Zoominfo

JANUARY 31, 2025

The traditional go-to-market playbook is dead. Sales and marketing teams that once relied on high-volume outreach to hit their numbers are seeing diminishing returns. To stand out today, companies must focus on precise targeting and intelligent engagement, aligning their motions to the ways buyers actually make decisions.

Ideal Customer Profile 130

Ideal Customer Profile Marketing Intent Signal Lead Rank 130

Sales and Marketing Management

SEPTEMBER 3, 2024

By failing to embrace interactive digital platforms, companies risk losing market share, elongating sales cycles and diminishing customer satisfaction, thereby jeopardizing their competitive position.

B2B 282

B2B Company Sales Cycle Competition 282

Zoominfo

FEBRUARY 11, 2025

In reality, each of these tools tends to work independently and the gaps between these tools can swallow even the best go-to-market strategy. But were finally seeing signs of a solution: the emerging category of Go-to-Market Intelligence. They focus on individual processes rather than working as part of a unified system.

Strategy 147

Strategy Scale Marketing CRM 147

Zoominfo

NOVEMBER 1, 2024

Personalization, precision and performance are the keys to modern B2B marketing. And account-based marketing software is what helps your team nail all three with perfection. Account-based marketing (ABM) is not a new discipline, but the tools that help fuel successful ABM are constantly evolving.

Account Based Marketing 130

Account Based Marketing Account Software Software 130

Sales and Marketing Management

FEBRUARY 7, 2025

And are companies maximizing their investment in sales enablement tools? Denis Olcay, vice president of marketing at Allego, explains why its a critical component of a go-to-market strategy, and why its much more than whats in your tech stack. But what is sales enablement, exactly?

Sales Enablement 266

Sales Enablement Maximizer Exact LinkedIn 266

Zoominfo

JANUARY 29, 2025

The world of B2B sales and marketing is at an inflection point. Traditional go-to-market (GTM) strategies, which rely on fragmented systems, are struggling to keep up with the demands of an increasingly competitive, fast-paced market. What is GTM Intelligence? First, we want to define this new approach.

B2B 130

B2B Intent Signal Scale Marketing 130

Sales and Marketing Management

JANUARY 14, 2025

Amit Patel, senior vice president at IT consulting firm Consulting Solutions, says those companies that make the most of data intelligence will create customer experiences that win business, open the door to upselling, and create the type of true partnerships that drive customer loyalty.

Positioning 296

Positioning Data Customer Loyalty 296

Pipeliner

MARCH 2, 2025

In a recent interview, host John Golden talked with Chris Peer , the founder and CEO of Sinc Show, a top B2B online marketing agency. Chris has over 30 years of experience in marketing, sales, and client communication. He also wrote a book called The Great Eight Pillars: ROI-Driven Marketing for Manufacturing Companies.

ROI 100

ROI Video Lead Rank Lead Scoring 100

Hubspot Sales

JULY 10, 2024

As a result, more payment processing companies and gateways have emerged. I was curious about what exactly goes into payment processing and how these companies play a role, so I did a deep dive — here’s what I learned. 5 Payment Processing Companies Why is Payment Processing Important? Why is Payment Processing Important?

Company 105

Company Banking Hubspot Retail 105

Zoominfo

FEBRUARY 12, 2025

After 18 years in B2B marketing, Ive seen this song and dance before. And lets face it, most B2B marketing teams didnt exactly have a foolproof plan to ensure ROI. Use ZoomInfo to identify which companies and decision-makers are attending. Early in my career, events terrified me.

B2B 130

B2B Marketing Strategy Lead Rank 130

Sales and Marketing Management

MARCH 3, 2025

By investing in their personal brand, marketing leaders can strengthen their voice, extend their companys reach and drive meaningful industry impact. The post The Brand Behind the Brand: Why Personal Branding Matters for Marketing Leaders appeared first on Sales & Marketing Management.

Marketing 260

Marketing Industry Company Sales 260

Pipeliner

NOVEMBER 13, 2024

In today’s fast-paced business world, sales and marketing teams need to align to drive revenue. This article examines the importance of aligning sales and marketing , the challenges that hinder this alignment, and strategies to foster a more collaborative, effective partnership. However, their methods and priorities often differ.

Buyer Persona 105

Buyer Persona Marketing Marketing Qualified Lead Lead Rank 105

Pipeliner

FEBRUARY 18, 2025

In the latest episode of the Expert Insight Interview, host John Golden engages in a thought-provoking conversation with Kasper , a marketing visionary based in Copenhagen, Denmark. Kasper is the founder of a company that helps brands build in-house marketing capabilities and the author of the bestselling book “Moving In-House.”

Lead Rank 95

Lead Rank Outsourcing Services Lead Scoring Marketing 95

Force Management

OCTOBER 31, 2024

Using interviews with B2B SaaS leaders who beat those odds by scaling from startup to over $100MM in ARR, McKinsey's recent playbook examines how these companies set up their organizations, common challenges they overcame and the actions leaders can use to emulate these pathways to success.

Scale 150

Scale B2B Marketing Company 150

No More Cold Calling

FEBRUARY 13, 2025

Marketing isnt a strategy. A sales strategy isnt about tools or trendsits about how your company attracts and serves customers. A new book comes out, an executive reads it, and suddenly, the company declares a new sales strategy based on the books groundbreaking precepts. Digital isnt a sales strategy. Hope isnt a strategy.

