Sales and Marketing Management

SEPTEMBER 6, 2019

From a business standpoint, it’s imperative to provide customer service across a multiplicity of channels, too. It wasn’t all that long ago when “contacting customer service” simply meant visiting a store or office and talking to the owner or manager. Operators Are Standing By. Thus the call center was born. Don’t @ Me.

Social Media 184

Social Media Outsourcing Services Customer Service Media 184

SMEI

DECEMBER 20, 2022

As we approach the end of 2022 and look towards 2023, it’s clear that the world of marketing is constantly evolving. Here are a few significant aspects of marketing that will be advancing in 2023. This is especially true for marketing, as digital channels and tools have become central to reaching and engaging customers.

Trends 61

Trends Social Media Marketing Airlines 61

Pipeliner

FEBRUARY 18, 2025

In the latest episode of the Expert Insight Interview, host John Golden engages in a thought-provoking conversation with Kasper , a marketing visionary based in Copenhagen, Denmark. Kasper is the founder of a company that helps brands build in-house marketing capabilities and the author of the bestselling book “Moving In-House.”

Lead Rank 95

Lead Rank Outsourcing Services Lead Scoring Marketing 95

Zoominfo

AUGUST 31, 2020

In 12 years, half the companies on the S&P 500 may fall off that list, according to industry research. Disruption and uncertainty are inevitable in these times, which is why a solid go-to-market plan is critical to address the unique stage and goals of any given company. Company transformation. Market expansion.

Ideal Customer Profile 264

Ideal Customer Profile Lead Rank Marketing Loyalty 264

Zoominfo

OCTOBER 27, 2020

It’s one of the most talked-about trends in the marketing world. . Marketers—us included—continue to preach the importance of understanding your customers and delivering targeted, personalized campaigns based on what you know about them. But what does developing an actual personalized marketing strategy actually entail?

B2B 246

B2B Marketing Segment Scale 246

Zoominfo

MARCH 3, 2019

In the world of B2B sales, company research is a critical aspect of any successful rep’s daily duties. As a B2B sales rep, the more you know about a prospect and their company, the easier it is to sell to them. For this reason, we’ve put together the ultimate list of company research tools for sales reps. Let’s get into it!

Research 233

Research B2B Tools Company 233

Zoominfo

JULY 2, 2020

While marketing professionals understand marketing automation can streamline essential processes, many do not leverage these systems to their full advantage. Marketing automation is beneficial. What is Marketing Automation, And Why is it Important? How Does Marketing Automation Work?

Marketing 246

Marketing Webinar Metrics Reachforce Top of Funnel 246

SBI Growth

SEPTEMBER 23, 2020

Being customer-centric can no longer be a company’s competitive advantage. This is especially true in Europe, where we have seen a considerable shift across organizations and their focus on the Customer Experience. In order to truly drive top-line revenue, increase.

Revenue 263

Revenue Company Customer Competition 263

Hubspot Sales

AUGUST 7, 2024

But what is the best CRM for SaaS companies? Today I'll walk you through the most popular SaaS CRM solutions on the market to help you find the best tool for your needs. Benefits of Using a SaaS CRM The Best SaaS CRM Software Finding the Perfect CRM for Your SaaS Company What Is a SaaS CRM? Table of Contents What Is a SaaS CRM?

Software 115

Software Software CRM Oracle 115

Zoominfo

FEBRUARY 13, 2019

No matter how many times we’re told email marketing is dead, the channel continues to be an effective way to generate revenue. In fact, studies show that email marketing has a 4400% return on investment ( source ). It’s no longer good enough to send your entire customer database the same offers. Unfamiliar with the term?

Segment 219

Segment Email Marketing Marketing Buyer Persona 219

Zoominfo

DECEMBER 3, 2018

There’s no way around it – prospect and customer data is one of the most valuable assets a B2B organization has access to. Think about it: without accurate information, how can you market, sell, or provide customer service to your target audience? The Impact of Bad B2B Marketing Data. The short answer—everything.

B2B 223

B2B Data Churn Marketing 223

Zoominfo

SEPTEMBER 17, 2018

Given its rising popularity, podcasting is now an avenue marketers can explore to publish more branded content and reach new audiences. But, it’s also a great resource for marketers who simply want to learn new tips and strategies or find a bit of motivation for their day-to-day efforts. 1. This Old Marketing Podcast.

