Zoominfo

SEPTEMBER 24, 2024

For today’s marketers, data is more than just numbers on a dashboard — it’s the key to unlocking new opportunities and staying ahead of the competition. But here’s the catch: many marketing teams are flooded with disconnected data points and siloed insights, struggling to understand what truly drives customer behavior.

Top of Funnel 130

Top of Funnel Ideal Customer Profile Marketing Buyer 130

Sales and Marketing Management

SEPTEMBER 20, 2021

Automating sales and marketing activities lets you focus your human resources elsewhere. When your sales agents don’t have to spend hours creating proposals or prospecting, they can do more in less time. The post 5 Ways Sales Automation Will Help Your B2B Company Thrive appeared first on Sales & Marketing Management.

Sales Automation 347

Sales Automation B2B Company Proposal 347

Zoominfo

DECEMBER 11, 2024

Weve witnessed sellers become their best, most efficient selves and seen marketers fully realize their TAM and identify messaging that really drives leads. We believe these innovations will continue to revolutionize how teams identify opportunities, engage prospects, and close deals. Real-time signals are the secret sauce.

Intent Signal 130

Intent Signal Prospecting Intent Decision Maker 130

Zoominfo

JANUARY 30, 2025

Go-to-market teams that adopt AI-powered sales automation can reap major benefits: research shows they spend more time with customers, drive higher customer satisfaction, and most importantly, boost sales by up to 10%. Take email prospecting, for instance. Heres how AI can help: 1.

Lead Scoring 130

Lead Scoring Lead Rank Conversion Intent Signal 130

No More Cold Calling

FEBRUARY 13, 2025

Marketing isnt a strategy. A sales strategy isnt about tools or trendsits about how your company attracts and serves customers. Yet, too many sales leaders fall into the trap of believing the latest digital sales tools or automation platforms will solve their sales prospecting problems. Digital isnt a sales strategy.

Referrals 310

Referrals Face-to-face Sales Leadership Quota 310

Zoominfo

MARCH 12, 2025

Winning in today’s markets takes more than just raw effort. Thats where Go-to-Market Intelligence enters the picture. Beyond providing basic company and contact information, GTM Intelligence combines the worlds deepest, most accurate B2B datasets with real-time buying signals and AI-fueled insights.

Pipeline 130

Pipeline Ideal Customer Profile Marketing Sales Qualified Lead 130

Zoominfo

NOVEMBER 1, 2024

Personalization, precision and performance are the keys to modern B2B marketing. And account-based marketing software is what helps your team nail all three with perfection. Account-based marketing (ABM) is not a new discipline, but the tools that help fuel successful ABM are constantly evolving.

Account Based Marketing 130

Account Based Marketing Account Software Software 130

Zoominfo

FEBRUARY 11, 2025

In reality, each of these tools tends to work independently and the gaps between these tools can swallow even the best go-to-market strategy. Your sales engagement platform might tell reps when to send an email, but it has no idea if a prospect is actually in a buying cycle. Theyre sellers, not data-entry clerks.

Strategy 147

Strategy Scale Marketing CRM 147

Zoominfo

JANUARY 29, 2025

The world of B2B sales and marketing is at an inflection point. Traditional go-to-market (GTM) strategies, which rely on fragmented systems, are struggling to keep up with the demands of an increasingly competitive, fast-paced market. Its the engine that powers prospecting, personalization, and pipeline generation.

B2B 130

B2B Intent Signal Scale Marketing 130

Zoominfo

MARCH 13, 2025

Marketing leaders are constantly challenged to drive growth, personalize engagement, and uncover new revenue opportunities. But without the right Go-to-Market Intelligence foundation, marketing efforts can become fragmented leading to wasted budget, missed opportunities, and ROI thats nearly impossible to prove.

Ideal Customer Profile 130

Ideal Customer Profile Lead Rank Account Based Marketing Sales Qualified Lead 130

Zoominfo

OCTOBER 31, 2024

It allows salespeople to approach prospects at the perfect time, with messaging that resonates with their current needs,” ZoomInfo Enterprise Account Manager Will Frattini says. Predictive Insights: Let AI Identify High-Value Prospects AI’s predictive capabilities are perhaps its most exciting feature for sales teams. Sell Smarter.

