominfo

JULY 13, 2021

We launched Workflows to activate market insights, buyer intent, and website activity. But there are only a few milestones in ZoomInfo’s history that have had a game-changing impact on our trajectory and transformed how businesses everywhere go to market. We acquired Clickagy and launched Streaming and Custom Intent.

Conversion 70

Conversion Top of Funnel Marketing Lead Rank 70

Zoominfo

JULY 24, 2020

In theory, your sales and marketing departments should be the best of friends. Sure, it’s a problem, but your company is doing well. What if I told you that misalignment between sales and marketing technologies costs B2B companies 10% of revenue or more per year? Why is Sales and Marketing Communication Important?

Top of Funnel 301

Top of Funnel Marketing How To Funnel 301

Zoominfo

AUGUST 31, 2020

In 12 years, half the companies on the S&P 500 may fall off that list, according to industry research. Disruption and uncertainty are inevitable in these times, which is why a solid go-to-market plan is critical to address the unique stage and goals of any given company. Company transformation. Market expansion.

Ideal Customer Profile 264

Ideal Customer Profile Lead Rank Marketing Loyalty 264

Zoominfo

NOVEMBER 1, 2024

Personalization, precision and performance are the keys to modern B2B marketing. And account-based marketing software is what helps your team nail all three with perfection. Account-based marketing (ABM) is not a new discipline, but the tools that help fuel successful ABM are constantly evolving.

Account Based Marketing 130

Account Based Marketing Account Software Software 130

Zoominfo

OCTOBER 6, 2020

We’ve previously written about the four quadrants that make up the go-to-market framework for businesses. Those quadrants include building loyalty; expanding offers; expanding markets; and company transformation. Allocate resources: Hire needed staff and purchase, equipment, software, and other tools.

Churn 246

Churn Marketing Loyalty Software 246

Zoominfo

MARCH 25, 2021

Therefore, coding skills are now essential to competing in any growing industry, such as digital marketing. Consider these 7 advantages and disadvantages when learning to code as a digital marketer: 1. Digital marketers rely on advancements in a number of technologies to communicate with potential customers in an effective way.

Marketing 246

Marketing Analysis Software Software 246

Sales and Marketing Management

AUGUST 31, 2022

Mark Shopmeyer, co-founder and co-CEO of sales commission software startup CaptivateIQ, says sales compensation plans don't have to be the headache they are for many companies. appeared first on Sales & Marketing Management. The post Does Sales Compensation Have to Be So Complicated?

Compensation 386

Compensation Commission Software Software 386

Sales and Marketing Management

MAY 4, 2020

Author: Nick Lisette Email remains one of the best marketing tools at our fingertips, and yet it’s also one of the most underutilized. If you’ve been dabbling in email marketing or using email for sales purposes, it’s no surprise you’re ending up disappointed by the results. It’s annoying your intended audience. It’s not readable.

Email Marketing 248

Email Marketing Marketing Follow-up Data 248

SBI Growth

JULY 25, 2020

With the shift towards retention being the new growth, companies have increasingly seen the incremental value that Customer Success brings. If you are still assessing the benefits of a CS function in today’s world, you will fall behind your peers.

Software 305

Software Software Customer Retention 305

SBI Growth

JUNE 20, 2020

Too often, SaaS companies that have enjoyed growth from expanding markets don’t have the commercial engine needed to withstand competition or weather an economic downturn. Those that lack a scalable framework for organic growth aren’t able to evolve fast enough.

Company 229

Company Engineering Competition Marketing 229

Zoominfo

AUGUST 6, 2024

Sales team success often hinges on the quantity and quality of leads routed from marketing campaigns and organic channels. This is where lead capture software comes into play, offering a powerful solution for businesses looking to streamline their lead generation processes, boost their sales pipeline , and track key sales metrics.

Lead Capture 130

Lead Capture Software Software Sales Qualified Lead 130

Hubspot Sales

AUGUST 7, 2024

But what is the best CRM for SaaS companies? Today I'll walk you through the most popular SaaS CRM solutions on the market to help you find the best tool for your needs. Benefits of Using a SaaS CRM The Best SaaS CRM Software Finding the Perfect CRM for Your SaaS Company What Is a SaaS CRM? User Experience.