Paid Content 252

Paid Content Marketing Social Media Top of Funnel 252

Pipeliner

NOVEMBER 24, 2024

Wes stresses the importance of standing out in a crowded market by being creative and authentic in your approach. Delight After closing the sale, the focus shifts to delighting the customer. Instead, he emphasizes the importance of under-promising and over-delivering to create a “wow” experience for the customer.

Video 116

Video Strategy Top of Funnel Direct Mail 116

Sales and Marketing Management

MARCH 8, 2020

Author: Paul Nolan “What happens when new and fast-improving technologies create opportunities to unleash untapped sources of revenue, some of them long trapped by market inefficiencies?”. There’s no reason it can’t have equally powerful impacts on B2B sales and marketing, but it’s in its infancy, experts say. “AI

Top of Funnel 218

Top of Funnel Marketing Scale Forecasting 218

Zoominfo

JANUARY 12, 2021

Social media has quickly become an integral part of any B2B marketing strategy, and when it comes to your go-to-market (GTM) plan, you’re missing a crucial part of the puzzle without it. What Is A B2B Social Media Marketing Strategy? Key Benefits Of B2B Social Media Marketing Strategies For Your GTM Plan.

Social Media 200

Social Media Media Strategy Benefit 200

Zoominfo

DECEMBER 20, 2024

The Salesforce AppExchange is a marketplace that makes it easy for busy IT and go-to-market professionals to find and leverage cloud computing and software solutions that work with Salesforce s industry-leading CRM tools and services. Improved Data Management: Applications that ensure data accuracy and consistency across the company.

SalesForce 130

SalesForce Top of Funnel Demand Generation Agencies Intent Signal 130

Zoominfo

OCTOBER 4, 2019

These classifications provide the building blocks at a company’s inception, as they broadly define a brand’s audience and target market. But, in the rapidly changing sales and marketing landscape, it’s important to challenge the status quo. Enter, B2P (business-to-person) sales and marketing.

B2C 182

B2C B2B Marketing Lead Rank 182

Zoominfo

DECEMBER 19, 2018

Today we’re closing out this three-part series with a post for our marketing audience. So, if you’re on the hunt for new marketing resources, look no further. 1. Marketing 360. The Marketing 360 YouTube channel offers a wide variety of high-quality video content. 2. Duct Tape Marketing. Go check it out!

Channels 220

Channels Marketing Lead Rank Outsourcing Services 220

Sales and Marketing Management

JUNE 1, 2018

Stop selling products or services and start selling stories. Managers of sales and marketing teams are charged with coaching up individual team members, enhancing their skill sets and improving overall team performance. Get them proficient with more marketing technologies? But where to begin? Hone their creativity or intuition?

Marketing 226

Marketing Telemarketing Education Scale 226

Zoominfo

SEPTEMBER 25, 2020

Businesses that are thriving in the pandemic often share a common trait: a product customers want that is simple to use and easy to access. Looked at another way, those companies offer a customer experience that connects with buyers, whether that is web conferencing software, TV streaming services, or home cleaning products.

Loyalty 190

Loyalty Scale Customer Marketing 190

Sales Hacker

OCTOBER 30, 2024

Product-Channel Fit measures how well a product aligns with its distribution channels to effectively reach its target market. On the other hand, an AI customer service platform targeting enterprise clients performs best in offline events or VIP dinners where relationships drive trust.

Channels 114

Channels Scale Strategy Distribution 114

Zoominfo

FEBRUARY 20, 2018

Artificial Intelligence—or AI—has become an increasingly hot topic in the marketing world as of late. The reason for this is simple: AI technology can automate tasks, simplify complex processes, and organize complicated data sets just as a real marketing professional would—only faster and more accurately. Keep reading!

Lead Rank 272

Lead Rank Churn Analysis Lead Scoring 272

SalesFuel

FEBRUARY 21, 2025

Organic social marketing has a place in brand building. The State of Organic Social Over half of surveyed marketers remain committed to organic social media. Marketers can quickly place content, especially if they are managing organic social themselves. That fact drives 42% of marketers to limit spending.

Top of Funnel 59

Top of Funnel Social Media Marketing Consumer 59

Sales and Marketing Management

DECEMBER 7, 2020

Yet third-party product reviews often fail to be considered a top marketing priority. Let’s explore the reasons why product reviews should be part of your go-to-market strategy for 2021 and beyond. In fact, the appeal of being able to voice one’s opinion has greatly changed marketing. More Trusted Than Advertising.

Scale 177

Scale Strategy Top of Funnel Marketing 177

Smooth Sale

MARCH 6, 2025

Photo by Geralt via Pixabay Attract the Right Job or Clientele: How to Market To The 5 Senses At A Trade Show for Robust Results Many forms of marketing are purely visual or audial. Marketing events like trade shows on the other hand can provide a multi-sensory experience.