Scale 235

Scale Sales Qualified Lead Intent Data CRM 235

Hubspot Sales

OCTOBER 15, 2024

Sales is, in large part, the art of developing trust in a tight window — making credibility one of the most valuable assets you can have when engaging with prospects. To help you out on that front, we connected with some sales leaders for the strategies they leverage to establish themselves as credible, consultative resources for prospects.

Prospecting 105

Prospecting Case Study Industry Study 105

Zoominfo

FEBRUARY 12, 2025

After 18 years in B2B marketing, Ive seen this song and dance before. And lets face it, most B2B marketing teams didnt exactly have a foolproof plan to ensure ROI. If youre not actively working to move those prospects through the pipeline, you might as well not have bothered. Early in my career, events terrified me.

B2B 130

B2B Marketing Strategy Lead Scoring 130

Hubspot Sales

FEBRUARY 10, 2025

Successfully executing a sales process is a lot like growing a flower, and in the context of this half-baked analogy, prospecting is like finding seeds. Anyway, this week's edition of The Pipeline covers some key mistakes experts say you need to avoid when prospecting. 7 Fatal Sales Prospecting Mistakes You Might Be Making 1.

Ideal Customer Profile 98

Ideal Customer Profile Prospecting Hiring Lead Scoring 98

Sales 2.0

MARCH 17, 2025

I accompany salespeople to meetings where the prospect has an interest in these types of services. Many of these prospects have very little technical background. Over the years, Ive worked with many technology companies that were unable to describe what they do in actual English. This role is somewhat like a sales engineer.

Engineering 195

Engineering Up-Sell Prospecting Course 195

Hubspot Sales

APRIL 30, 2025

Most salespeople face the same persistent challenge: Their prospects lack urgency. While this technique might result in an initial sale, I advise against it because the companys margins and the reps commission bonus both take a hit. Company] is doing some really interesting things around [business area prospect is interested in].

Prospecting 98

Prospecting Hubspot Discount Follow-up 98

MarketJoy

APRIL 18, 2025

A top lead generation company can be a game-changer for B2B companies. They focus on providing high-quality SQLs with custom outreach strategies that will help you with a steady fl ow of prospects that are ready to be converted. CIENCE defines success based on the number of activities vs the number of sales leads generated.

Lead Generation 66

Lead Generation Sales Qualified Lead Outsourcing Services Lead Rank 66

No More Cold Calling

JUNE 25, 2020

Is your sales team searching too many faces, looking for traces of prospects, instead of narrowing the search to recruit only your ideal clients? How do most companies ramp up their B2B lead generation strategies? Yet, most companies miss the mark on referrals and instead make these common sales prospecting mistakes.

Lead Generation 409

Lead Generation B2B Lead Rank Lead Scoring 409

Sales 2.0

DECEMBER 17, 2024

I am taking over a sales territory from a salesperson that has recently left the clients company. Reminder 1: Company owners, be nice to salespeople but make sure they leave notes in your CRM, or when they leave, you will have no clue what they did or where your investment went. To remind you of the story so far.

Ideal Customer Profile 195

Ideal Customer Profile Territories CRM Account 195

Vengreso

OCTOBER 23, 2024

Not too long ago, on the sidelines of a digital marketing event, some of my buddies and I met for a brief friendly chat. We disagreed on many points and had the same opinion on only a handful, one of which is the potential of video prospecting to generate leads and close more deals. Let’s start your video prospecting journey.

Video 67

Video Lead Rank Lead Scoring Prospecting 67

Pipeliner

JANUARY 29, 2025

In a recent episode of the expert insight interview series, John Golden delves into the transformative world of geofencing advertising with marketing professionals Barbara Wardell and Ernest Kulhari. For example, an HVAC company targeting building managers secured a $30,000 job from a $1,000 geofencing campaign.

Video 95

Video Advertising Advertising Marketing 95

Zoominfo

SEPTEMBER 17, 2024

Business is more competitive than ever, and conventional prospecting is simply no longer enough. Lead mining is becoming increasingly commonplace among companies seeking to expand into new markets and territories, as well as those hoping to increase profitability. There are many lead mining tools and platforms available today.

