Sales and Marketing Management
JUNE 26, 2023
The post 5 Reasons Companies Should Prioritize Marketing Efforts During a Recession appeared first on Sales & Marketing Management. Recessions present unique opportunities to maintain and improve your business and brand to give you an advantage once the economy bounces back.
Sales and Marketing Management
SEPTEMBER 3, 2024
By failing to embrace interactive digital platforms, companies risk losing market share, elongating sales cycles and diminishing customer satisfaction, thereby jeopardizing their competitive position.
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Sales and Marketing Management
OCTOBER 16, 2024
The post Beyond Greenwashing: Why Sustainability Must Be a Core Strategy for B2B Companies appeared first on Sales & Marketing Management.
Smooth Sale
SEPTEMBER 3, 2024
Photo by Geralt via Pixabay Attract the Right Job or Clientele: Branding Companies Assist with Marketing and Business Growth Branding is one of the most essential strategies you can invest in for your business. A digital marketing agency can help you with this should they incorporate brand strategies in their offerings.
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done.
Sales and Marketing Management
OCTOBER 4, 2023
Company culture and the culture of your sales organization, or your team’s perception of it, influences how much you sell, your productivity, employee retention and, ultimately, your revenue. The post 3 Ways a Positive Company Culture Can Drive Sales Success appeared first on Sales & Marketing Management.
SBI Growth
OCTOBER 17, 2020
Legacy companies have been able to withstand nearly every possible economic condition over several decades, and yet even they have had to persevere through new challenges seen this year. However, companies like Hexagon PPM have not been around for over 50.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers!
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The state of the market and the state of sales coaching make SCL a wise investment, but you have to do it right. This eBook will serve as a springboard for your business, a playbook, and implementation plan to guide you as you consider an investment of time and money to improve data-driven sales coaching at your company.
Speaker: Tom Pick, Chief Digital Marketing Consultant, Webbiquity
B2B Marketing Zone and Tom Pick, a well-known B2B Marketing expert, recently conducted a survey of over 450 senior B2B marketing professionals about the impact of COVID-19 on their B2B marketing plans. Whether marketers are planning on live events this Fall and where budgets slated for live events are going.
Advertiser: ZoomInfo
Fact: Only 8% of sales and marketing professionals say their data is between 91% - 100% accurate. In 2019, DiscoverOrg commissioned Forrester Consulting to evaluate sales and marketing intelligence practices in the B2B space. of companies achieved a score indicating maturity in data management practices in the space.".
Advertiser: ZoomInfo
The fight to find new customers and retain existing ones is the biggest business challenge for many companies. In 2022, as companies continue to move more functions online, employees will take a more virtual -- and flexible -- mindset and lifestyle in parallel to the digitization of businesses.
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Get leads for specific in-market buyers. View companies and titles signaling intent. Aggregage Intent Signal Service allows you to reach more active buyers sooner! Influence active buyers earlier in their journey. Shorten sales cycles and close more deals. Download the Aggregage Intent Signal Service overview to learn more.
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That means B2B marketers miss out on 85% of a buyer’s journey! How can B2B marketers reach active buyers sooner in the sales cycle and influence their purchase decisions? This infographic clarifies three common areas of confusion: How does company-level and contact-level data differ? Intent signal data can help.
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