Software 115

Software Software CRM Oracle 115

Zoominfo

MAY 25, 2021

Yet a similar phenomenon has already happened with another technology: sales and marketing automation. . But more than 30 years later, we are still talking about these same productivity gains — and automation remains elusive for many sales and marketing teams. Why has automation failed to gain traction despite its obvious promise?

Marketing 252

Marketing Decision Maker Telecommunications Lead Rank 252

Zoominfo

OCTOBER 27, 2020

It’s one of the most talked-about trends in the marketing world. . Marketers—us included—continue to preach the importance of understanding your customers and delivering targeted, personalized campaigns based on what you know about them. But what does developing an actual personalized marketing strategy actually entail?

B2B 246

B2B Marketing Segment Scale 246

Zoominfo

SEPTEMBER 9, 2021

Data quality is important to every company. Without it, software and platforms just aggregate information that might be correct and might help a rep find the next best buyer. Yet for the last two decades, efforts to automate sales and marketing motions at B2B companies have stalled, often because of bad data.

Data 52

Data Company Lead Rank Lead Scoring 52

Sales and Marketing Management

MAY 4, 2020

Author: Nick Lisette Email remains one of the best marketing tools at our fingertips, and yet it’s also one of the most underutilized. If you’ve been dabbling in email marketing or using email for sales purposes, it’s no surprise you’re ending up disappointed by the results. It’s annoying your intended audience. It’s not readable.

Email Marketing 265

Email Marketing Marketing Follow-up Data 265

Sales and Marketing Management

AUGUST 2, 2022

Using software to monitor workers has effects that company executives should address to ensure a healthy work environment, increase productivity and reduce employee turnover. The post How to Rebrand ‘Bossware’ at Your Company appeared first on Sales & Marketing Management.

Company 177

Company How To Software Software 177

Zoominfo

AUGUST 25, 2020

But what does it mean to actually be productive when it comes to marketing? Obstacles to Marketing Productivity. Either way, there are a host of obstacles to marketing time management that can impede productivity. Lack Of Strategy And Alignment: Sales and marketing alignment is imperative for efficient time use.

Marketing 221

Marketing Campaigns ROI Scale 221

SBI Growth

JULY 4, 2021

However, some companies anticipated this shift much earlier in advance and were able to adapt and scale quicker than their competitors. Organizations have had to drastically reimagine their revenue model since last year to accommodate the new era of digital.

Scale 257

Scale Software Software Strategy 257

SBI Growth

JULY 4, 2020

For years, the evolution of Marketing leaders has transformed drastically. Today, those changes are even more significant than what their role looked like nearly 90 days ago. Still, there is no telling what the second half of the year will.

Software 227

Software Software Marketing Analysis 227

Zoominfo

JULY 28, 2020

Putting together a B2B marketing team kind of feels like assembling a superhero group. An essential step towards building this powerful pack is recognizing which areas in your marketing structure currently come up short. Your company’s needs are unique, so there is no one-size-fits-all approach. to marketing team structure.

Outsourcing Services 246

Outsourcing Services B2B Hiring Marketing 246

Zoominfo

MAY 5, 2021

If you were a marketer twenty years ago, you would have given anything for this scenario. In 2021, digital marketers are segmenting audiences and focusing on quality over quantity. According to Pew Research Center , 79 percent of adults assert they are very or somewhat concerned about how companies are using their collected data.

Segment 246

Segment Lead Rank Trends Marketing Qualified Lead 246

Zoominfo

SEPTEMBER 17, 2024

Lead mining is becoming increasingly commonplace among companies seeking to expand into new markets and territories, as well as those hoping to increase profitability. What is Lead Mining Software? Lead mining software is designed to unearth valuable business opportunities from vast pools of data.

Sales Qualified Lead 130

Sales Qualified Lead Software Software Lead Rank 130

SBI Growth

JUNE 1, 2022

Last week, SBI held an executive roundtable meeting for commercial leaders with the goal of unpacking Marketing and Sales interlock for revenue growth. The group combined leaders mostly from private equity backed companies in software, technology, SaaS, and business services.

