Zoominfo

NOVEMBER 1, 2018

B2B marketers have long since understood the benefits of social media—yet many still struggle to leverage its full potential as a demand generation tool. In fact, 49% of B2B marketers rank social media marketing as the most difficult lead generation tactic to execute ( source ). What is social media demand generation?

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Demand Generation Targets Social Media 130

SBI Growth

MAY 28, 2013

Lead Generation is the surest way to drive tangible return on marketing investment. Building a robust B2B Lead Generation program requires the adoption of best practices in two areas; Demand Generation and Lead Management. The decks show a healthy growth curve of leads being generated for Sales. Today’s Status Quo.

Top of Funnel 325

Top of Funnel Pipeline Opportunity Demand Generation 325

The Pipeline

JUNE 3, 2011

5 Ways to Boost Your Email Prospecting Response Rate. Prospecting via email can be wildly rewarding, or incredibly frustrating. In fact, we’ve coached clients through a number of simple steps that have helped them double or triple their prospecting email response rates virtually overnight. April 2008. March 2008. February 2008.

Pipeline 286

Pipeline Prospecting Twitter B2B 286

Zoominfo

JANUARY 5, 2023

A few years ago, companies looking to expand into new markets and territories might see a big budget as the surest sign of a serious campaign. At ZoomInfo, our demand generation team engages hundreds of thousands of global customers and prospects every month using our MarketingOS platform. Find out how today.

Cost per Lead 130

Cost per Lead Demand Generation Targets Demand Generation Lead Rank 130

SBI Growth

APRIL 22, 2013

What’s aggravating is that this problem is not getting solved for most companies. Without a comprehensive lead generation strategy, sales rejection of leads sticks around like a bad rash. Companies are treating the symptoms of poor quality leads without getting to the root cause. Make sure the leads don''t actually stink.

Sales Qualified Lead 276

Sales Qualified Lead Lead Rank Ideal Customer Profile Lead Scoring 276

SBI Growth

AUGUST 22, 2012

Most companies are only getting a fraction of the value that is possible from Web Analytics. In fact, sales leaders are tired of hearing about traffic stats when all they care about is if any of it is generating leads for the sales force. Reveals your prospects' interests. These foundations provide rich data input. A/B testing.

ROI 306

ROI Omniture Data Demand Generation 306

Zoominfo

FEBRUARY 23, 2021

Learn what sales prospecting is, and how business development professionals can go to market using outreach strategies that deliver business results. What is Sales Prospecting? The ultimate goal is to guide your prospects through the sales funnel until they eventually make a purchase. How to Prospect: Step by Step.

Prospecting 208

Prospecting Ideal Customer Profile Top of Funnel Strategy 208

Zoominfo

JUNE 6, 2019

Sales prospecting—a common source of misery for most sales reps—is a critical aspect of selling for nearly all businesses. Prospecting uncovers potential buyers, fuels an organization’s sales pipeline, and provides important context to future sales conversations. What is B2B Sales Prospecting? Let’s start at the beginning.

B2B 212

B2B Buyer Persona Top of Funnel Prospecting 212

SBI Growth

APRIL 22, 2013

What’s aggravating is that this problem is not getting solved for most companies. Without a comprehensive lead generation strategy, sales rejection of leads sticks around like a bad rash. Companies are treating the symptoms of poor quality leads without getting to the root cause. Make sure the leads don''t actually stink.

Sales Qualified Lead 239

Sales Qualified Lead Lead Rank Ideal Customer Profile Lead Scoring 239

SBI Growth

JANUARY 17, 2013

Engaging with these enhancements will drive Demand Generation. This gets your sales reps more connected to potential prospects. It also gets your company content in front of more prospects via activity streams. Write this in a way that speaks to your prospective buyers.

LinkedIn 332

LinkedIn Marketing Ideal Customer Profile Networking 332

DiscoverOrg Sales

FEBRUARY 21, 2018

We have trade show prospecting down to a science. Blog: How to Prospect at Trade Shows: The Ultimate 10-Step Sales and Marketing Checklist. Set specific prospecting goals. Connect with prospects in the moment. On-demand Webinar: How to Maximize Your Trade Show ROI. Lots of warm leads. Track referrals.

Trade Show 174

Trade Show Ideal Customer Profile Prospecting Decision Maker 174

SBI Growth

NOVEMBER 11, 2012

Demand Generation - Comprehensive View of Content Marketing. Lead Generation programs are fed by leads acquired through Demand Generation. However, most companies just automate the sending of more acquisition emails. Email efforts have become noise that don't align with the prospect’s buying process.