Referrals 310

Referrals Face-to-face Sales Leadership Quota 310

Smooth Sale

DECEMBER 18, 2024

Photo by Geralt via Pixabay Attract the Right Job or Clientele: The Long-Lasting Impact of Sensory Marketing Do your marketing efforts focus on audio-visual presentations, such as print ads, radio spots, and videos on TV and the Internet? It examines the science behind sensory perception and its influence on purchasing decisions.

Marketing 88

Marketing Influencer Loyalty Remedy 88

Zoominfo

FEBRUARY 7, 2025

The sales and marketing go-to-market frameworks weve relied on for decades staples like the funnel, the flywheel, and the buyers journey are fast becoming obsolete or are out the door already. AI-driven platforms and third-party research shape their decisions before you even know theyre in the market. Sell Smarter.

Top of Funnel 130

Top of Funnel Lead Rank Intent Signal B2B 130

Partners in Excellence

FEBRUARY 20, 2025

Every founder, business strategist, revenue focused executives, product management executives obsesses on Product Market Fit (PMF). Competing in this market tends to be feature, function, pricing focused. ” As a side note, this presents a very interesting challenge of early stage companies presenting solutions in mature markets.

Marketing 95

Marketing Ideal Customer Profile Comparison Strategy 95

Zoominfo

SEPTEMBER 17, 2024

Today’s most effective go-to-market teams are increasingly embracing signal-based selling , a strategy that leverages real-time data and unique insights about promising prospects to gain a crucial edge in intensely competitive markets. Funding Funding rounds are among the strongest signals for both sales and marketing teams.

Hiring 214

Hiring Data Prospecting Lead Rank 214

Pipeliner

JANUARY 29, 2025

In a recent episode of the expert insight interview series, John Golden delves into the transformative world of geofencing advertising with marketing professionals Barbara Wardell and Ernest Kulhari. For example, an HVAC company targeting building managers secured a $30,000 job from a $1,000 geofencing campaign.

Video 95

Video Advertising Advertising Marketing 95

Nutshell

JANUARY 30, 2025

Every marketing team should clearly understand whether its efforts are yielding results. However, many marketing departments struggle to define their key performance indicators (KPIs) or establish effective analytics tracking, which can make their marketing reports less useful. Table of Contents What is a marketing report?

Report 83

Report Lead Rank Lead Scoring Marketing 83

SBI Growth

FEBRUARY 13, 2024

The slowdown in corporate spending due to economic and geopolitical uncertainties has prompted many companies to rethink their growth strategies for the near and distant future.

Marketing 315

Marketing Strategy Company 315

Zoominfo

JANUARY 24, 2025

Sales analytics software tools typically leverage AI, automation, and advanced reporting to analyze B2B go-to-market data and sales activities. Why Sales Analytics is Essential for Success Sales analytics tools have become integral to companies striving to make informed, data-driven decisions. What is Sales Analytics Software?

Analytics 246

Analytics Software Software Tools 246

Sales 2.0

MARCH 17, 2025

Over the years, Ive worked with many technology companies that were unable to describe what they do in actual English. Ive taken a stand against that kind of gobbledygook in marketing materials, emails, websites and conversations with prospects. Summary Dont use gobbledygook in any of your sales or marketing.

Engineering 195

Engineering Up-Sell Prospecting Course 195

Pipeliner

JANUARY 21, 2025

Traditional publishers typically focus on their bottom line, often prioritizing their most lucrative titles and leaving lesser-known authors to fend for themselves in terms of marketing and promotion. This illustrates the point that a book can serve as a powerful marketing tool, opening doors that may not have been accessible otherwise.

Lead Rank 92

Lead Rank Video Lead Scoring Marketing 92

No More Cold Calling

DECEMBER 26, 2024

It’s easier to go along with what everyone else is doingto write blogs, comment on social media, write catchy email subject lines, and rely on inbound marketing to fill your pipeline. Suspects, he explained, were just names pulled from a list his company had purchased. Her words are just as true, if not more so, today.

Referrals 317

Referrals Cold Calling ROI Sales Qualified Lead 317

Zoominfo

OCTOBER 31, 2024

By analyzing past interactions, customer behaviors, and market trends, AI can enable predictive prospecting , which provides insight into which potential customers are most likely to convert and when. “AI Leverage the same B2B data that fuels go-to-market for 60% of the Fortune 100 Start Your Free Trial! Sell Smarter. Win Faster.

Scale 235

Scale Sales Qualified Lead Intent Data CRM 235

Sales and Marketing Management

MARCH 17, 2025

According to a study headed by Yuan Zou while she was assistant professor of business administration at Harvard Business School, when a company exchanged a less inclusive CEO for one who brought others into conversations, the firms stock market value increased the year after.

Study 120

Study Conversion Marketing Company 120

Sales Hacker

MARCH 18, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Jaleh Rezaei is the CEO & Co-founder of Mutiny, a company reimagining the B2B buying experience by transforming transactional relationships into meaningful connections through AI-powered personalization.

Marketing 65

Marketing Scale Case Study Lead Rank 65

Zoominfo

AUGUST 6, 2024

Sales team success often hinges on the quantity and quality of leads routed from marketing campaigns and organic channels. Lead capture software is a vital tool that enables companies to identify, collect, and manage potential customer information across various channels.

Lead Capture 130

Lead Capture Software Software Sales Qualified Lead 130