Marketing 207

Marketing Software Software Groups 207

Zoominfo

DECEMBER 6, 2024

Live chat software fulfills this need, allowing businesses to connect with website visitors and customers in real-time. Weve pulled together top solutions based on third-party reviews, customer validation, and our own product expertise for this guide to the top live chat software tools for B2B marketing and sales.

Software 130

Software Software Sales Qualified Lead Customer 130

Zoominfo

DECEMBER 11, 2020

A public health crisis, limping economy, divisive election, and heavy unemployment have all made the job market unpredictable. Companies that made significant investments in WFH technology will not drop the tools once COVID-19 vaccinations are widespread. Want to work for an innovative company?

Nonprofit 246

Nonprofit Hiring Marketing Face-to-face 246

Sales and Marketing Management

FEBRUARY 16, 2023

Here are the elements that matter most when it comes to a public launch for a startup or smaller software company. The post Startup 101: How to Do a Marketing Product Launch appeared first on Sales & Marketing Management.

Marketing 38

Marketing How To Software Software 38

No More Cold Calling

APRIL 15, 2021

Despite the fact that most companies have marketing automation solutions, targeted outreach by SDRs, and intense social media strategies, account execs are still missing quota en masse. Talk to any software vendor, and they can’t wait to show you their cool software. Problem is, buyers don’t actually buy software.

Lead Gen 397

Lead Gen Sales Qualified Lead Leads Marketing Qualified Lead 397

Smooth Sale

JUNE 5, 2024

Photo by Geralt via Pixabay Attract the Right Job Or Clientele: Select The Better Software Setup for Your Waste Company We live in a digital world, and very few businesses can benefit from the proper use of software. Our collaborative blog offers ideas for software setup for your waste company to consider.

Software 96

Software Software Company Hiring 96

Zoominfo

MARCH 1, 2021

Key performance indicators (KPIs) serve as metrics that measure team-wide performance — and are great for digital marketing teams. In fact, 65% of B2B marketers use KPIs to measure their content performance. If you’re not entirely sure what’s working and what’s not for your marketing team, add KPIs into your strategies.

Paid Content 207

Paid Content Lead Rank Marketing Qualified Lead Cost per Acquisition 207

Zoominfo

NOVEMBER 18, 2024

A well-designed, high-performing website is the cornerstone of modern digital marketing. Visitor identification software offers a powerful solution, helping your go-to-market team transform anonymous website visitors into qualified prospects, leads, and revenue. What is Visitor Identification Software?

Sales Qualified Lead 130

Sales Qualified Lead Lead Rank Lead Scoring Software 130

Zoominfo

NOVEMBER 17, 2020

After hours of training, product reviews, company culture rah rahs, and riffling through bags of swag, many employees feel they have officially started their jobs. Today, the average company is using anywhere from 20–200 tools, with an average of around 75+ technologies. As companies grow, things get more complicated.

Scale 246

Scale Google Analytics Hiring Analytics 246

Nutshell

APRIL 26, 2023

What is a CRM system in marketing? But with the right Customer Relationship Management (CRM) solution, you can optimize your marketing to suit the unique needs of every customer, just like you might in a small independent business. When people refer to CRM, they’re usually referencing the software. What is CRM?

Marketing 171

Marketing SugarCRM CRM Lead Rank 171

Allego

DECEMBER 20, 2023

I’m willing to bet you’re like me when it comes to buying something, whether it’s a new pair of boots or enterprise software. One such technology, Digital Sales Room software , has emerged as a game-changer, empowering sales teams to operate seamlessly in a virtual environment. What Is Digital Sales Room Software?

Software 125

Software Software Lead Rank Vendor 125

Zoominfo

JUNE 2, 2021

By adding automation to these high-quality results, day-to-day sales and marketing efforts get easier, too. Savvy sales reps and marketers can take this approach to engage with leads earlier and stay ahead of their competitors. Figure 1 : Real-time buying signals can boost various sales and marketing activities.

Data 246

Data Intent Lead Rank Lead Scoring 246