Direct Mail 319

Direct Mail Marketing Demand Generation Demand Generation Targets 319

SBI Growth

NOVEMBER 27, 2013

Six months ago your company launched a new product. Companies rise or fall on the success or failure of a new product launch. In Step #1 you should prioritize the opportunity that exists inside your prospect universe for the new product. Campaigns and demand generation programs ready. So do careers.

Ideal Customer Profile 288

Ideal Customer Profile Demand Generation Agencies Marketing Demand Generation 288

The Pipeline

MAY 27, 2011

10 Fail-proof Tasks to Help Turn Your Prospects into Buyers. Prospecting is a term that’s been around for a long time. Your business strategies are the same as the gold-miners, except instead of digging for ore, you’re digging for customers, with your mind focused on this: you want to find the right prospects—the serious buyers.

Pipeline 243

Pipeline Prospecting Twitter Ideal Customer Profile 243

The Pipeline

APRIL 16, 2014

The best sales organizations are those who excel at executing their sales process; from demand generation, to prospecting to closing and growing accounts. Join me on May 8th, 1:00 PM – 2:00 PM PDT , as along with the folks from Exponential Sales, we explore sales from the singular view of execution.

Cold Calling 306

Cold Calling Webinar Metrics Fashion Sales Qualified Lead 306

SBI Growth

OCTOBER 24, 2012

That's where SBI's demand generation programs benefit from ProForma campaign measurement tools. Activity Metrics - For each framework component, capture the activity metrics, both impressions and prospect click and response interactions. You track the Lead Source to capture the first contact a prospect makes with your company.

Demand Generation Agencies 293

Demand Generation Agencies Marketing Demand Generation Demand Generation Targets 293

Zoominfo

FEBRUARY 25, 2021

What is Lead Generation? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. Every company has their own definition of a “good lead.”

Lead Generation 240

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 240

SBI Growth

JANUARY 10, 2014

Sit down with your team and pay attention to these areas: Understanding the link between the company strategy and new quota. Identify any gaps and work to close using the following: Social prospecting - if you don’t think you will have enough leads from marketing, generate your own. Sales can’t rely on marketing alone.

Quota 316

Quota Top of Funnel Territories Marketing Qualified Lead 316

SBI Growth

NOVEMBER 6, 2013

Social Prospecting Guidance. A modern prospecting methodology that fills the funnel with opportunities. Generates meetings with decision makers inside of your target prospects. Company profile text and support to create LinkedIn profiles. Frees sales from day-to-day dependence on marketing for leads. In Summary.

Top of Funnel 282

Top of Funnel Demand Generation Agencies Sales Qualified Lead Decision Maker 282

Zoominfo

AUGUST 24, 2021

Whether it’s to access fast customer support, resolve a technical issue, or simply connect to a sales representative, more and more companies are adopting chatbots and conversational marketing platforms to their websites. It’s the very thing you need between your sales team and future prospects.

Demand Generation 130

Demand Generation Demand Generation Targets Engineering Top of Funnel 130

SBI Growth

OCTOBER 19, 2012

Now is the time to double down on your LinkedIn Lead Generation efforts by engaging these new features: Endorsements. Redesigned Company Pages. More content equals more insights into connections with these benefits: More precise targeting options for your demand generation campaigns. Redesigned Company Pages.

Lead Generation 317

Lead Generation LinkedIn Sales Qualified Lead Lead Scoring 317

SBI Growth

OCTOBER 5, 2013

Your marketing budget has to reflect the new buying behavior of your customers and prospects. Demand Generation - Deploy, launch, measure and optimize all relevant modes of Demand Generation to stimulate top-of-the-funnel activity and generate Inquiries. The new buyer isn’t hanging out at trade shows.

Outsourcing Services 293

Outsourcing Services Top of Funnel Sales Qualified Lead Trade Show 293

SBI Growth

APRIL 3, 2013

Today’s content approach for most companies is out of date. World-class companies are adopting new content marketing processes. The art of transforming company self-talk into digestible content used to work. It seldom answers the most pressing questions of the prospective buyer. Demand Generation campaigns.

Campaigns 300

Campaigns How To Energy Demand Generation Targets 300

SBI Growth

MARCH 4, 2013

Think about boosting your company’s bottom line by $10M a year. Your Company. When a candidate is hired, they need to be onboarded to your company. Instead, the new hire may be thinking this new company is not as good as thought. They find leads themselves through prospecting. $25 Million a year! Per 100 Reps*.

Hiring 326

Hiring Outsourcing Services Lead Nurturing Demand Generation 326

SBI Growth

FEBRUARY 6, 2014

Demand generation managers, campaign managers, lead development representatives, etc. The role is centered specifically around new prospects. What type of prospects are being attracted? Is the content maintaining your companies’ branding guidelines? #3: This has been a popular sentiment for quite some time.