Sales Qualified Lead 130

Sales Qualified Lead Software Software Lead Scoring 130

Zoominfo

MARCH 26, 2025

Imagine that one of your top sales reps spends weeks courting a promising prospect, only to discover at the 11th hour that its actually a subsidiary of your largest customer. Marketing teams pour budget into new accounts that arent really new. Mapping 100+ Million Companies: The Scale of the Challenge Why is this problem so persistent?

Data 130

Data Revenue Scale Territories 130

The Center for Sales Strategy

OCTOBER 10, 2024

In marketing, businesses often struggle to align their SEO efforts and sales objectives, leading to missed opportunities. However, by integrating SEO strategies with the sales funnel through a thoughtful content strategy, companies can attract high-quality leads and improve conversion rates.

Top of Funnel 128

Top of Funnel Funnel Strategy Analytics 128

Hubspot Sales

SEPTEMBER 9, 2024

How to Build a Lead List My Tips for Building a Sales Lead List A prospect may have shown interest in a product or service by responding to an online offer, visiting your company’s booth at a conference, or engaging with social media posts. Enhanced Prospect Profiles The better your prospect profile, the better your call outcomes.

Lead Rank 118

Lead Rank Ideal Customer Profile Marketing Qualified Lead Sales Qualified Lead 118

Zoominfo

DECEMBER 20, 2024

The Salesforce AppExchange is a marketplace that makes it easy for busy IT and go-to-market professionals to find and leverage cloud computing and software solutions that work with Salesforce s industry-leading CRM tools and services. Improved Data Management: Applications that ensure data accuracy and consistency across the company.

SalesForce 130

SalesForce Top of Funnel Demand Generation Agencies Intent Signal 130

Nutshell

APRIL 14, 2025

With the new Meta integration in Nutshell Engagement, your business can engage with prospects and customers through Facebook Messenger and Instagram DMs to expand its omnichannel engagement strategy even further. And now, two new channels have been added to your Nutshell Engagement inbox: Facebook and Instagram. How do I get started?

Facebook 71

Facebook Prospecting Ideal Customer Profile Channels 71

The Pipeline

NOVEMBER 19, 2020

Your prospects sure don’t! Oh ya, the marketing team that “developed” the “value prop” does. What really counts in the real world (you know where sales are made), is the prospects’ and clients’ perception and definition of value. Prospecting consists of regaling anyone who’ll listen with that value prop. By Tibor Shanto.

Lead Rank 398

Lead Rank Lead Scoring Margin SME 398

Zoominfo

DECEMBER 20, 2024

Sales acceleration platforms provide a powerful solution, helping businesses optimize workflows, engage prospects, and convert leads more efficiently. These tools are now essential for companies looking to maintain a competitive edge in a demanding market. What Are Sales Acceleration Platforms?

Scale 130

Scale SalesForce Analytics Hubspot 130

Smooth Sale

APRIL 2, 2025

Photo by Geralt via Pixabay Attract the Right Job or Clientele: Know Your Prospects Well for Sales and Business Growth Many approaches and specific strategies exist for most endeavors, including attempting to sell. Our blog offers insights on how to ‘Know your prospects well for sales and business growth.’

Prospecting 78

Prospecting Hiring Lead Rank Decision Maker 78

Sales 2.0

OCTOBER 25, 2021

Sales processes have room for improvement in nearly all companies. Prospecting : Companies routinely run cold calling prospecting processes that fail 99% of the time, with 1 in 100 calls getting a meeting. Smarter approaches to prospecting are needed. Sales process efficiency. as this channel has become saturated.

Territories 396

Territories Compensation Scale Decision Maker 396

Understanding the Sales Force

FEBRUARY 14, 2025

When salespeople aren’t hitting quotas, companies need to hire more salespeople, which increases the cost of recruiting, salaries and benefits, not to mention the costs associated with hiring additional sales managers that won’t coach up their salespeople. This is problematic for more than the obvious reason.

Data 220

Data Hiring Compensation Quota 220