Trade Show 78

Trade Show Marketing How To Lead Rank 78

No More Cold Calling

JANUARY 3, 2019

As Eric Schmidt, former Google CEO, once put it, “We run this company on questions, not answers.” But curiosity isn’t just important at innovative tech companies. They work collaboratively with their sales team, customer service team, product team, marketing team—you name it. It’s also key for sales success.

Google 299

Google Face-to-face Cold Calling Survey 299

Zoominfo

OCTOBER 23, 2019

Only 23% of businesses have incorporated AI into processes and product/service offerings today ( source ). The largest companies (those with at least 100,000 employees) are the most likely to have an AI strategy, but only half have one ( source ). billion in 2021, according to market research firm IDC ( source ). Keep reading!

B2B 247

B2B Telecommunications Forecasting Scale 247

Hubspot Sales

OCTOBER 16, 2024

When to Use Outsourced Cold Calling Disadvantages of Outsourced Cold Calling Top Cold Calling Companies Cold Calling: Is Outsourcing the Answer? To illustrate the process, I’ve provided hypothetical context below, to showcase how you’d outsource a company step-by-step: 1. Find your partner company. Prep your materials.

Outsourcing Services 105

Outsourcing Services Cold Calling Scale Hiring 105

Sales and Marketing Management

APRIL 26, 2019

Author: Steve Norman I recently saw the CMO of a high-profile company present at an international marketing conference. I was surprised to hear him talk about the fact that his company was now embracing specialist sales roles. There is a whole field of expertise focused on satisfying our customers in a proactive way.

Top of Funnel 229

Top of Funnel Ideal Customer Profile Customer Lead Rank 229

SalesFuel

NOVEMBER 3, 2024

Growing up in Western Kansas, John Marvin initially pursued a career in marketing and advertising and shares his journey from being fired to adopting a new mindset, then transitioning to pharmaceutical sales at the suggestion of his father, a family physician. In this podcast for sales managers and executive leadership, Audrey Strong, C.

Pharmaceuticals 104

Pharmaceuticals Hiring Licensing Twitter 104

Pipeliner

FEBRUARY 28, 2025

In a recent interview, John Golden, the host, interviewed Jeff Mains , a successful entrepreneur and an expert in forming great companies to achieve long-term success. Jeff Mains, who has founded five companies that have generated over $200 million in revenue, said that the rate of change is the highest ever.

Ideal Customer Profile 105

Ideal Customer Profile Video Face-to-face Trends 105

Hubspot Sales

DECEMBER 4, 2024

Well, what if I told you that there’s a way to avoid having your own product/service be on that same chopping block? analyzing market trends, competitive landscapes, etc.) Marketing , sales, customer service, you name it. Marketers are using AI to create content. 45% marketers are using AI for writing copy.

Benefit 91

Benefit Data Social Media Customer Service 91

Pipeliner

FEBRUARY 6, 2025

With the rise of sales enablement technologies and changing consumer behaviors, it’s no longer a question of if, but when, cruise lines will adopt Customer Relationship Management (CRM) solutions. Companies that fail to adopt CRM risk falling behind in three critical areas: 1.

CRM 103

CRM Loyalty Segment Retention 103

Sales and Marketing Management

FEBRUARY 11, 2021

Author: Sabrina Ferraioli What makes a great company? Its customer service? While each component is essential, we need to look beyond individual elements to something all-encompassing that drives a company to achieve. A good company culture guides, supports and encourages a workforce to excel. Its products?

Inside Sales 348

Inside Sales Revenue Lead Rank How To 348

Smooth Sale

DECEMBER 4, 2024

Photo by Geralt via Pixabay Attract the Right Job or Clientele: How Business Growth Depends on Customer Care and Service We often hear the terms Customer Care and Customer Service interchanged, but each has their defining moments to which we must pay serious attention. But our enthusiasm quickly faded.

Customer 109

Customer Loyalty Remedy Hiring 109

Lead411

FEBRUARY 27, 2025

The Hidden Struggle of Cancelling a B2B Data Contract: Why Some Companies Make It Hard to Leave Photo by Cytonn Photography on Unsplash When investing in a B2B data contract, businesses expect high-quality leads, seamless integrations, and reliable support. Opaque Cancellation Processes: Customers of Apollo.io and Seamless.AI

Cancellation 52

Cancellation Lead Scoring Lead Rank B2B 52