Leads 288

Leads Marketing Qualified Lead Distribution How To 288

SBI Growth

OCTOBER 19, 2012

Now is the time to double down on your LinkedIn Lead Generation efforts by engaging these new features: Endorsements. Redesigned Company Pages. More content equals more insights into connections with these benefits: More precise targeting options for your demand generation campaigns. Redesigned Company Pages.

Lead Generation 314

Lead Generation LinkedIn Sales Qualified Lead Lead Scoring 314

SBI Growth

APRIL 29, 2013

Marketing has plans to help with better Demand Generation and Lead Management. We are currently talking with dozens of large company Sales SVPs and CSOs. Through more effective prospecting! How can you get your team to prospect more effectively right now? I don’t believe my prospects are using Linkedin.

Hiring 276

Hiring Demand Generation Agencies LinkedIn Sales Qualified Lead 276

SBI Growth

NOVEMBER 7, 2013

Yet most companies actually ‘issue’ their sales quota sometime in the first quarter. Do you have to increase your demand generation efforts to get new leads? Actions that generate revenue. Make sure their schedules include: Daily demand generation activities. Everyone must work on generating lead daily.

Quota 296

Quota Demand Generation Demand Generation Targets Negotiation 296

SBI Growth

SEPTEMBER 18, 2012

What channel of Demand Generation can yield the highest return and sustained success? Brand Keywords are the search terms that include your company name, slogans, key personnel names or proprietary product/services names. Non-Brand Keywords represent a richer source of net new leads of prospects searching by an area of interest.

Top of Funnel 276

Top of Funnel Lead Rank Lead Scoring Funnel 276

SBI Growth

NOVEMBER 29, 2012

In marketing, a Persona Ecosystem is the environment of interactions that a prospect lives within. The collective environment of thought leaders, influencers, communication channels and possible touch-points that surround a prospect makes up their ecosystem. Insight into the sources influencing the prospect.

Exercises 310

Exercises Lead Scoring Lead Rank Marketing 310

Zoominfo

APRIL 25, 2021

Whether it’s to access fast customer support, resolve that technical issue, or simply connect to a sales representative, more and more companies are adopting chatbots and conversational marketing platforms to their website. It’s the very thing you need between your sales team and future prospects. Others may find them intrusive.

Demand Generation 100

Demand Generation Demand Generation Targets Engineering Top of Funnel 100

The Pipeline

APRIL 17, 2013

I remember when I first started working for a company back in the early 1990’s (before we had web mail), the company had two main product lines, and had the usual territories across the continent, primarily driven by geography. By Tibor Shanto – tibor.shanto@sellbetter.ca. What’s in Your Pipeline? Tibor Shanto.

Demand Generation Agencies 296

Demand Generation Agencies Top of Funnel Territories Demand Generation 296

SBI Growth

OCTOBER 28, 2013

The demands for the CMO keeping pace with the market require constant recalibration. Here are a few questions that every CMO must answer just to stay in the job: How am I going to educate my customers and prospects on new products or solutions? How am I going to generate enough new leads to support 30% of the sales number?

Outsourcing Services 300

Outsourcing Services Demand Generation Agencies Lead Rank Lead Scoring 300

Zoominfo

AUGUST 4, 2020

What happens when you turn suspects into prospects? You can file this argument under similarly counterproductive debates, such as: Inbound vs Outbound and Demand Generation vs Account-based Marketing. In its simplest form, a lead is a person or company that has shown interest in what you are selling. Glad you asked!).

Lead Rank 246

Lead Rank Marketing Qualified Lead Lead Scoring Lead Generation 246

Zoominfo

FEBRUARY 1, 2018

Millions of companies crowd the B2B universe, vying for the same share of business. As new companies join the space, existing companies will find it increasingly difficult to generate new leads. We’ll go out on a limb and say that, as a marketing practice, lead generation will never go extinct.

Lead Generation 243

Lead Generation Marketing Qualified Lead Sales Qualified Lead Lead Rank 243

SBI Growth

DECEMBER 6, 2012

It’s designed to give a basic understanding of what an ICMA can do for your company. In the last four months I have asked eleven Sales SVPs what the number is for their company. Is your company relying on luck or chance? It’s a new department in your company. Does my company have a problem in this area?

Demand Generation Agencies 267

Demand Generation Agencies Marketing Hiring Demand Generation 267

Hubspot Sales

NOVEMBER 12, 2024

Every once in a while, the conversation with a prospect is going to die down and never pick back up — but you don't have to take those fizzle-outs lying down. There are some strategies you can leverage to give yourself a fighting chance at re-engaging a prospect who seems like a lost cause. Let's see what they had to say!

Demand Generation Agencies 115

Demand Generation Agencies Prospecting Strategy Follow-up 115